The document summarizes a case study of an interactive Twitch extension developed by Muxy for The Game Awards 2017 live stream. The extension allowed viewers to vote on predicted winners and compete across streamer channels in a leaderboard. It was highly successful, driving a 202% increase in viewership and more viewer engagement compared to the previous year. The extension contributed significantly to making the event interactive and successful.
What makes Twitch unique? How can you use data to grow your community on Twitch? How can you integrate with the Twitch API? How do Extensions help grow your audience? Get answers to these questions and more in this presentation.
Live streaming has emerged as a game-changer in the world of sports and event telecast, offering enhanced accessibility, interactive engagement, and limitless possibilities for the future of broadcasting.
Whether you're a die-hard sports fan or a music aficionado, live streaming allows you to experience the thrill of live events like never before, breaking down barriers and bringing people together in shared moments of excitement and joy.
The world of football is undergoing a tech-driven revolution, transforming how fans engage with the game. Football Data Feeds, APIs, and Widgets are at the forefront of this evolution, offering a treasure trove of real-time information, insights, and interactive experiences. These innovations are deepening the connection between fans and football, fueling informed fandom, and enriching the viewing experience. Behind it all are Football Data Feed Providers, ensuring data accuracy and up-to-date information. As technology continues to unite football enthusiasts worldwide, it's clear that the beautiful game's bond with its fans is stronger than ever, promising even more exciting possibilities in the future.
Using Twitch to Differentiate Your Game with Streamers - TwitchCon Developer ...Twitch Developers
Every successful streamer is an entrepreneur looking for the best content to build their business on. Learn how to leverage Twitch to add your game to their library.
Stephen Wang, Director of Game Solutions, Twitch
Silver Chalice is pitching custom mobile apps for NBA teams that will provide fans with engaging features and content. Key points include:
- Custom designed apps for each NBA team with intuitive features for fans and optimized graphic designs.
- Apps will have premium features and content at an affordable price since Silver Chalice will work with multiple teams.
- Teams can learn from each other through the program and share best practices.
- Apps will provide new revenue opportunities through sponsorships and subscriptions.
Sports Revolution is a sports media company that manages media rights for 46 football clubs in the UK, Spain, Germany, and Scotland. They partnered with Ness to develop a new in-stadium mobile app to engage fans and create new revenue streams for clubs. Ness conducted discovery work to define objectives and map the fan experience. They created a custom app that provides a live feed of curated content like photos, videos and polls to fans both in and outside the stadium. The app aims to complement the live match experience and provide opportunities for clubs and sponsors to promote campaigns and merchandise in a context-sensitive way.
This document describes B2B solutions provided by BETEGY, an AI-powered sports prediction and analytics company. BETEGY analyzes massive amounts of sports data using proprietary algorithms to predict outcomes of football games with high accuracy. It offers various B2B products including analytical data APIs and widgets, a sports data visualization system, bots, apps, and marketing solutions. These products provide sportsbooks, media companies, and other partners with predictive data, statistics, and visualizations to enhance their offerings and user experience.
The document summarizes a case study of an interactive Twitch extension developed by Muxy for The Game Awards 2017 live stream. The extension allowed viewers to vote on predicted winners and compete across streamer channels in a leaderboard. It was highly successful, driving a 202% increase in viewership and more viewer engagement compared to the previous year. The extension contributed significantly to making the event interactive and successful.
What makes Twitch unique? How can you use data to grow your community on Twitch? How can you integrate with the Twitch API? How do Extensions help grow your audience? Get answers to these questions and more in this presentation.
Live streaming has emerged as a game-changer in the world of sports and event telecast, offering enhanced accessibility, interactive engagement, and limitless possibilities for the future of broadcasting.
Whether you're a die-hard sports fan or a music aficionado, live streaming allows you to experience the thrill of live events like never before, breaking down barriers and bringing people together in shared moments of excitement and joy.
