Mikado is a demand generation agency based in Toronto that helps early-stage SaaS startups build and execute demand generation strategies. The agency's founder, Angelica, will personally manage each client's strategy and act as the main point of contact. Mikado works with clients in two ways - developing a customized demand generation strategy and then executing it, or providing on-demand marketing services like paid ads, content creation, and marketing automation. Services are tailored to each client's goals and can include building out the strategy, auditing current efforts, analyzing competitors, and setting KPIs.