My talk from SMX West 2019 in San Jose covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
Migration Best Practices - Search Y 2019, ParisBastian Grimm
My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
Technical SEO vs. User Experience - Bastian Grimm, Peak Ace AGBastian Grimm
My kick-off talk for a webinar titled "Technical SEO vs. UI/UX" which featured a panel of speakers discussing if and how SEO should work (more closely) together with UX. Enjoy!
Migration Best Practices - SEOkomm 2018Bastian Grimm
My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.
The need for Speed: Advanced #webperf - SEOday 2018Bastian Grimm
The document discusses optimizing web performance. It begins by defining critical rendering path optimization, which involves identifying the minimum CSS needed to render the initial viewport of a page. This critical CSS can be inlined into the page head to avoid an additional HTTP request. Non-critical CSS is then preloaded asynchronously so it downloads in parallel without blocking page rendering. Tracking paint metrics like first contentful paint and time to interactive is also recommended to measure performance improvements. Overall, the document emphasizes optimizing the critical resources needed for the initial page load.
OK Google, Whats next? - OMT Wiesbaden 2018Bastian Grimm
My talk from Online Marketing Tag (OMT) Wiesbaden 2018 covering the ever-changing landscape of search and some of the stuff that I think will have a significant impact on SEO in the very near future!
Migration Best Practices - SMX London 2018Bastian Grimm
Bastian Grimm provides best practices for successfully relaunching a website through migration. He emphasizes thorough documentation, testing, and addressing all technical details. Common problems with migrations include missing or incorrect redirects. Post-migration, it is important to monitor performance, check for errors, and ensure proper indexing of the new site.
Super speed around the globe - SearchLeeds 2018Bastian Grimm
My talk covering some of the very latest in web performance optimisation (paint timings, critical rendering path, custom web fonts, etc.) for technical marketers & SEOs from SearchLeeds 2018.
Migration Best Practices - Search Y 2019, ParisBastian Grimm
My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
Technical SEO vs. User Experience - Bastian Grimm, Peak Ace AGBastian Grimm
My kick-off talk for a webinar titled "Technical SEO vs. UI/UX" which featured a panel of speakers discussing if and how SEO should work (more closely) together with UX. Enjoy!
Migration Best Practices - SEOkomm 2018Bastian Grimm
My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.
The need for Speed: Advanced #webperf - SEOday 2018Bastian Grimm
The document discusses optimizing web performance. It begins by defining critical rendering path optimization, which involves identifying the minimum CSS needed to render the initial viewport of a page. This critical CSS can be inlined into the page head to avoid an additional HTTP request. Non-critical CSS is then preloaded asynchronously so it downloads in parallel without blocking page rendering. Tracking paint metrics like first contentful paint and time to interactive is also recommended to measure performance improvements. Overall, the document emphasizes optimizing the critical resources needed for the initial page load.
OK Google, Whats next? - OMT Wiesbaden 2018Bastian Grimm
My talk from Online Marketing Tag (OMT) Wiesbaden 2018 covering the ever-changing landscape of search and some of the stuff that I think will have a significant impact on SEO in the very near future!
Migration Best Practices - SMX London 2018Bastian Grimm
Bastian Grimm provides best practices for successfully relaunching a website through migration. He emphasizes thorough documentation, testing, and addressing all technical details. Common problems with migrations include missing or incorrect redirects. Post-migration, it is important to monitor performance, check for errors, and ensure proper indexing of the new site.
Super speed around the globe - SearchLeeds 2018Bastian Grimm
My talk covering some of the very latest in web performance optimisation (paint timings, critical rendering path, custom web fonts, etc.) for technical marketers & SEOs from SearchLeeds 2018.
Migration Best-Practices: Successfully re-launching your website - SMX New Yo...Bastian Grimm
This document provides best practices for successfully migrating a website from HTTP to HTTPS. It recommends a granular, multi-step approach including thorough planning, documentation, testing, and preparation work. Key steps include updating internal and external links, XML sitemaps, structured data, headers, and more to reference the new HTTPS URLs. It also covers monitoring rankings, using search console tools, and redirecting URLs with 301 redirects after all changes are made before the official migration go-live. The goal is to minimize any potential negative SEO impacts from the migration.
Welcome to a new reality - DeepCrawl Webinar 2018Bastian Grimm
My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!
AMP has benefits for driving discussion on web performance and collaboration, but it also has significant limitations and drawbacks. While AMP pages load faster initially due to Google's pre-rendering, regular websites optimized for performance can also load very quickly and provide a better user experience through proper branding and interactivity. Overall web performance optimization should go beyond just AMP by focusing on fundamentals like optimizing images, CSS, JavaScript, and the critical rendering path to make entire websites fast for users on all devices.
