Mobile Search Moments: Understanding How Mobile
Drives Conversions from Google & Nielsen.
Understanding mobile search, how mobile search drives
multi-channel conversions, how mobile search drives
behavior in the moment & perceptions of mobile
search ads.
This document discusses trends in internet usage and how marketers can better reach mobile users. It finds that mobile internet usage now surpasses desktop, with people spending most of their online time on phones. However, most marketing still focuses on print and desktop. To connect with mobile users, the document recommends using authentic photos in marketing, as people frequently take and share photos online with their smartphones. Marketers need to understand mobile behaviors like photo sharing in order to effectively engage mobile-addicted audiences.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
This document provides an overview of inbound versus outbound marketing and discusses how inbound marketing is more effective and cost-efficient. Some key points made include that inbound marketing costs 62% less per lead than outbound marketing. Inbound marketing channels like blogs, social media, and SEO generate more revenue than outbound channels like trade shows, pay-per-click advertising, and direct mail. Three out of four inbound marketing tactics also cost less on average than outbound tactics. The conclusion is that companies should shift their marketing budgets toward inbound tactics.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
This document discusses trends in internet usage and how marketers can better reach mobile users. It finds that mobile internet usage now surpasses desktop, with people spending most of their online time on phones. However, most marketing still focuses on print and desktop. To connect with mobile users, the document recommends using authentic photos in marketing, as people frequently take and share photos online with their smartphones. Marketers need to understand mobile behaviors like photo sharing in order to effectively engage mobile-addicted audiences.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
This document provides an overview of inbound versus outbound marketing and discusses how inbound marketing is more effective and cost-efficient. Some key points made include that inbound marketing costs 62% less per lead than outbound marketing. Inbound marketing channels like blogs, social media, and SEO generate more revenue than outbound channels like trade shows, pay-per-click advertising, and direct mail. Three out of four inbound marketing tactics also cost less on average than outbound tactics. The conclusion is that companies should shift their marketing budgets toward inbound tactics.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
In this webinar we review and explain what has changed on Facebook, LinkedIn and Snapchat over the last few months and learn about their latest platform updates, including new augmented reality features.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015Greg Stuart
The document discusses the growing importance and opportunity of mobile marketing, especially for local media and publishers. It summarizes research from the Mobile Marketing Association (MMA) that found:
1) Reallocating just 16% of marketing budgets from television to mobile advertising can increase audience reach by 12% due to mobile's higher efficiency.
2) Location-based mobile advertising, like proximity targeting and geo-fencing, is even more effective than retargeting past website visitors or store shoppers.
3) Local media companies have many opportunities to innovate with mobile technologies and play a leading role in the shift to digital and mobile, as commerce increasingly takes place on these channels.
This webinar puts a spotlight on:
1. The big Asian messaging platforms
2. Their adoption across key markets
3. Case studies of how brands have adapted, thrived and built revenue
4. What’s going to happen next
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
The document discusses the future of mobile technology and its implications. It notes that the first decade of mobile from 2007-2017 saw the rise of smartphones and app stores. It predicts that in the next few years, apps will become more integrated into core apps and mobile platforms rather than standalone icons. Content and advertising will increasingly move to mobile formats like video. Artificial intelligence capabilities will help analyze user data and personalize content and marketing messages. The mobile landscape will also include innovations in areas like payments, virtual and augmented reality. Regional differences will still exist in dominant mobile platforms.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and drive value.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
This document discusses the growing trend of vertical video content consumption on mobile devices. It provides perspectives from executives at Ogilvy on the pros and cons of vertical video. While 98% of mobile usage is in portrait mode, vertical video is still a nascent format with limited distribution on desktop. Brands are experimenting with vertical video on platforms like Snapchat, seeing higher engagement rates. Overall, the experts recommend testing both vertical and horizontal video formats given different audience preferences and video purposes.
What's Next for Creativity & Technology: Applied InnovationOgilvy Consulting
Collaborative hacks, where creativity meets technology, are extremely powerful in demonstrating how to change people’s lives. In this webinar, we discuss and answer all your burning questions about these incredible partnerships.
This document summarizes the keynote presentation "Planning for the Future of Planning" given by Charlie Quirk. The presentation outlines 7 provocations for how planning needs to evolve for the future: 1) Plan to be useful, 2) Plan to be objective about consumer needs, 3) Plan for reciprocity, 4) View data as an opportunity, 5) Complement communities rather than co-opt them, 6) Plan for cultural disruption, 7) Plan for content to travel well. The document provides background on how consumer attention and media consumption has changed, challenging traditional planning approaches.
Facebook introduced several new features at its annual F8 conference focused on transparency, security, and meaningful relationships between people. These included tools like Clear History to give users more control over their data, Watch Parties to allow shared video watching and discussion, and new dating features to help people connect in meaningful ways. Facebook also outlined its focus on using AI and other technologies to combat issues like fake news while prioritizing people over advertising and commerce.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
This document provides an overview of key updates and events across major social media platforms. It discusses Facebook launching a new cryptocurrency called Libra and the subsidiary Calibra to manage it. It also summarizes crackdowns on inauthentic influencer content and increased brand safety considerations. Additionally, it outlines the rise of immersive brand integrations within gaming and highlights platform updates from Facebook, Instagram, YouTube, Twitter, LinkedIn and Snapchat focused on new features, monetization options, and algorithm changes.
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
The State of Content: Rules of Engagement 2016blaiq
Consumers are increasingly multiscreening, using an average of 5 devices and 10 services globally. On average, 83% of global consumers report multiscreening using 2.23 devices simultaneously. While most feel positive emotions from multiscreening like being entertained, connected, and productive, nearly half also feel distracted by it. As attention spans shrink, 59% prefer beautifully designed content over simple content, even with limited time. Display quality and overall design are most important to consumers' content experience. Content needs to be optimized for multiscreening to engage today's distracted, multi-device audiences.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
This document discusses the importance of mobile-first marketing. Some key points:
- Smartphones are an indispensable part of daily life for most people and are used in many contexts.
- Behavior on smartphones indicates intent to take action, like searching for local information or making purchases.
- Marketers need to understand audiences' mobile experiences and expectations in order to effectively engage customers on their preferred devices and channels.
- Companies should plan mobile email campaigns first and optimize the entire inbox experience for smartphones.
In this webinar we review and explain what has changed on Facebook, LinkedIn and Snapchat over the last few months and learn about their latest platform updates, including new augmented reality features.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
MegaConference Talk-Greg Stuart Mobile Marketing Assn Feb 2015Greg Stuart
The document discusses the growing importance and opportunity of mobile marketing, especially for local media and publishers. It summarizes research from the Mobile Marketing Association (MMA) that found:
1) Reallocating just 16% of marketing budgets from television to mobile advertising can increase audience reach by 12% due to mobile's higher efficiency.
