Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Snapchat launched in 2011 with only one feature - photo sharing that disappeared. They used feedback to evolve the app over time rather than adding many features at once. When screenshots became an issue, they turned it into a playful feature. Snapchat found signatures like text formatting and dog filters that defined their brand. They also launched new features simply without explanations, relying on users to discover how they worked. This viral growth strategy allowed Snapchat to reach $10 billion in valuation within 3 years of its minimal launch.
With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
This talk was given at the Swift Paris meetup in October 2018.
Earlier this year, shiny animated cards started appearing in Zenly and now they’re all over the app! This talk reveals the origin of the idea, the tricks behind the execution and how the cards evolved through multiple iterations.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Snapchat launched in 2011 with only one feature - photo sharing that disappeared. They used feedback to evolve the app over time rather than adding many features at once. When screenshots became an issue, they turned it into a playful feature. Snapchat found signatures like text formatting and dog filters that defined their brand. They also launched new features simply without explanations, relying on users to discover how they worked. This viral growth strategy allowed Snapchat to reach $10 billion in valuation within 3 years of its minimal launch.
With six (amazing) years of attending South by Southwest under my belt, I feel like I am pretty well qualified to give you all some tips. Every item in this deck is something you absolutely positively MUST do while you're in Austin. Trust me. You'll thank me later.
This talk was given at the Swift Paris meetup in October 2018.
Earlier this year, shiny animated cards started appearing in Zenly and now they’re all over the app! This talk reveals the origin of the idea, the tricks behind the execution and how the cards evolved through multiple iterations.
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Snapchat is a mobile app that allows users to share photos and videos that disappear after viewing. It has over 100 million daily active users who view over 5 billion videos per day. Snapchat generates revenue through advertising on its Live Stories and Discover pages. Advertisers pay around $0.02 per view for 10-second ads. While Snapchat advertising is costly, many brands use it for its engaging content and ability to reach younger audiences. However, Snapchat provides limited reporting on ad metrics. The company continues growing rapidly and was valued at $16 billion in 2015.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
Clubhouse grew virally in Germany through leveraging scarcity, social proofing, incentivizing users to share invites, avoiding explanations, and prioritizing novel and viral content. The app climbed to #1 on the App Store through inviting users gradually to maintain high conversion rates. Users felt FOMO due to the scarcity of invites and live, ephemeral audio format. Sharing was incentivized through visible credit to referrers and more invites for engaged users. Features were discovered organically rather than explained upfront. Creators were prioritized to generate viral content through private programs. This novelty, combined with easy sharing mechanics, drove further growth through the viral loop. However, retention will determine if the hype can be
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
TikTok provides concise summaries of advertising opportunities on its platform in 3 sentences or less:
TikTok offers several core ad products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and top view ads. It targets Gen Z users through personalized video recommendations and measures campaign success based on video views, likes, shares and other engagement metrics. Advertisers can capitalize on TikTok's viral features to increase brand awareness through challenges, lenses and influencer campaigns.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
The document provides a digital strategy for a piano learning software called Playground Sessions.
[1] It analyzes the target audience as first time teen piano players and their parents and proposes communicating to teens online and showing how Playground Sessions makes learning piano fun like a game.
[2] The strategy suggests setting up an interactive "Piano Gamestation" in shopping malls around Christmas to engage teens and show how the software works in an attention-grabbing way.
[3] Playing the piano would navigate a video game on a large screen, and sharing the performance online and through cards would promote the software while being fun for teens.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
This document provides 12 tactics for mobile app growth and monetization. It discusses testing apps out of market before launch, leveraging app store featuring and reviews to gain downloads, optimizing app store listings through keywords and localization, targeting ads and notifications, personalizing the app experience, and implementing gamification to encourage long-term user retention and engagement. The goal is to acquire and actively users through effective marketing and product strategies.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Snapchat is a mobile app that allows users to share photos and videos that disappear after viewing. It has over 100 million daily active users who view over 5 billion videos per day. Snapchat generates revenue through advertising on its Live Stories and Discover pages. Advertisers pay around $0.02 per view for 10-second ads. While Snapchat advertising is costly, many brands use it for its engaging content and ability to reach younger audiences. However, Snapchat provides limited reporting on ad metrics. The company continues growing rapidly and was valued at $16 billion in 2015.