The world of football is undergoing a tech-driven revolution, transforming how fans engage with the game. Football Data Feeds, APIs, and Widgets are at the forefront of this evolution, offering a treasure trove of real-time information, insights, and interactive experiences. These innovations are deepening the connection between fans and football, fueling informed fandom, and enriching the viewing experience. Behind it all are Football Data Feed Providers, ensuring data accuracy and up-to-date information. As technology continues to unite football enthusiasts worldwide, it's clear that the beautiful game's bond with its fans is stronger than ever, promising even more exciting possibilities in the future.
Using Twitch to Differentiate Your Game with Streamers - TwitchCon Developer ...Twitch Developers
Every successful streamer is an entrepreneur looking for the best content to build their business on. Learn how to leverage Twitch to add your game to their library.
Stephen Wang, Director of Game Solutions, Twitch
Silver Chalice is pitching custom mobile apps for NBA teams that will provide fans with engaging features and content. Key points include:
- Custom designed apps for each NBA team with intuitive features for fans and optimized graphic designs.
- Apps will have premium features and content at an affordable price since Silver Chalice will work with multiple teams.
- Teams can learn from each other through the program and share best practices.
- Apps will provide new revenue opportunities through sponsorships and subscriptions.
Sports Revolution is a sports media company that manages media rights for 46 football clubs in the UK, Spain, Germany, and Scotland. They partnered with Ness to develop a new in-stadium mobile app to engage fans and create new revenue streams for clubs. Ness conducted discovery work to define objectives and map the fan experience. They created a custom app that provides a live feed of curated content like photos, videos and polls to fans both in and outside the stadium. The app aims to complement the live match experience and provide opportunities for clubs and sponsors to promote campaigns and merchandise in a context-sensitive way.
This document describes B2B solutions provided by BETEGY, an AI-powered sports prediction and analytics company. BETEGY analyzes massive amounts of sports data using proprietary algorithms to predict outcomes of football games with high accuracy. It offers various B2B products including analytical data APIs and widgets, a sports data visualization system, bots, apps, and marketing solutions. These products provide sportsbooks, media companies, and other partners with predictive data, statistics, and visualizations to enhance their offerings and user experience.
Sportz Interactive is a sports content company that has been operating for over 9 years. It has a team of 70 employees covering over 40 sports worldwide, with a focus on cricket and motorsports. It is part of the global STATS network, which is jointly owned by News Corp and Associated Press and has offices around the world. Sportz Interactive provides a range of digital products and services including web and mobile solutions, statistics and analytics, and sports simulation games.
Scoring with Data: The Role of Football APIs in the Modern GameDataSportsGroup
Explore the transformative influence of data analytics in the world of football. It delves into the essential role played by football data APIs and feeds, highlighting their impact on various aspects of the sport. From enhancing fan engagement to providing valuable insights for teams and coaches, data analytics is reshaping football and even powering fantasy football experiences. Discover how this data-driven revolution is changing the game we love.
Sprite sponsored a cricket tournament and wanted to leverage mobile technology to directly connect with fans and improve brand recall. They created the world's first on-demand video service delivered over Bluetooth inside stadiums to provide fans real-time videos, analysis and predictions from matches for free on their mobile devices. Over 1.3 million downloads occurred across 70 hours of cricket from 96,000 unique consumers, with 35% repeatedly using the service. This innovative mobile experience bridged the gap between watching matches on TV and inside stadiums.
Why Game Developers Care About Twitch - TwitchCon Developer Day 2017Twitch Developers
Learn what popularity on Twitch can do for sales and retention of your game and how developers are fostering active communities. Featuring a case study on PLAYERUNKNOWN'S BATTLEGROUNDS.
Brendan Rocks, Data Scientist of Developer Success, Twitch
Ian Murray, Lead Data Scientist of Community, Social, and Discovery, Twitch
The document summarizes an online gaming platform called Game Show League (GSL). GSL allows users to play games when they want, socialize within the gaming community, follow esports events, and participate in tournaments. It discusses GSL's large audience and registered user base. GSL combines a gaming platform and broadcasting studio to satisfy gamers' needs and create new opportunities. It also discusses GSL's partnerships, future growth plans, and monetization strategies to become a successful esports business.
