The document discusses the customer journey in tourism, from initial dreaming about a vacation, to planning, booking, experiencing, and remembering a trip. It outlines the typical steps tourists go through, including searching for inspiration, gathering specific information, comparing options and booking, experiencing destinations and activities, and recalling the experience. It emphasizes that destinations should aim to deliver exceptional experiences and positive memories at each stage to ensure satisfied customers who may return or recommend the area to others.
A closer look at tourist information search behaviour when travelling abroad:...Juho Pesonen
Information search and the decision-making process of tourists have received great attention in tourism research literature and both are considered to be important theoretical and practical topics. This study contributes to these topics by studying international tourists during their trip in a destination using qualitative interviews and by focusing on the role of online marketing in tourists’ decision-making process. Altogether 57 international tourists in Savonlinna, Finland were interviewed during summer 2016 to find out the factors that affected their decision to come to Savonlinna. The results demonstrate how important it is for destinations to understand their international customers and understand what is the destination they should actually be promoting. Banners and social media do not seem to play an important role in new customer acquisition, but search engine optimisation and content marketing as well as product quality are at the top of the list.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The project is on digital marketing for hospitality industry with main reference to hotels. The project also looks into keeping track of generation Y and Z, also understanding their importance.
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Brand Rollout Plan PowerPoint Presentation SlidesSlideTeam
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty nine slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned. http://bit.ly/2w67oUn
A closer look at tourist information search behaviour when travelling abroad:...Juho Pesonen
Information search and the decision-making process of tourists have received great attention in tourism research literature and both are considered to be important theoretical and practical topics. This study contributes to these topics by studying international tourists during their trip in a destination using qualitative interviews and by focusing on the role of online marketing in tourists’ decision-making process. Altogether 57 international tourists in Savonlinna, Finland were interviewed during summer 2016 to find out the factors that affected their decision to come to Savonlinna. The results demonstrate how important it is for destinations to understand their international customers and understand what is the destination they should actually be promoting. Banners and social media do not seem to play an important role in new customer acquisition, but search engine optimisation and content marketing as well as product quality are at the top of the list.
A presentation about digital marketing overview, what are the benefits of digital marketing.
The presentation includes the mediums of digital marketing, internet marketing strategy and advantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The project is on digital marketing for hospitality industry with main reference to hotels. The project also looks into keeping track of generation Y and Z, also understanding their importance.
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
Marketing communication - Mapping Philip Kotler to Digitaljaydeep chakraborty
Philip Kotler had defined marketing communication long back. How relevant is it in the digital era? See how the basic theories of marketing communication map to digital strategy.
Brand Rollout Plan PowerPoint Presentation SlidesSlideTeam
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty nine slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned. http://bit.ly/2w67oUn
The document provides details about the Rock 'n' Roll Dublin Half Marathon event on August 2, 2015. It discusses the event host, Competitor Group Inc., and describes the three main types of participants - runners, spectators, and volunteers/community ambassadors. Logistical details are provided on registration, travel packages, training partners, and charities. The bulk of the document then outlines the specific schedule, routes, and experiences participants can expect for the Rock 'n' Roll Dublin Half Marathon event.
This document provides definitions and examples related to circles and tangents. It defines key terms like radius, diameter, chord, secant, and tangent. Examples demonstrate identifying these segments and determining if lines are tangent to circles. Theorems are presented about properties of tangents, such as tangents being perpendicular to radii and two tangents from the same exterior point being congruent. Proofs of theorems are also provided. Exercises apply these concepts, like using properties of tangents to find missing values.
This document discusses triangle inequalities and properties related to triangle side lengths and angle measures. It provides examples of:
1) Determining the order of angles from smallest to largest given side lengths
2) Determining the order of side lengths from smallest to largest given angle measures
3) Applying the triangle inequality theorem which states the sum of any two side lengths must be greater than the third side length.
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
Technologies like Internet of Things - IoT are rapidly integrating with analytical platforms to ensure continual improvements in the travel experiences. With technology being easily accessible, the contemporary traveler expects more from the integration of technologies with enterprises.
Customers will keep looking for innovative as well as competitively priced means for vacations. Big data and analytics services are projected to become the backbone of the travel industry with a marked digital transformation.
Get More Insight on Big Data & the Travel Industry at:
http://blog.spec-india.com/big-data-analytics-services-travel-industry-best-deal-around/
This document provides an analysis of the online travel industry including Expedia. It begins with an overview of the industry supply chain and structure. A PESTEL and Porter's Five Forces analysis are presented. Expedia's business strategy, financial performance, and competitive position are then analyzed. The document concludes with recommendations to strengthen Expedia's position, including acquiring Choice Hotels to gain bargaining power over suppliers and acquiring Sabre to achieve full vertical integration across the industry supply chain.
The document outlines a partnership between National Geographic and Expedia to expand their target audiences. It proposes a 360 campaign with 3 activations: 1) A photo contest with Expedia sponsoring prizes, 2) Digital ads on National Geographic's website targeting affluent travelers, and 3) A photo gallery event. Details include audience demographics, partnership goals, media metrics for both brands, proposed budgets and timelines. The campaign aims to increase awareness and brand loyalty by leveraging National Geographic's storytelling and global audience.
This document discusses social media and tourism 2.0. It defines social media as content and media created by communities on the read/write web. It outlines various social media services and tools like blogs, social networks, photo sharing, and microblogging. It provides examples of tourism 2.0 projects on social networks, user-generated reviews, and trip planning/sharing sites. It offers tips for getting started with social media for tourism organizations, including blogging, listing events, sharing photos/videos, using Google Maps, and maintaining a diverse online presence.
