Die 34 Top UX Best Practices für Mobile der Finanzbranche in Deutschland zur Steigerung deiner Conversion Rate und Verbesserung deiner User Experience!
Nutze die Insights für mehr Kundenzufriedenheit und als Treiber für nachhaltiges Wachstum.
B2C-Anbieter der Bereiche Payment (Zahlungsanbieter), Banking (Online-Banking), Savings (Vermögenssicherung- und Aufbau) sowie Insurance (Versicherer) und Credit (Kreditanbieter).
CTA, Autocomplete, Advanced Search, Progress Bar, Navigation Bar, Chat Bots, Geburtsdatum, Konsistenz, Farben, Kontrast, Conversion, Checkout. ...
UX in der Finanzbranche
UX Prinzipien für REIBUNGSLOSE Erlebnisse
Startseite / Landing Page
Menü & Navigation
Produktseite
Produktvergleich / Pricing
Konversionsprozess
Formularoptimierung
Wer macht’s am besten?
Startseite & Navigation – DKB
Konversionsprozess – Getsafe
Registrierung – Transferwise
Formularoptimierung – Quirion
Vergleich – Check24
Responsive Best Practices – Verivox
Alle 34 UX Best Practices auf einen Blick
Wie du Product/Market Fit erreichst 2020 I Brainpath - Digital GrowthTina Banerjee
Wie du Product/Market Fit erreichst 2020 I Brainpath - Digital Growth
Webinar und Blogbeitrag dazu: https://www.brainpath.de/wie-du-product-market-fit-erreichst-dein-growth-setup-fuer-erfolgreiches-wachstum/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Wie du Product/Market Fit erreichst 2020 I Brainpath - Digital GrowthTina Banerjee
Wie du Product/Market Fit erreichst 2020 I Brainpath - Digital Growth
Webinar und Blogbeitrag dazu: https://www.brainpath.de/wie-du-product-market-fit-erreichst-dein-growth-setup-fuer-erfolgreiches-wachstum/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
3. UX Best Practices für Finanzanbieter
UX-Prinzipien für reibungslose Erlebnisse entlang des Funnels
1. STARTSEITE / LANDING
PAGE
2. MENÜ & NAVIGATION 3. PRODUKTSEITE
4. PRODUKTVERGLEICH /
PRICING
5. KONVERSIONSPROZESS
6. FORMULAR
OPTIMIERUNG
Im Zuge zahlreicher Vergleiche und UX Tests von Finanz-Websites und -Angeboten entstand eine Übersicht der wichtigsten UX Richtlinien
im Finanzbereich. Mit diesem UX-Leitfaden können Sie Ihre mobilen Websites in den folgenden 6 Website-Bereichen verbessern:
4. UX Best Practices für Finanzanbieter
Alle Empfehlungen sollten
A/B getestet werden!
Best Practices können ein möglicher Weg sein - aber nicht in jedem Fall.
Daher: Immer gegen die bestehende Variante testen.
6. UX Best Practices für Finanzanbieter
#1 ZEIGEN SIE EINEN KLAREN, NUTZERORIENTIERTEN CTA „ABOVE THE FOLD“
n26.degetsafe.deginmon.de
7. UX Best Practices für Finanzanbieter
RESEARCH: NUTZUNGSORIENTIERTE CALL-TO-ACTIONS
https://beemdigital.com/case-study-31-03-increase-in-sales-by-tweaking-the-call-to-action-copy-on-a-payment-page/Quelle:
Writework.com (eine auf Abonnements basierende Bildungs-
Webseite für Studenten) hat durch Änderung der CTA einen
Umsatzanstieg von 31% erzielt.