Web Performance Madness - brightonSEO 2018Bastian Grimm
My talk from brightonSEO 2018 covering various web performance strategies, this time mainly focussing on critical rendering path, various image optimisation strategies as well as how to handle custom web fonts.
How fast is fast enough - SMX West 2018Bastian Grimm
My talk on web performance optimizations (including critical rendering path, better measurements, paint timings, custom font optimization, chrome performance observer and much more) from SMX West 2018 in San Jose.
International Site Speed Tweaks - ISS 2017 BarcelonaBastian Grimm
Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stoxpatrickstox
The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.
Three site speed optimisation tips to make your website REALLY fast - Brighto...Bastian Grimm
The document discusses three tips for optimizing website speed: 1) Using new image formats like WebP that are smaller in file size than JPEG and PNG, 2) Optimizing custom webfonts to reduce file size and number of HTTP requests, and 3) Implementing HTTP/2 to enable multiple requests over a single connection and reduce latency. It also covers critical path rendering which involves optimizing the resources needed to render the initial view above the fold.
A Technical Look at Content - PUBCON SFIMA 2017 - Patrick Stoxpatrickstox
This document discusses various techniques for analyzing content quality, including those used by search engines like Google. It covers topics like keyword density, latent semantic analysis, TF-IDF, word embeddings, and more. The key message is that while search engines provide guides on quality content, there are many factors to consider and the best approach is to primarily focus on creating useful content for users.
BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The EdgeDan Taylor
My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stoxpatrickstox
The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.
Rendering SEO (explained by Google's Martin Splitt)Anton Shulke
This document discusses how search engines like Google render and digest web page content. It notes that Google places more importance on text appearing above the fold, without needing to scroll. The document also references Google patents from 2012-2018 that focus on page layout. It indicates that Google limits the CPU consumption used to render pages, and that the prominence and location of content within the rendered page layout is important. Finally, it poses the question of whether optimizing for rendering and search engine processing can help websites rank better in search results.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Dynamic Rendering - is this really an SEO silver bullet? SMX WESTOnely
This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur.
2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated.
3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.
Migration Best-Practices: Successfully re-launching your website - SMX New Yo...Bastian Grimm
This document provides best practices for successfully migrating a website from HTTP to HTTPS. It recommends a granular, multi-step approach including thorough planning, documentation, testing, and preparation work. Key steps include updating internal and external links, XML sitemaps, structured data, headers, and more to reference the new HTTPS URLs. It also covers monitoring rankings, using search console tools, and redirecting URLs with 301 redirects after all changes are made before the official migration go-live. The goal is to minimize any potential negative SEO impacts from the migration.
Welcome to a new reality - DeepCrawl Webinar 2018Bastian Grimm
My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!
AMP has benefits for driving discussion on web performance and collaboration, but it also has significant limitations and drawbacks. While AMP pages load faster initially due to Google's pre-rendering, regular websites optimized for performance can also load very quickly and provide a better user experience through proper branding and interactivity. Overall web performance optimization should go beyond just AMP by focusing on fundamentals like optimizing images, CSS, JavaScript, and the critical rendering path to make entire websites fast for users on all devices.
Web Performance Madness - brightonSEO 2018Bastian Grimm
My talk from brightonSEO 2018 covering various web performance strategies, this time mainly focussing on critical rendering path, various image optimisation strategies as well as how to handle custom web fonts.
How fast is fast enough - SMX West 2018Bastian Grimm
My talk on web performance optimizations (including critical rendering path, better measurements, paint timings, custom font optimization, chrome performance observer and much more) from SMX West 2018 in San Jose.
International Site Speed Tweaks - ISS 2017 BarcelonaBastian Grimm
Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stoxpatrickstox
The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.
Three site speed optimisation tips to make your website REALLY fast - Brighto...Bastian Grimm
The document discusses three tips for optimizing website speed: 1) Using new image formats like WebP that are smaller in file size than JPEG and PNG, 2) Optimizing custom webfonts to reduce file size and number of HTTP requests, and 3) Implementing HTTP/2 to enable multiple requests over a single connection and reduce latency. It also covers critical path rendering which involves optimizing the resources needed to render the initial view above the fold.
A Technical Look at Content - PUBCON SFIMA 2017 - Patrick Stoxpatrickstox
This document discusses various techniques for analyzing content quality, including those used by search engines like Google. It covers topics like keyword density, latent semantic analysis, TF-IDF, word embeddings, and more. The key message is that while search engines provide guides on quality content, there are many factors to consider and the best approach is to primarily focus on creating useful content for users.
BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The EdgeDan Taylor
My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stoxpatrickstox
The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.
Rendering SEO (explained by Google's Martin Splitt)Anton Shulke
This document discusses how search engines like Google render and digest web page content. It notes that Google places more importance on text appearing above the fold, without needing to scroll. The document also references Google patents from 2012-2018 that focus on page layout. It indicates that Google limits the CPU consumption used to render pages, and that the prominence and location of content within the rendered page layout is important. Finally, it poses the question of whether optimizing for rendering and search engine processing can help websites rank better in search results.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Dynamic Rendering - is this really an SEO silver bullet? SMX WESTOnely
This document discusses various approaches to JavaScript rendering and SEO. It begins by discussing the limitations of prerendering/dynamic rendering, noting that it creates duplicate content and outdated pages. It then discusses alternatives like server-side rendering, hybrid rendering, and static site generators that can improve the user experience. The document cautions against relying solely on prerendering and recommends approaches like server-side rendering that allow search engines to properly index the JavaScript content.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur.
2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated.
3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.
SMX Advanced 2018 Solving Complex SEO Problems by Patrick Stoxpatrickstox
Patrick Stox is a technical SEO consultant who writes for Search Engine Land and speaks at conferences. He discusses various tools and techniques for investigating a drop in search traffic, including checking for changes to content, tags, redirects, links, and what Google is seeing versus users. Some issues that could cause problems are things not working together like blocking crawling or noindexing pages, multiple conflicting tags, or rules that redirect Googlebot differently than users. The key is to thoroughly examine all possible areas that could have changed using various Google Search and other SEO tools.
JavaScript SEO Ungagged 2019 Patrick Stoxpatrickstox
Patrick Stox is a product advisor, technical SEO expert, and brand ambassador at Ahrefs. He speaks at various conferences and organizes several meetup groups. He has judged various search awards and is a founder of the Technical SEO Slack group. Stox provides advice on JavaScript frameworks, headless CMS, code splitting, and best practices for JavaScript sites to be search engine friendly. He notes the challenges search engines face in rendering JavaScript content at scale.
List of technical SEO factors that will most likely affect most websites, reg...COCREATE
This SEO checklist provides technical factors that may affect website SEO performance, regardless of industry or type. It includes on-page elements like keywords, titles, descriptions and headings. It also covers URL structure, redirects, internal linking, images, duplicate content fixes, international SEO, and considerations for site redesigns and launches. The checklist helps ensure key areas like content, technical implementation, and search engine submission are optimized for search engines.
In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses.
- Why to use SSL and how to be good for the Crawler
- Picking perfect link structure
- Mind the 'duplicated content' trap
- What should you know about meta tags
- Use canonical to promote your finest content
- The common mistake on uploading pictures
- How to use a tool almost nobody take advantage of
This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.
Complete SEO Report with checklist requiredaaimannoor5
multiple variations of an engaging product description for an SEO report from a digital marketing agency:
Variation 1:
Skyrocket your online visibility and dominate your competition with our comprehensive SEO report.
• Detailed analysis of your website's current search engine performance
• Personalized recommendations to improve your rankings and drive more traffic
• Insights on top-performing keywords and content opportunities
• Step-by-step action plan to implement high-impact SEO strategies
Struggling to get your website seen by your ideal customers? Our SEO report is your secret weapon to unlocking the full potential of search engine optimization. Packed with data-driven insights, you'll uncover the exact steps needed to boost your organic traffic, outrank your competitors, and turn your website into a lead-generating machine. Whether you're a small business or an enterprise-level brand, this report is your roadmap to search engine success.
This SEO report is perfect for digital marketing teams, business owners, and entrepreneurs who are ready to take their online presence to new heights. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to attract more qualified leads, increase conversions, and grow your business like never before.
Variation 2:
Dominate the search results and stay ahead of the competition with our cutting-edge SEO report.
• Comprehensive audit of your website's current search engine performance
• Tailored strategies to improve your rankings across key industry keywords
• Insights on content gaps and opportunities to drive more organic traffic
• Actionable steps to implement high-impact SEO tactics
Struggling to get your business seen by your ideal customers online.
Our SEO report is your ticket to search engine dominance. Powered by the latest data and industry best practices, this report will give you the intel you need to outrank your competitors, attract more qualified leads, and turn your website into a lead-generating powerhouse.