This document contains 6 presentations on the topic of consumer arithmetic:
1. Buying - Examples of calculating total price paid and original price given a sale price
2. Hire Purchases - Calculating cash price, hire purchase price, and savings from buying for cash vs hire purchase
3. Earning - Examples of calculating hourly wages, overtime rates, and total wages earned
4. Money Exchange - Converting between currencies like pounds, dollars, and Jamaican dollars
5. Savings - Calculating interest earned over time and number of years to reach a savings goal
6. Increasing Value - Examples of calculating asset value increases over multiple years with compound interest
FlightsLogic is a leading travel technology company and integrates Sabre GDS for travel agencies to convey them best in class travel software. We empower travel agents to be sabre gds connected. Most of travel websites, which are connected with sabre gds, do have flights, hotels, cars, cruise, and other value added services.
MakeMyTrip is India's leading online travel portal founded in 2000. It began as a business plan developed by Deep Kalra on a napkin. While initial growth was slow, the company gained traction as internet usage in India increased in the early 2000s. MakeMyTrip has grown significantly, selling over 12,000 flight tickets and 1,000 hotel rooms daily with 3.5 million monthly visitors. The company utilizes technology like F5 application delivery controllers and Clustrix databases to handle high traffic. Financially, MakeMyTrip has experienced strong year-over-year revenue growth and became the first Indian travel company to IPO on NASDAQ in 2010.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
The document is a lecture on similar triangles. It defines similar triangles as having the same shape but different sizes, and discusses how similar triangles have corresponding angles that are congruent and corresponding sides that are proportional. It provides examples of similar triangles and statements showing their similarity. It also covers using proportions of corresponding sides to solve for missing sides in similar triangles and several proportionality principles related to similar triangles, including the basic proportionality theorem involving parallel lines cutting across a triangle.
A Consulting Model - Strategic Digital marketingSaurabh Kaushik
Digital marketing consulting provides assessment, analysis, and strategic recommendations to help companies improve their digital presence and marketing efforts. Consultants evaluate a company's current digital marketing approach, including reach, engagement, conversion and nurture metrics. They then develop a customized digital marketing plan and framework to help the company achieve goals like increasing brand awareness, encouraging customer interactions, converting leads into sales, and nurturing long-term customer relationships. The planning process involves situation analysis, objective setting, strategy development, tactical implementation, and control to ensure objectives are met.
The document outlines the mission, vision, values, beliefs, markets, audience, competitors, advantages, and stakeholders of a travel startup. The startup aims to make travel more environmentally friendly and affordable by providing tips and guidance. Its target market includes young adults interested in exploring new places through activities like cycling. The startup believes providing information can encourage more sustainable travel choices. It sees user feedback and an environmentally conscious approach as competitive advantages.
Graffiti is a full-service creative agency with branches in Cairo and New York. It provides services such as graphic design, branding, printing, exhibitions, digital marketing and event management. Some of Graffiti's clients include COMESA, the Supreme Council of Antiquities, and Amer Group. Graffiti focuses on understanding clients' needs and delivering innovative and market-oriented solutions. Its goal is to help businesses succeed by creating and developing their brands.
This whitepaper is geared to help
bank marketing professionals
understand the scope of marketing
analytics and also on how it can
contribute value to the various
factions of a bank’s marketing
activities.
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
The document summarizes the history of the Smoky Hill Trail in Kansas, which was an important route for explorers, gold seekers, and cattle drives in the mid-19th century. Spanish, French, and American explorers traveled along portions of the Smoky Hill River in the 1500s-1800s. In the 1850s, gold discoveries in Colorado led to the establishment of the Smoky Hill Trail as a main route from Kansas. The Butterfield Overland Despatch stagecoach line developed stations along the trail in the 1860s but faced difficulties from Native American attacks. The trail lost importance as the Kansas Pacific Railroad was constructed in the late 1860s, eventually replacing the stagecoaches by 1870.
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Vision
One of the great ironies of the web is that researching and booking a relaxing holiday can be one of the most stressful things you can do online. Before you can flop yourself on a beach in a far-away clime you need to consider and navigate through a choice of options that all begin to look the same and hope that you get through the long booking process without making a critical mistake.
We have worked with airlines, luxury hotel chains and regional tourism bodies performing usability testing, user needs research and iterative user centred design. We’ve seen and heard usability test participants do everything from looking dreamily at gorgeous foreign beach hotels to clenching their fists in frustration at barriers they hit booking their flight. We’d like to share these experiences with you and identify what are the key elements that make or break the user experience in researching, booking and managing travel & leisure online. This talk will cover
The psychology of booking travel : known unknowns and unknown unknowns
Primary and secondary choice parameters in travel, tourism and leisure
Typical barriers in researching and booking travel
The role of mobile UX in the complete travel customer experience
Innovative ways of presenting information for the travel & leisure context
International aspects – what works for one audience may not work for another
The document provides details about the Rock 'n' Roll Dublin Half Marathon event on August 2, 2015. It discusses the event host, Competitor Group Inc., and describes the three main types of participants - runners, spectators, and volunteers/community ambassadors. Logistical details are provided on registration, travel packages, training partners, and charities. The bulk of the document then outlines the specific schedule, routes, and experiences participants can expect for the Rock 'n' Roll Dublin Half Marathon event.
This document provides definitions and examples related to circles and tangents. It defines key terms like radius, diameter, chord, secant, and tangent. Examples demonstrate identifying these segments and determining if lines are tangent to circles. Theorems are presented about properties of tangents, such as tangents being perpendicular to radii and two tangents from the same exterior point being congruent. Proofs of theorems are also provided. Exercises apply these concepts, like using properties of tangents to find missing values.
This document discusses triangle inequalities and properties related to triangle side lengths and angle measures. It provides examples of:
1) Determining the order of angles from smallest to largest given side lengths
2) Determining the order of side lengths from smallest to largest given angle measures
3) Applying the triangle inequality theorem which states the sum of any two side lengths must be greater than the third side length.
