Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum

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Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!

Technologie

SEO in the
Mobile-First World
By: Cindy Krum, MobileMoxie

Top of the SERP is
NOT Dominated
by Websites
anymore.

Websites have Been Replaced with
Knowledge Graph & Other Hosted
Google Assets

Websites have Been Replaced with
Knowledge Graph & Other Hosted
Google Assets
But Also with Answers,
Rich Snippets & Forum ‘Top
Responses’

35%
55%
60%
35%
55%
60%
65%
75%
85%
65%
75%
85%
2016 2017 2018
Mobile Search - Knowledge Graph Mobile Search - Answers Voice Search - Knowledge Graph Voice Search - Answers
Answers & Knowledge Graph Dominate Mobile &
Voice Search

It is almost like…Google Doesn’t
Want to Rank Websites Anymore.

It is almost like…Google Doesn’t
Want to Rank Websites Anymore.
They Want to Rank
INFORMATION!

Mobile
Search
Desktop
SEARCH DEVICE
Search
w/ Clicks
Zero-Click
Searches
MOBILE SEARCH BEHAVIOR
@SUZZICKS

Things are NOT
JUST the keywords
that Describe them.

Things are NOT
JUST the keywords
that Describe them.
-They Exist outside of the
Keywords as ‘Entities’

Entity-Oriented Search Results:
Knowledge Graph Maps UtilitiesGMB

Google Indexes Entities
with Numeric ID’s
Making it Easier for Google to Surface Entity
Results in Any Language

Google
Cares More
About Language
Than You Think!

This is an Entity ResultThis is a Keyword Result

Tulip Fever is
the Same
Movie,
Regardless of
what
Language You
Search In

Nice Theory…
But How do we
know this is true?
@SUZZICKS

@SUZZICKS
Google Cloud
Natural
Language API
& Tool

The Cloud Natural Language API is a Major Focus
of Google Growth
10 32
NEXT YEARNOW
LANGUAGES LANGUAGES

‘Entities’ let
Google be the
Presentation
Layer of the
Internet

We’re Used
to Knowledge
Graph Linking
to Official
Domains
Entity with Parsed Info
& Link to Web Page
Entity with Parsed Info
& Links to Web Pages

Entity with Link to Web PageEntity with Links to Web Pages

Google Has
begun Ranking
Primary
Content &
Pieces of
Webpages
Rather than
the Pages
Themselves!
Info
Sub-
Topic
Topic
Dogs
Terrier
How to
Bathe Terrier
Terrier Puppy
Videos
Pug
Names of
Famous Pugs

Fraggles are
More Granular
Bits of
Information,
Organized
Around
Entities Rather
than Domains
or Pages.
Fraggle
Sub-
Topic
Topic
Dogs
Terrier
How to
Bathe Terrier
Terrier Puppy
Videos
Pug
Names of
Famous Pugs

But How Do We Measure the
Impact of these Changes on
Our Results?

But How Do We Measure the
Impact of these Changes on
Our Results?
My SEO Tools Still Say I am in
Position #1 Even though
That is Now
Half Way Down the Page!

• Check Landing Pages on 18
different Phones
• See Mobile Keyword Rankings
from ANYWHERE IN THE WORLD
• Also Included: Bulk Address
Testing – Upload a CSV of 100
addresses to test with the same
keyword
• PROMO CODE: CXE
One Month Free MobileMoxie Tools & APIs
PROMO CODE: CXE

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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU

panagenda

Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/ DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen! Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell. Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten. Diese Themen werden behandelt - Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten - Wie funktionieren CCB- und CCX-Lizenzen wirklich? - Verstehen des DLAU-Tools und wie man es am besten nutzt - Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw. - Praxisbeispiele und Best Practices zum sofortigen Umsetzen

Apps Break Data

Ivo Velitchkov

How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?

Dandelion Hashtable: beyond billion requests per second on a commodity server

Antonios Katsarakis

This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).

