A Target not to forget. A strong community is around us !
As we explore four key elements necessary at events that have a Millennial component, one overarching point comes to the fore: While Millennials are the most tech-savvy group the world has ever seen, their desire for in-person interaction is nonetheless strong.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
The document discusses how social media sites like Facebook, Twitter, and LinkedIn have become necessary tools for job hunting and business purposes. It explores how companies can benefit from developing social media accounts to interact with customers and how maintaining a professional online presence can help individuals find new job opportunities. Social media allows businesses to connect with clients, market themselves, and remain relevant in a changing digital environment.
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
The document discusses how social media sites like Facebook, Twitter, and LinkedIn have become necessary tools for job hunting and business purposes. It explores how companies can benefit from developing social media accounts to interact with customers and how maintaining a professional online presence can help individuals find new job opportunities. Social media allows businesses to connect with clients, market themselves, and remain relevant in a changing digital environment.
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
Optimising Digital Collaboration From the Inside OutMSL
Companies have come a long way using social media, collaborative tools and social networks to connect people, information and company assets in more effective ways. With many seeing significant improvements in operations, people satisfaction and bottom line results. Among the lessons learned is that it’s not just about technology. Determining digital collaboration’s role, how it will be used and how to incorporate it into company culture are what really matters.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Spredfast 2.0 is a social media management platform that offers comprehensive listening, engagement, management and measurement capabilities. It integrates with systems like Salesforce, Google Analytics and email marketing platforms. New features in version 2.0 include improved analytics, a mobile app, and integration with location-based services like Foursquare. Spredfast aims to provide everything marketers need to effectively execute social media initiatives across multiple channels and tie results back to business objectives.
The document discusses establishing a Social Business Center of Excellence (CoE) within an organization. It states that a CoE is key to helping change traditional organizational behaviors. An effective CoE cannot be just a committee that meets monthly, but must evolve into something larger to drive real change. It will require specialized skills across areas like content strategy, technology integration and deployment. Defining the organization's content strategy will be one of the most important and difficult tasks for the CoE. The CoE must have autonomy to make business decisions around marketing and communications to enable the transformation to a media company.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The document summarizes a study on the stages of social business transformation for companies. It found that companies progress through six distinct stages as they develop social business strategies and capabilities. These stages range from initial planning to establish social media presences, to engaging communities, to fully integrating social strategies and processes into the business. The study was based on interviews with 26 executives and a survey of 698 professionals on their social media efforts. It provides an overview of each maturity stage and common goals, activities, metrics, and pitfalls seen at each level of development.
The document discusses the evolution of social business strategies in companies through six distinct stages of maturity. It conducted interviews and a survey of executives to develop a social business maturity matrix showing how strategies typically progress from external-focused planning to having social fully converged into business operations. The key findings are that most social strategies are not clearly linked to business goals and lack organizational alignment and support for execution. Only 34% of surveyed companies felt their strategy was connected to outcomes. Success requires top executive alignment, coordination of disparate efforts, and focusing social technologies on achieving business goals over time.
Measuring the Influence of Social MediaBrian Cavoli
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
In this class we explore the importance and role of a community manager and how it differs from a social media strategist. We will discuss key attributes and skillsets for this role and how to utilize these traits to elevate a brand's customer experience by leveraging real-time content.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
This document summarizes an initiative by IBM and the Economist Intelligence Unit (EIU) to identify 25 inspiring global social business leaders. It describes how IBM and EIU partnered on this project and established an advisory board to help select leaders and define the criteria for what makes a social business leader inspiring. The document then provides an overview of the nomination and selection process, which involved open nominations, recommendations from the advisory board, and selecting final leaders who used social business strategies to positively impact their organizations.
Effective Marketing using Social Media 2012Margaret Gold
This document provides guidance on creating an effective social media strategy and marketing plan. It discusses topics like experience mapping the customer journey, defining personas and moments of truth, designing content for sharing, rapid iteration and testing on social platforms, choosing tools based on objectives, and monitoring engagement and key performance indicators. The document emphasizes starting with goals and audience definition, learning from others, developing shareable content and social objects, and continually measuring results to improve over time.
The document describes 10 examples of social media command centers created by various companies. It provides details on the command centers created by Salesforce, Dell, and Cisco. Salesforce's command center includes screens displaying custom visualizations of real-time social media data and is staffed by community managers and social customer support reps. Dell's command center monitors over 25,000 daily conversations about the company globally. Cisco's command center includes interactive screens tracking social engagement and conversations around their products.