2) Location-based mobile advertising, like proximity targeting and geo-fencing, is even more effective than retargeting past website visitors or store shoppers.
3) Local media companies have many opportunities to innovate with mobile technologies and play a leading role in the shift to digital and mobile, as commerce increasingly takes place on these channels.
This webinar puts a spotlight on:
1. The big Asian messaging platforms
2. Their adoption across key markets
3. Case studies of how brands have adapted, thrived and built revenue
4. What’s going to happen next
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
The document discusses the future of mobile technology and its implications. It notes that the first decade of mobile from 2007-2017 saw the rise of smartphones and app stores. It predicts that in the next few years, apps will become more integrated into core apps and mobile platforms rather than standalone icons. Content and advertising will increasingly move to mobile formats like video. Artificial intelligence capabilities will help analyze user data and personalize content and marketing messages. The mobile landscape will also include innovations in areas like payments, virtual and augmented reality. Regional differences will still exist in dominant mobile platforms.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
Do you understand the differences between pattern recognition, artificial intelligence and machine learning? And most important, what they separately bring to the table? In this week’s webinar we will tackle the terminology and discuss its recent explosion of popularity, and also look at how the Ogilvy analytics team has applied machine learning methods to effectively answer client challenges and drive value.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
This document discusses the growing trend of vertical video content consumption on mobile devices. It provides perspectives from executives at Ogilvy on the pros and cons of vertical video. While 98% of mobile usage is in portrait mode, vertical video is still a nascent format with limited distribution on desktop. Brands are experimenting with vertical video on platforms like Snapchat, seeing higher engagement rates. Overall, the experts recommend testing both vertical and horizontal video formats given different audience preferences and video purposes.
What's Next for Creativity & Technology: Applied InnovationOgilvy Consulting
Collaborative hacks, where creativity meets technology, are extremely powerful in demonstrating how to change people’s lives. In this webinar, we discuss and answer all your burning questions about these incredible partnerships.
This document summarizes the keynote presentation "Planning for the Future of Planning" given by Charlie Quirk. The presentation outlines 7 provocations for how planning needs to evolve for the future: 1) Plan to be useful, 2) Plan to be objective about consumer needs, 3) Plan for reciprocity, 4) View data as an opportunity, 5) Complement communities rather than co-opt them, 6) Plan for cultural disruption, 7) Plan for content to travel well. The document provides background on how consumer attention and media consumption has changed, challenging traditional planning approaches.
Facebook introduced several new features at its annual F8 conference focused on transparency, security, and meaningful relationships between people. These included tools like Clear History to give users more control over their data, Watch Parties to allow shared video watching and discussion, and new dating features to help people connect in meaningful ways. Facebook also outlined its focus on using AI and other technologies to combat issues like fake news while prioritizing people over advertising and commerce.
As we plunge further into 2016, we’ve identified ten of the most important Digital Marketing Trends that matter to New Zealand organisations this year.
You can view our presentation of the top ten trends by following the link at the bottom of the page but here are some of the highlights:
KEY TREND: ONLINE VIDEO
More and more consumers, both locally and globally, are watching and sharing online videos. Already, Kiwis are spending twice as much time watching videos online as they do watching live TV – and that trend is only going to increase.
KEY TREND: MARKETING AUTOMATION
77% of Kiwi marketers are planning to increase expenditure on marketing technology in the next 12 months. No wonder – Marketing Automation allows companies to market more effectively across multiple channels online, delivering personalised, highly-targeted messages to consumers in near-real-time.
KEY TREND: FIRST-PARTY DATA
First-party data – information that you and your organisation have collected about your customers – is the foundation for understanding your customers, because the data is based on their actual interactions with your brand.
This document provides an overview of key updates and events across major social media platforms. It discusses Facebook launching a new cryptocurrency called Libra and the subsidiary Calibra to manage it. It also summarizes crackdowns on inauthentic influencer content and increased brand safety considerations. Additionally, it outlines the rise of immersive brand integrations within gaming and highlights platform updates from Facebook, Instagram, YouTube, Twitter, LinkedIn and Snapchat focused on new features, monetization options, and algorithm changes.
eMarketer Webinar: Mobile Advertising—Five Things You Need to Know NoweMarketer
Mobile already accounts for more than half of digital ad spending in the US, and its share is growing. Topics in this webinar include: Why even though overall spending skews toward mobile, most brands don’t think they’re spending half their digital budgets on the channel; What opportunities lie in location-based marketing beyond geofencing; Why marketers need to embrace ad IDs and cut the cookie cord; Which metrics to monitor and get the most out of mobile measurement; Why creative is in crisis on mobile.
The State of Content: Rules of Engagement 2016blaiq
Consumers are increasingly multiscreening, using an average of 5 devices and 10 services globally. On average, 83% of global consumers report multiscreening using 2.23 devices simultaneously. While most feel positive emotions from multiscreening like being entertained, connected, and productive, nearly half also feel distracted by it. As attention spans shrink, 59% prefer beautifully designed content over simple content, even with limited time. Display quality and overall design are most important to consumers' content experience. Content needs to be optimized for multiscreening to engage today's distracted, multi-device audiences.
The Edelman Cloverleaf forecast reflects our latest thinking on the digital information ecosystem and the convergence of content publishers and technology platforms.
The research is based on dozens of interviews conducted across six parts of the Edelman Cloverleaf™.
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
This document discusses the importance of mobile-first marketing. Some key points:
- Smartphones are an indispensable part of daily life for most people and are used in many contexts.
- Behavior on smartphones indicates intent to take action, like searching for local information or making purchases.
- Marketers need to understand audiences' mobile experiences and expectations in order to effectively engage customers on their preferred devices and channels.
- Companies should plan mobile email campaigns first and optimize the entire inbox experience for smartphones.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Quantifying premium positioning global trends and insights – consumer and r...MacadamiaSociety
This presentation discusses global consumer trends and opportunities for premium products. It identifies 4 key trends: the growing global middle class, women controlling most consumer spending, rapid urbanization, and mobile devices surpassing PCs. The presentation also outlines retail adaptations like accessibility, customization and mobile access. It observes premium products can succeed with lower consumer confidence by appealing to higher income demographics and value beyond price. The presentation provides metrics and recommends connecting with consumers through storytelling and emotion.