The document provides information on Sporting News ePlayer and its sports video and data offerings. It summarizes that Sporting News ePlayer is the #1 provider of sports video content from 30 professional and collegiate leagues. It reaches over 1 in 3 online sports video viewers and has over 300 million video plays per month. It also offers targeted video solutions, official mobile video highlights, and a partnership with FOX Sports Digital that reaches over 65 million unique users per month.
Improving Game Performance and Streaming with Twitch Insights Twitch Developers
See how analytics from Twitch Insights can help answer questions like:
Who’s streaming my game?
Who’s watching your streamers?
How are your new features impacting your community?
....and more.
The world of sports has been transformed by the digital revolution. Real-time data and statistics are now an integral part of how fans, teams, leagues, and media outlets experience and analyze sports. As a professional sports writer with over 10 years of experience, I've witnessed firsthand how sports data has evolved and enabled new possibilities for enhancing the sports experience.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
From Pixels to Profits_ How Fantasy Apps are Revolutionizing the Fan Experien...Keerthi Mindnotix
The rise of fantasy apps has completely transformed the way fans experience sports. This article, titled "From Pixels to Profits: How Fantasy Apps are Revolutionizing the Fan Experience", dives into this exciting world, exploring how fantasy apps have gone beyond the realm of mere games and are now creating a new level of engagement and opportunity for sports fans.
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
Next Generation Online Gaming -Proposal-Template.pdfRehmanRafiqBhatti
This project proposal serves as a comprehensive roadmap for the establishment of an
Online-Gaming website. The primary objective of this proposal is to outline the
purpose, objectives, and strategies for creating an immersive digital gaming platform.
The Rugby Football Union (RFU) worked with IBM to create TryTracker, a predictive analytics solution to present rugby statistics and insights in real-time on RFU.com. TryTracker uses historical match data to display dashboards on momentum, keys to success, and player influence during live matches. This helped increase fan engagement and drove a 27% rise in unique website visitors during a tournament. RFU aims to continue enhancing TryTracker's accuracy and developing new features to further grow rugby's popularity.
How to Maximize Roku Streaming with Custom OTT AppsWHMCS Smarters
This article explores the significance of OTT player app development for Roku users, its benefits, and how it can transform your streaming experience. Platforms like Roku have revolutionized how we consume media, offering a wide array of channels and content options at our fingertips. However, to truly unlock the full potential of Roku and enhance your streaming experience, one must delve into the world of Over-The-Top (OTT) app development. For more information visit our website. https://www.whmcssmarters.com/
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...cscpconf
The recent explosive growth of live-streaming, particularly video game streaming on Twitch.tv,
has led to the development of young communities in a diverse and frequently evolving virtual
social space. This study is a Social Network Analysis that aims to uncover how communities are
interlocked based on attributes such as Community membership and stream style/type.
Additionally, the network geography is related to the Uses and Gratification Theory (UG) that
Twitch has been proven to fulfill according to genre and stream type (Sjoblom, Torhonen,
Hamari, & Macey, 2017). By collecting data in a user-based fashion and using tools like Gephi,
this project presents the Twitch community in a way that reveals users’ interest seeking
behavior trends. Implications from this study are a resource for: understanding Twitch and livestreaming
communities at large, streamers looking for an insight into their audience’s interests,
and developers seeking the best way to provide and display beneficial content.
Free The Fan creates casual games that incorporate real sports and entertainment events to engage audiences. They offer advertisers: (1) a portfolio of game titles across sports and entertainment, (2) pre-roll video ads and in-game flash ads, and (3) custom branding within the games. The games are easy for users to play and embed on websites. Advertisements can be displayed as videos before the games load or as optional interstitials within the games. Free The Fan handles hosting, game development, user support, and connecting players through Facebook. Their portfolio includes games for football, basketball, hockey, movies, and more.