The document discusses social employee engagement and how organizations can shift their focus from technology to people. It argues that simply providing employees with new collaboration tools is not enough and that organizations need to consider how to inspire and engage employees. The document provides a roadmap for organizations to implement social employee engagement successfully, including getting senior leadership buy-in, putting the right frameworks in place, and encouraging ongoing adoption and engagement.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
Enabling marketing and event aspirations with mobileDev Sharma
The use of app technology can significantly improve the efficiency and effectiveness of meetings and events, enhancing the way participants connect both in and outside the meeting room, prolonging the power of the conversations that took place at an event, and building engaged communities between live interactions.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Spredfast 2.0 is a social media management platform that offers comprehensive listening, engagement, management and measurement capabilities. It integrates with systems like Salesforce, Google Analytics and email marketing platforms. New features in version 2.0 include improved analytics, a mobile app, and integration with location-based services like Foursquare. Spredfast aims to provide everything marketers need to effectively execute social media initiatives across multiple channels and tie results back to business objectives.
The document discusses establishing a Social Business Center of Excellence (CoE) within an organization. It states that a CoE is key to helping change traditional organizational behaviors. An effective CoE cannot be just a committee that meets monthly, but must evolve into something larger to drive real change. It will require specialized skills across areas like content strategy, technology integration and deployment. Defining the organization's content strategy will be one of the most important and difficult tasks for the CoE. The CoE must have autonomy to make business decisions around marketing and communications to enable the transformation to a media company.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
The document summarizes a study on the stages of social business transformation for companies. It found that companies progress through six distinct stages as they develop social business strategies and capabilities. These stages range from initial planning to establish social media presences, to engaging communities, to fully integrating social strategies and processes into the business. The study was based on interviews with 26 executives and a survey of 698 professionals on their social media efforts. It provides an overview of each maturity stage and common goals, activities, metrics, and pitfalls seen at each level of development.
The document discusses the evolution of social business strategies in companies through six distinct stages of maturity. It conducted interviews and a survey of executives to develop a social business maturity matrix showing how strategies typically progress from external-focused planning to having social fully converged into business operations. The key findings are that most social strategies are not clearly linked to business goals and lack organizational alignment and support for execution. Only 34% of surveyed companies felt their strategy was connected to outcomes. Success requires top executive alignment, coordination of disparate efforts, and focusing social technologies on achieving business goals over time.
Measuring the Influence of Social MediaBrian Cavoli
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
In this class we explore the importance and role of a community manager and how it differs from a social media strategist. We will discuss key attributes and skillsets for this role and how to utilize these traits to elevate a brand's customer experience by leveraging real-time content.
This presentation includes Altimeter Group research first shared in two previously published artifacts. We are publishing this research in the form of a PowerPoint presentation so that you can use and share our Open Research within your own presentations. The quotes in this presentation are from social strategists and executives interviewed for the e-book, The Seven Success Factors of Social Business Strategy (available at: http://bit.ly/7-success-factors). The data charts in this presentation are from the report, The State of Social Business 2013: The Maturing of Social Media into Social Business (available at: http://bit.ly/ssb-2013). Data is based on Altimeter Group’s annual survey of social strategists and executives, from 2010-2013.
The WOMMA Influencer Guidebook is a practitioner’s resource intended to address the needs of the association membership.This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite taking into context not only how much the digital and social landscape has
changed, but also the nuance and sophistication of the now ubiquitous practice of influencer marketing.
trnd is a proud member of the WOMMA since 2006.
The document discusses the current state of social media monitoring platforms and their limitations. It outlines common issues like unreliable data collection, clumsy filtering, and lack of accurate sentiment analysis. Desired features are identified such as comprehensive data sources, accurate influencer scoring, and demographic segmentation. The document introduces SOCIALtality as an enterprise solution that aims to quantify brand engagement through a methodology that aggregates online and offline data into a performance score.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
This document summarizes an initiative by IBM and the Economist Intelligence Unit (EIU) to identify 25 inspiring global social business leaders. It describes how IBM and EIU partnered on this project and established an advisory board to help select leaders and define the criteria for what makes a social business leader inspiring. The document then provides an overview of the nomination and selection process, which involved open nominations, recommendations from the advisory board, and selecting final leaders who used social business strategies to positively impact their organizations.