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
Business Process Optimization Philosophy IB Work Better June 2014Stephen Tavares
This document describes Philosophy IB's approach to business process design and optimization. It outlines a six-step ADVANCE methodology: Analyze, Design, Validate, Advise, Envision, and Communicate & Execute. This methodology involves analyzing the current processes, designing optimized new processes, validating the new designs with stakeholders, advising on change management needs, envisioning the new processes visually, and executing implementation through communication and training. The goal is to improve productivity, reduce cycle times, clarify roles, and increase compliance through more efficient, usable, and repeatable business processes.
The document discusses common pitfalls that organizations face when implementing process improvement efforts. It outlines the top 8 pitfalls, including not treating the process improvement effort as a project, leading process change with a tool instead of people, and failing to conduct an assessment of the current state before beginning improvements. The document provides recommendations for avoiding each pitfall, such as putting a project manager in charge, defining processes before procuring tools, and conducting an assessment to understand the starting point. In summary, avoiding pitfalls can dramatically increase the chances of a successful process improvement effort.
Resumo para Modelagem/Mapeamento de Processos de NegóciosCompanyWeb
Neste tempo de muita correria, rsss, tudo para 'ontem', fizemos um guia resumindo as atividades essenciais para Mapear Processos de Negócios, veja como ficou.
Criando Processos de Negócio com Sucesso (MELHORAR) - Michael RosemannEloGroup
This document presents a process for creating business process success. It discusses the importance of measurement that is linked to culture, where process performance can be genuinely managed and improved. An example process for relocation management is shown, with identification of potential metrics such as the number of days to analyze the process and estimated cost savings. Measurement is highlighted as a key part of improving processes and achieving business goals.
This document discusses challenges facing the open web in a mobile-dominated world. It describes how mobile native platforms are stacked against the mobile web, providing better monetization and a perception that everything must work offline. It discusses the five stages of mourning for the open web, from denial to acceptance. It argues for focusing on simplicity, understanding other perspectives, and promoting the web through love instead of criticism.
Gerenciamento de Mudanças Organizacionais CompanyWeb
O documento descreve o plano de gerenciamento de mudanças organizacionais de um projeto. Ele inclui seis principais entregas: 1) avaliação da prontidão para mudança, 2) plano de ação para prontidão, 3) mapeamento de pessoas-chave, 4) plano de comunicação, 5) plano de treinamento e 6) gestão do projeto de mudança. O objetivo geral é preparar a organização para as mudanças do projeto e garantir sua aderência ao novo por meio de avaliações, planos de a
Este documento discute métricas e ferramentas para mensuração e monitoramento em mídias sociais. Ele apresenta quatro âmbitos de métricas (alcance, adequação, influência e engajamento) e discute ferramentas como web analytics, YouTube Insights, Facebook Insights e ferramentas de busca e classificação de perfis como Klout e PeerIndex.
Nielsen global e commerce and the new retail report april 2015 (digital)Digital Knock
The document discusses how digital technologies are changing grocery shopping behaviors around the world. Some key points:
- One-quarter of respondents currently order groceries online for home delivery, and over half are willing to do so in the future, representing a resurgence of the home delivery model. Automatic subscription services and virtual supermarkets in places like subway systems are also growing in popularity.
- Younger generations, especially Millennials and Gen Z, are the most enthusiastic adopters of online grocery shopping. They have higher current usage of and willingness to use various e-commerce options like home delivery, in-store pickup, and subscriptions.
- While e-commerce is growing, brick-and-mortar stores
From Strategy to User Experience - Meeting Design is EverythingSocial Tables
The document discusses the importance of meeting design and how it can be used to transform meetings. It defines meeting design as "the purposeful shaping of both the form and the content of a meeting to deliver on crucial business objectives." Meeting design presents an opportunity to reduce costs and increase value. The document outlines frameworks for meeting design, including identifying stakeholders and their needs, defining objectives, and developing design interventions. It provides examples of innovative meeting formats and room designs. The conclusion discusses future trends in meeting design and resources for learning more.
This document discusses product strategy and competitive strategies for technology companies. It covers topics such as:
- Product strategy should have a clear strategic vision and roadmap.
- Companies can pursue price-based or product differentiation competitive strategies. Product differentiation provides advantages for most high-tech products.
- Product platform and line strategies allow companies to leverage common elements across multiple products and market segments. This improves efficiency and consistency.
- Leveraged expansion into new markets is more likely to succeed when companies can leverage existing knowledge, skills, and technologies.
- Sustained differentiation relies on prominent and appealing product features that are meaningful to customers, such as unique benefits, ease of use, and design.
O documento discute estratégias de marketing jurídico, incluindo desenvolvimento de novos negócios focado no cliente, geração de inteligência a partir de sistemas de controle e desafios da venda cruzada como individualismo entre advogados. Ele também aborda a otimização da carteira de clientes para focar nos 20% mais rentáveis.
Market trends - Canada and USA - december 2016 and january 2017paul young cpa, cga
This document provides a summary of various market trends in Canada and the United States for January 2017 and December 2016. It includes an agenda covering GDP growth, merchandise trade, automotive sales, steel production, oil rigs, truck sales, agriculture equipment, electrical production, commodity prices, manufacturing sales, and housing starts. The key points are that Canadian automotive sales rose 2.2% in January 2017 to a record high while US sales declined, Canadian steel production increased, and US cutting tool consumption fell 4.3% in 2016. Sources are provided for each topic.
O documento discute gestão de processos e produtividade. Aborda temas como estratégia, gestão da mudança, gestão da qualidade, gestão de processos e gestão da produtividade. O autor é Marcos Magnanti, especialista nessas áreas e professor de pós-graduação.
Creating moments-that-matter research-studiesJérémy Jeremy
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Creating moments-that-matter research-studiesHuu Nguyen Tat
Mobile searches for arts and entertainment information are often conducted at home for leisure, with over half initiated through a web browser. These searches commonly lead to clicking additional links for further exploration.
Mobile Search Moments Understanding How Mobile Drives Conversions 3 2013Dung Tri
Mobile searches for arts and entertainment information are often conducted at home to find something interesting, and typically lead the user to click on links from the search results on a web browser. The majority of arts and entertainment mobile searches occur at home and are motivated by coming across something interesting, with many users then clicking on links from the search results on their web browser.
Understanding how mobile drives conversionsAlex Kornfeind
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with @Nielsen, @google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.
Here the original link:
https://www.google.com/think/research-studies/creating-moments-that-matter.html
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour, demonstrating the immediacy of mobile search.
Mobile search is driven by convenience, with 77% of searches occurring at home or work where a PC is available. Searches are strongly tied to specific contexts, with shopping queries being twice as likely to occur in stores. Three out of four mobile searches trigger follow-up actions like further research, store visits, or purchases, and 55% of conversions happen within an hour of the initial search.
