Navigator365™ & Scala365™ Demo

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This document provides an agenda for a live demonstration of omnichannel customer engagement tools from Across Health. It will show Navigator365 Core, which provides actionable insights for strategic planning through country- and therapeutic area-specific data from 50+ channels. It will also show Scala365, which brings a data-driven sales model through features like interactive learning courses, quizzes, certifications and reporting. The demonstration aims to help life sciences companies empower their omnichannel strategies and capability building.

Gesundheitswesen

03/11/2021
Proprietary and Confidential Information
© Across Health
1
Your compass for omnichannel
custormer engagement
in life sciences
Omnichannel
capabilities
booster
Leveraging powerful tools to upgrade your
Omnichannel strategies and upskill your organisation
October 27th, 2021

03/11/2021
Proprietary and Confidential Information
© Across Health
2
Live demonstration
Agenda
Power your OCE strategy with truly
actionable insights
Why we are here today
Power your capability building for your
entire customer-facing community

03/11/2021
Proprietary and Confidential Information
© Across Health
3
The time-tested, evidence-based Across Health self-service product
suites: key catalysts for your digital transformation programme
Why we are here today

03/11/2021
Proprietary and Confidential Information
© Across Health
4
Live demonstration
Agenda
Power your OCE strategy with truly
actionable insights
Why we are here today
Power your capability building for your
entire customer-facing community
Show me Navigator365™ Core

03/11/2021
Proprietary and Confidential Information
© Across Health
5
Navigator365 Core is here to help you empower your OC strategy
with truly actionable and unique insights Show me Navigator365™ Core

03/11/2021
Proprietary and Confidential Information
© Across Health
6
Actionable insights for
strategic planning via MCQ
Country AND Therapeutic-
Area specific
Power tools for in-depth
analysis & understanding
50+ channels Reach &
Impact from HCP perspective
Channel deep dives including
content preferences
Cloud-based: accessible
anywhere, anytime
Become active & show successes:
Connected to Planner™ & Tracker™
3rd party
media insights
Navigator365™ Core is unique and helps you to easily translate your
strategic imperatives into a high-impact customer engagement strategy
Encourages cross-functional
collaboration
Optimize your channel mix
MCQ
Benchmark yourself against
the competition

03/11/2021
Proprietary and Confidential Information
© Across Health
7
Live demonstration
Agenda
Power your OCE strategy with truly
actionable insights
Why we are here today
Power your capability building for your
entire customer-facing community
Show me Scala365™

03/11/2021
Proprietary and Confidential Information
© Across Health
8
Brings you into the data driven sales model

03/11/2021
Proprietary and Confidential Information
© Across Health
10
Watch the recorded webinar
and access the full deck here.
Thank you!
For more info,
contact us!!

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Across Health SVP Global Accounts Beverly Smet and Jan Keuppens will demonstrate the latest insights from our Navigator365™ omnichannel affinity research, emphasizing more the significance of a true transformation within pharma organizations in the New Normal era. Key topics included: • The impact of covid in the traditional business model, sales & marketing collaboration levels, and the key pharma channels • What are some of the ingredients required to create a seamless customer experience and how to drive omnichannel customer engagement in the Next Normal? • How to pump up the digital volume by building an integrated marketing & sales engine for B2B Watch the recorded webinar and access the full deck here: https://bit.ly/3GFUaNX

Navigator365™ advanced uses

Across Health

In this session, Fonny Schenck (EVP PV&H, MD Across Health) and Pim ten Tusscher (Chief Technology Officer) are lifting the veil on some recent and upcoming advanced uses of Navigator365™, the industry’s leading ecosystem for actionable omnichannel insights, planning, execution and impact tracking. Key topics include: • How to “go beyond averages” and compare & contrast subsegments of customers (age, gender, archetype, (sub)specialty,…) -- with just one click! • A sneak peek into some of the new features & functionalities: - advanced benchmarking - advanced time trends - Payer Navigator365™ - Navigator365™Planner and - Tracker integration Watch the recorded webinar and access the full deck on our website: https://bit.ly/3EzgeZo