Innovative Features For A Successful Fantasy Sports Appkanikafantasybox
FantasyBox commitment to innovation and user-centric design places it at the forefront of fantasy sports app development, offering an unparalleled and futuristic experience for sports enthusiasts worldwide.
https://www.fantasybox.in/
The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
Dribbli: Leading the digital transformation in the sports industryCarolina Lorenzo
Dribbli was developed to capitalize on the digital transformational opportunity of the sports industry and to revolutionize the sports participants’ experience in the digital era.
We build a digital system based on an integrated crowdsourcing mobile app that digitizes every individual that takes part in each competition, while providing them and their families and fans with a unique user experiences, that enables them to upload, share and consume data and information.
Video streaming, Machine Learning, Artificial Intelligence and other top-notch technologies provides tools and solutions that are vital to improve:
The management of the competition
The level of engagement of all participants
The accuracy of all the statistics and KPIs for sports marketers
The automatization of best management practices combined with
Dribbli's app was designed to revolutionize the user experience of each member of the grassroots sport's ecosystem.
From competition administrators to referees, from players and coaches to parents, friends and fans, our platform identifies, digitizes and connects the sporting community while empowers every individual in sports with a digital version of their offline experience via the mobile app.
This project main goal will be to:
Build a human-centered approach-based system for all your digital assets
STATS and Prozone have partnered with European Broadcast Development (EBD) to provide advanced performance data and analytics to clubs and media partners of Serie A, Italy's top professional soccer league. Through this partnership, optical tracking data and enhanced graphics will enhance the broadcast and viewing experience for fans. The data will also provide clubs with detailed player and team performance metrics to support analysis and improve performance. EBD aims to create innovative digital experiences for Serie A through strategic partnerships like this one.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Sportz Interactive is a sports content company that has been operating for over 9 years. It has a team of 70 employees covering over 40 sports worldwide, with a focus on cricket and motorsports. It is part of the global STATS network, which is jointly owned by News Corp and Associated Press and has offices around the world. Sportz Interactive provides a range of digital products and services including web and mobile solutions, statistics and analytics, and sports simulation games.
Scoring with Data: The Role of Football APIs in the Modern GameDataSportsGroup
Explore the transformative influence of data analytics in the world of football. It delves into the essential role played by football data APIs and feeds, highlighting their impact on various aspects of the sport. From enhancing fan engagement to providing valuable insights for teams and coaches, data analytics is reshaping football and even powering fantasy football experiences. Discover how this data-driven revolution is changing the game we love.
Sprite sponsored a cricket tournament and wanted to leverage mobile technology to directly connect with fans and improve brand recall. They created the world's first on-demand video service delivered over Bluetooth inside stadiums to provide fans real-time videos, analysis and predictions from matches for free on their mobile devices. Over 1.3 million downloads occurred across 70 hours of cricket from 96,000 unique consumers, with 35% repeatedly using the service. This innovative mobile experience bridged the gap between watching matches on TV and inside stadiums.
Why Game Developers Care About Twitch - TwitchCon Developer Day 2017Twitch Developers
Learn what popularity on Twitch can do for sales and retention of your game and how developers are fostering active communities. Featuring a case study on PLAYERUNKNOWN'S BATTLEGROUNDS.
Brendan Rocks, Data Scientist of Developer Success, Twitch
Ian Murray, Lead Data Scientist of Community, Social, and Discovery, Twitch
The document summarizes an online gaming platform called Game Show League (GSL). GSL allows users to play games when they want, socialize within the gaming community, follow esports events, and participate in tournaments. It discusses GSL's large audience and registered user base. GSL combines a gaming platform and broadcasting studio to satisfy gamers' needs and create new opportunities. It also discusses GSL's partnerships, future growth plans, and monetization strategies to become a successful esports business.
The document provides information on Sporting News ePlayer and its sports video and data offerings. It summarizes that Sporting News ePlayer is the #1 provider of sports video content from 30 professional and collegiate leagues. It reaches over 1 in 3 online sports video viewers and has over 300 million video plays per month. It also offers targeted video solutions, official mobile video highlights, and a partnership with FOX Sports Digital that reaches over 65 million unique users per month.