How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk
Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.
Clubhouse grew virally in Germany through leveraging scarcity, social proofing, incentivizing users to share invites, avoiding explanations, and prioritizing novel and viral content. The app climbed to #1 on the App Store through inviting users gradually to maintain high conversion rates. Users felt FOMO due to the scarcity of invites and live, ephemeral audio format. Sharing was incentivized through visible credit to referrers and more invites for engaged users. Features were discovered organically rather than explained upfront. Creators were prioritized to generate viral content through private programs. This novelty, combined with easy sharing mechanics, drove further growth through the viral loop. However, retention will determine if the hype can be
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
TikTok provides concise summaries of advertising opportunities on its platform in 3 sentences or less:
TikTok offers several core ad products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and top view ads. It targets Gen Z users through personalized video recommendations and measures campaign success based on video views, likes, shares and other engagement metrics. Advertisers can capitalize on TikTok's viral features to increase brand awareness through challenges, lenses and influencer campaigns.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
The document provides a digital strategy for a piano learning software called Playground Sessions.
[1] It analyzes the target audience as first time teen piano players and their parents and proposes communicating to teens online and showing how Playground Sessions makes learning piano fun like a game.
[2] The strategy suggests setting up an interactive "Piano Gamestation" in shopping malls around Christmas to engage teens and show how the software works in an attention-grabbing way.
[3] Playing the piano would navigate a video game on a large screen, and sharing the performance online and through cards would promote the software while being fun for teens.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
This document provides 12 tactics for mobile app growth and monetization. It discusses testing apps out of market before launch, leveraging app store featuring and reviews to gain downloads, optimizing app store listings through keywords and localization, targeting ads and notifications, personalizing the app experience, and implementing gamification to encourage long-term user retention and engagement. The goal is to acquire and actively users through effective marketing and product strategies.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
This document provides tips and best practices for mobile app growth and acquisition from experts in the field. It includes a mobile growth framework, discussion of key acquisition channels and metrics, and recommendations on user activation and retention. Specific tips cover getting early press, leveraging existing communities, defining "mobile moments" to drive app downloads, and focusing on quality over quantity for user acquisition.
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
1. Developing a successful mobile app requires more than just building the app - it requires optimizing the app for app stores and monetizing the app through various strategies like paid downloads, in-app purchases, ads, and offers.
2. After publishing an app, developers must optimize it for app stores through techniques like including relevant keywords, updating the app icon and screenshots, and releasing updates on multiple app stores.
3. To make money from an app, developers can offer it for a paid download or use a freemium model with in-app purchases, integrate ads like banner or interstitial ads, or offer surveys and offers for rewards in the app. Developing an innovative app with engaged
7 Lessons we learned from iOS developmentRobert Mao
This document outlines 7 lessons learned from developing iOS apps. It discusses the importance of focusing on data analytics, fast iteration with a 2 week development cycle, and not staying focused while staying focused. Key lessons include building something users want to buy rather than just get interested in, effective app naming strategies, following standard design guidelines while prototyping with real code, not being afraid to charge for an app, focusing promotion efforts, designing for user retention and growth, and engaging users through multiple channels. The overall message is that analytics, fast execution, and user-focused design are critical for app success.
Widgets in the Media, adtech Shanghai presentationworldwalk
The document summarizes a discussion on using widgets in integrated media. Key points included:
1. The traditional sales funnel model is outdated and distributed content like widgets and social apps may be better ways to engage audiences.
2. Marketers should use widgets to create engagement channels for marketing, PR, and sales. Measurement of ROI is important.
3. Best practices for widget development include thorough research, testing and optimizing content, distributing across multiple channels, and tracking metrics.
by Henning Muszynski, Lukas Masuch and Benjamin Raethlein
Original live presentation during GDG Devfest Karlsruhe 2015: https://www.youtube.com/watch?v=OHQNGhizOTY
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
Growth Hacking 101 - scale your app from zero to hero
This talk gives insights about various growth hacks successfully applied by startups and big players. Suitable for newcomers and experienced marketing professionals.
