This is the slide deck for a presentation that I gave in April 2022 to Master's of Public Health students at the University of Virginia.

1. Your Digital Life
• Establishing
• Protecting
• Knowing its Importance

2. Kimberley R. Barker
MLIS
LIBRARIAN FOR DIGITAL LIFE
Health Sciences Library

3. MPH Core Competency Model-
Communication and Informatics
The ability to collect, manage and organize data to produce
information and meaning that is exchanged by use of signs and
symbols; to gather, process, and present information to different
audiences in-person, through information technologies, or through
media channels; and to strategically design the information and
knowledge exchange process to achieve specific objectives.

4. Support for use of social media in Public Health
“The use of social media has gained recognition
among scholars (19–21), because its use is associated
with higher article citation (22–24) and increased
accessibility of scientific evidence to the general
public (25–28). Considering these contributions, social
media platforms are powerful instruments for health
education (29–31) that diverse age groups can use
daily to learn and share knowledge (32).”
-“An Overview of Social Media Use in the Field of
Public Health Nutrition: Benefits, Scope, Limitations,
and a Latin American Experience”

5. Learn to define digital life
Learn about digital identity
Learn why it matters
Learning Objectives

6. Learn about personal branding
Learn about sexism in academia
Learn about reputation management
Learn about digital privacy & security
Learning Objectives

7. A personal, professional, financial, and social inhabitation of
the digital world via investments of time, talent, and money.”
Kimberley R. Barker

8. Employers
Social media
Publications/Altmetrics
Photos
Education/schools
Contact information
What’s your online identity?

9. Let’s talk about sexism!
*all credit due to my colleague,
Melissa Rethlefsen, for the
information contained on the next
five slides.

10. https://www.nytimes.com/2016/01/10/upshot/when-
teamwork-doesnt-work-for-women.html?_r=0

11. https://kieranhealy.org/blog/
archives/2015/02/25/gender-
and-citation-in-four-general-
interest-philosophy-journals-
1993-2013/

12. Maliniak, D., Powers, R. and Walter, B.F. (2013) ‘The Gender Citation Gap in International
Relations’, International Organization, 67(4), pp. 889–922. doi:
10.1017/S0020818313000209.

13. “When Teamwork Doesn’t Work for Women”:
https://www.nytimes.com/2016/01/10/upshot/when-teamwork-
doesnt-work-for-women.html
http://scholar.harvard.edu/files/sarsons/files/gender_groupwork.pdf

14. Gender Differences in Recognition for
Group Work
Gender differences in recognition for
group work
Sarsons H, Gërxhani K, Reuben E, Schram A
Journal of Political Economy. 2021 Jan 01;
129(1) 101-147
DOI: 10.1086/711401

15. *This is the end of
Melissa’s slides, and
back to my own.

16. Sexism, academia, and the pandemic
• Black women and mothers most negatively affected groups during the
pandemic
• Gender, Race and Parenthood Impact Academic Productivity During the COVID-19
Pandemic: From Survey to Action
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8153681/
• Gender and the Pandemic (a collection of articles)
• https://gender.stanford.edu/genderandpandemic
• Discriminatory metrics and rewards
• Promoting inclusive metrics of success and impact to dismantle a discriminatory reward
system in science
https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.3001282
• Systemic issues (aka the system is broken!)
• Gender Disparities in Academia During the COVID-19 Pandemic: Systemic Problems
Require Systemic Solutions https://academy.pubs.asha.org/2021/05/gender-disparities-in-
academia-during-the-covid-19-pandemic-systemic-problems-require-systemic-solutions/

17. • Stick with one name during your career
• If that’s not your preference…
• Combine Scopus records for pre- and post- name change(s), job switches
• Create an ORCID
• Link Scopus to ORCID
• Link figshare to ORCID
• Use it whenever submitting to a journal
• Make sure your co-authors submit it on your behalf
• If the journal you publish in doesn’t submit your ORCID to PubMed, contact them
• Consider using initials
• Ask (male) colleagues to introduce you by your full title
Mitigating the Effects of Sexism & Your Identity

18. Sexism/gender bias: *action items
•Use your initials
•Don’t use photos of yourself
•Speak out on the topic ßrisky

20. Online Identity:
components
Reputation
management
Social media
presence
Altmetrics
Personal
branding

21. Employers
Why does it matter?
How does it affect you?
Patients

22. HOW IT IMPACTS YOU:
EMPLOYERS

23. HOW IT IMPACTS YOU:
EMPLOYERS
58%
32%
employers who
screened candidates
via social networks
found information
that caused them to
hire a candidate
information
that supports
job qualifications
if candidates have a
professional image
50%

24. HOW IT IMPACTS YOU:
EMPLOYERS
31% 28%
Candidate
had great
communication skills
Candidate
well-rounded; wide
range of interests
Candidate’s
personality a good fit
with company culture
31%
Stats from 2018 CareerBuilder survey

25. Reputation Management:
*Action Item
SEARCHING
&
ALERTS
www.google
.com/alerts
incognito
mode

27. Incognito
Mode
Results B R E A K S L I D E

28. Incognito
results for
images

29. use social
networking sites to
research current
employees
found content
that resulted in
reprimanding or firing
Perform daily checks
48%
10%
34%
!