Original: „Mein Konto erstellen“
Test: „Konto erstellen & loslegen“
Original: Variante 1:
Mein Konto erstellen
Konto erstellen &
loslegen
31% mehr Conversions
Stat. Konfidenz: 98%
8. UX Best Practices für Finanzanbieter
#2 ZEIGEN SIE EIN KLARES, NUTZERORIENTIERTES WERTEVERSPRECHEN „ABOVE THE FOLD“
verivox.dequirion.dewefox.de
9. UX Best Practices für Finanzanbieter
RESEARCH: ZEIGEN SIE NUTZERORIENTIERTE WERTEVERSPRECHEN ALS
ERSTES ELEMENT DAS DER NUTZER SIEHT
Ein Werteversprechen ist eine klare Aussage, die
1. erläutert, wie Ihr Produkt die Probleme Ihrer Kunden löst oder ihre Situation verbessert
2. spezifische Vorteile liefert
3. dem idealen Kunden mitteilt, warum sie Ihre Dienstleistung nutzen sollten anstatt die des Wettbewerbs
source: http://conversionxl.com/how-to-increase-sales-online-the-checklist/
10. UX Best Practices für Finanzanbieter
#3 PRIORISIEREN SIE DIE WICHTIGSTEN CTA (DURCH KONTRAST, FARBE, STILE)
treefin.declark.derevolut.com/de
11. UX Best Practices für Finanzanbieter
#4 BEI MEHREREN PRODUKTEN/DIENSTLEISTUNGEN: STELLEN SIE DIESE AUF DER STARTSEITE DAR
financescout24.deverivox.decheck24.de
12. UX Best Practices für Finanzanbieter
#5 NUTZEN SIE SOCIAL PROOF, UM VERTRAUEN ZU GEWINNEN
weltsparen.decheck24.definanzcheck.de
13. UX Best Practices für Finanzanbieter
#6 VERMEIDEN SIE AUTOMATISCHE SLIDER. BESSER: NUTZER-INITIIERTE SLIDER
dkb.detransferwise.com/de
14. UX Best Practices für Finanzanbieter
RESEARCH: AUTOMATISCHE SLIDER FUNKTIONIEREN KAUM
http://blog.lemonstand.com/designing-ecommerce-store-without-carousel-slider/Quelle:
Automatische Slider bieten kaum Vorteile.
1) CTRs der 2-5 Position um 85x kleiner
Nach einer Studie von Erik Runyon über ND.edu sind CTRs
bei jedem Slide ab Position 2 etwa 85-mal kleiner.
2) Schlechtere Performance schadet der CR
Hochauflösende Bilder verlangsamen Ihre Website (2
Sekunden beeinflusst Ihre Conversion-Rate um 7%).
16. UX Best Practices für Finanzanbieter
#7 STELLEN SIE DAS MENÜ AUF EINER SEITE DAR, NUTZEN SIE DYNAMISCHE ODER AUSKLAPPBARE MENÜS
transferwise.com/deholvi.comdkb.de
17. UX Best Practices für Finanzanbieter
#8 WENN ANRUFE WICHTIG SIND, BIETEN SIE EINEN CLICK-TO-CALL BUTTON AN (HAUPTNAVIGATION)
zinsgold.declark.desmava.de
18. UX Best Practices für Finanzanbieter
#9 BIETEN SIE SUPPORT UND AFTER-SALES-HILFEN IM MENÜ AN (LOGIN)
clark.deweltsparen.dezinsgold.de
19. UX Best Practices für Finanzanbieter
#10 FÜR GROßE MENGEN AN INHALT: INTEGRIEREN SIE EINE INT. SUCHE AUF DER STARTSEITE ODER IM MENÜ
postbank.decheck24.desantander.de
20. UX Best Practices für Finanzanbieter
#11 BEI DER SUCHE: NUTZEN SIE AUTOCOMPLETE, ERGEBNISSORTIERUNG & FILTERFUNKTION
postbank.dedkb.decheck24.de
22. UX Best Practices für Finanzanbieter
#12 BIETEN SIE KLARE, ANSCHAULICHE CTA IM SICHTBAREN BEREICH AN
revolut.com/deverivox.degetsafe.de
23. UX Best Practices für Finanzanbieter
#13 NUTZEN SIE GUT LESBARE SCHRIFTEN - 16PX ODER MEHR, KONTRASTSTARK
VS.