Effective Marketing using Social Media 2012Margaret Gold
This document provides guidance on creating an effective social media strategy and marketing plan. It discusses topics like experience mapping the customer journey, defining personas and moments of truth, designing content for sharing, rapid iteration and testing on social platforms, choosing tools based on objectives, and monitoring engagement and key performance indicators. The document emphasizes starting with goals and audience definition, learning from others, developing shareable content and social objects, and continually measuring results to improve over time.
The document describes 10 examples of social media command centers created by various companies. It provides details on the command centers created by Salesforce, Dell, and Cisco. Salesforce's command center includes screens displaying custom visualizations of real-time social media data and is staffed by community managers and social customer support reps. Dell's command center monitors over 25,000 daily conversations about the company globally. Cisco's command center includes interactive screens tracking social engagement and conversations around their products.
The document discusses social employee engagement and how organizations can shift their focus from technology to people. It argues that simply providing employees with new collaboration tools is not enough and that organizations need to consider how to inspire and engage employees. The document provides a roadmap for organizations to implement social employee engagement successfully, including getting senior leadership buy-in, putting the right frameworks in place, and encouraging ongoing adoption and engagement.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
Enabling marketing and event aspirations with mobileDev Sharma
The use of app technology can significantly improve the efficiency and effectiveness of meetings and events, enhancing the way participants connect both in and outside the meeting room, prolonging the power of the conversations that took place at an event, and building engaged communities between live interactions.
The document discusses opportunities for Northwestern Technologies to use social media for marketing and communication. It provides an overview of the current social media landscape in the IT industry, where social media is widely used by companies for customer service, collaboration, and productivity. The document outlines several benefits for Northwestern Technologies, such as improving customer service, establishing themselves as experts in their industry, and improving search engine optimization. It concludes that social media allows for ongoing engagement with customers and failing to adopt an effective social media strategy would miss a major opportunity.
Millennials value face-to-face meetings and networking just as much as previous generations. The document discusses how meetings are important for Millennials to expand their networks, further their education, and customize their career paths. It also notes that while the meetings industry has shown interest in new meeting designs and technologies, there is still room for improvement in implementing these ideas in real-world settings. The document examines research showing that Millennials place high importance on career networking, job opportunities, and integrating more web-based interactivity at meetings and events.
What one trend, challenge or opportunity are you predicting will impact the events industry most in 2015?
Want to know the future? Get your own copy now and find their answers on this year’s trends, opportunities and challenges that will affect your business.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
The document discusses how companies are increasingly using social media for internal communication and employee engagement purposes beyond just talent recruitment. A KPMG report found that social media is being used to improve internal effectiveness, enable mobility and collaboration, and facilitate true 360-degree feedback. Many large companies like Nokia, Singtel and Red Hat are leveraging social platforms internally to improve information sharing, collaboration across locations, and feedback exchanges between employees and customers.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Get Strategy Smart at Unbound - Keeping up with the customersemmersons1
At this year's Unbound Festival of innovation, one theme that stood out was the methods that businesses are using to keep up with the ever-changing demands on their products and brands. Here's what we learnt:
Facebook as communications tool in the digital age for marketersTouseef Ahmed
The upcoming of social media networks has altered the ways individuals interact with families, friends, businesses, and even strangers. Since, Social media is used as a communications medium, therefore it can rightly be said as a tool to reach out to that population already present on the platform. As per Statista, there are around 2.46 billion active social media users in and around the world. This is expected to grow to 2.77 billion users until 2019. An average user spent 135 minutes over Social media platform in 2017 as compared to 90 minutes spent over social media in 2012. Globally, total number of social network users surpassed the count of 2 billion users in 2016.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
1. The document discusses how mobile technology and online platforms have transformed fundraising. Mobile donations grew from 10% in 2014 to becoming a necessity for nonprofits today.
2. It highlights different online fundraising platforms like social media, crowdfunding, and responsive websites, noting that they allow smaller nonprofits to perform analytics and personalization previously only available to large corporations.
3. The challenges discussed are keeping up with the growing number of platforms, determining which ones best suit each nonprofit's donors, and maintaining a cohesive donor experience across platforms. Nonprofits must thoughtfully target platforms their constituents use.
Effects Of Social Networking On Business Growth &Amp; DevelopmentTheresa Singh
Facebook has become the largest social network and directory globally, surpassing other platforms. This brings implications for the company and users. Facebook must address challenges to maintain growth internationally. Users now rely on Facebook as a primary means of communication and connection, but this concentration of services also presents risks if the platform experiences outages or loses popularity. Overall, Facebook's dominance as a worldwide social tool comes with responsibilities to users around the world.