Whether you're a solopreneur or part of an enterprise marketing team, this SEO report is designed to help you maximize your online visibility and drive real business results. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to boost your brand awareness, increase conversions, and take your company to new heights.
Don't let your competition outrank you - invest in our SEO report and watch your online dominance skyrocket.
Variation 3:
Uncover the search engine secrets to drive more traffic and leads with our comprehensive SEO report.
• In-depth analysis of your website's current search engine performance
• Customized strategies to improve your rankings across high-intent keywords
• Insights on content gaps and opportunities to attract your ideal customers
• Step-by-step action plan to implement proven SEO tactics
Struggling to get your business seen by your target audience
As an official MongoDB-as-a-Service offering from MongoDB Inc., the maker for MongoDB, Atlas is becoming a very popular service offering for those who wish to build their applications in the cloud, regardless on AWS, Azure or GCP. One less known cloud product offered on the Atlas platform is Stitch, A group of services designed to interact with Atlas in every conceivable way, including creating endpoints, triggers, user authentication flows, serverless functions, and a UI to handle all of this. Adding these together, you have a server-less solution running on top of MongoDB cloud.
HTTPS The Road To A More Secure Web / SEOCamp ParisAysun Akarsu
Aysun Akarsu presented on moving websites to HTTPS at the SEOCamp conference in Paris. She discussed how HTTPS provides security benefits like integrity, privacy and enabling new features. Google has been motivating HTTPS adoption through search and Chrome. While transitioning requires planning like infrastructure readiness, certificate configuration and testing, the benefits are more secure user experiences and alignment with Google's security priorities. Proper implementation and monitoring after the move are important to ensure a smooth transition.
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetuppatrickstox
Patrick Stox is a technical SEO expert who works for IBM and writes for Search Engine Land. He speaks at conferences on SEO and technical SEO topics. He runs several meetup groups and a conference on SEO. Googlebot has updated to support newer web features like JavaScript. It renders pages dynamically but initially indexes an HTML snapshot. Google recommends using dynamic rendering techniques like Puppeteer or Rendertron to ensure Googlebot sees the same content as users.
This Tech Talk covers the basic fundamental guidelines of HTML5 and CSS3 and how efficient code can be written using these technologies.
In this tech talk, the SMACSS and design guidelines are also discussed which are to be followed while creating PSD's with some UX fundamentals.
Presented by Yatendra Jain & Priyanka Shukla - UI and Web Developers at Atlogys Technical Consulting.
The document discusses strategies for migrating databases to the cloud. It begins by outlining objectives and factors that contribute to successful database migration projects. It then covers various migration options like rehosting, replatforming, or rearchitecting databases. The document also discusses tools like the Schema Conversion Tool (SCT) and Database Migration Service (DMS) that can assist with assessment, conversion between database engines, and migrating data between on-premises and cloud databases. The overall process involves planning, assessment, executing the migration in phases, and testing.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
My talk [DE] from SEOday 2020 in Cologne titled: "Surprise, Surprise - Fünf Dinge, die du über technische Suchmaschinenoptimierung bisher nicht wusstest". Enjoy!
Meine Präsentation von der SEOkomm 2018 mit vielen Tipps und Empfehlungen rund um das Thema Logfile Analyse - inkl. Übersicht Marktübersicht der Tools, vielen Logfile Auditing Workflows, etc.
Meine Session von der OMX 2017 in Salzburg rund um das Thema "Digitale Assistenten", inklusive vieler Tipps zur Optimierung von Voice Search Systemen, primär für den Google Assistant bzw. Google Home.
Welcome to a New Reality - SEO goes Mobile First in 2017Bastian Grimm
Crawling, Indexing & Ranking in the age of a mobile first world. Meine Präsentation von der OMT 2017 in Wiesbaden rund um das Thema "Mobile First Indexing" inkl. Performance Optimierungen, Responsive Design & vielem mehr.
Welcome to a New Reality - SEO goes Mobile First in 2017Bastian Grimm
Crawling, Indexing & Ranking in the age of a mobile first world. Meine Präsentation von der OMT 2017 in Wiesbaden rund um das Thema "Mobile First Indexing" inkl. Performance Optimierungen, Responsive Design & vielem mehr.
HTTPs Migration How To - SMX München 2017Bastian Grimm
Meine Präsentation der SMX 2017 in München (Tag 2) rund um das Thema "HTTPs Site Migration" inkl. ausführlicher Checkliste, diversen Tools für Monitoring, Testing, etc. sowie vielem mehr!
