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2
Mountainbiken im
Ländlichen Raum.
Wo sonst?
Dipl. Geogr. Tanja Brunnhuber
www.destinationtomarket.de
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de
Wir sind Destinationsentwickler.
Prozessbegleitung - Tourismuskonzepte – Erlebnisinszenierung
Unser Fokus:
Mountainbike-
und
Aktivtourismus
3
Mountainbiken – wozu?
▪ Menschen
▪ Räume
▪ Zukunft
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de 5
Gesundheit
Prophylaxe
Rehabilitation
Mountainbiken im Ländlichen Raum – wozu?
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de
Soziale Treffpunkte
Freizeitgestaltung
Klimaschutz
Tourismus
Wirtschaft
Nachwuchstalente
Mensch Raum Zukunft
6
Leuchttürme leuchten derzeit woanders …
Nicht nur im ländlichen Raum, sondern auch in den urbanen Räumen von
Schottland
Schweiz
Österreich
Skandinavien
nehmen Mountainbike-Angebote eine zunehmend wichtige Rolle ein.
www.destinationtomarket.deMountainbiken-im-laendlichen-Raum 7
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de
Quelle: dmbins.com
8
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de
Menschen–Räume-Zukunft
Foto: theskelf.org.uk
Quelle: theskelf.org.uk
9
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de
Menschen–Räume-Zukunft
Quelle: theskelf.org.uk
10
Erfahrungsbericht aus der Praxis:
Herangehensweise
▪ Menschen
▪ Prozesse -> Räume
▪ Ergebnisse -> Zukunft
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de 12
Projektleitung
Moderation
Stakeholder-
management
Bestands-
aufnahme
Zielgruppen
Erlebnisse
Produkt
Das A und O: Partizipativer Ansatz
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de 13
Leistungsträger
(Tourismus, Wirtschaft) „Mountainbiker“:
Einheimische, Gäste
Naturschutz,
Forst, Jagd
Eigentümer,
Grundbesitzer
Politik, Kommunen,
Touristiker
Schulen, Vereine,
Kliniken, Reha…
Interessens-
vertreter
Die Reihenfolge macht´s aus:
1. Klärung der Zuständigkeiten,
Bestandsanalyse
2. Zielsetzung
3. Zielgruppenbestimmung
4. Potentialanalyse für Produkte und
Themen
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de 14
Siehe auch unser Blog unter https://www.destinationtomarket.de/2016/09/27/mountainbike-destinationsentwicklung-in-acht-schritten/
Basisarbeit,
Grundlagen
Die Reihenfolge macht´s aus:
1. Klärung der Zuständigkeiten,
Bestandsanalyse
2. Zielsetzung
3. Zielgruppenbestimmung
4. Potentialanalyse für Produkte und
Themen
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de 15
5. Machbarkeitsanalyse
6. Konzept und Strategie
7. Umsetzung & Vermarktung
8. Qualitätsmanagement
Konzeption,
Umsetzung
Siehe auch unser Blog unter https://www.destinationtomarket.de/2016/09/27/mountainbike-destinationsentwicklung-in-acht-schritten/
Basisarbeit,
Grundlagen
Kontakt
destination to market
Tourismusberatung & Destinationsentwicklung
Inhaberin: Tanja Brunnhuber
Bergweg 24b
83661 Lenggries
Tel. +49 (0)160-279 0986
kontakt@destinationtomarket.de
www.destinationtomarket.de
Disclaimer: Die Inhalte dieser Präsentation darf nur nach vorheriger Absprache
verwendet oder vervielfältigt werden. Bildverweise: Matthias Rotter, The Skelf, DMBINS
Mountainbiken-im-laendlichen-Raum www.destinationtomarket.de 20

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Mountainbiken-im-Laendlichen-Raum