The document discusses ExactTarget's SocialPages Partner Gears which integrate third-party applications into SocialPages to expand capabilities for Facebook marketing. This includes apps for social commerce, contests, and dynamic content. The Partner Gears allow accessing Facebook posts and analytics alongside email campaigns in the Interactive Marketing Hub for integrated multi-channel campaigns. Specific gears from Moontoast and Strutta are highlighted that enable capabilities like social promotions, contests, and capturing leads from Facebook into email lists.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
This is my portfolio of work completed whilst working in the Bristol agency Mason Zimbler (now Harte Hanks). I held several job roles in this agency so my portfolio is varied and outlines strategic planning, social media and marketing projects I worked on during this employment. It details my specific responsibilities and results achieved from the work.
InfiniGraph enable brands a smarter, faster and more intelligent way harness consumer social behavior creating the world’s smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Drive real Social ROI see 5X to 10x lift of your existing ad buys and content feeding engagement.
1) InfiniGraph analyzes social media data to identify trending content and brand affinities based on social interactions.
2) This allows for more relevant targeting of ads and content, increasing click-through rates for ads with trending content from 0.05% to 2.5%.
3) By leveraging trending and crowd-sourced content, engagement can be greatly increased, such as a post that saw a 10x increase in clicks when reposted with InfiniGraph's optimization.
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Exploring Facebook Messenger Bot with Parkinson's FoundationCharity Dynamics
There's no doubt — Facebook Fundraising has forever altered the landscape of digital fundraising. But despite all of its benefits and revenue contributions, challenges still exist with the limited access to donor and fundraiser information, and inability to communicate directly with champions and advocates who create fundraisers on your behalf.
In this slide deck, we learn how Parkinson's Foundation decided to meet these challenges head on by deploying intelligent bot functionality with dynamic messaging to acquire the email addresses of an incredible 70% of its Facebook Fundraisers who engage with the bot. View the on-demand webinar here:
https://www.charitydynamics.com/learn/webinars/webinar-exploring-facebook-messenger-bot-with-parkinsons-foundation/
The document discusses changes to Facebook's news feed algorithm in 2018 and how brands and organizations can adapt. The key points are:
1. Facebook will prioritize posts that generate meaningful engagement and conversations between friends over public content from brands. This favors posts that encourage longer comments and responses between users.
2. Brands should focus on creating content that users will want to share with friends and family, such as content that provides social currency or emotions. Tracking shares is more important than overall engagement.
3. Live videos are more likely to generate engagement and discussion compared to regular posts. Brands should measure video retention and repeat views, not just total views.
The document discusses ExactTarget's SocialPages Partner Gears which integrate third-party applications into SocialPages to expand capabilities for Facebook marketing. This includes apps for social commerce, contests, and dynamic content. The Partner Gears allow accessing Facebook posts and analytics alongside email campaigns in the Interactive Marketing Hub for integrated multi-channel campaigns. Specific gears from Moontoast and Strutta are highlighted that enable capabilities like social promotions, contests, and capturing leads from Facebook into email lists.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
This is my portfolio of work completed whilst working in the Bristol agency Mason Zimbler (now Harte Hanks). I held several job roles in this agency so my portfolio is varied and outlines strategic planning, social media and marketing projects I worked on during this employment. It details my specific responsibilities and results achieved from the work.
InfiniGraph enable brands a smarter, faster and more intelligent way harness consumer social behavior creating the world’s smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Drive real Social ROI see 5X to 10x lift of your existing ad buys and content feeding engagement.
1) InfiniGraph analyzes social media data to identify trending content and brand affinities based on social interactions.
2) This allows for more relevant targeting of ads and content, increasing click-through rates for ads with trending content from 0.05% to 2.5%.
3) By leveraging trending and crowd-sourced content, engagement can be greatly increased, such as a post that saw a 10x increase in clicks when reposted with InfiniGraph's optimization.
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
Exploring Facebook Messenger Bot with Parkinson's FoundationCharity Dynamics
There's no doubt — Facebook Fundraising has forever altered the landscape of digital fundraising. But despite all of its benefits and revenue contributions, challenges still exist with the limited access to donor and fundraiser information, and inability to communicate directly with champions and advocates who create fundraisers on your behalf.