This document discusses findings from a study about mobile search behavior. Some key findings include:
1) 77% of mobile searches occur at home or work, with speed and convenience being the main drivers.
2) Mobile searches strongly correlate to specific contexts, like shopping queries being more likely in stores.
3) Around 3 in 4 mobile searches trigger follow-up actions like purchases or store visits, with 55% happening within an hour.
Mobile Search: What You Need to Know (Yahoo)Localogy
This document discusses the importance of mobile search and provides best practices for mobile search advertising. It notes that mobile search is growing rapidly and is now a daily habit for many. Mobile search users are likely to take actions like further research or purchases after searching. The document then provides recommendations for targeting mobile ads effectively, such as testing different locations and keywords, and optimizing top performers. It also offers tips for mobile ad creative, such as using compelling titles and descriptions, and ensuring landing pages are mobile-friendly and build trust. The key is to test different ad components and refresh ads regularly to maximize results.
Dont Skip Day Micro-moments - Cosmin Nastasa2Performant
This document discusses how consumers use smartphones throughout the day and make purchasing decisions. It shows that consumers check their phones for messages and notifications frequently throughout the day and often have their phones within easy reach or at their bedside at night. The document also discusses "micro-moments" where consumers turn to their phones to solve problems, make progress on goals, or find ideas. It advocates optimizing the customer experience across the entire purchase journey on both mobile and desktop to better meet consumer needs and drive conversions.
Local searches are prominent, with 4 in 5 consumers using search engines to find local information. Consumers conduct local searches on smartphones and computers/tablets to find store addresses, business hours, product availability, and directions. Local searches often lead consumers to take action, with 50% visiting a store within a day of a local smartphone search and 34% doing so after a computer/tablet search. Consumers prefer location-based ads and are more likely to purchase in-store knowing a nearby store location.
Every day, people search for things nearby by conducting local searches. These are
searches aimed at finding things near where they happen to be. This may include finding
directions to a local store/business, checking local store hours, or searching for local stores that have a product in stock.
Going local: Understanding Consumers Local Search BehaviorJagdish Mepani
Four in five consumers want search ads to be customized to their city, zip code or immediate surroundings. That's one of the insights from new research on local search conducted by Ipsos MediaCT and Purchased. Google commissioned these studies of 5,000+ U.S. smartphone users to find out more about their behavior during local search-searches aimed at finding products or services nearby. Participants voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. This infographic highlights the key findings.
See Google's Study On Local Search Behavior For Local Businesses. Mobile Plays An Important Role. May 2014 Study.
Get more reports, studies and articles here:
https://www.facebook.com/MechanicalMarketer?sk=notes
http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
How advertisers-can-extend-their-relevance-with-search research-studiesRein Mahatma
Local searches are prominent, with 4 in 5 consumers using search engines to find local information. Consumers conduct local searches on smartphones and computers/tablets to find store addresses, business hours, product availability, and directions. Local searches often lead consumers to take action, with 50% visiting a store within a day of a local smartphone search and 34% doing so after a computer/tablet search. Consumers also prefer location-based ads and are more likely to purchase in-store knowing a nearby store location.
Your site may be Mobile friendly, but is it User friendly? Over 50% of searches are performed on a mobile device. Do you know your audience and the metrics of your mobile users? Are you serving up an enjoyable user experience that’s tailored to that audience? You may be missing many opportunities to capitalize on this informative data.
In this discussion, we’ll uncover some important principals of why the mobile experience matters. We’ll touch on improving conversions, utilizing data analytics, and getting inside your user’s head.
This document contains the agenda for a digital marketing event titled "Digital Bites". The agenda includes:
- Registration and breakfast from 9:00-9:15am
- Welcome introductions from 9:15-9:20am
- A presentation on micro-moments from 9:20-9:50am
- A presentation on search marketing strategies from 9:50-10:10am
- Q&A with an existing client from 10:10-10:45am
- Final remarks and networking break from 10:45-11:00am
The document discusses the growing importance of mobile for businesses. It notes that smartphone usage is rising, with 80% of users claiming they don't leave home without their device. Having a mobile-optimized website can significantly increase the likelihood that mobile users will visit a store, call a business, or make a purchase. The document recommends businesses create mobile websites to gain new customers and turn more mobile visits into in-store traffic or phone calls by including click-to-call buttons and maps. It estimates the cost to develop a basic mobile site starts at $1000.
Ähnlich wie Mobile Search Moments from Google & Nielsen (20)
This book summarily rejects the statist monetary orthodoxy. Its nine writers are in full agreement that money is not the product of a legislative act, but the inevitable result of man's division of labor and exchange economy. Wherever enterprising men seek to exchange their goods and services for more marketable goods that facilitate further exchanges for other goods, the precious metals, especially gold, are most suited to serve as money. The writers are aware that for some 2,500 years small pieces of gold and silver, called coins, constituted universal money. It survived two millennia in spite of countless attempts by hosts of governments to manipulate it or replace it with their own media. They are convinced that gold will soon return as universal money and prevail long after the present rash of national fiats is forgotten or relegated to currency museums.
The essays of this collection are the product of a lecture series given at Grove City College during the 1973 Spring Semester.
"Gold Is Money", Hans F. Sennholz, editor
Hans F. Sennholz (1922-2007) was Ludwig von Mises's first PhD student in the United States.
via Mises Institute
This document describes a blockchain platform for the telecom industry that aims to improve global mobile service coverage and increase revenue for operators. It outlines issues with current roaming technologies and SIM card options that involve high costs or poor service quality. The proposed blockchain solution would allow subscribers to easily connect to local operators abroad while keeping their domestic number and balance. It would process payments and authorization via smart contracts, removing the need for technical integration between operators. This new approach combines the pros of existing options while eliminating their cons, benefitting both subscribers and operators through lower prices, higher quality service, and reduced costs.
This document describes Smart Media Tokens (SMTs), a token protocol that allows anyone to create tokens on the Steem blockchain that can be used to monetize and incentivize content websites, applications, online communities, and guilds. SMTs provide tools to launch tokens, align incentives between users and applications through reward distributions, and integrate tokens into websites and apps. The document outlines several use cases for SMTs and provides details on how to set up and configure an SMT through parameters like generation policies, inflation rates, and reward curves. It also discusses how SMTs can increase demand for the STEEM token and how the Steem ecosystem supports integration of SMTs.
Goldmoney
Mission-Driven Leader in Online Precious
Metal Custody, Investment & Banking
Services
Goldmoney Inc. is a mission-driven financial service and
technology company traded under the symbol “XAU” on the
Toronto Stock Exchange (TSX) that operates the world’s
largest precious metals payment network. Goldmoney®
provides financial services as a trusted third-party,
combining the unique attributes of precious metals with
technology-driven innovation.