Big Data Analytics & Travel Industry – The Best Deal AroundSPEC INDIA
Technologies like Internet of Things - IoT are rapidly integrating with analytical platforms to ensure continual improvements in the travel experiences. With technology being easily accessible, the contemporary traveler expects more from the integration of technologies with enterprises.
Customers will keep looking for innovative as well as competitively priced means for vacations. Big data and analytics services are projected to become the backbone of the travel industry with a marked digital transformation.
Get More Insight on Big Data & the Travel Industry at:
http://blog.spec-india.com/big-data-analytics-services-travel-industry-best-deal-around/
This document provides an analysis of the online travel industry including Expedia. It begins with an overview of the industry supply chain and structure. A PESTEL and Porter's Five Forces analysis are presented. Expedia's business strategy, financial performance, and competitive position are then analyzed. The document concludes with recommendations to strengthen Expedia's position, including acquiring Choice Hotels to gain bargaining power over suppliers and acquiring Sabre to achieve full vertical integration across the industry supply chain.
The document outlines a partnership between National Geographic and Expedia to expand their target audiences. It proposes a 360 campaign with 3 activations: 1) A photo contest with Expedia sponsoring prizes, 2) Digital ads on National Geographic's website targeting affluent travelers, and 3) A photo gallery event. Details include audience demographics, partnership goals, media metrics for both brands, proposed budgets and timelines. The campaign aims to increase awareness and brand loyalty by leveraging National Geographic's storytelling and global audience.
This document discusses social media and tourism 2.0. It defines social media as content and media created by communities on the read/write web. It outlines various social media services and tools like blogs, social networks, photo sharing, and microblogging. It provides examples of tourism 2.0 projects on social networks, user-generated reviews, and trip planning/sharing sites. It offers tips for getting started with social media for tourism organizations, including blogging, listing events, sharing photos/videos, using Google Maps, and maintaining a diverse online presence.
This document contains 6 presentations on the topic of consumer arithmetic:
1. Buying - Examples of calculating total price paid and original price given a sale price
2. Hire Purchases - Calculating cash price, hire purchase price, and savings from buying for cash vs hire purchase
3. Earning - Examples of calculating hourly wages, overtime rates, and total wages earned
4. Money Exchange - Converting between currencies like pounds, dollars, and Jamaican dollars
5. Savings - Calculating interest earned over time and number of years to reach a savings goal
6. Increasing Value - Examples of calculating asset value increases over multiple years with compound interest
FlightsLogic is a leading travel technology company and integrates Sabre GDS for travel agencies to convey them best in class travel software. We empower travel agents to be sabre gds connected. Most of travel websites, which are connected with sabre gds, do have flights, hotels, cars, cruise, and other value added services.
MakeMyTrip is India's leading online travel portal founded in 2000. It began as a business plan developed by Deep Kalra on a napkin. While initial growth was slow, the company gained traction as internet usage in India increased in the early 2000s. MakeMyTrip has grown significantly, selling over 12,000 flight tickets and 1,000 hotel rooms daily with 3.5 million monthly visitors. The company utilizes technology like F5 application delivery controllers and Clustrix databases to handle high traffic. Financially, MakeMyTrip has experienced strong year-over-year revenue growth and became the first Indian travel company to IPO on NASDAQ in 2010.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
The document is a lecture on similar triangles. It defines similar triangles as having the same shape but different sizes, and discusses how similar triangles have corresponding angles that are congruent and corresponding sides that are proportional. It provides examples of similar triangles and statements showing their similarity. It also covers using proportions of corresponding sides to solve for missing sides in similar triangles and several proportionality principles related to similar triangles, including the basic proportionality theorem involving parallel lines cutting across a triangle.
A Consulting Model - Strategic Digital marketingSaurabh Kaushik
Digital marketing consulting provides assessment, analysis, and strategic recommendations to help companies improve their digital presence and marketing efforts. Consultants evaluate a company's current digital marketing approach, including reach, engagement, conversion and nurture metrics. They then develop a customized digital marketing plan and framework to help the company achieve goals like increasing brand awareness, encouraging customer interactions, converting leads into sales, and nurturing long-term customer relationships. The planning process involves situation analysis, objective setting, strategy development, tactical implementation, and control to ensure objectives are met.
The document outlines the mission, vision, values, beliefs, markets, audience, competitors, advantages, and stakeholders of a travel startup. The startup aims to make travel more environmentally friendly and affordable by providing tips and guidance. Its target market includes young adults interested in exploring new places through activities like cycling. The startup believes providing information can encourage more sustainable travel choices. It sees user feedback and an environmentally conscious approach as competitive advantages.
Graffiti is a full-service creative agency with branches in Cairo and New York. It provides services such as graphic design, branding, printing, exhibitions, digital marketing and event management. Some of Graffiti's clients include COMESA, the Supreme Council of Antiquities, and Amer Group. Graffiti focuses on understanding clients' needs and delivering innovative and market-oriented solutions. Its goal is to help businesses succeed by creating and developing their brands.
This whitepaper is geared to help
bank marketing professionals
understand the scope of marketing
analytics and also on how it can
contribute value to the various
factions of a bank’s marketing
activities.
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
The document summarizes the history of the Smoky Hill Trail in Kansas, which was an important route for explorers, gold seekers, and cattle drives in the mid-19th century. Spanish, French, and American explorers traveled along portions of the Smoky Hill River in the 1500s-1800s. In the 1850s, gold discoveries in Colorado led to the establishment of the Smoky Hill Trail as a main route from Kansas. The Butterfield Overland Despatch stagecoach line developed stations along the trail in the 1860s but faced difficulties from Native American attacks. The trail lost importance as the Kansas Pacific Railroad was constructed in the late 1860s, eventually replacing the stagecoaches by 1870.
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Vision
One of the great ironies of the web is that researching and booking a relaxing holiday can be one of the most stressful things you can do online. Before you can flop yourself on a beach in a far-away clime you need to consider and navigate through a choice of options that all begin to look the same and hope that you get through the long booking process without making a critical mistake.