Improving Game Performance and Streaming with Twitch Insights Twitch Developers
See how analytics from Twitch Insights can help answer questions like:
Who’s streaming my game?
Who’s watching your streamers?
How are your new features impacting your community?
....and more.
The world of sports has been transformed by the digital revolution. Real-time data and statistics are now an integral part of how fans, teams, leagues, and media outlets experience and analyze sports. As a professional sports writer with over 10 years of experience, I've witnessed firsthand how sports data has evolved and enabled new possibilities for enhancing the sports experience.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
From Pixels to Profits_ How Fantasy Apps are Revolutionizing the Fan Experien...Keerthi Mindnotix
The rise of fantasy apps has completely transformed the way fans experience sports. This article, titled "From Pixels to Profits: How Fantasy Apps are Revolutionizing the Fan Experience", dives into this exciting world, exploring how fantasy apps have gone beyond the realm of mere games and are now creating a new level of engagement and opportunity for sports fans.
The document discusses how digital and social media are changing how people watch sports. It notes that while in-home viewing is still prime, platforms allow fans to interact with thousands online simultaneously. Examples show how leagues like the NBA and teams like Barcelona are partnering with companies to enhance the digital experience. Trends include replacing stadium experiences with interactive online/mobile options, focusing on individual athletes over teams, and using apps to access content on any device.
Next Generation Online Gaming -Proposal-Template.pdfRehmanRafiqBhatti
This project proposal serves as a comprehensive roadmap for the establishment of an
Online-Gaming website. The primary objective of this proposal is to outline the
purpose, objectives, and strategies for creating an immersive digital gaming platform.
The Rugby Football Union (RFU) worked with IBM to create TryTracker, a predictive analytics solution to present rugby statistics and insights in real-time on RFU.com. TryTracker uses historical match data to display dashboards on momentum, keys to success, and player influence during live matches. This helped increase fan engagement and drove a 27% rise in unique website visitors during a tournament. RFU aims to continue enhancing TryTracker's accuracy and developing new features to further grow rugby's popularity.
How to Maximize Roku Streaming with Custom OTT AppsWHMCS Smarters
This article explores the significance of OTT player app development for Roku users, its benefits, and how it can transform your streaming experience. Platforms like Roku have revolutionized how we consume media, offering a wide array of channels and content options at our fingertips. However, to truly unlock the full potential of Roku and enhance your streaming experience, one must delve into the world of Over-The-Top (OTT) app development. For more information visit our website. https://www.whmcssmarters.com/
SOCIAL LIVE-STREAMING: TWITCH.TV AND USES AND GRATIFICATION THEORY SOCIAL NET...cscpconf
The recent explosive growth of live-streaming, particularly video game streaming on Twitch.tv,
has led to the development of young communities in a diverse and frequently evolving virtual
social space. This study is a Social Network Analysis that aims to uncover how communities are
interlocked based on attributes such as Community membership and stream style/type.
Additionally, the network geography is related to the Uses and Gratification Theory (UG) that
Twitch has been proven to fulfill according to genre and stream type (Sjoblom, Torhonen,
Hamari, & Macey, 2017). By collecting data in a user-based fashion and using tools like Gephi,
this project presents the Twitch community in a way that reveals users’ interest seeking
behavior trends. Implications from this study are a resource for: understanding Twitch and livestreaming
communities at large, streamers looking for an insight into their audience’s interests,
and developers seeking the best way to provide and display beneficial content.
Free The Fan creates casual games that incorporate real sports and entertainment events to engage audiences. They offer advertisers: (1) a portfolio of game titles across sports and entertainment, (2) pre-roll video ads and in-game flash ads, and (3) custom branding within the games. The games are easy for users to play and embed on websites. Advertisements can be displayed as videos before the games load or as optional interstitials within the games. Free The Fan handles hosting, game development, user support, and connecting players through Facebook. Their portfolio includes games for football, basketball, hockey, movies, and more.