Talk at Google Developer Group Devfest 2015
Together with Lukas Masuch and Benjamin Raethlein
This document provides tips for making money with Android apps, including ways to promote paid apps through the Android Market, paid advertising, and internet marketing. It recommends optimizing for keyword search in the Android Market, starting an email newsletter, encouraging positive comments and purchases, using pay per install advertising, creating linked web pages and videos regularly, using productivity tools, and gradually hiring an offshore team to reduce the workload. The overall goal is to engage users, drive sales and downloads, and build an online presence to earn a profit from Android apps.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
This document summarizes a presentation on lean startup principles for mobile app development. It discusses how most apps get low download numbers and user engagement. It emphasizes building Minimum Viable Products (MVPs) and prototypes to test assumptions through user experiments and feedback, rather than fully developing apps without validation. Specific tips include using paper mockups and photos to quickly prototype apps; gathering blind user feedback; testing in different countries before major launches; and focusing on loops that drive user invite, content creation, and purchases. The document encourages questions and provides contact details.
1) The document discusses lessons learned by Drew Houston, co-founder and CEO of Dropbox, about how they applied lean startup principles and grew Dropbox from 100,000 users to millions without traditional marketing.
2) Early on, Dropbox got feedback directly from users through a screencast and beta launch video which helped them learn. Their public launch focused on making users happy rather than traditional marketing plans.
3) Experiments with paid search and ads failed, but Dropbox continued growing through word-of-mouth as they encouraged sharing and referrals, not by trying to create new demand. They focused on the product experience above all.
1) The document discusses lessons learned by Drew Houston, co-founder and CEO of Dropbox, about how they applied lean startup principles and grew Dropbox from 100,000 users to millions without traditional marketing.
2) Early on, Dropbox got feedback directly from users through a screencast and beta launch video which helped them learn. Their public launch focused on making users happy rather than traditional marketing plans.
3) Experiments with paid search, affiliates and other traditional tactics failed, but Dropbox continued growing through word-of-mouth as they encouraged sharing and referrals between users.
4) Dropbox's success showed that best practices don't always work and it's important to understand your market type and how your product fits
Mobile Monday Silicon Valley App Store Secrets Increasing Sales Feb 8 2010mario tapia
The document discusses several strategies for increasing app downloads and sales in the App Store, including:
1) Using advertising through platforms like AdMob to get higher rankings and drive more downloads. Case studies show advertising can significantly boost rankings.
2) Encouraging social sharing and discovery features to increase visibility and engagement with the app.
3) Partnering with other apps and platforms to cross-promote and acquire new users through recommendation engines.
Are you a lean mobile startup? Applying lean startup principles to mobile app...Aravind Krishnaswamy
This document discusses lean principles for building mobile apps, including starting with prototypes and experiments to validate assumptions about the target users and core value proposition. It emphasizes talking to users early, establishing a feedback loop to rapidly build, measure and learn, and avoiding wasted effort on unnecessary features. Some key principles are focusing on core use cases first, measuring engagement from the start, getting out of the building to observe real users, and considering launching experiments under different code names to test ideas without risking the main app.
1) Building a mobile community requires engaging existing users through push notifications, interactions on social media, and game mechanics to improve retention rather than relying on paid acquisition.
2) Successful apps often replace or improve core phone functions, get users addicted through check-ins and leaderboards, or fill a niche for a passionate user group.
3) The user interface must be simple, fast, and get users into the core experience without unnecessary tutorials or signups. Touch inputs and minimal text improve the mobile experience.
Ähnlich wie Mobile Growth: Best Strategies, Tools and Tactics (20)
13. user testing
!
qualitative testing
6 months before launch
Goals:
Gather 50-150 beta users you can talk to on a regular basis.
Search for hooks (3 days of active use) & must-haves (3 weeks)
Identify core product value.
14. user testing
!
qualitative testing
6 months before launch
Tools:
!
Testflight
(up to 1000 beta testers for free based on email address)
Diawi
PreApps (community of early adopters)
15. user testing
!
quantitative testing
4 months before launch
Goals:
Test your app with 5-10k unbiased users.
Get actionnable stats on conversion rates and retention.
!
20. Originally, Mailbox planned to charge $3 for the app, but
that changed after its debut video attracted more than 1
million views.
!
!
“We originated too much interest too fast,” Underwood
said.
!
!
So instead of charging on day one and potentially crashing
its servers (which would greatly damage the brand), the
team decided to make the app free but give people access
at a slower rate.