We have worked with airlines, luxury hotel chains and regional tourism bodies performing usability testing, user needs research and iterative user centred design. We’ve seen and heard usability test participants do everything from looking dreamily at gorgeous foreign beach hotels to clenching their fists in frustration at barriers they hit booking their flight. We’d like to share these experiences with you and identify what are the key elements that make or break the user experience in researching, booking and managing travel & leisure online. This talk will cover
The psychology of booking travel : known unknowns and unknown unknowns
Primary and secondary choice parameters in travel, tourism and leisure
Typical barriers in researching and booking travel
The role of mobile UX in the complete travel customer experience
Innovative ways of presenting information for the travel & leisure context
International aspects – what works for one audience may not work for another
This document provides an introduction and table of contents for a handbook called "Pixel Perfect Precision Version 3". The introduction explains that over the 4 years since the first version, the focus has shifted from pure pixels to also covering how the company works. It thanks the reader for enjoying the following pages. The table of contents provides an outline of the document's chapters.
Mod. 8 CS (2): Ski Resorts & Social Media. YouTube Case Study and WorkshopRaul Revuelta
Vail Resorts has abandoned its traditional advertising strategies in favor of a new in-house social media marketing operation. This operation uses social media platforms like YouTube to constantly engage with skiing enthusiasts in real-time. Vail Resorts operates ski resorts across Colorado and California/Nevada and has seen social media accelerate consumers' decision making about visiting resorts.
The document defines key terms related to tourism destinations:
1) A tourism destination is a physical space where visitors spend at least one overnight, including attractions, services, and resources within a day's travel; it has boundaries defining its management and competitiveness.
2) Destinations have natural resources like climate and beaches, cultural resources like historic sites, and recreational facilities like amusement parks.
3) Several studies have found that the most important factors for destinations are friendly local people, comfortable accommodations, and natural scenery.
Sustainable Tourism CS: Saas-Fee. A model in the Swiss AlpsRaul Revuelta
The document discusses sustainability practices in Saas-Fee, Switzerland. It describes how Saas-Fee has established itself as a model for sustainable tourism by being car-free, promoting public transportation, implementing strict environmental regulations on buildings, and partnering with organizations focused on sustainable development and energy efficiency. Key hotels like Ferienart Resort & Spa have also implemented numerous initiatives to reduce their environmental impact and have received recognition for their sustainability efforts.
Η Αθήνα ως διεθνής τουριστικός προορισμός: Mια εμπειρική μελέτη της εικόνας τ...Spyros Langkos
Παρουσίαση στο 3rd Student Excellence Conference 2015
Η Αθήνα ως διεθνής τουριστικός προορισμός: μια εμπειρική μελέτη της εικόνας της πόλης και του ρόλου των τοπικών «φορέων μάρκετινγκ προορισμού»
Σπύρος Λάνγκος, Mediterranean College Αθήνα - Σχολή Διοίκησης Επιχειρήσεων
http://www.medcollege.edu.gr/en/student-excellence-conference-programma
Προορισμοί σε όλο τον κόσμο σε μεγάλο βαθμό ανταγωνίζονται μεταξύ τους, προκειμένου να διατηρηθεί η ελκυστικότητα και την ανταγωνιστικότητά τους στην παγκόσμια τουριστική βιομηχανία. Για να γίνει αυτό, είναι απαραίτητο για τις αρχές προορισμού να είναι σε θέση να αντιμετωπίσουν τις διαφορετικές ανάγκες των διαφόρων τμημάτων της αγοράς, καθώς και για την εικόνα τους και να διαχειρίζονται τους προορισμούς με τρόπο που προσελκύει τους τουρίστες. Με άλλα λόγια, θα πρέπει να εφαρμόσουν αποτελεσματικά Destination Marketing, ο όρος που αναφέρεται στην προώθηση των τουριστικών προορισμών ως μέσο βελτίωσης της εικόνας και τη δημοτικότητά τους,
Η τουριστική βιομηχανία στην Ελλάδα είναι ένας από τους σημαντικότερους τομείς της οικονομίας που αφορά στη χώρα της αξίας (Ελληνική Στατιστική Αρχή, το 2014). Υπάρχουν πολλές δημόσιες και ιδιωτικές οργανώσεις που εμπλέκονται στην τουριστική βιομηχανία στην Ελλάδα.
6 προσωπικές συνεντεύξεις με στελέχη που εργάζονταν σε 6 διάσημα τοπικά DMOs. τεχνικές δειγματοληψία χωρίς πιθανότητα, τα μέλη του δείγματος επιλέγονται με βάση τη γνώση, τις σχέσεις τους και την εμπειρογνωμοσύνη όσον αφορά ένα θέμα έρευνας
Η ανάλυση περιεχομένου χρησιμοποιείται για την ανάλυση των δεδομένων που συγκεντρώθηκαν από τις προσωπικές συνεντεύξεις.
The birth of skiing is commonly associated with the Norwegians, with rock carvings dating ski use back to 4000 BC. Skis were used by Norwegian soldiers as early as the Middle Ages. Sondre Norheim in the 19th century is considered the father of modern skiing, developing curved skis and bindings to facilitate new turns. Skiing grew as both a military activity and sport in Norway and other European countries in the late 19th century. The first Olympic Winter Games featuring skiing were held in 1924, and alpine skiing events began at the 1936 Games, cementing skiing's role as a international winter sport. New ski techniques continued to be developed throughout the 20th century.
Environmental Impact of Cruise HolidaysRichard Farr
This document summarizes a life cycle assessment of the environmental impact of cruise holidays. It finds that a one-week cruise holiday has a carbon footprint over four times that of a comparable hotel-based holiday in Barcelona. The largest contributor is fuel usage, as cruise ships are very inefficient modes of transport that emit high amounts of greenhouse gases. While some materials can be reclaimed at the end of a ship's lifespan, the energy required to construct ships and the emissions generated during their operation far outweigh any savings from recycling. The document concludes that cruise passengers are essentially subsidized by others, as they do not pay the true environmental costs of their holiday.