Our mission is to make physical gold and precious metals
accessible to everyone. We designed the Goldmoney
Holding to provide our clients with the lowest possible
prices for dealing and storage while delivering the
highest level of security and transparency.
AdsCash Coin: Ethereum Smart Contract based Cryptocurrency for AdWorldNigel Mark Dias
AdsCash is a multifunctional, next-generation cryptocurrency and trading
platform developed on Ethereum blockchain, using cutting edge smart contract
technology. AdsCash is a decentralized peer-to- peer cryptocurrency with a
primary focus on transparency , compliance and security. AdsCash will become the
first stable digital currency exclusively designed and marketed towards the
advertising industry to allow owners of the currency to pay for product and
services with zero chargebacks and freedom from dealing traditional financial
institutions.
Adscash: the world’s first cryptocurrency exclusively for the adworld Nigel Mark Dias
World’s first cryptocurrency exclusively for the adworld
Our Vision: To become the official currency in the world of advertising!
Our Mission: To be used as an altcoin in the advertising industry.To be used for all transactions that take place in the
Advertising world.To be used as a substitute payment method for the online Advertising world what bitcoin is now for the finance world.
Future vision: Google, Facebook, Yahoo!, Twitter, & the whole online advertising space !!!
Grab world first official cryptocurrency for advertising world
FLAG CODE OF INDIA, 2002
The Indian National Flag represents the hopes and aspirations of the people of India. It is the symbol of our national pride. Over the last five decades, several people including members of armed forces have ungrudgingly laid down their lives to keep the tricolour flying in its full glory.
There is universal affection and respect for, and loyalty to the National Flag. Yet, a perceptible lack of awareness is often noticed, not only amongst people but also in the organisations/ agencies of the Government, in regard to laws, practices and conventions that apply to the display of the National Flag. Hoisting and use (including misuse and insult) of the National Flag is regulated by the Emblems and Names (Prevention of Improper Use) Act, 1950; the Prevention of Insults to National Honour Act, 1971; and Flag Code – India.
Honest Money: The Biblical Blueprint for Money and Banking, by Dr Gary North, Mises Institute
The Bible establishes civil laws governing money. These laws rest on a specific theory of money. Theologians do not recognize this. Neither do economists, who would not care even if they did recognize this. Today's monetary policies violate the Bible's laws governing money.
The Bible is clear on three legal principles: (1) monetary debasement is wrong (Isaiah 1:22); (2) multiple indebtedness, which is the basis of fractional reserve banking, must not be allowed (Exodus 22:26) ; (3) weights and measures must not be tampered with (Lev. 19:36). All three are violated by modern economic policy.
The Federal Reserve System, like every other central bank, is a government-licensed monopoly. It is privately owned. The U.S. government has only indirect power over it through the President's right to appoint Board members. No government accounting organization has access to the records of the Federal Reserve System or its privately owned regional banks.
You know the regional banks are privately owned when you receive mail from them. They do not have the "franking privilege" -- free mail, which is allowed only for government agencies. The Board of Governors does have this privilege.
Local Media is a full service digital agency established in 2009 and headquartered in Dubai. They provide custom digital solutions including web and mobile app development, social media management, search engine optimization, and more to clients in various industries globally. Local Media's team includes specialists in various roles to deliver bespoke solutions to each client. Some of their clients include Giordano, Starwood Hotels, Local Search UAE, PwC Academy, and The Els Club Dubai for whom they have delivered successful digital strategies and campaigns.
Goldmoney: the global network for gold. August 2016 updateNigel Mark Dias
You can make gold your money
goo.gl/zRlD8h
What is Goldmoney?
• World’s largest 100% reserved gold savings & payments network
• Democratizes access to gold savings & instant gold transfers (anyone can earn gold for their productivity)
• Helps under banked & under served citizens protect their purchasing power
• Building global client relationships by unlocking network utility of a global money base
Gold has been a commodity money for 6,000 years due to its natural properties. It’s also the world’s best performing currency… by a wide margin.
As a store of value, gold is more stable and less volatile than most people recognize – especially when measured against the world’s vast sea of 196 individual government issued currencies.
“
Devoid of modern savings and settlement innovation, gold as money hasn’t been easy or practical for centuries. Until Now…
Introducing Goldmoney
Using technology to make gold easily accessible through a modern global network, making it the best way to save, spend, or earn gold, anywhere in the world.
Goldmoney: the global network for gold.
August 2016 update
The gold standard for the 21st century
http://goo.gl/zRlD8h
Zardozi 3D Jewel Wall Carpets & Decorations.
Rare | Hand woven | Art
Material Used: Original Semi-Precious Stones, Silk, Gold Polished Copper Wire, Silver Polished Copper Wire. Can be framed by buyer for decoration purpose.
Local Contact: Vinod Nair +971 56 633 4402
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice presiden...Nigel Mark Dias
Rumpelstiltskin at the Fed by Harley Bassman, PIMCO, executive vice president & portfolio manager
SUMMARY
Has the Federal Reserve reached the bottom of its policy toolkit? Many things are still possible, at least in theory, including negative interest rates (which we believe would be ineffective and potentially harmful) or a “helicopter drop” of money. Another option is to resurrect a successful plan from 83 years ago: Purchase a tremendous amount of gold at a price substantially higher than market levels.
A massive Fed gold purchase program might finally lift the anchor on inflationary expectations and consumers’ spending habits. It would increase the price of a globally recognized store of value. It almost sounds like a fairy tale – but it’s happened before.
Though it seems incredibly farfetched, a massive Fed gold purchase program could echo a Depression-era effort that effectively boosted the U.S. economy.
Warren Buffett famously railed against the shiny yellow metal in 2012 when he noted all the gold in the world could be swapped for the totality of U.S. cropland and seven ExxonMobils with $1 trillion left over for “walking-around money.” His point was that these assets can generate significant returns while owning gold produces no discernable cash flow.
While this observation is certainly true, the rub is that this is not a fair comparison since gold is not an asset; rather, it should be considered an alternate currency. Pundits often describe the five factors that define “money”:
Its supply is controlled or limited,
It is fungible/uniform – this is why diamonds cannot qualify,
It is portable – this is why land cannot qualify,
It is divisible – thus art cannot be money, and
It is liquid – this means people will readily accept it in exchange.
By this definition, gold is certainly a form of money, and to Mr. Buffett’s point, one also earns no cash flow on paper dollars, euros, yen or yuan.