Keyword Strategie: Do's & Don'ts bei der Keyword Recherche - SMX München 2017Bastian Grimm
Meine Präsentation der SMX 2017 in München rund um das Thema Keyword Architektur, inkl. Searchers Intent, Desktop vs. Mobile Use-Cases, lokalisierten SERPs sowie diversen Tools.
Technical SEO: 2017 Edition - SEO & Love Verona 2017Bastian Grimm
My presentation from SEO&Love in Verona covering the latest in technical SEO for 2017, including performance optimization strategies, AMP, rich snippets & cards as well as mobile first indexing.
Crawl Budget Best Practices - SEODAY 2016Bastian Grimm
The document discusses rel="canonical" tags, stating that they are a hint rather than a directive that search engines strongly honor. It notes search engines will take the canonical tag into account alongside other signals to determine the most relevant page for a topic.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
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In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Migration Best Practices - SMX West 2019
1. @basgr from @peakaceag#SMX
Bastian Grimm, Peak Ace AG | @basgr
Everything you need to know to execute a successful migration
Migration Best Practices
3. @basgr from @peakaceag#SMX
Every (big) change brings (lots of) opportunities!
But always keep in mind: the price tag for failure is immense!
Risk Reward
User acceptance “Once in a lifetime” opportunity
Project complexity Greenfield project: question everything
Resilience/freeze Best chance to really “get shit done”
Interruption Opportunity to eliminate “legacy problems”
Politics Usually more agile vs. regular, daily business
Performance Rethink RWD/dynamic serving, HTTPS, URL design, etc.
4. @basgr from @peakaceag#SMX
What are your goals for migration?
The right mindset is really, really important!
I want to lose as little as
possible!” – isn’t really a
good migration objective!
5. #SMX @basgr from @peakaceag
Thorough documentation, in-depth definitions of requirements
and ongoing testing are essential!
Be crazy about the details
6. #SMX @basgr from @peakaceag
…from someone who has successfully
done this type of work before.
Ask for help…
8. #SMX @basgr from @peakaceag
What should go, what can stay? Complete vs. partial site move?
Define your migration strategy
9. @basgr from @peakaceag#SMX
Pre-migration: site health check & clean up
A properly optimised domain migrates easier and more efficiently. Getting your house
in order before the move minimises the risk of losing beneficial rankings.
▪ Google Search Console: manual actions, server
errors (DNS, 4xx and 5xx response codes), mark-up
validation errors (AMP, schema.org, rich cards),
robots.txt
▪ Web crawl: internal redirects as well as redirect
chains, broken URLs, and internal links
▪ Log files: broken URLs, suspicious status codes,
crawler traps
▪ Further: perform a thorough audit, it’ll save you a
lot of time with regards to the post-migration
workload
10. @basgr from @peakaceag#SMX
You will need an arsenal of tools!
A lot depends on personal taste, but you’ll need at least one tool each for crawling and
log file analysis as well as search intelligence – and yes, this costs money!
Google
Big Query
12. #SMX @basgr from @peakaceag
Figure out well in advance how to gain access to all relevant server
access logs, e.g. via native access or by using a SaaS solution.
Gain access to server logs
13. @basgr from @peakaceag#SMX
Gather all URLs including static assets #1
Must haves: log files, XML sitemaps as well as a full website crawl.
Extras: analytics (top ranking URLs and/or URLs generating the most traffic).
small domains
large domains
14. @basgr from @peakaceag#SMX
Gather all URLs including static assets #2
Additionally: collect the URLs that are strongly linked, bring a lot of traffic and/or have
been shared the most, etc.
15. @basgr from @peakaceag#SMX
Switch to monitor your keyword rankings, daily
Check critical keywords daily to ensure you are only working with the most recent data.
16. @basgr from @peakaceag#SMX
Establish a status quo performance benchmark
Lighthouse (via Chrome DevTools) or webpagetest.org provide relevant metrics.
Important: also benchmark category/product pages, not just the homepage.
17. #SMX @basgr from @peakaceag
As a rule of thumb: 1-to-1 redirects from old to new!
Prepare for URL redirect mapping
18. @basgr from @peakaceag#SMX
Provide staging/test server
Make sure the server is locked-down properly to ensure your content doesn’t get
indexed in advance (i.a. duplicate content problems).
Methodology Pros Cons
noindex (meta tag/header)
▪ External tools can access without
separate access rules
▪ URLs are definitely not indexed
▪ Indexing rules cannot fully be tested
(all noindex)
▪ Waste of crawl budget
robots.txt
▪ External tools can access without
separate access rules
▪ No crawl budget is wasted
▪ Indexing rules cannot fully be tested
(only with robots.txt override)
▪ If linked, test URLs may appear in the index
(without title/metas).
password secured (.htaccess)
▪ No crawl budget is wasted
▪ URLs are definitely not indexed
▪ Everything can be tested properly
▪ External tools must be able to handle
password authentication.