The document outlines the typical 7 stages of the geographic cycle of tourism development: exploration, involvement, development, consolidation, stagnation, rejuvenation, and decline. It begins with a few adventurous tourists discovering an untouched place with no tourist services. Local people then start businesses like accommodations and transportation as tourism grows. Large companies then invest, building hotels and expanding jobs. Tourism comes to dominate the local economy. However, competition from other areas, overcrowding, and loss of original attractions can then cause stagnation and decline, requiring rejuvenation through new attractions to revive the area's popularity.
This document discusses tourism attractions and destination life cycles. It begins by defining tourism attractions and their characteristics. It describes different types of attractions, including natural, man-made, theme parks, heritage sites, and entertainment. Criteria for attractiveness and developing attractions are also covered. The document then introduces Butler's destination life cycle model, which outlines stages from exploration to potential decline or rejuvenation. Maintaining sustainability and preserving attractions at different stages is emphasized.
Ski resorts are increasingly using social media to market themselves and engage with customers. Vail Resorts has led the way by developing EpicMix, a mobile app that allows skiers to track their experiences and share them socially. EpicMix saw nearly 100,000 users in its first season who generated over 35 million social media impressions. Vail Resorts has since expanded EpicMix's photo sharing capabilities. Other resorts also have large Facebook followings and use sites like blogs to curate authentic user-generated content.
This document discusses social carrying capacity as it relates to tourism. Social carrying capacity refers to the maximum number of tourists an area can support without negative social, cultural, or economic impacts on the local community or degradation of the visitor experience. It examines both positive and negative socio-cultural impacts of tourism on communities. Positive impacts include education/training, enhanced quality of life, pride in local culture, and cultural awareness/peace, while negative impacts include commodification of culture, increased crime, loss of cultural identity, displacement of locals, economic tensions, and potential exploitation of workers. The conclusion states that sustainable tourism development aims to enhance community welfare through economic opportunities while preserving cultural heritage and quality of life, rather than relying solely on numerical carrying
Doxeys' Irridex model outlines 4 stages of a community's attitude towards tourism: Euphoria, Apathy, Irritation, and Antagonism as visitor numbers increase. Butler's Destination Lifecycle model describes 6 stages of evolution for tourism destinations: Exploration, Involvement, Development, Consolidation, Stagnation, Decline, with characteristics changing at each stage. The model can be used to study a destination's history and guide its planning and management.
The evolution of ski resorts occurred in four generations from the early 20th century. The first generation included early resort towns like Zermatt and St. Moritz that developed in the 1900s restricted to major towns. The second generation started in the 1930s when ski lifts were introduced and North American resorts like Sun Valley opened. Mass tourism boomed in the 1950s forming the third generation of purpose-built integrated resorts like La Plagne and Avoriaz. The fourth generation since the 1980s focused on experiential resorts and industry consolidation amidst a maturing ski market.
Sustainable Tourism - Lessons from around the worldAlan Lew
Defines sustainable tourism from ecosystem, geographic scales, and time horizon perspectives. Explores the diversity of ways that Sustainable Tourism is created around the world.
The document discusses Butler's model of the life cycle of a tourist resort. It outlines the 7 stages: 1) Exploration, 2) Involvement, 3) Development, 4) Consolidation, 5) Stagnation, 6) Decline, and 7) Rejuvenation. It provides descriptions of each stage, including the types of tourism and facilities that characterize each phase of a resort's development over time.
Mass tourism involves large scale tourism focused on a single destination for a specific purpose, such as skiing. It fits into the development phase of the Butler Tourism Life Cycle model. Many LEDCs view mass tourism favorably as it provides an economic boost through jobs, tax revenue, and local spending. However, mass tourism is also seasonal and can negatively impact the environment and landscapes that attracted tourists originally through overuse.
How to create a powerful B2B presentation for small businesses step by step, using a concrete scheme.
1. Summary
2. Business Trends
3. Value Proposition
4. Market Size
5. Your Business Description
6. Your Business vision and goals
7. Case studies
8. Benefits
9. Contacts
This document discusses key aspects of destination management including defining the destination, branding, marketing, promotion, and management. It outlines five critical points to define including the tourist, destination, tourism suppliers, citizens, and public-private coordinator. It provides guidance on defining the location, unique selling propositions, target markets, and business plan for tourism. Branding, marketing strategies, trade shows, press trips, and web strategies are also summarized. The importance of management, organization, and constant funding are highlighted.
This document discusses key aspects of destination management including defining the destination, branding, marketing, promotion, and management. It outlines five critical points to define including the tourist, destination, tourism suppliers, citizens, and public-private coordinator. It provides guidance on defining the location, unique selling propositions, target markets, and business plan for tourism. Branding, marketing strategies, trade shows, press trips, and web strategies are also summarized. The importance of management, organization, and constant funding are highlighted.
The document provides information about the tourism industry. Some key points:
- Tourism is a large global industry, employing over 200 million people directly or indirectly worldwide.
- In India, tourism contributes 6.23% to GDP and 8.78% of total employment. India sees over 5 million foreign tourists annually along with 562 million domestic visits.
- The document discusses different types of tourists classified by activities, interests, age, income and more. It also outlines the tourism marketing mix including products/services, price, place, promotion and more.
- Strategies for positioning a tourism destination are presented, focusing on differentiating it from competitors based on meaningful attributes for customers.
