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Non-verbal communication in
selling and negotiation
Introduction
Non-verbal communication refers to the use of body language, facial
expressions, voice tone, and proximity to convey messages.
Non-verbal communication is crucial in sales and negotiation as it can
help build trust and rapport, convey confidence, and influence outcomes.
This presentation aims to explore the importance of non-verbal
communication in sales and negotiation and provide practical tips for
using it effectively.
Why Non-Verbal Communication is important in
selling and negotiation?
1. Expressing emotions: In sales and negotiation, displaying genuine enthusiasm,
confidence, and empathy through non-verbal signals can help build trust and
rapport with the other party.
2. Understanding customer needs: Observing non-verbal cues from customers or
negotiation counterparts can provide insights into their needs, preferences, and
reactions.
3. Building trust and credibility: Non-verbal communication contributes
significantly to establishing trust. Maintaining eye contact, having an open
posture, and displaying attentive listening skills can create a sense of
trustworthiness.
Why Non-Verbal Communication is important in
selling and negotiation?
4. Influencing perceptions: Non-verbal cues can shape how others perceive a
salesperson or negotiator. Maintaining good posture, and using appropriate
gestures can persuade the other party to perceive them as competent and reliable.
5. Managing negotiations: Non-verbal communication aids in managing the
dynamics of a negotiation. Understanding the non-verbal signals from the other
party can help identify their position, level of interest, and potential concessions.
6. Resolving conflicts: It is useful in conflict resolution. By actively listening,
nodding, and maintaining open body language, salespeople and negotiators can
demonstrate empathy and a willingness to understand the other party's
perspective.
Types of Non-Verbal Communication
01 Facial expressions 04 Eye contact
02 Body language 05
Proxemics (personal space)
03
Gestures
06
Paralinguistics (tone of
voice, pitch, etc.)
Understanding Customer Needs
01
02
03
The importance of nonverbal cues in understanding customer
needs and preferences
Observing body language and facial expressions to
gather insights
Adapting sales and negotiation approach based on
nonverbal signals
5 Tricks of non verbal communication to enhance the
success of your negotiations
Mirror the other person
Nod and keep eye contact
Pay attention to your hands
Relax your body
Don’t forget to smile
4 Ways to Close Sales with Non-Verbal Communication
Evaluate body positioning
Apply mimicry to make the other person feel safe
Smile with genuine joy … when it's appropriate to do so
Appear confident and relaxed
Misinterpretation and Miscommunication in Nonverbal
Signals:
The potential for misunderstanding nonverbal cues
Cultural misunderstandings and their impact
Clarifying communication through verbal means
Limitations of Non-Verbal Communication in selling and
negotiations
1. Ambiguity
2. Cultural differences
3. Lack of Control
4. Limited Expressiveness
5. Contextual Dependence
6. Deception and Manipulation

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Non - verbal communication in selling and negotiation.pdf

  • 2. Introduction Non-verbal communication refers to the use of body language, facial expressions, voice tone, and proximity to convey messages. Non-verbal communication is crucial in sales and negotiation as it can help build trust and rapport, convey confidence, and influence outcomes. This presentation aims to explore the importance of non-verbal communication in sales and negotiation and provide practical tips for using it effectively.
  • 3. Why Non-Verbal Communication is important in selling and negotiation? 1. Expressing emotions: In sales and negotiation, displaying genuine enthusiasm, confidence, and empathy through non-verbal signals can help build trust and rapport with the other party. 2. Understanding customer needs: Observing non-verbal cues from customers or negotiation counterparts can provide insights into their needs, preferences, and reactions. 3. Building trust and credibility: Non-verbal communication contributes significantly to establishing trust. Maintaining eye contact, having an open posture, and displaying attentive listening skills can create a sense of trustworthiness.
  • 4. Why Non-Verbal Communication is important in selling and negotiation? 4. Influencing perceptions: Non-verbal cues can shape how others perceive a salesperson or negotiator. Maintaining good posture, and using appropriate gestures can persuade the other party to perceive them as competent and reliable. 5. Managing negotiations: Non-verbal communication aids in managing the dynamics of a negotiation. Understanding the non-verbal signals from the other party can help identify their position, level of interest, and potential concessions. 6. Resolving conflicts: It is useful in conflict resolution. By actively listening, nodding, and maintaining open body language, salespeople and negotiators can demonstrate empathy and a willingness to understand the other party's perspective.
  • 5. Types of Non-Verbal Communication 01 Facial expressions 04 Eye contact 02 Body language 05 Proxemics (personal space) 03 Gestures 06 Paralinguistics (tone of voice, pitch, etc.)
  • 6. Understanding Customer Needs 01 02 03 The importance of nonverbal cues in understanding customer needs and preferences Observing body language and facial expressions to gather insights Adapting sales and negotiation approach based on nonverbal signals
  • 7. 5 Tricks of non verbal communication to enhance the success of your negotiations Mirror the other person Nod and keep eye contact Pay attention to your hands Relax your body Don’t forget to smile
  • 8. 4 Ways to Close Sales with Non-Verbal Communication Evaluate body positioning Apply mimicry to make the other person feel safe Smile with genuine joy … when it's appropriate to do so Appear confident and relaxed
  • 9. Misinterpretation and Miscommunication in Nonverbal Signals: The potential for misunderstanding nonverbal cues Cultural misunderstandings and their impact Clarifying communication through verbal means
  • 10. Limitations of Non-Verbal Communication in selling and negotiations 1. Ambiguity 2. Cultural differences 3. Lack of Control 4. Limited Expressiveness 5. Contextual Dependence 6. Deception and Manipulation