IP-based access
▪ No crawl budget is wasted
▪ URLs are definitely not indexed
▪ Everything can be tested properly
▪ External tools must be able to handle IP-based
authentication.
VPN ▪ Absolutely safe! ▪ So safe, only a few tools can handle it!
20. @basgr from @peakaceag#SMX
Migration types and their potential impact on SEO
Often these types overlap – or multiple things are done simultaneously.
Inspired by @jonoalderson: http://pa.ag/2xUCMnJ
Type Example
Hosting migrations You’re changing hosting or CDN provider(s).
You’re changing, adding, or removing server locations.
You’re changing your tech stack/caching/lbs.
Software migrations You’re changing CMS (or its version/plugins, etc.).
You’re changing the language used to render the website.
You’re merging platforms; e.g. a blog which operated on a separate domain.
Domain migrations You’re changing the main domain of your website.
You’re buying/adding new domains/subdomains to your ecosystem.
You’re moving a website, or part of a website, between domains.
Template migrations You’re changing the layout/structure/navigation of important pages.
You’re adding or removing template components.
You’re changing elements in your code, like title, canonical, or hreflang tags.
21. @basgr from @peakaceag#SMX
Make it a granular, multi-step approach
Doing everything at once will make debugging & rolling back an almost impossible
task!
Source: http://pa.ag/2yJqT1N
22. @basgr from @peakaceag#SMX
Build your very own migration QA check-list
Depending on what type of changes you’re undergoing, this needs to be adapted.
Use Aleyda’s template for more inspiration: https://pa.ag/2H6bOLH
Canonical tags & other rel-alternate annotations
Remember to annotate your dedicated mobile site and to adapt
your RSS feeds
Stage: pre-migration Who? Bastian When? 30/01/19
Multilingual setup: customise hreflang target URLs
Keep in mind: various locations can be affected (e.g. head section,
server headers, xml sitemaps)
Stage: pre-migration Who? Bastian When? 30/01/19
Update pel=next/prev pagination annotations
Are you using Google´s recommendation for pagination?
Stage: pre-migration Who? Bastian When? 30/01/19
Update XML sitemaps
Sitemap index file also needs to be changed if you reference it in the
robots.txt
Stage: pre-migration Who? Bastian When? 30/01/19
Structured data update (schema.org)
Update your schema.org mark-up references. Short annotations like
“//schema.org“ don’t validate!
Stage: pre-migration Who? Bastian When? 30/01/19
Update CDN settings and resource hints
Update requests for assets to CDNs & any resource hints (preconnect,
dns-prefetch)
Stage: pre-migration Who? Bastian When? 30/01/19
Update HTTP header & customise cookie settings
If applicable, customise X-Robots header tags. Use Chrome DevTools!
Stage: pre-migration Who? Bastian When? 30/01/19
23. @basgr from @peakaceag#SMX
Update internal links
Simply relying on redirects isn’t a migration strategy.
Links to other internal URLs Links to internal video filesLinks to internal JavaScript files
JS
HTML
source code
Links to internal image files Links to internal CSS files Links to internal web fonts
24. @basgr from @peakaceag#SMX
Update internal links within JavaScript files
Simply relying on redirects isn’t a migration strategy.
JAVASCRIPT
files
Links to other internal URLs Links to internal image files Links to internal CSS files
25. @basgr from @peakaceag#SMX
Update internal links within CSS files
Simply relying on redirects isn’t a migration strategy.
CSS
files
Links to internal web fontsLinks to internal image files
Links to other internal URLs
26. @basgr from @peakaceag#SMX
Be careful with internal redirects!
Avoid redirect chains: old URLs should lead directly to the new corresponding URLs.
Source: Redirect Chain Report via DeepCrawl
27. @basgr from @peakaceag#SMX
Tricky: don‘t miss “invisible“ HTTP headers!
If in use: update X-Robots header tags accordingly. Use Chrome Dev. Tools to visualise!
X-Robots rel-canonical using Apaches‘ .htaccess
<Files study.pdf>
Header add Link "<https://domain.com/html-landing/>; rel="canonical""
</Files>
Other HTTP header variants (for SEO):
▪ Link: <https://www.example.com/de/>; rel="alternate"; hreflang="de"
▪ Link: <https://www.example.com/someurl>; rel="canonical"
▪ Link: <https://cdn.example.com>; rel="dns-prefetch"
28. @basgr from @peakaceag#SMX
Everything updated? Side-by-side comparison crawl!