This document discusses the importance of emotional branding. It argues that humanizing a brand by connecting it to human traits can build loyalty among customers. Three key lessons for emotional branding are outlined: 1) Understand the audience context to create an emotional bond, 2) Provide relevant content that explores the emotional experience, and 3) Demonstrate care for customers to strengthen emotional connections and deliver on promises. Building emotional loyalty among customers can increase sales, media attention, and brand value over time.
The document discusses key concepts in tourism sales and marketing, including defining selling, service, and the various players involved. It explores why people travel and notes tourism is the world's largest industry, touching many aspects of people's lives and society through economic, social, cultural, and psychological impacts. Effective selling in tourism requires understanding customers' wants, needs and desires.
Want to start a tour business? - Join Urban Adventures.Tony Carne
In this presentation you'll find out all the high level information about the Urban Adventures business and how you can change you life to start doing what you love for a living as an Urban Adventures partner. You'll learn that the start up costs are practically zero and we give you everything you need including websites, payment systems, advice from our peer and professional networks, distribution leading to fast sales and the worlds leading Experiences Brand to have as your own.
Most importantly you learn about our values and see if you are a good match to join us. It is a myth you need a tourism background to become a great tour operator of Day Tours, All you need is passion and knowledge of the city you love. We can teach you everything else.
Creating Unique Guest Experiences In 2019 And BeyondFranckDroin2
Did you know at least 83% of customers expect relevant and personalized products and services to be offered to them? That means the future of hotel businesses hinges on hoteliers being innovative and creative enough to match these new demands. In this mini report, my guest contributors and I share insights that can help you take positive forward momentum.
EQ - Lessons from the Field TVI conference Sep 2013Lesley Anderson
Explorer Quotient is the Canadian Tourism Commission's market segmentation methodology that provides deep customer insights about prospective travellers to Canada. This presentation provides examples of how EQ can be used in marketing, product development and packaging for tourism, with examples of how tourism operators have applied EQ to their marketing activities.
The document discusses selling reception services in the tourism industry. It outlines that tourism touches many aspects of people's lives and plays an important social and economic role. It also discusses defining selling and service, with service defined as enhancing customer satisfaction. Finally, it examines the different players in the tourism industry, including clients/customers and sellers, and why people travel, such as for pleasure, curiosity, and identity experiences.
Dynamic Travels is an India-based travel company that specializes in customized tour packages both within India and internationally. They believe in continuous self-improvement and catering to customers' evolving needs by designing unique destination concepts. Their mission is to be the most innovative and trusted travel company by making their customers' travel plans their top priority and helping people maximize their experiences. They offer a variety of international and domestic tour packages as well as group tours, incentive tours, and visa application assistance.
This document discusses marketing for sustainability in tourism. It argues that both influencing the market and customers is important. To influence the market, transparency about objectives is key and change will be gradual. Influencing customers emphasizes authentic experiences that benefit local communities as well as travelers. Responsible tourism marketing should focus on the journey rather than having all the answers, as positive change takes continual effort.
The document discusses online marketing strategies for destinations to increase competitiveness and offer value to customers. It emphasizes utilizing tools like social media and technology. Destinations are encouraged to define clear goals and offer unique content to attract and engage users. Regular posting of photos, videos, and interaction on social media platforms is advised to build an online presence over time. Researching traveler behavior online is still important to understand customers and shape effective destination marketing strategies.
The document introduces Value Luxury Travel, a network of travel writers and journalists who provide advice on luxury vacations that maximize value. It describes the audience of the network's publications as affluent, well-educated and price-aware travelers seeking unique experiences. The network offers advertising opportunities and multi-media marketing campaigns designed to promote destinations and attractions to their readership.
Destination management: Experience is the end-game.Rodney Payne
My keynote at Outdooractive 2018, in Immenstadt, Germany. #oac18
More information on Tourism Sentiment Index, here: https://destinationthink.com/tsi-announcement/
The New Era of Faith Tourism (Arabian Travel Market Presentation)Kevin Wright
An introduction to the modern-day religious travel and hospitality industry. Presented by Kevin J. Wright, WRTA president, at the Arabian Travel Market.
This document is a magazine for travel agents selling travel from home. It discusses strategies for agents to target luxury clients and sell luxury travel. Some of the key points covered include:
- Focusing on improving the luxury image across an agent's website, marketing, dress code, and more to attract luxury clients.
- Understanding what luxury means to different clients, as definitions can vary from experiential travel to affordable luxury.
- Creating bespoke luxury itineraries by working directly with suppliers to design custom programs the agent owns and sells.
- Using luxury-focused language and keywords in promotions to engage clients interested in escape, new experiences, and affordable indulgence.
- Surveying clients
1. Buymytrip is a platform that connects tourists with local tour guides in order to provide customized, affordable tours with an authentic local experience. It aims to benefit both tourists seeking non-package tours and local guides.
2. The platform will publish, market, and facilitate the sale of tours designed by independent contractor guides, earning commission. Tours offer advantages like communication with guides beforehand, private groups, pace set by travelers, and local expertise and contacts.
3. The business seeks 1.3 crore in seed funding for salaries, website development, marketing, and other startup expenses while addressing issues like large groups and non-local guides lacking knowledge in current tourism. It projects revenues to rise over time and become
Ähnlich wie Mod. 5: Emotions, Experiences, Memories. A story to be told. (20)
The document discusses how Air New Zealand segmented their long-haul flyer market into meaningful customer groups. They conducted research involving over 1,000 flyers to identify 5 distinct segments based on attitudes - termed "Positivists", "Socialites", "Cocooners", "Disengaged", and "Territorialists". These segments were brought to life using characters from The Simpsons television show. Air New Zealand then designed new seating experiences and reconfigured their aircraft cabins to cater to the needs of each segment. This segmentation approach helped Air New Zealand sell experiences rather than just seats and led to commercial success, with them being recognized as one of the top airlines worldwide.