The Untold Strategies for Profiting from Social Media Platforms.pdfSaleem Qadri
Discover the clandestine tactics and proven methods to harness the profit potential of various social media platforms. Unveil the untold strategies for transforming your social presence into a lucrative venture, gaining insights into monetization, engagement, and audience targeting.
#Social media profits
#Monetizing social platforms
#Profitable social media strategies
#Social media revenue streams
#Earning from social networks
#Audience engagement for profit
#Social media monetization tips
#Maximizing Social Media earnings
#Strategies for Social Media Income
#Monetization secrets on social media
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
Ähnlich wie Meetings Millenials Love: 4 secrets (20)
The 2019 edition of the Global Innovation Index (GII) focuses
on the theme Creating Healthy Lives—The Future of Medical
Innovation. In the years to come, medical innovations such
as artificial intelligence (AI), genomics, and mobile health
applications will transform the delivery of healthcare in both
developed and emerging nations.
The key questions addressed in this edition of the GII include:
• What is the potential impact of medical innovation on
society and economic growth, and what obstacles must
be overcome to reach that potential?
• How is the global landscape for research and development
(R&D) and medical innovation changing?
• What health challenges do future innovations need to address
and what types of breakthroughs are on the horizon?
• What are the main opportunities and obstacles to future
medical innovation and what role might new policies play?
Transforming the Swiss economy The impact of automation on employment and ind...Lausanne Montreux Congress
Automation is having differing impacts on industries in Switzerland. Agriculture and forestry have the highest proportion of jobs likely to be automated at 76%, while public administration, health, and information and communication have the lowest at 17-19%. Overall, automation has had a positive impact on the labor market in Switzerland, with over 800,000 new jobs created in the past 25 years. New jobs are being created through increased productivity and demand, outweighing job losses from substitution effects of automation. By 2025, around 270,000 new jobs are forecast to be created in Switzerland, with job growth highest in occupations least likely to be automated like healthcare, engineering, and architecture.
This document provides an overview of the 2019 World Happiness Report, which focuses on happiness and community. It discusses three topics: links between government and happiness, the importance of prosocial behavior, and the impact of digital technology on communities and interactions. The overview previews the subsequent chapters, which will analyze relationships between governance and life evaluations, the connection between voter happiness and political participation, evidence on the link between generosity and well-being, and the effects of digital media and internet addiction on American happiness.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Tourism and the Sharing Economy: Policy & Potential of Sustainable Peer-to-Pe...Lausanne Montreux Congress
This document discusses peer-to-peer (P2P) accommodation, which occurs when individuals offer rooms or homes for short-term accommodation through online platforms. It examines the opportunities and challenges of P2P accommodation for destinations. Key findings include:
- P2P accommodation represents about 7% of the global accommodation market and is growing rapidly, especially in emerging markets.
- P2P platforms connect guests, hosts, and platforms and are disrupting the traditional accommodation sector.
- P2P accommodation can expand tourism offerings and access new markets but also poses challenges like loss of tax revenue and safety/quality concerns.
- A case study of Jamaica found P2P is helping diversify tourism geographically
Tourism for Development "20 reasons Sustainable tourism counts for developmentLausanne Montreux Congress
This report aims to raise awareness of sustainable tourism as a powerful and effective tool for development, leveraging the momentum generated by the United Nations designating 2017 as the International Year of “Sustainable Tourism for Development”.
The trends show more events of every size. Whether your meeting is for 20 or 2,000, this report aims to be your guide for getting maximum return on investment, attendee engagement and value creation. There’s a palpable buzz around the technology that feeds into enhancing delegate experience, data
capture and simpler logistics. Online booking tools for venues and group transport are set to boom in 2019, while almost half
of you are taking advantage of CWT Meetings & Events' expertise in strategic meetings management (SMM).
This is the eighth annual Global Meetings and Events Forecast of AMEX.
Just ten years ago, the meetings industry experienced a dramatic slowdown. What we see today is an environment where meetings are thriving, and incentives have not just come back, but continue to grow. More importantly, meetings are playing a central role in the revenue and brand equations for corporations and associations.
From a global perspective, we are seeing a trend toward localization, with customers operating global programs that have an increasing recognition of the reality that business happens locally. There seems to be a greater desire to add flexibility to global programs, recognizing country-specific needs and the dynamics necessary to drive program adoption.
This trend does not mean that organizations are moving away from the need for overarching program insight and management of spend; rather, this localization is tied to the desire to improve the adoption of global programs and further consolidate spend.