Better safe than sorry: let’s test-crawl the staging server and run a comparison to make
sure all contents are available 1:1.
30. @basgr from @peakaceag#SMX
Create new properties & eventually merge them into a set
For example, properties for HTTP and HTTPS with and without www = four domains.
If you use separate mobile domains, there are six properties to set up in total!
31. @basgr from @peakaceag#SMX
Transfer the disavow links file in time
Especially for domains with a “questionable” link profile: GSC setup and disavow file
transfer should be done approximately 48 hours before going live!
32. @basgr from @peakaceag#SMX
Set your preferred domain and crawl rate (if necessary)
You don’t need to set the crawl rate, but, if you have done so previously, I would
suggest transferring the original settings (for now).
34. @basgr from @peakaceag#SMX
URL parameter settings in GSC
Don’t forget to synchronise the URL parameter settings if you were utilising them, or if
you require them for your site’s functionality.
35. @basgr from @peakaceag#SMX
Make sure that fetch & render (in GSC) works properly
Perform manual checks at least for your homepage & for each of your templates (e.g.
category, product or landing page); don‘t forget to test smartphone vs. desktop as well!
36. @basgr from @peakaceag#SMX
Resubmit all your XML sitemaps
Keep in mind: the new GSC no longer allows you to test the file before submitting it, so
make sure you‘re validating the XML mark-up beforehand.
37. #SMX @basgr from @peakaceag
After all this preparation, now you "just" need
to redirect all your URLs.
301 redirect all the things!
38. @basgr from @peakaceag#SMX
Even if, as some say, all redirects are equal…
…all we did for this client was change the (chained) 302/307 to 301 redirects!
39. #SMX @basgr from @peakaceag
Note: it only works for domain migrations!
Use the GSC “site move” feature
40. #SMX @basgr from @peakaceag
e.g. domain.de via GSC to domain.com/de/ won‘t work!
The destination can‘t be a gTLD folder!
41. @basgr from @peakaceag#SMX
List crawl of old URLs & manual SERP checks
Import old URLs, e.g. to ScreamingFrog (list mode) - only 301s should appear here.
Perform additional manual check of indexed URLs, e.g. via LinkClump add-on in Chrome.
1 2 3
42. #SMX @basgr from @peakaceag
The most common problem with migrations gone awry?
Missing or incorrect redirects!
Seriously: check your redirects
49. @basgr from @peakaceag#SMX
Peak Ace log file auditing stack
Log files are stored in Google Cloud Storage, processed in Dataprep, exported to
BigQuery and visualised in Data Studio via BigQuery Connector.
8
Google Data Studio
Data
transmission
Display
dataImport
Google Dataprep
6 7
Google BigQuery
1
Log files
GSC
API v3
GA
API v4
GA
GSC
2
3
65
Google Apps Script
DeepCrawl
API
4
50. #SMX @basgr from @peakaceag
Re-test: no broken URLs (4/5XXer), tracking in place,
correct metadata & other tags, indexing rules, etc.
Complete crawl of the new domain
51. @basgr from @peakaceag#SMX
Test and apply an “if... then... logic”
Based on your previously built QA checklist, make sure to double-check everything!
you work internationally,
then test hreflang tags/sitemap annotations.
PPC ads are shown,
then update and test the landing page URLs.
Google news listings are available,
then test the Google news sitemap.
ratings (featured snippets) are available,
then test the schema.org mark-up.
IF
SSL is also used on other subdomains,
then test these as well.
IF
IF
IF
IF
53. #SMX @basgr from @peakaceag
Google needs to recrawl ALL the relations - this takes time!
Consider hreflang to be broken
54. #SMX @basgr from @peakaceag
Short-term peaks are completely normal, dramatic drops are not!
Keep an eye on crawl frequency
55. @basgr from @peakaceag#SMX
Compare performance side-by-side
HTTPs is usually a little bit slower (handshake etc.): compare your results.
Clear goal: never slower than before (always use HTTP/2 when switching to HTTPs).
Try it out: https://www.webpagetest.org/
56. @basgr from @peakaceag#SMX
Adjusting/revising external links
Not every link source needs to be updated; focus on the strongest domains (e.g. via
LRT Power*Trust or Majestic Trust Flow).
Source: Majestic
57. #SMX @basgr from @peakaceag
Recrawling, recalculation & the inheritance of
”trust“ may take a few weeks…
First and foremost: be patient!