24. UX Best Practices für Finanzanbieter
RESEARCH: GRÖßERE SCHRIFTEN UNTERSTÜTZEN DIE KONVERSION
https://vwo.com/blog/ab-test-font-size-case-study/Quelle:
Ein Text in 18 px Schriftgröße,
im Gegensatz zu 12 px, bringt bis zu
32.68% mehr Klicks.
25. UX Best Practices für Finanzanbieter
#14 STELLEN SIE SICHER, DASS PRODUKTINFOS ANHAND VON BULLETS, ÜBERSCHRIFTEN & MOBIL-SPEZIFISCHER
FORMATIERUNG LESBAR IST
wefox.den26.derevolut.com/de
26. UX Best Practices für Finanzanbieter
RESEARCH: NUTZER LESEN NICHT, SIE SCANNEN
https://www.nngroup.com/articles/how-users-read-on-the-web/Quelle:
79% der Nutzer lesen nicht, sie scannen.
Sie lesen Überschriften und hervorstechende Begriffe.
Legen Sie den Fokus auf prägnante und aussagekräftige,
gut zu überfliegende Werteversprechen.
LESEN SCAN
27. UX Best Practices für Finanzanbieter
#15 NUTZEN SIE VIDEOS ALS MITTEL, UM NUTZER ZU INFORMIEREN
de.scalable.capitalvaamo.detreefin.de
28. UX Best Practices für Finanzanbieter
RESEARCH:
VIDEOS KÖNNEN EIN STARKER TREIBER FÜR KONVERSION SEIN
Das Video ist das Format, mit dem der Kunde das Produkt am
besten betrachten kann (besser als Bilder).
Mit nur 30 Sekunden Video können Sie eine Menge Informationen
präsentieren - das entspricht einer halben Textseite.
Das Diagramm zeigt den Anstieg der Konversionsrate für
Käufer, die Produktvideos angesehen haben.
http://conversionxl.com/how-to-use-video-to-increase-conversions/Quelle:
Steigerung der CVR in %
30. UX Best Practices für Finanzanbieter
#16 ERMÖGLICHEN SIE NUTZERN ZU SORTIEREN, FILTERN UND OPTIONEN EINZUGRENZEN
verivox.decheck24.deweltsparen.de
31. UX Best Practices für Finanzanbieter
#17 HEBEN SIE ANGEBOTE HERVOR (MARKIEREN SIE ‘BESTE LEISTUNG’, ‚BELIEBTESTES ANGEBOT’, ETC)
postbank.definanzcheck.decheck24.de
32. UX Best Practices für Finanzanbieter
#18 ERMÖGLICHEN SIE VERGLEICHE DURCH KONSISTENTE KATEGORIEN
finanzcheck.decheck24.detransferwise.com/de
33. UX Best Practices für Finanzanbieter
RESPONSIVES BEISPIEL: CHECK24 (PRODUKTVERGLEICH AUF KLEINEM BILDSCHIRM)
MOBILE DESKTOP
34. UX Best Practices für Finanzanbieter
RESPONSIVES BEISPIEL: FINANZCHECK (PREISVERGLEICH AUF KLEINEM BILDSCHIRM)
MOBILE DESKTOP
36. UX Best Practices für Finanzanbieter
#19 VERMITTELN SIE LEISTUNGSVERSPRECHEN IN JEDEM SCHRITT DES FUNNELS
HOMEPAGE PRODUCT DETAIL CONVERSION FUNNEL
source: verivox.de
37. UX Best Practices für Finanzanbieter
#19 VERMITTELN SIE LEISTUNGSVERSPRECHEN IN JEDEM SCHRITT DES FUNNELS
STARTSEITE PRODUKTKATEGORIESEITE PRODUKTSEITE
source: check24.de
38. UX Best Practices für Finanzanbieter
#20 WENN ANRUFE WICHTIG SIND, ERMÖGLICHEN SIE DIESE IN JEDEM SCHRITT
zinsgold.declark.definanzcheck.de
39. UX Best Practices für Finanzanbieter
#21 INTEGRIEREN SIE FORTSCHRITTSBALKEN/PAGINATION UM NUTZER ZU LEITEN
quirion.dezinsgold.degetsafe.de
40. UX Best Practices für Finanzanbieter
RESEARCH:
ZEIGEN SIE DIREKT FORTSCHRITTE, ANSTATT BEI NULL ZU BEGINNEN
Menschen neigen dazu,
motivierter zu sein,
Dinge zu erledigen,
je näher sie am Ziel sind.