Innovative Features For A Successful Fantasy Sports Appkanikafantasybox
FantasyBox commitment to innovation and user-centric design places it at the forefront of fantasy sports app development, offering an unparalleled and futuristic experience for sports enthusiasts worldwide.
https://www.fantasybox.in/
The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
Dribbli: Leading the digital transformation in the sports industryCarolina Lorenzo
Dribbli was developed to capitalize on the digital transformational opportunity of the sports industry and to revolutionize the sports participants’ experience in the digital era.
We build a digital system based on an integrated crowdsourcing mobile app that digitizes every individual that takes part in each competition, while providing them and their families and fans with a unique user experiences, that enables them to upload, share and consume data and information.
Video streaming, Machine Learning, Artificial Intelligence and other top-notch technologies provides tools and solutions that are vital to improve:
The management of the competition
The level of engagement of all participants
The accuracy of all the statistics and KPIs for sports marketers
The automatization of best management practices combined with
Dribbli's app was designed to revolutionize the user experience of each member of the grassroots sport's ecosystem.
From competition administrators to referees, from players and coaches to parents, friends and fans, our platform identifies, digitizes and connects the sporting community while empowers every individual in sports with a digital version of their offline experience via the mobile app.
This project main goal will be to:
Build a human-centered approach-based system for all your digital assets
STATS and Prozone have partnered with European Broadcast Development (EBD) to provide advanced performance data and analytics to clubs and media partners of Serie A, Italy's top professional soccer league. Through this partnership, optical tracking data and enhanced graphics will enhance the broadcast and viewing experience for fans. The data will also provide clubs with detailed player and team performance metrics to support analysis and improve performance. EBD aims to create innovative digital experiences for Serie A through strategic partnerships like this one.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Discovering Digital Process Twins for What-if Analysis: a Process Mining Appr...Marlon Dumas
This webinar discusses the limitations of traditional approaches for business process simulation based on had-crafted model with restrictive assumptions. It shows how process mining techniques can be assembled together to discover high-fidelity digital twins of end-to-end processes from event data.
Enhanced data collection methods can help uncover the true extent of child abuse and neglect. This includes Integrated Data Systems from various sources (e.g., schools, healthcare providers, social services) to identify patterns and potential cases of abuse and neglect.
Generative Classifiers: Classifying with Bayesian decision theory, Bayes’ rule, Naïve Bayes classifier.
Discriminative Classifiers: Logistic Regression, Decision Trees: Training and Visualizing a Decision Tree, Making Predictions, Estimating Class Probabilities, The CART Training Algorithm, Attribute selection measures- Gini impurity; Entropy, Regularization Hyperparameters, Regression Trees, Linear Support vector machines.
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of May 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
[VCOSA] Monthly Report - Cotton & Yarn Statistics May 2024
Muxy NBA G League case study
1. WATCHING BASKETBALL, GAMIFIED
CASE STUDY
At Muxy, we build software that makes live event streams more fun and exciting for viewers
as well as more profitable for broadcasters and brands. In this case study, we will describe the
custom interactive Twitch extension Muxy designed and developed for the NBA G League, which
constitutes a truly revolutionary step in the evolution of interactivity in sports broadcasts.
2. 2
muxy.io
The NBA G League is the NBA’s official minor league. G
League players have the opportunity to play basketball at
a professional level with potential for being signed by NBA
teams; the G League also regularly features NBA players
recovering from injuries getting back in the game.
THE PROBLEM
Twitch launched their Extensions program, which
allows approved software to run right on top of
the Twitch video player, in 2017. When the NBA
approached Twitch to discuss how to bring the
G League 2018 season to the platform, Twitch
recommended developing a custom extension to
drive viewership and make the games more exciting
and engaging for viewers. The NBA expressed interest
in this route and Twitch sent a loose RFP detailing a
number of desired features to a number of potential
development partners.