According to Google’s 2015 Connected Consumer Survey, digital is having a profound influence on how people in the UAE live their lives. The widespread use of mobile is a contributing factor, with smartphone adoption taking centre stage.
“Gold should not be viewed as the means to make you rich, but rather, as a means to avoid the debts that can make you poor” -BitGold Inc. May 13, 2015.
"No matter where you live in the world gold has effortlessly held its commodity value over time relative to costs like food and energy that we require as humans, making it one the most important savings tools for most of the human population”.
Our mission is to make gold accessible and useful in digital payments and secure savings.
We're advancing the digital payments revolution by helping people securely acquire, store, and now spend gold with unprecedented simplicity. BitGold accounts are free and can be opened in minutes. We provide users with a secure vault account to purchase and hold gold, the ability to make and receive instant gold payments, and a prepaid card for spending gold at traditional points of sale or converting your gold balance to local currency at any ATM machine. All gold bullion is fully redeemable as 1kg gold bullion bars or 10g GoldCubes®
BitGold takes transparency and accountability seriously. Learn more at Transparency Buying Physical Gold.
A New Global Operating System for Gold BitGold is an internet software service that makes vaulted gold accessible for savings and mobile payments; the first full-reserve ‘online bank’ like platform with e-payments and debit card for sending & spending gold.
BitGold Investor Proposition:
Significant market potential exists across all geographies and all income segments for transaction-accessible savings accounts based on gold as a store of value. GoldMoney believes that it can provide new leadership and innovation in a trillion dollar market by providing a fresh narrative, connecting securely vaulted gold to electronic payment networks that previously did not exist, and by harnessing the connectivity of a growing mobile-internet.
The GoldMoney Proposition is to deliver strong growth in the user and asset base under both brands, building a global network for both savings and transactions. By empowering our clients, and by delivering more value to each individual than we expect to receive in return, we can build a network of lasting relationships in the world's largest commodity-money market. We believe that investing in this relationship can deliver significant value to our shareholders over the long-term, creating a reflexive global-revenue model with a scalable internet financial service, while also benefiting an entire network of stakeholders.
Local Search UAE Scorecard November 2015
LocalSearch.ae: Products, Services, Businesses, Locations, Reviews, Ratings,
Local Search UAE: Android, iOS, mobile
This document discusses mobile app ranking and paid listing packages for businesses on LocalSearch.ae. It explains that ranking is based on proximity for mobile apps, while paid listing ranking considers total spend. Two listing packages are described - a basic annual package for AED 5,000 including up to 30 keywords, photos, contact info, and social sharing. A premium annual package for AED 15,000 adds video, more images, analytics reports and priority ranking.
This document discusses mobile app ranking and paid listing services on LocalSearch.ae. It offers both a lifetime free basic listing that includes business contact details and web links or an annual paid premium listing for AED 5,000 or AED 10,000 that provides additional features like enhanced keywords, social media sharing, analytics reports and priority ranking. It promotes services for local businesses to get found online and gain prominence in search results.
This document discusses mobile app ranking and paid listing packages on LocalSearch.ae. It offers lifetime free rich content for basic business listings that are ranked based on proximity. It also describes two paid listing packages that provide additional features like keywords, social media sharing, and analytics reports for AED 5,000 annually. The packages differ in that one is ranked based on total spend while the other includes up to 10 keywords.
2. 02
Understanding mobile search
Mobile search drives
multi-channel conversions
Mobile search drives
behavior in the moment
Perceptions of mobile
search ads
Agenda
3. 03
SummaryofFindings
Mobile search is always on, happening
on the go, at home and at work.
Mobile searches are strongly tied
to specific contexts.
Mobile search triggered follow-up
actions also happen very quickly
ofmobilesearches
occurathome
oratwork;
17%onthego
Shoppingqueriesare
2xmorelikely
tobeinstore
3 of 4 mobile searches trigger follow-up
actions, whether it be further research,
a store visit, a phone call, a purchase or
word-of-mouth sharing.
Onaverage,eachmobilesearch
triggersnearly2follow-upactions
77%
55%
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
ofconversions(storevisit,
phonecallorpurchase)
happenwithinanhour
4. QuestionsAddressed
04
1
• Where, When, With Whom and How
often does mobile search happen?
• Why? Understanding motivations.
2• What are the actions and
conversions triggered by mobile?
3• How do people perceive
mobile advertising?
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
5. Methodology
416 respondents were invited to log any type of
mobile search in the moment, via Nielsen Life360
survey app on their mobile or tablet, for up to
14 days. 6,303 searches were logged in 2 weeks*.
STEP1:MOBILESEARCHDIARY
Deeper probe into “outcomes” of searches via
online questions, delivered 24+ hours after the
initial query. 1,958 responses collected.
STEP2:FOLLOW-UPSURVEY
Exit survey at end of study answered by
respondents. 323 responses collected.
STEP3:FINALINTERVIEW
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. *Average number of searches logged
per day by participants was 1.25. Sample of 70 tablet owners not included in results.
05
7. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Based: Total mobile searches n=6,303.
Q: What category of information did you search for? (select all that apply)07
Mobileuserssearchforawide
varietyofinformation
TravelSocialArts &
Ent
TechFood Restaurant NavigationHealth
Care
Shopping Finance AutoNews Beauty Home
Furnishing
10% 3%4%5%6%7% 3%4%7% 4%12% 2%15% 6%
1%
General
Knowledge
9. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Total mobile searches n=6,303. Q: Where are you?09
mobilesearchisalwayson,
whetheronthegoorathomeandwork
77%ofmobilesearchesareina
location(workorhome)likely
tohaveaPCavailabletothem
In Store
On the Go
At Work
At Home
17%
9%
68%
2%
10. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012 Based: total mobile searches n=6,303.
Q: Where are you? Q: What category of information did you search for?10
mobilesearchcontextsvarybytypeofsearch
Arts &
Ent
Food
Index of Different Mobile Searches by Context
At Home In StoreOn the Go At Work At School
121
275
150
214
154
190
103
91 90
51
103
83
113
82
108
125
37
101 100
77
92
102 101
69
116
87
146
0
129
Restaurant Shopping Tech Travel
83
11. Speedandconveniencearethemain
driversofmobilesearch
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile
searches n=6,303. Q: Why did you search on this mobile device? (select all that apply)11
Quickest way
to search
53%62%
Most convenient
way to search
17%
Always use my
mobile device for
this type of search
No other option
to find info
12%
“Searching on
a mobile device is
quicker, easier and
I can do it anywhere.”