Weiter so! Sie haben bereits 2 von 6 Schritten geschafft!
Sie haben 0 von 6 Schritten geschafft.
Vielen Dank, dass Sie sich registriert haben.
Vielen Dank, dass Sie sich registriert haben.
41. UX Best Practices für Finanzanbieter
#22 BEGRENZEN SIE AUSSTIEGSMÖGLICHKEITEN WÄHREND DES KONVERSIONSPROZESSES
clark.dedbk.den26.de
42. UX Best Practices für Finanzanbieter
#23 NUTZEN SIE ANSCHAULICHE CTA
source: getsafe.de
43. UX Best Practices für Finanzanbieter
#24 ZEIGEN SIE, WIE SICHER IHRE SEITE/PRODUKT IST
clark.definanzcheck.deginmon.de
44. UX Best Practices für Finanzanbieter
STUDIE: WELCHEM SIEGEL VERTRAUEN DIE NUTZER AM MEISTEN?
45. UX Best Practices für Finanzanbieter
#25 TESTEN SIE UPSELLING WÄHREND DES KONVERSIONSPROZESSES
getsafe.de
46. UX Best Practices für Finanzanbieter
RESEARCH: UPSELL-TAKTIKEN
Probieren Sie verschiedene Ansätze aus:
Personalisierte Empfehlungen wie „weil
Sie … gekauft haben“ oder „Vielleicht
gefällt Ihnen auch…“
Anreiz für einen größeren Kaufwert, z.B.
„Rabatt beim Kauf von 2 Paketen“
48. UX Best Practices für Finanzanbieter
AUF DEM SMARTPHONE TIPPEN IST SCHWER UND ANSTRENGEND
hans-joachim.ringelschnatz_1@
49. UX Best Practices für Finanzanbieter
#26 NUTZEN SIE INLINE-VALIDIERUNG & AUTOFILL
n26.degetsafe.decheck24.de
50. UX Best Practices für Finanzanbieter
#27 NUTZEN SIE AUTOCOMPLETE
<label for="frmNameCC">Name on card</label>
<input name="ccname" autocomplete=„cc-name">
<label for="frmCCNum">Card Number</label>
<input name="cardnumber" autocomplete=„cc-number">
<label for="frmCCCVC">CVC</label>
<input name="cvc" autocomplete=„cc-csc">
<label for="frmCCExp">Expiry</label>
<input name="cc-exp" autocomplete="cc-exp">
51. UX Best Practices für Finanzanbieter
#28 REDUZIEREN SIE DIE ANZAHL DER FELDER
getsafe.den26.de
52. UX Best Practices für Finanzanbieter
RESEARCH: VEREINFACHEN SIE FORMULARE
Formstack hat über 650.000 Formulare und ihre Nutzung getestet.
Formstack stellte fest, dass die Konversionsraten erheblich steigen, wenn:
1. Input-Felder auf mehrere Webseiten verteilt sind
2. Formulare größere Schriftarten enthalten.
3. Optionen "Speichern und fortsetzen“ und
4. Fortschrittsbalken enthalten sind
https://www.formstack.com/blog/2015/industries-increase-conversion-rates/Quelle:
53. UX Best Practices für Finanzanbieter
#29 SCHAFFEN SIE VERTRAUEN: ERKLÄREN SIE, WARUM KUNDENDATEN NÖTIG SIND
getsafe.declark.den26.de
54. UX Best Practices für Finanzanbieter
#30 VERMEIDEN SIE DROPDOWN-LISTEN BEI WENIGER ALS 3 OPTIONEN
VS.
55. UX Best Practices für Finanzanbieter
RESEARCH: NUTZEN SIE DROPDOWNS ALS LETZTE MÖGLICHKEIT
Versuchen Sie Optionen anzuzeigen,
anstatt sie zu verstecken.