The document discusses corporate-level strategies used in the ski industry, including vertical integration, horizontal integration, and strategic alliances. Vertical integration in the ski industry means resorts buying related businesses like hotels, transportation, and equipment rentals. Horizontal integration describes ski resort companies acquiring other resorts. Strategic alliances allow smaller resorts to benefit from larger companies' marketing and brand reputation. The document provides examples of large ski resort operators in North America and their acquisition strategies, and discusses the more fragmented ownership structure of resorts in Europe.
The document discusses the global development of ski resorts. It notes that there are approximately 2,093 ski resorts worldwide, with the majority located in 7 major markets including Austria, Canada, France, Italy, Japan, Switzerland, and the United States. These countries receive most skier visits. The Alps region captures 45% of global skier visits, while North America accounts for 23% of visits. Ski resorts can generally be divided into national, regional, and international destinations based on their market range.
Int. Module: An Introduction to Destination Management (2)Raul Revuelta
1. A tourism destination is defined as a physical space where tourists spend at least one night and includes attractions, amenities, and resources to meet tourist needs.
2. Destinations can be any scale from a country down to a specific town or site and incorporate various stakeholders like communities and businesses.
3. Destination management coordinates all elements of a destination including creating an environment, marketing, and delivering experiences to attract visitors and meet their expectations. The destination management organization leads these efforts.
The document summarizes the exploration and conquest of the Alps mountain range in Europe. It describes how the mountains were long considered inaccessible places inhabited by mythical creatures. In the 18th century, they became a destination for the Grand Tour among wealthy European travelers seeking natural wonders. The development of tourism in the 19th century made the mountains more accessible and popular. The 1850s saw the "Golden Age of Mountaineering" where over 30 mountain peaks over 4000m were first ascended, largely by British mountaineers. By the early 20th century, Alpine tourism was well established at major resort towns though remote areas still saw few visitors.
Int. Module: An Introduction to Destination ManagementRaul Revuelta
Tourism is one of the world's largest and fastest growing industries, contributing 5-7% of global jobs. Destinations compete to attract visitors while managing impacts on communities and environments. Destination management has grown in importance as a subject. Attitudes towards tourism vary widely between places, from resentment of outsiders to an obsessive hunger for visitors. Cornwall relies heavily on its unique culture and landscapes to attract over 5 million tourists annually. The Bahamas and Trinidad and Tobago also depend on tourism, which generates over half of their GDP and jobs, though it plays a smaller role in Trinidad and Tobago's economy compared to other Caribbean islands.
IE University Extracurricular activities 2010-2011Raul Revuelta
This document lists extracurricular activities organized by IE Extracurricular Activities from September 2010 to April 2011, including sporting events, trips, parties, and ongoing clubs. It provides dates and details for activities like a ski club party, golf for beginners, hiking and diving weekends, cultural tours to Madrid and the Alps, and spring ball. It also lists ongoing clubs and events like debating, cinema nights, and intramural sports. Contact information is provided for more details on activities.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
2. The business of tourism is complex and fragmented
and from the time the visitors arrive at the destination, until they leave,
the quality of their experience is affected by many services and experiences,
including a range of public and private services, community interactions, the environment and hospitality.
Essentials of Tourism Destination Management
3.
4. To compete effectively, destinations have to deliver wonderful experiences and excellent value to visitors
Essentials of Tourism Destination Management
5. Sales of experience goods –such as package tours and safaris- increased throughout
the 2000’s, as wealthier consumers maxed out on products
and shifted consumption to experiences.
Essentials of Tourism Destination Management
6. I’ll give you a for instance…
Essentials of Tourism Destination Management
7. Food is an integral component of everyday life…
…but also one of the essential elements of the tourist experience
Essentials of Tourism Destination Management
8. The social and cultural significance of food is finally gaining the recognition it deserves
The media is now full of magazines: Cuisine, Gourmet Traveller, Food & Travel-;
radio shows, television shows,
and even entire “lifestyle channels”, such as the North American Food Channel,
dedicated to food and the places that food comes from.
Essentials of Tourism Destination Management
9. To an extent this is a reflection of changing lifestyles and the role of some goods and
services as status symbols and as signifiers of identity, as well as recognition of
the business opportunities to support such lifestyles.
Essentials of Tourism Destination Management
10. Why and how we eat and drink says something about ourselves and the society we live in.
Essentials of Tourism Destination Management
11. The number five most power luxury brand in the world is Hennessy Cognac.
Since 1987 is part of LVMH Moët Hennessy • Louis Vuitton.
Founded in 1765, the company sells about 50 million bottles a year worldwide,
or more than 40 percent of the world’s Cognac.
12. The number seven most power luxury brand in the world is Moet & Chandon champagne.
The ultimate symbol of wealth and taste.
Founded in 1743, the company sells over 26 million bottles of bubbly annually.
13. Experiences
Destination Marketing as well as Luxury Marketing is a category that is completely
different from traditional brand marketing
because it is in the business of selling fantasy
It is the “Dream Business”
Essentials of Tourism Destination Management
14. The Experiential Destination Value Added
The very underpinning of Madison Avenue is based on the notion that you are really two people:
The person you are, and the person you want to be.
The dreams and fantasies that destination marketing weaves only want to talk to person number two.
Essentials of Tourism Destination Management
15. The Experiential Destination Value Added
The real magic of the experiential destination…
…is how it makes you feel…
…not only good…
…it makes you special
Essentials of Tourism Destination Management
16. Winter holidays in Switzerland
Swiss Hut Magic. Discover coziness and genuineness.
Essentials of Tourism Destination Management
17. Identification is the ultimate goal:
Ads are means to achieve a fantasy, to live a fantasy
Ads are designed for us to immediately identify with the people or values in the ad
Essentials of Tourism Destination Management
18. The Experiential Destination Value Added
And don’t forget…
in marketing the best, and perhaps only way, Prestige can be transferred
is by association…
with a celebrity…
Essentials of Tourism Destination Management
22. The Experiential Destination Value Added
Travel takes you to a place out your day-to-day existence
Essentials of Tourism Destination Management
23. The Experiential Destination Value Added
One of the key characteristics of the XXI century tourist
is his need to escape from everyday routines and issues
in a bid to achieve some form of fulfillment.