58. @basgr from @peakaceag#SMX
Especially for new domains, two weeks is not enough:
Source: http://pa.ag/2htz26D
[…] it can take two weeks
for some sites but for
larger sites, it is more like
three months, not even
close to two weeks.
59. #SMX @basgr from @peakaceag
#6 Some tips to make your life easier
60. @basgr from @peakaceag#SMX
#1 Bulk test these things: redirects & other headers
HTTP status codes (errors, redirects, etc.) at scale, for free: httpstatus.io
Check it out: https://httpstatus.io/
61. @basgr from @peakaceag#SMX
#2 Bulk test these things: hreflang tags
Hreflang tags (in sitemaps) at scale, for free: technicalseo.com
Check it out: https://technicalseo.com/seo-tools/hreflang/
62. @basgr from @peakaceag#SMX
#3 Simulate Googlebot for smartphones with JS rendering
ScreamingFrog can do that at scale, easily; pay close attention to rendered output!
Also pretty cool: Extract > Xpath > //head/link[@rel="amphtml"]/@href
63. @basgr from @peakaceag#SMX
#4 Don’t forget to redirect your images as well
When changing URLs/domains, make sure to implement redirect rules for images.
Read the entire post: http://pa.ag/2yJtTLz
64. @basgr from @peakaceag#SMX
#5 Move and retest your robots.txt file
When changing domains, make sure to transfer (the contents of) the robots.txt!
65. @basgr from @peakaceag#SMX
#6 HTTP 503 is your friend
Combine with “revisit-after” to throttle crawling; never use “noindex” or 4XX instead!
Source: http://pa.ag/2xRiA5T
Webmasters should return a 503 HTTP header for all
the URLs participating in the blackout […] Googlebot's
crawling rate will drop when it sees a spike in 503 […]
as Googlebot is currently configured, it will halt all
crawling of the site if the site’s robots.txt file
returns a 503 status code for robots.txt”
66. @basgr from @peakaceag#SMX
#7 GSC’s DNS verification can be pretty helpful
No need to worry about missing meta tags; plus you can verify before deploying a
site/frontend to a new domain – and it’s faster!
More: http://pa.ag/2yJ7xtH
67. @basgr from @peakaceag#SMX
#8 Fix those redirect chains, especially on legacy sites…
…as multiple requests waste valuable performance and crawl budget!
68. @basgr from @peakaceag#SMX
#9 Don’t miss out on some of the non-obvious redirects
It’s not only protocol-specific and www vs. non-www redirects, but so many more…
Old URL / pattern New destination Please note
domain.com/robots.txt newdomain.com/robots.txt
domain.com/sitemap.xml newdomain.com/sitemap.xml
Redirect Sitemap Index (or *.gz files) respectively.
Don’t do this if you want to monitor de-indexation
domain.com/wp-content/uploads/*.jpg newdomain.com/images/*.jpg
If you’re moving (away) from e.g. WordPress, don’t forget your
images - all of them.
domain.com/someCRAZYurl.html newdomain.com/somecrazyurl.html
Unify to a lower-case URL; more importantly make sure your rules
on origin are case insensitive
domain.com/styles/old-*.css newdomain.com/styles/new-*.css Depending on crawl volume, also redirect old CSS and JS file URLs
Keep in mind that old URLs might come with or without query parameters –
again make sure your redirect mapping handles these accordingly.
69. @basgr from @peakaceag#SMX
#10 Some final technical advice concerning (301) redirects
301 redirects are cached, so make sure you really know what you're doing!
Staged 302>301 redirects during a migration are more complex, but often worth it.
Once a 301 redirect has been implemented
(and seen by Googlebot), it‘ll be cached –
make sure the destination is 100% accurate
(and returning a HTTP 200)!
70. @basgr from @peakaceag#SMX
#SMXInsights: So, in a nutshell…
…whenever you perform a migration, make sure you:
01
Don‘t migrate
legacy!
Do a thorough health
check and clean up
first – it‘ll be super
hard to analyse errors
later on.
02
Collect all the
necessary data in
advance!
Make sure to fully
understand your URL
portfolio, crawl & GSC
data etc.
03
Get access to server
log files!
As much as I do love
the GSC, data comes
in with a delay and
you need instant
feedback on errors,
etc.
04
Check your
redirects, twice!
Make sure to review
your redirect mapping
multiple times, ideally
with another pair of
eyes.
05
Be patient and
don‘t panic!
Don‘t freak out,
seriously. Sometimes
things can just take a
bit longer for Google
to fully process (and
to pass along signals).