The brand involved was not revealed for over a month, creating a lot of mystery, talk and hype around the concept. The Facebook application was made such that you have to prove your social presence by inviting friends to the application before proceeding further. The jobs offers were also posted on some legitimate job portals like Naukri, Monster, and Linkedin.

2. THE IDEA
SABMiller had launched the
latest brand of beer, Miller
High Life in India. Prior to the
launch, a teaser campaign
was created and run across
social media to gain eyeballs.
The teaser campaign asked
social media buffs to endorse
the brand’s spirit 'Work Hard
and Party Hard', and stand a
chance to earn Rs 1,00,000
per month while doing so.To
apply for 'The Coolest Job',
one needed to be active on
Facebook, and be famous
amongst your friends.

3. THE BUZZ AROUND IT
 The brand involved was not revealed for over a
month, creating a lot of mystery, talk and hype
around the concept.
 The Facebook application was made such that you
have to prove your social presence by inviting
friends to the application before proceeding
further.
 The jobs offers were also posted on some
legitimate job portals like Naukri, Monster,
and Linkedin.
 The whole marketing campaign was gamified.
Users have to complete missions to get closer to
the job.

5. THE COOLEST JOB CAMPAIGN
CLICK PLAY

6. THE COOLEST JOB FACEBOOK
PAGE

7. APPLICATION

8. IPAD GAME

9. BLOG

10. RESULTS
 80,000 fans in 40 days without revealing the
brand!
 We received thousands of applications for the
job with close to 5000 people actually sending
their resumes.
 The campaign also caught the eye of the media
who wanted interactions to know the brand
behind the campaign.

11. CONTEST

13. SABMiller site

14. CREATIVES

15. Be it a weekday or a weekend,
its always Miller time!

16. A Miller spy would
swear by this
attitude
Decode your Miller
#1

17. CONTESTS

18. THANK YOU