Another sign of the thriving environment is the sense of increased competition. The meetings and events industry and, more broadly, the hospitality industry have been part of significant investment and merger and acquisition activity over the past 24 months. The new investments and supplier consolidation have created a more competitive environment, as providers seek to expand their global share. This has also resulted in suppliers making investments to expand their global footprint. The shifting supplier landscape has included new investments in direct booking capabilities through the websites of major brands, expanding the potential reach to small meetings. Electronic sourcing continues to be a dynamic area of the Meetings & Events industry, with more innovation expected and new solutions being developed to facilitate the efficient management of the small meeting segment.
The document provides guidance for businesses on how to take action to support the UN Sustainable Development Goals (SDGs). It explains that the SDGs present opportunities for businesses to identify new markets through innovative solutions, enhance their sustainability efforts, strengthen stakeholder relations, and contribute to stable societies and markets. The five-step SDG Compass guide contained in the document is meant to help companies understand the SDGs, define priorities, set goals, integrate sustainability into their operations, and report on their progress. Respecting human rights and complying with all relevant laws and standards is seen as the baseline expectation for responsible business conduct.
On 1 January 2016, the world officially began implementation
of the 2030 Agenda for Sustainable Development—the
transformative plan of action based on 17 Sustainable
Development Goals—to address urgent global challenges
over the next 15 years.
This agenda is a road map for people and the planet that will
build on the success of the Millennium Development Goals
and ensure sustainable social and economic progress worldwide.
It seeks not only to eradicate extreme poverty, but also
to integrate and balance the three dimensions of sustainable
development—economic, social and environmental—in a
comprehensive global vision.
What does 2015 hold for travel management? As the
latest survey* from Carlson Wagonlit Travel (CWT) shows,
travel and meetings and events professionals have their
fingers on the pulse of industry trends and intend to
prioritize action in every area of the managed travel
process. This report presents the top trends and priorities
revealed in the survey, organized around five steps of
the travel continuum.
Within our own business, we are seeing growth in meetings activity across regions and client organizations, driven by a
trend toward corporate consolidation of meetings spend and global expansion of managed meetings programs. However, from a broader perspective, we are seeing some hesitancy in our industry. While this sentiment has yet to have a meaningful impact, we do expect this shift may result in some slowdown in the growth we have witnessed over the last couple of years.
Our survey respondents have indicated overarching program spend will likely be similar to 2016, but overall activity,
including number of meetings or number of attendees per meeting, may see a decline. But surprises might pave the way for 2017; especially in the technology domain.
In this third annual ‘state of the industry’ report, we surveyed over 800 event professionals across conferences, exhibitions, festivals, gigs, classes, endurance races, and everything in between. The organisers who took part were professional event
organisers, charities, freelancers, small-to-medium businesses and larger enterprises.
A great paper on the use and potential of APPs in the domain of events for 2017. A 5 years market' analysis. Tech, user experience, market, App adoption, its role and impact on your events and the ROI
In the last two years since the publication of the previous
edition of the Travel & Tourism Competitiveness Report,
the framework conditions for the Travel and Tourism
(T&T) sector have changed significantly. The world has
been facing geopolitical tensions from the Middle East
and Ukraine to South-East Asia, growing terrorism
threats and fear of the spread of global pandemics.
Should they persist, these global challenges could have
significant further repercussions on the T&T industry, as they touch on the pre-condition for the sector
to grow and develop—the ability of people to travel
safely.
The World Economic Forum has, for the past nine
years, engaged key industry and thought leaders through
its Aviation & Travel Industry Partnership Programme,
along with its Global Agenda Council on the Future of
Travel & Tourism, to carry out an in-depth analysis of the
T&T competitiveness of economies around the world.
The resulting Travel & Tourism Competitiveness Report
provides a platform for multistakeholder dialogue with the objective of achieving a strong and sustainable
T&T industry capable of contributing effectively to
international economic development.
At the core of the Report is the sixth edition of the
Travel & Tourism Competitiveness Index (TTCI). The aim
of the TTCI, which covers a record 141 economies this
year, is to provide a comprehensive strategic tool for
measuring the “the set of factors and policies that enable
the sustainable development of the Travel & Tourism
sector, which in turn, contributes to the development
and competitiveness of a country.”