Ihre Optionen:
Dies Das Jenes Etwas anderes
Ihre Optionen:
Dies
Das
Jenes
Etwas anderes
Option wählen
56. UX Best Practices für Finanzanbieter
#31 VERMEIDEN SIE DROPDOWNS FÜR GEBURTSDATEN
VS.
57. UX Best Practices für Finanzanbieter
#32 NUTZEN SIE NUMERISCHE EINGABEN FÜR GEBURTSDATEN
verivox.dedkb.den26.de
58. UX Best Practices für Finanzanbieter
#33 NUTZEN SIE DIE KORREKTE TASTATUR
VS.
59. UX Best Practices für Finanzanbieter
#34 STELLEN SIE SICHER, DASS DER KORREKTE INPUT TYPE VERWENDET WIRD
Input type HTML
60. UX Best Practices für Finanzanbieter
FORMULARE KÖNNEN SPAß MACHEN
Quirion and Vaamo
do a great job of making
forms feel personal--
either like talking to a
real person willing to
help, or even like filling
out mad libs.
62. UX Best Practices für Finanzanbieter
Wie helfe ich Nutzern, einen Überblick über unsere
Produkte und Dienstleistungen zu erhalten?
Startseite & Navigation - DKB
Zu lösendes Problem:
‣ Abgegrenzte, kontraststarke Primär-CTAs für
Kategorien
‣ Vom Benutzer initiiertes Scrollen vs.
automatisches Karussell
‣ Optionen sind gut strukturiert und leicht zu
finden im kurzen Menü
‣ Einfach zu nutzende interne Suche mit
Autocomplete
‣ Mögliche Optimierung: Übersichtliche
Darstellung der Kategorien
64. UX Best Practices für Finanzanbieter
Wie kann ich dabei helfen, meine Benutzer zu informieren und sie
so schnell wie möglich zum Konvertieren zu bringen.
Konversionsprozess - Getsafe (Fort.)
Zu lösendes Problem:
‣ Klares Werteversprechen (In Stichpunkten)
‣ Übersicht der Hauptprodukte /-kategorien
‣ Angepasstes Werteversprechen an jedem Schritt
‣ Klare CTA, sekundäre CTA, „Alle Leistungen“
‣ Helfen Sie den Benutzern, das beste Produkt zu finden
(Leistungen, Zusatzoptionen usw.)
65. UX Best Practices für Finanzanbieter
Wie kann ich Hürden bei der Registrierung reduzieren?
Registrierung - Transferwise
Zu lösendes Problem:
‣ Werteversprechen in der Nähe des Formulars
‣ Registrierung mit sozialen Netzwerk-Konten ermöglichen
‣ Vermeiden Sie doppelte Abfragen von persönlichen Daten
‣ Bieten Sie Passworthilfen an
‣ Klare Option zum Login
‣ Nur notwendige Informationen abfragen (Anzahl von Feldern
reduzieren)
66. UX Best Practices für Finanzanbieter
Wie führe ich Benutzer durch die
Konversionsphase und mache Formulare
so einfach wie möglich
Formularoptimierung - Quirion
Zu lösendes Problem:
‣ Formulare können Spaß machen!
‣ Nutzen Sie immer die korrekte Tastatur
‣ Einfache Eingabefelder (Nutzen Sie Select-
Buttons für weniger als 4 Optionen)
‣ Führen Sie den Benutzer durch
Seitennummerierung / Schrittanzeige
68. UX Best Practices für Finanzanbieter
Wie können Benutzer große Mengen an
Daten und Inhalten vergleichen?
Zu lösendes Problem:
‣ „Vergleichen“ als CTA
‣ Trennen Sie „Vergleichen“ und „Beantragen“ oder
„Bestellen“
‣ Horizontaler Vergleich zweier Produkte
‣ Vergleichende Informationen bleiben konsistent
damit die Daten vergleichen werden können
‣ Die Möglichkeit, Vergleichsprodukte zu entfernen
‣ Optimierung: Zusammenfassung im unteren Bereich
Vergleich - Check24 (Fort.)