81%
ofmobilesearches
AREdrivenbyspeed
&convenience
12. mobilesearchesathomeespecially
aredrivenbyspeed&convenience
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total searches n=6,303 (searches
conducted on to go n = 1,048; searches conducted at work = 593; searches conducted at home n = 4,314)
Q: Why did you search on this mobile device? (select all that apply)
12
81%
ofmobilesearches
AREdrivenbyspeed
&convenience
76%
At Work
76%
On the Go
83%
At Home
“It was easier on the mobile
device as I didn’t have to get
up [to] turn on the computer
and wait for it to boot up.”
14. Mobilesearchdrivesvaluable
outcomesforbusinesses
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: Which of the following did you do on your
smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? (select all that apply)14
73%ofmobilesearches
triggeradditional
action&conversions
36%
Continued Research
25%
Visited a Retailer’s
Website
17%
Visited a Store
17%
Made a Purchase
7%
Called a Business
18%
Shared Information
28% of mobile searches
result in conversions
(store visit, call, purchase)
15. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What were the outcomes of this
search? Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet?
Q: What other actions did you take in person?
15
mobilesearchdrivesonline&offlineactions
Mobile + PC 17%
Mobile Only 70%
PC Only 13%36% Continue
Research
PC Only 13%
Mobile Only 77%
Mobile + PC 10%7% Calla
business
In Person 100%
17% Visitastoreor
servicelocation
In Person 62%
Multiple Platform 8%
Mobile Only 26%
PC Only 5%18% ShareInfoand
Word-of-Mouth
Mobile + PC 15%
Mobile Only 71%
PC Only 13%
25% Visitaretailer
WEBsite
In Person 52%
PC Only 10%
Mobile Only 34%
Multiple Platform 5%17% Makea
Purchase
16. amobilesearchleadstoalmost
twoactionsonaverage
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes
n=1,958 Q: Which of the following did you do on your smartphone? Q: Which of the following have
you done on laptop/desktop/tablet? Q: What other actions did you take in person?
16
Even more when searches happen outside the home
1.89follow-upactions
permobilesearch
1.98Onthego
ORINASTORE
17. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Outcome survey completes n=1,958 Q: What category of information did you search for? Q: Which
of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person? All Arts &
Entertainment, Food, Restaurant, Shopping, Tech & Travel searches were eligible for a follow-up survey; other searches were only eligible if a respondent noticed advertising.
17
Productandshoppingsearcheshave
ahighernumberofoutcomesNumber of follow-up actions per mobile search
Travel
2.20 1.44
SocialArts &
Ent
1.71
Tech
1.85
Food
2.05
Restaurant
2.07 1.38
NavigationHealth
Care
1.79
Shopping
2.08
Finance
1.45
Auto
2.52 1.32
NewsBeauty
3.56
Home
Furnishing
2.06 1.09
General
Knowledge
18. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303 (Searches conducted on the go n = 1,048; searches conducted at work = 593;
searches conducted at home n = 4,314; search conducted in a store n = 107) Q: Why did you conduct this search?18
Mobilesearchisakeypart
OFTHEdecision-makingprocess
45%ofallmobilesearches
aregoal-orientedand
conductedtohelp
makeadecision
49%64%
On the GoIn a Store
44%
At Home
47%
At Work
19. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Searches triggered by “needed information to make a decision” motivation
n=1,009. Q: Why did you conduct this search?
19
Whenpeopleusemobilesearchtohelp
makeadecisiontheyare….
30%morelikelytovisit
aretailerwebsite
51%morelikelyto
makeapurchase
57%morelikelyto
visitastore
39%morelikelyto
callabusiness
21. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes
n=1,372 Q: How long after the search on your mobile device did you start these activities?21
mobilesearchestriggerquickfollow-ups
ofpurchase-relatedconversionsoccur
within1hourofinitialmobilesearch
55%
63% of mobile search-triggered actions
occur within 1 hour of the initial search
24. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Searches that have non-SERP click outcomes, n=1,372
Q: How long after the search on your mobile device did you start these activities?24
Call a business
Visit a store
Visit retailer website
Make a purchase
Share information
Continue research
56% 29%
29%51%
29%54%
24%
24%
59%
59%
24%61%
Mobilesearchestriggerquickonline
andofflineactions
Less than 1 hour
1-5 hours
5+ hours
15%
17%
20%
17%
17%
15%
26. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: People who participated in the study by using a smartphone, n= 416.
Q: Did you notice ads during your search?
26
65%ofrespondents
noticed ads
duringthestudy
28. Mobileadsaremosteffective
duringgoal-orientedsearches
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Total mobile searches n=6,303.
Q: Where are you?; Q: Why did you conduct this search?; Q:Did you notice any ads during your search?28
Ad recall index by motivation
Passing time Found something
interesting
Need info / Deciding
on purchase
?
89 11695
29. EASYSearch
INformation
ofpeoplefind
mobileadsuseful
Thisiswhattheysaid…
59%
“No extra clicks needed.
Easy to spot.”
“They don’t take up much
of my small screen, and give
me just the info I can use.”
29
Top4thingspeople
likeaboutmobile
searchads….
• It is not annoying
or invasive
• It is short to the point
• Speed. It is quicker
to load
• Ads provide
relevant information
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: respondents who completed exit survey n=323.
31. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Arts and Entertainment searches n=92531
Arts&Entertainment
Location
1%
In Store
15%
On the Go
8%
At Work
70%
At Home
1%
At School
4%
Someone
Else’s Home
0%
Other Place
Outcome
63%
Clicked Links
35%
Other
11%
Visited
a Store
11%
Retailer
Website
9%
Made a
Purchase
33%
Searched
Shared Info
21%
Motivation
28%
Other
motivation
40%
Came across
something
interesting
?
27%
Passing Time
28%
Needed info
for future
action or
purchase
Initiatedon…
3%
Voice
38%
App
2%
Other App
56%
Web Browser
0%
Other
32. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Arts and Entertainment searches n=620 Q: What were the outcomes of this search? Q: Which of the
following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?32
Mobiledrivesmulti-channelbehavior–Arts&Ent
Mobile + PC 17%
Mobile Only 73%
PC Only 9%33% Continue
Research
PC Only 17%
Mobile Only 65%
Mobile + PC 17%
4% Calla
business
In Person 100%
11% Visitastoreor
servicelocation
Mobile + PC 15%
Mobile Only 70%
PC Only 14%
11% Visitaretailer
WEBsite
21% ShareInfoand
Word-of-Mouth
In Person 65%
Multiple Platform 7%
Mobile Only 25%
PC Only 3%
Mobile Only 38%
PC Only 15%
In Person 35%
Multiple Platform 12%9% Makea
Purchase
33. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Food searches n=45033
FOOD
Location
5%
In Store
14%
On the Go
8%
At Work
71%
At Home
1%
At School
2%
Someone
Else’s Home
0%
Other Place
Outcome
63%
Clicked Links
29%
Other
33%
Visited
a Store
21%
Retailer
Website
35%
Made a
Purchase
32%
Searched
Shared Info
14%
Motivation
13%
Other
motivation
24%
Came across
something
interesting
?