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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU

Apps Break Data

Dandelion Hashtable: beyond billion requests per second on a commodity server

Mobile-First Indexing & Language - 3XE Dublin 2018 - Cindy Krum

1. SEO in the Mobile-First World By: Cindy Krum, MobileMoxie

2. Top of the SERP is NOT Dominated by Websites anymore.

3. Websites have Been Replaced with Knowledge Graph & Other Hosted Google Assets

4. Websites have Been Replaced with Knowledge Graph & Other Hosted Google Assets But Also with Answers, Rich Snippets & Forum ‘Top Responses’

5. 35% 55% 60% 35% 55% 60% 65% 75% 85% 65% 75% 85% 2016 2017 2018 Mobile Search - Knowledge Graph Mobile Search - Answers Voice Search - Knowledge Graph Voice Search - Answers Answers & Knowledge Graph Dominate Mobile & Voice Search

6. It is almost like…Google Doesn’t Want to Rank Websites Anymore.

7. It is almost like…Google Doesn’t Want to Rank Websites Anymore. They Want to Rank INFORMATION!

8. Mobile Search Desktop SEARCH DEVICE Search w/ Clicks Zero-Click Searches MOBILE SEARCH BEHAVIOR @SUZZICKS

9. Things are NOT JUST the keywords that Describe them.

10. Things are NOT JUST the keywords that Describe them. -They Exist outside of the Keywords as ‘Entities’

11.

12.

13. Entity-Oriented Search Results: Knowledge Graph Maps UtilitiesGMB

14. Google Indexes Entities with Numeric ID’s Making it Easier for Google to Surface Entity Results in Any Language

15.

16. Google Cares More About Language Than You Think!

17. @SUZZICKS

18. @SUZZICKS

19. Language INTELLIGENCE VS.

20. Language INTELLIGENCE VS.

21. Language INTELLIGENCE VS.

22. Language INTELLIGENCE VS.

23. Language INTELLIGENCE VS.

24. Language INTELLIGENCE VS.

25. This is an Entity ResultThis is a Keyword Result

26. Tulip Fever is the Same Movie, Regardless of what Language You Search In

27. Nice Theory… But How do we know this is true? @SUZZICKS

28. @SUZZICKS Google Market finder Tool

29. @SUZZICKS Google Cloud Natural Language API & Tool

30. @SUZZICKS Google Cloud Natural Language API & Tool

31. The Cloud Natural Language API is a Major Focus of Google Growth 10 32 NEXT YEARNOW LANGUAGES LANGUAGES

32.

33. ‘Entities’ let Google be the Presentation Layer of the Internet

34. We’re Used to Knowledge Graph Linking to Official Domains Entity with Parsed Info & Link to Web Page Entity with Parsed Info & Links to Web Pages

35. Entity with Link to Web PageEntity with Links to Web Pages

36. Google Has begun Ranking Primary Content & Pieces of Webpages Rather than the Pages Themselves! Info Sub- Topic Topic Dogs Terrier How to Bathe Terrier Terrier Puppy Videos Pug Names of Famous Pugs

37.

38. Jump Links in the SERP

39. Jump Links in the SERP

40.

41. Fragment Handle + =

42. Fragment Handle Fraggle + =

43. Fragment Handle +

44. Fraggles are More Granular Bits of Information, Organized Around Entities Rather than Domains or Pages. Fraggle Sub- Topic Topic Dogs Terrier How to Bathe Terrier Terrier Puppy Videos Pug Names of Famous Pugs

45.

46. And in Voice…

47.

48. But How Do We Measure the Impact of these Changes on Our Results?

49. But How Do We Measure the Impact of these Changes on Our Results? My SEO Tools Still Say I am in Position #1 Even though That is Now Half Way Down the Page!

50.

51. • Check Landing Pages on 18 different Phones • See Mobile Keyword Rankings from ANYWHERE IN THE WORLD • Also Included: Bulk Address Testing – Upload a CSV of 100 addresses to test with the same keyword • PROMO CODE: CXE One Month Free MobileMoxie Tools & APIs PROMO CODE: CXE