69. UX Best Practices für Finanzanbieter
Wie kann ich Inhalte für die mobile Ansicht optimal an die
Bedürfnisse der Nutzer anpassen?
Zu lösendes Problem:
‣ Übersicht der wichtigsten Produkte auf der Startseite
‣ Mobil-freundliche Hauptmenüs und Header, Icons,
Stichpunkte für Benutzer, die Inhalte überfliegen
‣ Hinzufügen der „Whatsapp“-CTA und Login-Icon in der
mobilen Ansicht
‣ Klare Überschrift und Werteversprechen
‣ Re-Priorisierung von sekundären Informationen (TÜV-
Siegel, TV-Logos) in der mobilen Ansicht
Responsive Best Practices - Verivox
70. UX Best Practices für Finanzanbieter
Klarer CTA im sichtbaren
Bereich („above the fold“)
Klares, Nutzen-orientiertes
Leistungsversprechen im
sichtbaren Bereich
Priorisierung der wichtigsten
CTA durch Farbe, Kontrast,
Größe
Bei mehreren Produkten/
Dienstleistungen: Wichtigste
Kategorien und Angebote
prominent anzeigen, um
Navigation zu erleichtern
Social Proof nutzen
Automatische Slider
vermeiden. Besser: Nutzer-
initiiertes sliden ermöglichen
Menü kompakt auf einer Seite
darstellen
Dynamisches oder
ausklappbares Menü nutzen
Wenn Anrufe wichtig sind:
Anruf-CTA in der
Hauptnavigation anzeigen
Support und After-Sales-
Hinweise im Menü anzeigen
(Login)
Bei großen Webseiten ggf.
eine interne Suche zum Menü
hinzufügen
Die Suche durch
Autocomplete, Anzahl der
Ergebnisse und Filterfunktion
vereinfachen
Klare, anschauliche CTA im
sichtbaren Bereich („above
the fold“) anbieten
Lesbare Schriftgrößen und
große Bedienflächen nutzen
Visuelle Icons, Überschriften
und Stichpunkte nutzen, um
das Überfliegen zu erleichtern
Videos einsetzen, um Nutzer
besser zu informieren
Sortier-, Filterfunktionen und
Eingrenzen von
Produktoptionen anbieten.
Vorteile von Produkten und
Preisen hervorheben (z.B.
Beliebtestes Angebot)
Konsistent gleiche Kategorien
anzeigen, um besser
vergleichen zu können
Horizontales Scrollen vs.
vertikales Swipen testen
Auf Darstellung bei
responsiven Webseiten
achten
Werteversprechen in jeder
Phase des Funnels anzeigen.
Wenn Anrufe wichtig sind,
Direktkontakt in jedem Schritt
ermöglichen
Fortschritt/Pagination
integrieren, um Nutzer zu leiten
Ausstiegsmöglichkeiten
während der Konversion
begrenzen
Anschauliche CTA nutzen
Sicherheitsaspekten auf den
Seiten aufzeigen
Upsell während der Konversion
Inline-Validierung und Autofill
nutzen
Anzahl der Felder reduzieren
(Entfernung aller optionalen,
Nutzung von Adressen-APIs,
etc)
Erklären, warum spezifische
Daten benötigt werden, um
Vertrauen zu stärken
Keine Dropdowns nutzen,
wenn weniger als 3 Optionen
angezeigt werden
Numerische Eingaben für
Geburtstage nutzen anstatt
Dropdowns.
Korrekte Tastatur anzeigen
Alle UX Prinzipien auf einen Blick
1. STARTSEITE / LANDING
PAGE
2. MENÜ & NAVIGATION 3. PRODUKTSEITE
4. PRODUKTVERGLEICH /
PRICING
5. KONVERSIONSPROZESS
6. FORMULAR
OPTIMIERUNG
71. UX Best Practices für Finanzanbieter
BENÖTIGEN SIE BERATUNG ZU UX &
CONVERSION OPTIMIERUNG?
Kontaktieren Sie uns: info@brainpath.de
Besuchen Sie unsere Webseite: brainpath.de