In this slide deck, we learn how Parkinson's Foundation decided to meet these challenges head on by deploying intelligent bot functionality with dynamic messaging to acquire the email addresses of an incredible 70% of its Facebook Fundraisers who engage with the bot. View the on-demand webinar here:
https://www.charitydynamics.com/learn/webinars/webinar-exploring-facebook-messenger-bot-with-parkinsons-foundation/
The document discusses changes to Facebook's news feed algorithm in 2018 and how brands and organizations can adapt. The key points are:
1. Facebook will prioritize posts that generate meaningful engagement and conversations between friends over public content from brands. This favors posts that encourage longer comments and responses between users.
2. Brands should focus on creating content that users will want to share with friends and family, such as content that provides social currency or emotions. Tracking shares is more important than overall engagement.
3. Live videos are more likely to generate engagement and discussion compared to regular posts. Brands should measure video retention and repeat views, not just total views.
Social Relationship Case Study: Titleist & Sprout SocialSprout Social
Titleist partnered with Sprout Social to improve engagement with key audiences like avid golfers on social media. They wanted a platform to facilitate conversations, develop relationships, and gain insights. Sprout Social helped Titleist build upon existing followers, publish focused content, create two-way conversations, and turn findings into actions. As a result, Titleist saw increases in interactions, unique users, and impressions which drove organic growth across social channels and provided data-driven strategy and streamlined platform usage.
Quincy Bingham from Be Found Online highlights the importance of taking an intergreted approach to social media marketing that includes organic social and paid social strategies.
Content Marketing 2.0: How Content Promotion Can REvitalize Your BrandMatomy Media Group
Content worth sharing is essential in developing your site, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique-yet-relevant topics to your industry. Once written, a timely audit of that content can give new insight and help determine strategy and direction.
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
This document discusses organic and paid social media strategies. Organic social refers to unpaid posts that reach some followers organically. Paid social allows targeting new audiences through sponsored ads. The benefits of organic social include establishing voice and nurturing connections, while paid social helps reach more people and target goals faster. Examples are given of brands like Whole Foods and Warby Parker using both organic and paid approaches effectively.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
iCrossing UK Client Summit 2011 - The Digital LandscapeiCrossing
Agencies need to adapt their structures to be able to efficiently interpret data and gain a deeper understanding of consumers in order to deliver targeted messages. A new agency model is needed that can pay attention, learn, connect, innovate and inspire. Content strategy is also evolving as brands seek to compete for attention by developing their own content and publisher models. Search is becoming more personalized through integration of social graphs and past user data and activities to provide richer, more relevant search experiences. Mobile is more than just phones and is a critical multi-channel platform that is deeply integrated with social and local experiences.
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Content Marketing for Associations: 5 Predictions for 2015Nextpoint
As associations look to expand membership revenue in the coming year, they'll be facing a number of outside threats. Here are five trends we think we'll see in 2015.
We help brands find and work with social media influencers to promote their products and services. We match brands with relevant influencers, arrange sponsored content deals, ensure proper tagging and scheduling of posts, and manage engagement. After campaigns, we provide evaluations and guarantees to help brands refine future campaigns and exceed their goals for followers, traffic or sales.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
How TCBY Got 398% More Engagement With Data-Based Content MarketingInfini Graph
Our Nov 7 2012 webinar. Jason Cormier of Room 214 presented How We Boosted TCBY Engagement by 398%. Natalie Petouhoff presented Brand Engagement and Content Performance. Brian Carter presented Answers to Frequent Questions About Content Marketing. How big data empowers better performance, and how critical interaction is to Social Media ROI.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
A social media audit involves reviewing a brand's social media profiles and presence to evaluate what is working well, what can be improved, and to identify any unauthorized accounts. The document outlines a 6-step process for conducting an audit, which includes creating an audit spreadsheet, searching for the brand's presence online, evaluating each profile, ensuring profiles are on-brand, centralizing password management, and establishing processes for future profiles. An example audit template and explanation is also provided.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
This document discusses social media marketing strategies and services offered by AlphaGraphics. It recommends taking a multi-channel approach across platforms like Facebook, Twitter, LinkedIn and blogs to engage target audiences. AlphaGraphics can help with social media planning, posting, monitoring and reporting to increase brand awareness and customer engagement. Their services include graphic design, personalized communications and environmentally responsible practices.