Maturometer 2021

Across Health

Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space. Key topics include: • Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy? • Key investment focus – which channels, technologies, staff capabilities? • Budget levels for the digital component of the omnichannel mix • Key barriers • Key priorities Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk

Measuring ROI in life sciences? Not a black & white story

Across Health

The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset. Key topics include: • Why strong impact measurement relies on a strong strategy and business case development o Impact measurement as key component of campaign and customer journey strategy • How your omnichannel maturity influences the type & level of KPIs o Realistic vs “vanity” KPIs • Understand the continuum between “essential” and “state-of-the-art” KPIs • Explore examples of how impact measurement influences key decision-making Watch the recorded webinar and access the full deck on our website: https://bit.ly/3felUMK

Omnichannel upskilling: transforming customer-oriented teams into omnichannel...

Across Health

Across Health senior consultants Jean-Sebastien Struyf and Luisa Schirm illustrate the role of Scala365™ and blended learning as a key component of digital transformation at scale within biopharma. Key topics of this webinar include: • What type of omnichannel competencies are needed for customer-oriented teams in a post-C19 world - and where is biopharma today? • “It’s all in the mix” … also for learning styles and formats. How to create a winning learning journey featuring self-paced, blended and hands-on learning - for all key functions? • How to boost not only knowledge and capabilities, but also change the mindset. Watch the recorded webinar and access the full deck on our website: https://bit.ly/2RzF0Vu.

The power of marketing & sales collaboration for omnichannel engagement

Across Health

Reimagine the role of customer-facing teams, guided by Beverly Smet (SVP Global Accounts) and Christoph Schmidt (Head of Strategy). The major takeaways of this webinar include: • The new commercial model in biopharma: a cross-functional, customer-centric ecosystem • Roadmap to data-driven omnichannel customer engagement vs the current reality in biopharma • Case study with demonstrated impact on omnichannel engagement through marketing & sales collaboration • Key steps for omnichannel engagement success Watch the recorded webinar and access the full deck on our website: https://bit.ly/2PBTOST

2019-2020: Blip or shift? Key trends in the HCP mix

Across Health

This document discusses key trends in the healthcare professional mix from 2019-2020. It provides an agenda for a webinar covering emerging changes at the customer and pharmaceutical company levels, and how to reimagine the future. Survey results show over 60% of specialists saw some improvement in biopharma digital content during the pandemic, but only 21% saw a strong boost. The importance and satisfaction of pharmaceutical digital offerings increased, but there is still a large gap and only a few companies providing relevant content. The webinar aims to help pharmaceutical companies translate strategic priorities into high-impact customer engagement strategies using omnichannel approaches.

2 years in 2 months? Digital acceleration in biopharma

Across Health

This document discusses how COVID-19 is impacting customer engagement in industries like banking and how customer needs and expectations are changing across sectors. It notes that COVID-19 accelerated trends like working from home by 5 years. The document also examines changes in customer engagement at the individual level, with physicians moving to a new engagement model more quickly, and at the pharmaceutical industry level, questioning if the death of the fieldforce is being overestimated. Finally, it emphasizes that the greatest danger in times of turbulence is acting with outdated logic and that the future of customer engagement needs to be reimagined.

Across Health Multichannel Maturometer 2020

Across Health

In many industries, COVID-19 has accelerated the move to digital transformation. As Microsoft’s CEO, Satya Nadella, put it: “We saw 2 years of digital transformation in 2 months.” Is biopharma moving at the speed of light too? The Maturometer research gives you a unique overview of what others are planning/doing in this space, including topics like: - Organizational dimension - burning platform (or not)? - Key investment focus – which channels, technologies, staff capabilities? - Budget levels for digital - Key barriers - Key priorities for 2021 - … Access the full deck and watch the recording: https://bit.ly/3l3kWFa

Reimagine the future of customer engagement: second Navigator Spotcheck update

Across Health

Do you want to know more on the HCPs behaviour changes during COVID-19 lockdown? Let Fonny Schenck (CEO, Across Health) walk you through the findings of our most recent Navigator Spotcheck (302 oncologists in EU5 + US). Some of the key questions of our second COVID-related webinar: - Which channels shifted most in terms of reach, impact and frequency vs Q4 2019? - What kind of pharma content are HCPs looking for online? - Are there key differences between geo markets – and between HCP segments? - How do oncologists see the future role of the rep? - Which companies are “best-in-class”? We trust this session will help you reimagine the future of customer engagement in biopharma! For the recorded webinar and the full deck please visit: https://bit.ly/3ewb0zX

Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...