14%
Passing Time
69%
Needed info
for future
action or
purchase
Initiatedon…
2%
Voice
36%
App
1%
Other App
60%
Web Browser
0%
Other
34. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Food searches n=263 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?34
Mobiledrivesmulti-channelbehavior–Food
Mobile + PC 15%
Mobile Only 82%
PC Only 4%32% Continue
Research
Mobile + PC 14%
Mobile Only 86%
PC Only 0%
5% Calla
business
In Person 100%
33% Visitastoreor
servicelocation
Mobile + PC 9%
Mobile Only 84%
PC Only 7%
21% Visitaretailer
WEBsite
14% ShareInfoand
Word-of-Mouth
In Person 66%
PC Only 3%
Mobile Only 29%
Multiple Platform 3%
In Person 77%
PC Only 3%
Mobile Only 18%
Multiple Platform 1%35% Makea
Purchase
35. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Restaurant searches n=27235
Restaurant
Location
2%
In Store
25%
On the Go
12%
At Work
56%
At Home
0%
At School
1%
Someone
Else’s Home
4%
Other Place
Outcome
54%
Clicked Links
16%
Other
51%
Visited
a Store
22%
Retailer
Website
30%
Made a
Purchase
19%
Searched
Shared Info
19%
Motivation
19%
Other
motivation
12%
Came across
something
interesting
?
7%
Passing Time
79%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
43%
App
0%
Other App
53%
Web Browser
0%
Other
36. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Restaurant searches n=140 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?36
Mobiledrivesmulti-channelbehavior–Restaurant
PC Only 4%
Mobile Only 96%
Mobile + PC 0%
19% Calla
business
In Person 100%
51% Visitastoreor
servicelocation
PC Only 10%
Mobile Only 81%
Mobile + PC 10%
22% Visitaretailer
WEBsite
19% ShareInfoand
Word-of-Mouth
In Person 88%
Mobile Only 4%
PC Only 8%
Multiple Platform 0%
In Person 62%
PC Only 5%
Mobile Only 33%
Multiple Platform 0%30% Makea
Purchase
PC Only 23%
Mobile Only 73%
Mobile + PC 4%19% Continue
Research
37. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Shopping searches n=44137
Shopping
Location
4%
In Store
17%
On the Go
7%
At Work
69%
At Home
1%
At School
2%
Someone
Else’s Home
0%
Other Place
Outcome
51%
Clicked Links
14%
Other
24%
Visited
a Store
51%
Retailer
Website
25%
Made a
Purchase
35%
Searched
Shared Info
9%
Motivation
18%
Other
motivation
21%
Came across
something
interesting
?
17%
Passing Time
68%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
38%
App
2%
Other App
56%
Web Browser
1%
Other
38. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Shopping searches n=288 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?38
Mobiledrivesmulti-channelbehavior–Shopping
PC Only 22%
Mobile Only 57%
Mobile + PC 21%35% Continue
Research
PC Only 12%
Mobile Only 76%
Mobile + PC 12%
12% Calla
business
In Person 100%
24% Visitastoreor
servicelocation
Mobile + PC 14%
Mobile Only 76%
PC Only 11%
51% Visitaretailer
WEBsite
9% ShareInfoand
Word-of-Mouth
In Person 54%
Multiple Platform 12%
Mobile Only 27%
PC Only 8%
In Person 51%
PC Only 13%
Mobile Only 34%
Multiple Platform 1%25% Makea
Purchase
39. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Technology searches n=35139
Technology
Location
2%
In Store
11%
On the Go
15%
At Work
70%
At Home
1%
At School
1%
Someone
Else’s Home
0%
Other Place
Outcome
69%
Clicked Links
29%
Other
6%
Visited
a Store
34%
Retailer
Website
13%
Made a
Purchase
54%
Searched
Shared Info
19%
Motivation
18%
Other
motivation
34%
Came across
something
interesting
?
20%
Passing Time
60%
Needed info
for future
action or
purchase
Initiatedon…
4%
Voice
37%
App
2%
Other App
58%
Web Browser
0%
Other
40. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Technology searches n=351 Q: What were the outcomes of this search? Q: Which of the following did you
do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?40
Mobiledrivesmulti-channelbehavior–Tech
Mobile + PC 16%
Mobile Only 69%
PC Only 15%54% Continue
Research
Mobile + PC 30%
Mobile Only 60%
PC Only 10%
4% Calla
business
In Person 100%
6% Visitastoreor
servicelocation
Mobile + PC 20%
Mobile Only 64%
PC Only 16%
34% Visitaretailer
WEBsite
19% ShareInfoand
Word-of-Mouth
In Person 58%
Multiple Platform 10%
Mobile Only 23%
PC Only 8%
Mobile Only 55%
PC Only 18%
In Person 18%
Multiple Platform 9%13% Makea
Purchase
41. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.
Base: Travel searches n=10741
TRAVEL
Location
0%
In Store
24%
On the Go
12%
At Work
60%
At Home
2%
At School
1%
Someone
Else’s Home
1%
Other Place
Outcome
55%
Clicked Links
45%
Other
8%
Visited
a Store
34%
Retailer
Website
12%
Made a
Purchase
43%
Searched
Shared Info
26%
Motivation
22%
Other
motivation
23%
Came across
something
interesting
?
13%
Passing Time
68%
Needed info
for future
action or
purchase
Initiatedon…
1%
Voice
37%
App
1%
Other App
61%
Web Browser
0%
Other
42. Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012. Base: Travel searches n=107 Q: What were the outcomes of this search?
Q: Which of the following did you do on your smartphone? Q: Which of the following have you done on laptop/desktop/tablet? Q: What other actions did you take in person?42
Mobiledrivesmulti-channelbehavior–Travel
Mobile Only 43%
PC Only 57%
Mobile + PC 0%
11% Calla
business
In Person 100%
8% Visitastoreor
servicelocation
Mobile + PC 18%
Mobile Only 68%
PC Only 14%
34% Visitaretailer
WEBsite
26% ShareInfoand
Word-of-Mouth
In Person 59%
PC Only 6%
Mobile Only 29%
Multiple Platform 6%
Mobile Only 75%
In Person 0%
PC Only 25%
Multiple Platform 0%12% Makea
Purchase
PC Only 25%
Mobile Only 57%
Mobile + PC 18%43% Continue
Research