Social Relationship Case Study: Titleist & Sprout SocialSprout Social
Titleist partnered with Sprout Social to improve engagement with key audiences like avid golfers on social media. They wanted a platform to facilitate conversations, develop relationships, and gain insights. Sprout Social helped Titleist build upon existing followers, publish focused content, create two-way conversations, and turn findings into actions. As a result, Titleist saw increases in interactions, unique users, and impressions which drove organic growth across social channels and provided data-driven strategy and streamlined platform usage.
Quincy Bingham from Be Found Online highlights the importance of taking an intergreted approach to social media marketing that includes organic social and paid social strategies.
Content Marketing 2.0: How Content Promotion Can REvitalize Your BrandMatomy Media Group
Content worth sharing is essential in developing your site, capturing the attention of readers, and garnering return visitors. This session will teach you how to create engaging copy and become a contributor of unique-yet-relevant topics to your industry. Once written, a timely audit of that content can give new insight and help determine strategy and direction.
Paid and Organic Sittin’ in a Tree, K-I-S-S-I-N-GFalcon.io
This document discusses organic and paid social media strategies. Organic social refers to unpaid posts that reach some followers organically. Paid social allows targeting new audiences through sponsored ads. The benefits of organic social include establishing voice and nurturing connections, while paid social helps reach more people and target goals faster. Examples are given of brands like Whole Foods and Warby Parker using both organic and paid approaches effectively.
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
iCrossing UK Client Summit 2011 - The Digital LandscapeiCrossing
Agencies need to adapt their structures to be able to efficiently interpret data and gain a deeper understanding of consumers in order to deliver targeted messages. A new agency model is needed that can pay attention, learn, connect, innovate and inspire. Content strategy is also evolving as brands seek to compete for attention by developing their own content and publisher models. Search is becoming more personalized through integration of social graphs and past user data and activities to provide richer, more relevant search experiences. Mobile is more than just phones and is a critical multi-channel platform that is deeply integrated with social and local experiences.
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Content Marketing for Associations: 5 Predictions for 2015Nextpoint
As associations look to expand membership revenue in the coming year, they'll be facing a number of outside threats. Here are five trends we think we'll see in 2015.
We help brands find and work with social media influencers to promote their products and services. We match brands with relevant influencers, arrange sponsored content deals, ensure proper tagging and scheduling of posts, and manage engagement. After campaigns, we provide evaluations and guarantees to help brands refine future campaigns and exceed their goals for followers, traffic or sales.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
How TCBY Got 398% More Engagement With Data-Based Content MarketingInfini Graph
Our Nov 7 2012 webinar. Jason Cormier of Room 214 presented How We Boosted TCBY Engagement by 398%. Natalie Petouhoff presented Brand Engagement and Content Performance. Brian Carter presented Answers to Frequent Questions About Content Marketing. How big data empowers better performance, and how critical interaction is to Social Media ROI.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
A social media audit involves reviewing a brand's social media profiles and presence to evaluate what is working well, what can be improved, and to identify any unauthorized accounts. The document outlines a 6-step process for conducting an audit, which includes creating an audit spreadsheet, searching for the brand's presence online, evaluating each profile, ensuring profiles are on-brand, centralizing password management, and establishing processes for future profiles. An example audit template and explanation is also provided.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
This document discusses social media marketing strategies and services offered by AlphaGraphics. It recommends taking a multi-channel approach across platforms like Facebook, Twitter, LinkedIn and blogs to engage target audiences. AlphaGraphics can help with social media planning, posting, monitoring and reporting to increase brand awareness and customer engagement. Their services include graphic design, personalized communications and environmentally responsible practices.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
The document discusses best practices for social media strategy and marketing. It states that social media tactics alone do not equal a full strategy, and that social marketing aims to engage followers and spark conversations. Effective social strategies consider owned, earned, and paid social media, and use the right channels to suit content goals. The document advocates treating social media as part of an integrated digital experience and focusing on long-term engagement through multiple touchpoints and stories.
This document provides an overview of building an effective social media presence for organizations. It discusses why social media is important for attracting customers and promoting loyalty. The key aspects of a successful social media strategy are engaging customers through relevant content, understanding the appropriate channels for your target audience, and measuring engagement rather than just impressions. The goal is to develop brand champions within a trusted network who will promote your messages through sharing and referrals.
The document outlines how B2B companies can build brand trust using social media. It discusses that 75% of B2B buyers use social media to research vendors and the importance of a mobile-friendly website for B2B companies. Specific strategies covered include building a presence on major networks like LinkedIn, Twitter, Facebook and Instagram, encouraging employee advocacy and partnerships to promote content, and focusing on mobile usability and a streamlined purchase process. Live examples of successful B2B brands on social media are also provided.