“Our deal with Twitch will be groundbreaking. By leveraging fan commentary,
new technology and a passionate community, Twitch elevates video in a
unique, engaging way that resonates with young viewers. We look forward to
collaborating with their team to create something truly special for basketball
fans.” - MALCOLM TURNER, NBA G LEAGUE PRESIDENT
CONCEPT DEVELOPMENT
Following the arrival of Twitch’s RFP for the NBA G League extension, the Muxy team’s first task was to
translate the features mentioned into a coherent extension. Especially since this was the first project
of its kind undertaken by Twitch, the Muxy team took great care to think carefully through what
presentation of the specific features requested by Twitch and the NBA would be successful from the
different perspectives of the NBA, co-streamers, and viewers. The key goal was to create an interactive
experience that would be fun, exciting and engaging for viewers while not overly distracting them
from what was actually happening during the games. Tying the extension to what was happening in
real time was crucial. Furthermore, sports viewers are there for the game, not gimmicks, so Muxy had
to create an experience that would enhance the basketball viewing experience without distracting
from the game itself.
“With Extensions, the Twitch
community can interact in
ways that were never thought
possible... you now have the
power to truly impact the
streaming experience - whether
you’re a streamer or viewer.”
- Twitch, “Extensions: A Revolution in
Live Streaming”
3. 3
muxy.io
The scoreboard has always been a crucial part of the sports viewing experience, so Muxy developed
the concept of the extension functioning as an interactive “enhanced scoreboard” that would allow
basketball fans to access in-depth data about the game. The Muxy team also wanted to increase
engagement and interaction by rewarding viewers both for the time they spend watching the games
and for their knowledge of the teams and players.
MUXY’S SOLUTION
With these concepts in mind, Muxy created its proposal for the NBA G League extension. The
extension would display real-time statistics updates for the game, teams, and players. Viewers
could access team statistics and player statistics, compare individual players, and view the G League
schedule.
Following review of Muxy’s proposal by Twitch and the NBA, Muxy’s proposal was chosen and the
project moved forward. Twitch’s interest in controlling the final product led to them bringing in one
of their staff designers to design the extension UX/UI, which Muxy accomodated. The development
of the first version of the extension ended up taking around 6 weeks. After the first version of the
extension was launched, a loyalty system was added in a second version in which viewers earned
points for watching games and predicting players’ performance. Viewers competed to gain the most
points and climb the season-long Leaderboard. The various components of the extension interface
are shown below, with specific items labelled on the following page.
4. 4
muxy.io
Video of extension in action at
muxy.io/productvideos
launch
panel
quarterly
polling
player
card
team view
team stats
play-by-
play game
summary
game ticker
(clicking on
another game
opens the
extension
loaded with
game’s
information)
player boost
notifications
for boosted
player
5. 5
muxy.io
PROJECT RESULTS
At this point, NBA G League games are fairly niche for Twitch; live sports are not a traditional form of
content on the site and the extension was only available during part of one NBA G League season. The
result of these factors is that the viewership of the games was relatively low, resulting in a somewhat
small sample size for the statistics we have collected. However, despite the smaller sample size, a few
very promising trends can be extracted from the data available.
By giving NBA G League viewers a new way to engage with games, we saw a dramatic increase
in viewer session duration among viewers who interacted with the extension. The loyalty system
in particular shows great promise as a means for driving interaction and viewer engagement in
future applications. After the loyalty system was first implemented, the interaction rate increased
dramatically and viewers who engaged with the loyalty system had the highest increase in view time.
This shows that extensions, and especially loyalty systems, can greatly increase viewer retention.
Encouraging more viewers to interact with loyalty system extensions would likely further increase
viewer retention and time watched.
161 Quarterly Polling Submissions | 941 Players Backed
2,098 Player Cards Opened
In summary, Muxy’s NBA G League extension represents a productive collaboration between our
team and a highly influential professional sports organization. Although the NBA G League on Twitch
is still in its infancy, the extension Muxy has built constitutes an impressive and successful innovation
in the exciting world of live sports streams.
Average Session Duration (HR:MIN:SEC)
0:38:20
1:10:17
1:43:00
2:29:13
Never interacted with
extension
Interacted at least
once with extension
Backed a player
Participated in
quarterly polling
23% increase in interaction rate
after launch of loyalty system
Average NBA G League broadcast length: 2:30:00