Mobile has changed the way we connect – altering what we expect from communications. In a fast-paced digital world, instant access to information is the new standard. With mobile devices dominating online interaction, it is imperative that we manage new and potential hires on the go with in a convenient, fluid, and efficient manner. In this webinar, we will showcase companies that have skillfully translated their culture into a mobile experience that meets user needs and differentiates their brand through the recruitment and onboarding processes. We’ll take a guided tour of several apps, gleaning strategies to optimize employee interaction and tips to foster a unique online community.

1. MOBILESTRATEGIESFOR RECRUITMENTAND ONBOARDING

2. Presenting Today:
Pete Price
Experience Planner
Lorenzo Vallone
SVP/CTO

3. •Mobile is exploding
•People are spending time on mobile
•People prefer mobile apps to mobile web
•Mobile is still an emerging space where
organizations can establish a competitive
advantage
•People are more distracted than ever
The Mobile Landscape
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4. Explosion of Mobile Devices
Number of Global Users (Millions)

5. People Spend Time on Mobile
Time Spent per Adult User per Day with Digital Media, USA, 2008 -2015YTD
@
Internet Usage (Engagement) Growth Solid + 11%Y/Y= Mobile @ 3 Hours/Day per Users vs. <1 Five Years Ago, USA

6. Apps Continue to Dominate the Mobile Web

7. Remain Optimistic About Mobile Ad Spend Growth…
Print Remains Way Over-Indexed Relative to Time Spent
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8. We are all distracted by
media and devices, but this
is staggering, the average
millenial switches their
attention 27x per hour to
various media platforms.
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9. •Create a new level of
engagement with prospect
and new employees
•Differentiate and create
competitive advantage
Strategic Opportunities in HR
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10. •Information has to be relevant,
consolidated and interesting
•Be mobile
•User Experience and design are
imperative
•Experience has to be interactive
•Measurement is critical
Strategic Requirements
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11. 1. A flawless offline experience
2. High quality images, video, animations
and interactions
3. Take advantage of mobile devices
capabilities
4. Update content regularly
5. Stay connected with users
6. High quality experience
Mobile Engagement
Drivers
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12. Adobe DPS
•Rapid publishing of interactive mobile
content
•Can integrate web based content html5
and JS
Native Development with Appcelerator,
Xamarin or pure native
• Ideal for complex transactional apps that
need full access to the native device
• longer development time
Technology
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13. Marketing for Moments
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•Background
•History
•Culture
•Structure
•Initiatives
•Benefits
DELIVERING
INFORMATION:

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•Search
•Apply
•Connect
•Express/Inquire
•Register
•Proximity related information in (physical
and digital realm)
DRIVING ACTION:

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•Education & Instruction
•Training
•Motivation / Insights
SHOW ME HOW:

17. Moments Intersect
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• These moments often intersect.
• How can you uniquely deliver content that aligns with numerous
moments?
• Design your experience for a specific task/event – but also think
about how an app can evolve over time – continuing to deliver
value.
• By nature apps have a higher engagement and commitment level
(download as a permanent feature versus a single visit). While this
initially can be a barrier – it becomes a communication strength.

18. Guided Tours: Moments Illustrated
j. wALTER tHOMPSON cOMPANY

19. fINAL tHOUGHTS
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•A preliminary idea or vision
•A challenge to solve
ALL WE WOULD NEED FROM YOU
TO GET STARTED:
•Strategic Guidance
•Ease of Development
•A Proven Process
WHAT WE BRING TO THE TABLE:

20. “Building the Onboarding app with the
team has been an absolute pleasure. In
addition to being very easy, the process
was incredibly organized and really broke
down the whole project into very
digestible workloads.”
fINAL tHOUGHTS
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Julia Janovic
Global Special Projects Director,
J. Walter Thompson Company

21. Questions
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22. Lorenzo Vallone
SVP/CTO
305 684 0910
lorenzo.vallone@mirumagency.com
Pete Price
Experience Planner
206 505 7901
pete.price@jwt.com
Send us a note, share with us what you found
most surprising or valuable, or schedule time for
a conversation.
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23. Thank You.
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