Naild a case study approach to b2 b social media1Tim McMahon, Jr
Tim McMahon is the principal of MCM Social Media. Based on the document:
- MCM Social Media provides social media marketing services to help companies engage audiences across various social media platforms like Facebook, YouTube, Twitter and blogs.
- The document outlines strategies for creating engaging content, finding a cause to promote, and engaging audiences on social channels. It also shares statistics on the importance of social media for recruiting.
- MCM Social Media offers social media setup, management, website design and development, as well as training and coaching services. Contact details are provided at the end.
This document presents survey results on the popularity of various communication tools among youth. Mobile phones were the most popular at 39%, followed closely by websites/blogs at 34% and email at 29%. Less popular options included personal computers, Facebook, My Space pages, Club Penguin, and MSN.
Gordon Abraham is the director of SHAREvices BV located at C. A. Thiemestraat 55, 6828 DW Arnhem, Netherlands. He can be contacted by phone at + 31 (0)26 4459278 or by mobile at + 31 (0)6 53890345, or by email at gordona@hetnet.nl. The company website is www.sharevices.com.
A proposal for ways in which Orion could increase traffic to and profit from three Imaginova multi-channel commerce websites through optimization of advertising placements in Imaginova’s then consumer media channels
El Marañón y las Energías Renovables por Jose Estela R. - Gerente de Sami EnergyJosé Estela Ramírez
El documento discute los planes para desarrollar 20 megaproyectos hidroeléctricos en el río Marañón y argumenta que esto ya no es justificado debido a la sobreoferta actual de energía en Perú. En su lugar, propone promover energías renovables como eólica y solar, cuyos costos han caído drásticamente. También aboga por actualizar las leyes y regulaciones de Perú para eliminar las restricciones a las energías renovables y alinear mejor las políticas de Perú con las tendencias mundiales de invertir en
The document discusses how big data analytics is transforming various industries. It begins with an introduction that describes how data is doubling every two years and analytics are becoming more valuable. The rest of the document is organized into sections that provide examples and essays about how advanced analytics are changing business, emerging technology platforms enabling analytics, specific industry use cases, how analytics are changing research, and data-driven marketing strategies. One essay discusses how automotive data from connected cars is enabling predictive maintenance, customized services, and traffic/parking information. Another essay examines public sector uses of private data and the lack of ethical standards regarding data use. [END SUMMARY]
Creating A Great Book Trailer On A BudgetWill Kesling
The document discusses creating an effective book trailer on a budget. It begins by defining what a book trailer is and is not. It then provides recommendations for free video and audio editing software that can be used to create a book trailer. The document emphasizes breaking down the book into its core story elements and visualizing how to tell the story in 60 seconds or less. It also stresses testing early prototypes, getting feedback, and iterating on the design before promotion. The overall message is that an effective book trailer can be made with free or low-cost tools by focusing on the essential story.
Naild a case study approach to b2 b social media1Tim McMahon, Jr
Tim McMahon is the principal of MCM Social Media. Based on the document:
- MCM Social Media provides social media marketing services to help companies engage audiences across various social media platforms like Facebook, YouTube, Twitter and blogs.
- The document outlines strategies for creating engaging content, finding a cause to promote, and engaging audiences on social channels. It also shares statistics on the importance of social media for recruiting.
- MCM Social Media offers social media setup, management, website design and development, as well as training and coaching services. Contact details are provided at the end.
This document presents survey results on the popularity of various communication tools among youth. Mobile phones were the most popular at 39%, followed closely by websites/blogs at 34% and email at 29%. Less popular options included personal computers, Facebook, My Space pages, Club Penguin, and MSN.
Gordon Abraham is the director of SHAREvices BV located at C. A. Thiemestraat 55, 6828 DW Arnhem, Netherlands. He can be contacted by phone at + 31 (0)26 4459278 or by mobile at + 31 (0)6 53890345, or by email at gordona@hetnet.nl. The company website is www.sharevices.com.
A proposal for ways in which Orion could increase traffic to and profit from three Imaginova multi-channel commerce websites through optimization of advertising placements in Imaginova’s then consumer media channels
El Marañón y las Energías Renovables por Jose Estela R. - Gerente de Sami EnergyJosé Estela Ramírez
El documento discute los planes para desarrollar 20 megaproyectos hidroeléctricos en el río Marañón y argumenta que esto ya no es justificado debido a la sobreoferta actual de energía en Perú. En su lugar, propone promover energías renovables como eólica y solar, cuyos costos han caído drásticamente. También aboga por actualizar las leyes y regulaciones de Perú para eliminar las restricciones a las energías renovables y alinear mejor las políticas de Perú con las tendencias mundiales de invertir en
The document discusses how big data analytics is transforming various industries. It begins with an introduction that describes how data is doubling every two years and analytics are becoming more valuable. The rest of the document is organized into sections that provide examples and essays about how advanced analytics are changing business, emerging technology platforms enabling analytics, specific industry use cases, how analytics are changing research, and data-driven marketing strategies. One essay discusses how automotive data from connected cars is enabling predictive maintenance, customized services, and traffic/parking information. Another essay examines public sector uses of private data and the lack of ethical standards regarding data use. [END SUMMARY]
Creating A Great Book Trailer On A BudgetWill Kesling
The document discusses creating an effective book trailer on a budget. It begins by defining what a book trailer is and is not. It then provides recommendations for free video and audio editing software that can be used to create a book trailer. The document emphasizes breaking down the book into its core story elements and visualizing how to tell the story in 60 seconds or less. It also stresses testing early prototypes, getting feedback, and iterating on the design before promotion. The overall message is that an effective book trailer can be made with free or low-cost tools by focusing on the essential story.
