Monster.ca campaign

1. “UNLOCKING YOUR SIXTH SENSE”
MONSTER.CA AD CAMPAIGN
FORESIGHTING YOUR NEXT CAREER MATCH?
WE’VE GOT YOU COVERED.
PROJECT TITLE: MONSTER.CA PROJECT
NAME: ALIA EL KHADEM
DATE: DECEMBER 5 2019

2. CREATIVE BRIEF
Background / Overview With so many recruiting
companies and platforms out there as well as a
competitive, skilled and specialized workforce; job
seekers are struggling to find their perfect fit.
Monster.ca’s 6Sense™ Search Technology delivers
precise and relevant results that match job seekers
with the right opportunities faster and better than ever.
What is the purpose of the advertising? The purpose
of the advertising is to trigger consumers’ attention
about 6Sense™ so that they search for it and relate it
to Monster.ca
Target Audience: Who are we talking to?
The target audience, Alia, is a 31-year-old female who
lives in Scarborough with her aunt (and family). She
is single and finishing her post-graduate program at
Sheridan College in Advertising Account Management.
She spends most of her time in college or commuting
to and from it. As a newcomer in Canada who moved
to pursue a career shift from banking to advertising,
she is worried about finding the right job in an industry
she’s very passionate about and a market she’s still
getting acquainted with. On weekends, she works as
a waitress at Paramount Fine Foods and earns the
minimum wage. Her plan is to finish college with a
Canadian work experience and a Canadian diploma.
Alia knows what she wants and what she likes, she
is a very technical and Informed Job Seeker looking
for specific roles and hoping to find them in the most
efficient way possible - that’s where Monster.ca comes
in!
What’s the single most important thing to say?
Using Monster.ca’s portal will be the best decision you
have ever made because 6Sense™ technology will
assist you and pair you with your perfect job match.
What are the supporting reasons to believe?
This is true because Monster.ca promises consumers to
benefit from Monster’s advantage: attracting the best
candidates. It strives to make the job search process
easier and simpler by connecting different types of
qualified employers with quality job seekers while
providing them with personalized career advice.
What else will assist creative development?
Humorous, Product as Star, Narratives

3. Headline: What are the six senses?MAGAZINE AD
VISION HEARING SMELL TASTE TOUCH MONSTER
WHAT ARE THE SIX SENSES?
FORESIGHTING YOUR NEXT CAREER MATCH?
WE’VE GOT YOU COVERED.
.CA

4. Client: Monster.ca
Product: Monster’s Job Search (beta)
for Job Seekers
Title: Finding Your Best Match
Length: 30 secs
Writers: Alia El Khadem
TV
COMMERCIAL
STORYBOARD
Video
Frame 1: Two people sitting
next to each other on their
laptops. One looks surprised
and the other one has laser
beams shooting from their
eyes to their laptop.
Surprised Man: What are you
up to? Your eyes are making
purple colored beams man!
Man with Laser Beams
shooting from their eyes:
Well, I discovered this
MONSTER.CA website and
finally found all the jobs I’ve
been looking for!
SFX: Monster sound
VO: Foresighting your
next career match?
We’ve got you covered.
Monster.ca
SFX: Beam sound
SFX: Background sound
Frame 2: CU on man with
laser beams shooting from
their eyes to their laptop
Frame 3: Final scene shows
Monster.ca’s logo with slogan
Audio
WHAT ARE YOU UP TO?
YOUR EYES ARE MAKING
PURPLE BEAMS MAN!
WELL, I DISCOVERED THIS
MONSTER.CA WEBSITE AND I
FINALLY FOUND ALL THE JOBS
I’VE BEEN LOOKING FOR!
FORSIGHTING YOUR NEXT CAREER MATCH?
WE’VE GOT YOU COVERED.
MONSTER.CA

5. Client: Monster.ca
Title: “The Six Senses Game”
Length: 60 secs
Writers: Alia El Khadem
RADIO
SCRIPT
Father: So, what game are we playing today?
Daughter: The “Senses” game daddy.
Father: The “Senses” game... All right, how do we play it?
Daughter: It’s vision, hearing, smell, taste + touch.
Father: Are you sure that’s all? Only those five?
Daughter: Yes!
SFX: monster sound
Father: What about the last one? The Monster one!
Daughter: What “Monster”? but it’s supposed to be five!
Father: We do have five senses darling, but there’s also a sixth
one... it’s a feeling... a feeling that you have before something
happens
VO: Foresighting your next career match? We’ve got you covered.
Six Sense™ is a search technology by Monster that powers your job
search and matches you with the right recruiters. For more info,
visit Monster.ca
AUDIO