21. The bandwagon effect
“The bandwagon effect is a phenomenon whereby the rate of
uptake of beliefs, ideas, fads and trends increases the more that
they have already been adopted by others.” (Wikipedia)
24. If you are not embarrassedby the first
version of your product,you've launched
too late.
- ReidHoffman.
“
only if you’re looking
for product-market fit.
27. PR
PERFECT EMAIL TO BLOGGERS: SHORT & INFORMATIVE
!
What is your app: 3 lines
Why it is cool: 3 lines
Link to App Store (generic > your landing page)
Pictures
Youtube video link (appears on Gmail)
No PDF or word document
!
Good timing: early in the week (avoid Apple keynote…)
Great timing: newsjacking (ex: Lima during NSA scandal)
28. PR
RESOURCES:
!
Great guide to PR: bit.ly/guidetopr
List of blogs to get reviews: bit.ly/getappreviews
!
TOOLS:
!
BuzzSumo
Little Bird / NeoReach
PlaceIt
33. last week of 2013 (featured):
2.8 Million downloads
34. Build a great app (excellent UI & UX)
Use latest iOS innovations: iCloud, Game Center,
Passbook, Apple Pay, Touch ID.
Be universal: iPhone and iPad, EN/FR/ES/DE/IT
iOS only
Get in touch with Apple: 3 weeks before, at least.
increase chances
38. App Store:
!
- Keywords in the app’s
keyword set
- Keywords in the app’s
title
- Nb of downloads on a
specific period of time
- Rating
Google Play Store:
!
- Total nb of downloads
- App quality (engagement,
uninstalls…)
- Rating
- Keywords
- Nb of backlinks
- Social proof (G+ & FB)
Ranking algorithm
RESOURCES: AppCodes, AppAnnie, bit.ly/asocheatsheet
39. LOCALIZATION
After a week for iPhone.
(Study based on 200 apps, 2012 - Distimo)
the immediate impact of adding the native language
DOWNLOADS REVENUE
40. 7 languages = 76%
of the market
LOCALIZATION
English, Chinese, Japanese, Spanish, German, French, Russian
45. REVIEWS
Fight negative reviews.
App in the Air tactics: find them and change
their mind:
- look for the nickname on Google
- naming convention: “jdoe” => search “doe” in DB
- use country in search
- use social apps commented by this user
54. 20% of your “users”
will open your app
only once
Source: Localytics
55. you should spend 50%
of your work on the
first 60 seconds on
your app
56. !
!
During the sign up flow, you have more
attention from your users than you will ever
again. Don’t make it as short as possible!
Help them learn the product in a
meaningful way.
Onboarding goals:
57. !
1. Explain how your application works.
2. Motivate your users to get started.
3. Let your users know how to get
help, if and when they need it.
Onboarding goals:
65. Tap in the address book
Have people send SMS invitations to
their friends containing the download
link and experience conversion rates
from 30 – 50%.
Source: http://bit.ly/1udykIh
71. “You can't share a URL on Instagram or Snapchat
Chat, but you can share a photo. We knew the
novelty of screenshoting would be our biggest
hurdle but also saw once people learned it became
our A+ feature.”
!
Josh Miller (Product at FB)
72. bring the experience to non-users
Blab enables non-users to watch videos sent by
users without downloading the app.
73. bring the experience to non-users
Tinder’s matchmaker enables non-users to be matched
with other people by friends using the app.
81. understand your users
1. Isolate the most active users
2. Analyse their data, talk to them and find patterns.
3. Analyse the lest active users and find patterns.
4. Encourage active behavior
5. Optimize
82. understand your users
Twitter: way better results when 1/3 of the
people you follow get to follow you back.
Secret: 90% of users that engage in a
conversation come back within the week, often
several times per day.
94. gamification
Foursquare
Rivalry is a great motivating
factor, which is why the best
online businesses have learned
to harness it. Collecting points,
chasing people in rankings and
contributing to common
results keep users engaged.
95. Create a habit
Shopkick (in-store discounts)
Problem: most people don’t go
shopping every day.
Solution: redesign the app for a
daily use to create an habit.
So they launched a feed of
discounts on the app and they
focused on content. It may not be
the core value of the product, but
it creates habit and more people
then open the app in store.
96. in a nutshell
1. build your product right
2. understand your users
3. optimize