Across Health

As COVID-19 is spreading rapidly across the world, the traditional HCP customer engagement model in life sciences has come to a grinding halt. This webinar -presented by Fonny Schenck (CEO, Across Health), Patrick Vidal (Managing Partner, Across Health) and Vanessa Huichard (Senior Consultant, Across Health)- will help you navigate the multichannel maze in COVID-19 days. Besides unique insights, pragmatic recommendations, and robust cases, this session includes hot-off-the-press research results from our Navigator Spotcheck (with the views of 300 EU5 Specialists and GPs, on what they want from pharma in these times of social distancing) and our Maturometer Snapshot (featuring the views of 100+ pharma staff on their very-short term priorities in this period – and the longer view). For the recorded webinar please visit: https://bit.ly/2wFNqjS

The use of digital at launch

Across Health

Given the time and expense required to bring a prescription drug to market, coupled with its limited exclusive lifespan and an increasing complex and competitive healthcare environment, companies must maximize every moment during the critical launch window. And digital is increasingly seen as a key contributor to success…but is this truly the case? Watch the recording of the second Maturometer Snapshot webinar and discover it yourself: http://bit.ly/35BOYY1.

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Navigator365™ & Scala365™ Demo

1. 03/11/2021 Proprietary and Confidential Information © Across Health 1 Your compass for omnichannel custormer engagement in life sciences Omnichannel capabilities booster Leveraging powerful tools to upgrade your Omnichannel strategies and upskill your organisation October 27th, 2021

2. 03/11/2021 Proprietary and Confidential Information © Across Health 2 Live demonstration Agenda Power your OCE strategy with truly actionable insights Why we are here today Power your capability building for your entire customer-facing community

3. 03/11/2021 Proprietary and Confidential Information © Across Health 3 The time-tested, evidence-based Across Health self-service product suites: key catalysts for your digital transformation programme Why we are here today

4. 03/11/2021 Proprietary and Confidential Information © Across Health 4 Live demonstration Agenda Power your OCE strategy with truly actionable insights Why we are here today Power your capability building for your entire customer-facing community Show me Navigator365™ Core

5. 03/11/2021 Proprietary and Confidential Information © Across Health 5 Navigator365 Core is here to help you empower your OC strategy with truly actionable and unique insights Show me Navigator365™ Core

6. 03/11/2021 Proprietary and Confidential Information © Across Health 6 Actionable insights for strategic planning via MCQ Country AND Therapeutic- Area specific Power tools for in-depth analysis & understanding 50+ channels Reach & Impact from HCP perspective Channel deep dives including content preferences Cloud-based: accessible anywhere, anytime Become active & show successes: Connected to Planner™ & Tracker™ 3rd party media insights Navigator365™ Core is unique and helps you to easily translate your strategic imperatives into a high-impact customer engagement strategy Encourages cross-functional collaboration Optimize your channel mix MCQ Benchmark yourself against the competition

7. 03/11/2021 Proprietary and Confidential Information © Across Health 7 Live demonstration Agenda Power your OCE strategy with truly actionable insights Why we are here today Power your capability building for your entire customer-facing community Show me Scala365™

9. 03/11/2021 Proprietary and Confidential Information © Across Health 9 Main features Pre- or self course enrolment Interactive weekly quiz & poll questions Course ratings by Scala Learning users Custom options like a client-defined URL & logo Advanced reporting Certifications Shortcuts to other products: Navigator365, Planner AI driven coaching Show me Scala365™ Learning

10. 03/11/2021 Proprietary and Confidential Information © Across Health 10 Watch the recorded webinar and access the full deck here. Thank you! For more info, contact us!!