10 regras básicas para um coordenador de eventosFabio Kontopp
Este documento fornece 10 regras básicas para um coordenador de eventos. A primeira regra é tratar a si mesmo como um funcionário e empresa, para ter profissionalismo. A segunda regra é entregar mais do que o esperado, mas sem esquecer as tarefas básicas. A terceira regra é aceitar as diferenças e trabalhar em equipe para o bem coletivo.
Steam Vein Ablation is safe and efficaciousMichał Molski
This document summarizes saphenous vein ablation using steam (SVS). SVS is described as a safe and effective technique for treating varicose veins in the great saphenous vein (GSV), small saphenous vein (SSV), and tributaries. Details are provided on the equipment, ablation procedure, guidelines and studies supporting SVS. The author's results from over 700 SVS procedures are presented, showing high occlusion rates but higher rates of partial recanalization compared to other ablation techniques. Complication rates are provided, with skin hyperpigmentation and peristhesia being most common. In conclusion, SVS is deemed an effective ablation technique comparable to other options, with good patient satisfaction but higher costs
Este documento proporciona una introducción al ePortafolio Mahara, que permite a los estudiantes crear un espacio online para mostrar su trabajo y crear comunidades virtuales. Explica conceptos clave como artefactos, vistas/páginas y grupos, y guía a los usuarios sobre cómo registrarse, agregar contenido como blogs y archivos, y compartir información con otros. También incluye enlaces a documentación y ejemplos de ePortafolios creados con Mahara.
Coaching Grupal y su impacto en el negocio, por César Fernández, Director Aso...NB
Este documento discute los desafíos que enfrentan las empresas para retener el talento de sus empleados. Señala que muchos empleados, incluso en países con buen desempeño económico, están considerando cambiar de trabajo. Esto se debe principalmente a factores como la desconexión emocional de los empleados con sus empresas y los estilos de liderazgo inadecuados. El documento argumenta que las empresas necesitan adaptarse mejor a los cambios en el entorno laboral para satisfacer las necesidades de sus empleados y retener el talento.
Matt Doheny: What States are Americans Moving to?Matt Doheny
Matt Doheny artfully displays a question that many U.S citizens and foreigners alike are wondering: What States are Americans moving to? With the rise in rent prices in places like New York and California, many Americans are finding more affordable living in places like Texas and Colorado. View this presentation for more!
10 regras básicas para um coordenador de eventosFabio Kontopp
Este documento fornece 10 regras básicas para um coordenador de eventos. A primeira regra é tratar a si mesmo como um funcionário e empresa, para ter profissionalismo. A segunda regra é entregar mais do que o esperado, mas sem esquecer as tarefas básicas. A terceira regra é aceitar as diferenças e trabalhar em equipe para o bem coletivo.
Steam Vein Ablation is safe and efficaciousMichał Molski
This document summarizes saphenous vein ablation using steam (SVS). SVS is described as a safe and effective technique for treating varicose veins in the great saphenous vein (GSV), small saphenous vein (SSV), and tributaries. Details are provided on the equipment, ablation procedure, guidelines and studies supporting SVS. The author's results from over 700 SVS procedures are presented, showing high occlusion rates but higher rates of partial recanalization compared to other ablation techniques. Complication rates are provided, with skin hyperpigmentation and peristhesia being most common. In conclusion, SVS is deemed an effective ablation technique comparable to other options, with good patient satisfaction but higher costs
Este documento proporciona una introducción al ePortafolio Mahara, que permite a los estudiantes crear un espacio online para mostrar su trabajo y crear comunidades virtuales. Explica conceptos clave como artefactos, vistas/páginas y grupos, y guía a los usuarios sobre cómo registrarse, agregar contenido como blogs y archivos, y compartir información con otros. También incluye enlaces a documentación y ejemplos de ePortafolios creados con Mahara.
Coaching Grupal y su impacto en el negocio, por César Fernández, Director Aso...NB
Este documento discute los desafíos que enfrentan las empresas para retener el talento de sus empleados. Señala que muchos empleados, incluso en países con buen desempeño económico, están considerando cambiar de trabajo. Esto se debe principalmente a factores como la desconexión emocional de los empleados con sus empresas y los estilos de liderazgo inadecuados. El documento argumenta que las empresas necesitan adaptarse mejor a los cambios en el entorno laboral para satisfacer las necesidades de sus empleados y retener el talento.
Matt Doheny: What States are Americans Moving to?Matt Doheny
Matt Doheny artfully displays a question that many U.S citizens and foreigners alike are wondering: What States are Americans moving to? With the rise in rent prices in places like New York and California, many Americans are finding more affordable living in places like Texas and Colorado. View this presentation for more!
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.