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
The pace of change is ferocious. The speed of progression, exponential. To thrive in today’s world, companies must adapt fast – and react faster still.
We work with those who embrace the challenges and trends of marketing in the digital age. We back the brands, the innovators and the entrepreneurs, helping them to achieve growth through relevance and reinvention.
We are Cafecreate.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
This document provides best practices for marketing on Facebook. It outlines five guiding principles for an effective Facebook strategy, including building a strategy that is social by design, creating an authentic brand voice, making content interactive, nurturing relationships, and keeping learning. It also details how to use Facebook to achieve different business objectives like product development, awareness, preference, traffic, loyalty, recommendations, and insights. Specific tactics are provided for campaigns and tools to utilize for each objective.
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
Changing Perceptions and Driving Narratives Through ResearchKeith Kirkpatrick
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
MMK's RISE model leverages earned media, influencers, and consumer advocates to drive positive commentary about brands. It uses social listening to understand conversations and engage advocates in real-time. Their paid amplification then spreads these endorsements at scale. By amplifying trusted third-party voices, it creates an influential tidal wave of advocacy that consistently delivers results.
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
WeTestAthens: Postman's AI & Automation Techniques
Napkin Labs Quick Hits
1. Napkin
Labs
Get serious about social.
Napkin Labs helps your brand
connect + collaborate with
customers on Facebook.
Drive earned media, capture
insights in real-time, and
supercharge innovation - all
with our customer engagement
suite for Facebook.
2. Quick Stats & Highlights:
Customers spend a long time on our engagement tools:
9.4 Minutes = Average time on site for VIP communities.
User-generated content is a powerful word-of-mouth marketing tool:
Content created by consumers earn 98 news feed impressions and a 5%
Click-through Rate.
Over 1,200 companies trust Napkin Labs’ Facebook tools.
3. What you can achieve with Napkin Labs...
Get closer to your customers. Turn likes into advocates.
Social media is redefining how brands and customers interact. There is no better way to build advocacy than involving cus-
In todays context, surveys and focus groups are not enough to tomers in shaping the future of a brand and surprising them
keep pace with changing consumer needs. Napkin Labs allows with small rewards along the way. With Napkin Labs, you can
Facebook pages to become social hubs for feedback, ideas, push beyond just liking and commenting and involve your fans
and collaborating with customers. With Napkin Labs you can in more meaningful engagements. Napkin Labs is a great way
ask questions and capture insights about your customers all to turn a like into a lifelong advocate for your brand.
over the world, in real-time.
Leverage customers to boost earned media reach. Increase the Lifetime Value of every fan.
With Napkin Labs you can spark conversations and get your The value of a like on Facebook has been estimated at between
fans creating amazing content. With our social integrations $3.60 and $22.931. While getting more fans is valuable, the
even small conversations can make a big impact and reach greatest impact is made by engaging the fans you already have.
thousands of your customers’ friends. Everything we create is built to increase the value of a fan,
whether it’s through rewards that bring fans into the purchase
cycle, engagement that gets them sharing and advocating,
or even turning fans into a resource for insights that help
influence your brand and products.
Key Features
Configure the perfect customer engagement hub. Powerful data - powerful insights.
We give you a library of ongoing and campaign based interac- We turn years worth of Facebook interactions with your brand
tive modules that you can mix and match to create a range of page into leaderboards of your most active and influential fans
experiences for customers.
Ideas, insights and feedback at your fingertips. Rewards and profiles keep fans engaged.
We provide an advanced Insights Dashboard which uses Integrated rewards, badging, and customer profiles help sus-
natural language processing, sentiment analysis, and our own tain engagement over time and generates valuable loyalty.
algorithms to bubble up the most important content, themes
and insights.
Deeply integrated into Facebook Secure and protected
Our tools are designed to be social and built from scratch to We take security, privacy and protection of IP very seriously.
integrate with everything Facebook has to offer. Our tools We have been independently security tested, and have evolved
also integrate with Twitter and Instagram so you can run our legal over three years to handle issues arising from crowd-
cross-platform campaigns. sourcing and user-generated content.
Al l of our s ol u t i o n s a r e d e s i g n e d w i t h c are a n d
b ui l t fo r g r e a t u s e r e xp e r i e n c e s .
303.482.1280 | info@napkinlabs.com | www.napkinlabs.com