30. Maybe I should stay away
from social media!?
“less likely to interview job candidates if they are
unable to find information about that person online”
47%

31. Establish yourself on at least
two social media platforms
(paid or free?); post 2-3
times/week à the 80/20 rule
High-quality photo of
yourself on all of your
digital real estate
Monitor your
presence & reputation
Personal Branding:
*action items

32. Professional Social Networks
for Clinicians & Researchers
DOXIMITY
QUANTIA MD
FIGURE 1
ORTHOMIND
STUDENT DOCTORS NETWORK
SERMO MOM MD
ORCID

33. 90%
HOW IT IMPACTS YOU:
PATIENTS
use online reviews to evaluate physicians

34. Social Media & Online Reputation
matter
43% 66%
71%

36. Digital Life:
Personal Branding
“Personal branding is essentially the ongoing process of
establishing a prescribed image or impression in the mind of
others about an individual, group or organization.”
- Los Ellis

37. Personal Branding:
*action items
01 CHOOSE
02 WRITE
03 APPOINT

38. Digital Life:
Altmetrics
J. Priem (@jasonpriem), I like the term #articlelevelmetrics, but it
fails to imply *diversity* of measures. Lately, I'm liking #altmetrics.,
4:28 AM - 29 Sep 10, Tweet
“…the creation and study of new metrics based on the Social Web
for analyzing, and informing scholarship.”
http://altmetrics.org/about/

39. From metrics to altmetrics
Measures
Traditional New
Research
Products
Traditional
- Article
- Chapter
- Books
Times Cited
Impact Factor
+ Rank
H-index
Page Views
News stories
Blog mentions
Tweets
New
- Datasets
- Blog post
- Software
None News stories
Blog mentions
Tweets

40. Newer metrics for traditional products
Br J Sports Med doi:10.1136/bjsports-2013-092417

41. Other influences
NSF “Publications” broadened to “Products of
Research” (Jan 2013)
•“citable and accessible including but not
limited to publications, data sets, software,
patents, and copyrights.“

42. Other influences
NIH Biosketch new format (Jan 2015)
•other non-publication research products, including
audio or video products; patents; data and research
materials; databases; educational aids or curricula;
instruments or equipment; models; protocols; and
software or netware…

43. Yet another influence…

44. Safeguarding Your Digital Life
PRIVACY SECURITY
vs.

45. PRIVACY
Privacy describes “the way in which we gather,
store, use, share, and delete data… helps us to
understand what is permissible and inappropriate
with regards to our usage of data. ”

46. SECURITY
Information security relates to “the confidentiality,
integrity and access to data. Information security is
born from the technological and procedural
controls that we place around our data to achieve
these goals.”

47. Varying levels of
privacy AND security

48. Privacy & Security: *action items
•BYOW- free wifi isn’t free
•Frequently review your privacy settings on all
social media platforms
•Build strong passwords; change them regularly

49. Privacy & Security: *action items
•Consider using a password manager
•Consider using an encrypted messaging app
•Know your rights regarding your technology

50. Get in touch if you
have questions!
krb3k@virginia.edu

51. Resources
• MPH Core Competency Model
• https://www.aspph.org/teach-research/models/mph-competency-model/
• An Overview of Social Media Use in the Field of Public Health Nutrition: Benefits,
Scope, Limitations, and a Latin American Experience; ESSAY — Volume 17 — August 6,
2020
• https://www.cdc.gov/pcd/issues/2020/20_0047.htm
• “The Meaning of Digital Life”
• https://theartofadvice.com/2015/08/17/the-meaning-of-digital-life/
• “Digital Life in 2025”
https://www.pewinternet.org/2014/03/11/digital-life-in-2025/

52. Resources
• How Patients Use Online Reviews (2020)
• https://www.softwareadvice.com/resources/how-patients-use-online-reviews/
• “Rising Use of Social & Mobile in Healthcare”
• https://mashable.com/2012/12/18/social-media-mobile-healthcare/
• “Social Media and Health Care Professionals:
Benefits, Risks, and Best Practices”
• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576
• The Pew Research Center: Internet, Science, and Tech
• https://www.pewinternet.org/

53. Resources
• “More Than Half of Employers Have Found Content on Social Media That
Caused Them NOT to Hire a Candidate, According to Recent CareerBuilder
Survey" (2018)
• https://www.prnewswire.com/news-releases/more-than-half-of-employers-
have-found-content-on-social-media-that-caused-them-not-to-hire-a-
candidate-according-to-recent-careerbuilder-survey-300694437.html
• 5 Personal Branding Tips for Your Job Search
• https://themanifest.com/digital-marketing/5-personal-branding-tips-job-
search
• “The Reputation Economy: Managing Your Online Identity in the Age of
Google”
• https://www.slideshare.net/KR_Barker/the-reputation-economy-june-2016

54. Resources
• “The History of Personal Branding”
• https://www.socialfresh.com/history-of-personal-branding/
• Introduction to Personal Branding
• https://www.coursera.org/learn/personal-
branding/home/welcome
• “The Quickest Way to Annoy a Privacy Pro”
• http://www.csoonline.com/article/3086079/security/the-
quickest-way-to-annoy-a-privacy-pro.html

55. Resources
• The Healthcare Provider’s Guide to a Positive Online Reputation
• https://www.nationalcprassociation.com/the-healthcare-providers-guide-
to-a-positive-online-reputation
• Physician rating websites rely on few patient reviews
• https://www.sciencedaily.com/releases/2013/01/130102161110.htm
• How Online Quality Ratings Influence Patients’ Choice of Medical Providers:
Controlled Experimental Survey Study
• J Med Internet Res. 2018 Mar; 20(3): e99. Published online 2018 Mar
26. doi: 10.2196/jmir.8986