The current trend of tourist experiences include some degree of escapism,
and many people would express the need to “get away from it all” as the main reason for taking a holiday.
Skiing Tourism provides an opportunity for people who are seeking self-fulfillment and excitement
through participating in physically and mentally stimulating activities,
travelling to breathtaking mountainous areas.
Essentials of Tourism Destination Management
24. Winter holidays in Switzerland
Leave all your problems and cares at home and
simply enjoy the beautiful views to be had on
Switzerland's ski slopes.
Essentials of Tourism Destination Management
25. If Tourism is an Experience Industry, Then Deliver Experiences
Essentials of Tourism Destination Management
26. But first you need to Win Your Customer’s Heart…
Because Success in Marketing goes to those who forge the
strongest emotional connection with consumers.
Essentials of Tourism Destination Management
27. Identify an emotional benefit important for your customers
and own it
Our work as marketers is to find the Emotional trigger
which is a 3-step process:
1. Why the consumer wants to go to our destination
2. The benefit our destination delivers
3. Why this benefit is important
Essentials of Tourism Destination Management
28. It’s not about facts and tangibles
Competition can easily match our proposal based on facts
Our proposal needs to be unique
We need to offer a Unique (Emotional) Selling Proposition
Essentials of Tourism Destination Management
29. "Smoke Gets in Your Eyes“
Mad Men
Episode 1
Lucky Strike Pitch
Essentials of Tourism Destination Management
31. The model for Don Draper the adman in this case is Rosser Reeves,
the Ted Bates copywriter who invented the idea of the Unique Selling Proposition.
The key to Don Draper the character, however, is that speech about happiness.
Don Draper emerges in this episode with a master stroke.
“Advertising is based on one thing,” he says. “Happiness.”
If all tobacco is deadly, then why address the issue in the first place?
Rather, Draper suggests that, while all other tobacco is poisonous, Lucky Strike is “toasted.”
He address the problem simply by ignoring the elephant in the room
All that Draper is doing in this scene is defining marketable uniqueness. His statement in this scene,
“We have six identical companies making six identical products. We can say anything we want”,
leads us to believe that the bad publicity directed toward tobacco distribution has left Lucky Strike
with the challenge of establishing more value to their brand
rather than remaining /just another/ cancer-inflicting cigarette company.
So Draper spotlights the method in which the tobacco is prepared. “It’s toasted.”
Essentials of Tourism Destination Management
32. Heart vs Mind
Because you can’t logic your way to into an audience heart
Essentials of Tourism Destination Management
34. The Customer Journey
is a helpful framework for understanding the experience of the customer:
from first thinking about a vacation or business trip
through to planning, booking, experiencing and recalling the experience.
Essentials of Tourism Destination Management
35. Dreaming. The customer is considering a vacation.
They may have an idea of when they will travel, for how long and how much they might
spend, but they have not yet decided where they will go or what they will do.
They will be looking for inspiration, ideas and recommendations.
Decision making will probably begin at a general geographic level, as different countries
are considered.
Essentials of Tourism Destination Management
36. Planning. The customer may have a clearer idea of where and what they want.
They will be looking for further, specific information about their choice such as transport
and accommodation options, things to do, “must sees”, events, the weather, etc.
The decision making may be narrowed down to regions and/or destinations in the country
of choice.
Essentials of Tourism Destination Management
37. Booking. The customer may make comparisons of best values –price may be the
main priority followed by convenience and security.
The booking may be made through an intermediary –a tour operator, travel agent, booking
agent or DMO or directly with individual providers (e.g. transport and accommodation
providers).
Essentials of Tourism Destination Management
42. Remembering. The customer will recall their journey and will assess whether it
was good or bad.
The experience at every step of the journey will inform this decision.
If the experience was good, then the customer may recommend to others, or return
themselves.
If the overall experience was bad then the customer will not return, will not recommend to
others, and may well speak badly of the destination.
The DMO can keep the memory of the good experience fresh in the mind of the visitor
through the good practice of Customer Relationship Management (CRM). This “satisfaction
dividend” is reaped through the destination’s marketing. Databases of past customers and
follow-up database/e-database marketing should be maintained on an ongoing basis.
Essentials of Tourism Destination Management
43. Remember you pay not for the product but for the story
You have great pleasure when you purchase it, when you experience it,
and in the retelling of the story in years afterwards
Of course your product must be of superior quality…
…but you need to understand that the most important feature is emotional
Essentials of Tourism Destination Management
44. The Customer Journey
CLC: Communications Life Cycle
DA: Destination Action
Experience
Remember
Dream Book CLC: Ensure quality of
Plan experience -facilities, CLC: Maintain the
CLC: Create awareness, CLC: Enable Booking services, "public realm", relationship through
emotional interest, CLC: Provide "hard" info
information, booking research (behaviour,
specific ideas and follow-up action)
DA: Visitor Services
DA: Destination DA: Visitor Services
Promotion DA: Managment of the
Destination, Visitor DA: CRM
Services
Essentials of Tourism Destination Management
45. The Success Cycle
Unique
Emotional
Experiences
Selling
Proposition
A Story to be
Memories
told
Essentials of Tourism Destination Management
46. The Experiential Destination Message:
Provide an exceptional experience to destination guests
Essentials of Tourism Destination Management
47. Next Generation Heli-Ski Trips
Share the passion of Skiing with the Next Generation (up to age 25)!
An amazing video sharing a families experience heli-skiing together at CMH Heli-Skiing.
The Next Generation trip allows you to share
the fun & excitement of Heli-Skiing with your children!
Essentials of Tourism Destination Management