This is a handbook for businesses and other stakeholders that value social responsibility, economic growth and healthy business environments. These crucial issues in the present world cannot be solved by a company or government in isolation, and should be addressed as a pervasive concern that every participant in the global economy needs to tackle. It is with such a view that EBAC introduces the Responsible Business 2.0 model in this handbook, and aligns this framework with the goals in order to achieve a global, inclusive and sustainable development
2016 : LIFESTYLE TRENDS & TOURISM HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRA...Lausanne Montreux Congress
This chapter discusses how consumer attitudes towards risk and control are impacting travel behaviors and the pursuit of adventure. It finds that while risk-taking is culturally valued, consumers' behaviors are increasingly risk-averse and focused on control. Two trends are discussed: "Cruise Control" explores how the desire for control is driving both risk-averse behaviors and aspirations of maximizing experiences. "Mobile Control" looks at how attitudes towards control are manifesting through increasing usage of technology to plan and track experiences. The chapter examines implications for different stages of travel and differences between regions. Overall, it finds that consumers still value adventure but their risk-averse habits threaten this, posing a challenge for the travel industry.
Carrots Sticks Global trends in sustainability reporting regulation and polic...Lausanne Montreux Congress
Last year, 2015, was a milestone for sustainability with
crucial and unprecedented agreements by the international
community, including the Sustainable Development Goals
(SDGs)1 and the Paris Agreement on climate change action.
The year 2016 now calls for translating these achievements
into action to achieve the 2030 Agenda for Sustainable
Development.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Evaluating the Effectiveness of Women-Focused Marketing
Meetings Millenials Love: 4 secrets
1. MILLENNIALS
MEETINGSto
Secrets
LOVE
Job #1 is already done:
Millennials want to engage!
We’ll show you how, where,
and why social media just
scratches the surface.
MeetingsNet
ESSENTIALS
Sponsored by the Aruba Marriott
Resort & Stellaris Casino
2. 2 MEETINGSNET.COM
MeetingsNet
ESSENTIALS
Born between 1980 and 2000, the roughly 70
million members of the Millennial Generation
are starting to make their mark across every
industry. Not only are they far more numerous than
Generation X (born between 1965 and 1980, and rep-
resenting just 16 percent of the current workforce), the
Millennials (who will make up 46 percent of the work-
force in 2020) have the distinction of being the first
generation to grow up with that gusher of information
and communication known as the Internet—in fact,
about two-thirds of Millennials never knew life beyond
elementary school without it.
This has had a profound effect on Millennials’ educational and social styles, as
well as their needs and perceptions in the workplace—including at the meetings
and incentive programs they attend. Consequently, planners of these events must
understand the motivations of Millennials, and adapt their programs accordingly.
3. MEETINGSNET.COM 3
As we explore four key elements necessary at events that have a Millennial
component, one overarching point comes to the fore: While Millennials are the
most tech-savvy group the world has ever seen, their desire for in-person interac-
tion is nonetheless strong. Consider this comment from a 2012 Edelman report
on Millennials: They “see themselves as alpha influencers who shape the behavior
of their larger social circles…[but] marketers tend to neglect the value Millennials
place on face-to-face conversations.”
So even with the endless amounts of information Millennials can gather
via technology—which, by the way, means they won’t accept the barriers to
information that corporate hierarchies traditionally put up—Millennials find
much value in face-to-face interaction with peers and with senior colleagues.
In short, they don’t see it as an either/or proposition—rather, Millennials want
those two platforms for learning and networking to be blended for their max-
imum benefit. This is the great challenge for meeting planners going forward.
Meghan Schilt
Global Events Manager,
Apax Partners
Karen Hamilton
ExecutiveVice President,
MindingYour Business Inc.
Trevor Roald, Manager
of Industry Relations,
QuickMobile
Crystal Kadakia,
Principal, Career
Indulgence LLC
ADVICE FROM
THOSE WHO KNOW
MILLENNIALS
4. 4 MEETINGSNET.COM
“A social marketing strategy is what’s needed to connect
with Millennials, not runaway social media.”
—Karen Hamilton, MindingYour Business Inc.
Secret#1:
MobileAppsandSocialMedia
The logistical details of meetings that for decades planners communicated to
attendees via reams of paper, then via e-mail and Web sites, are now migrating
to event apps for mobile devices.And not only do these apps allow attendees to
have access to an event’s agenda and session materials right from their handheld
devices, but apps also allow people to register for the event and for individual
breakouts, see session schedules and space layouts, connect with other attendees
who share interest in specific topics, and start meaningful conversations about
those topics several weeks before the in-person event takes place. These apps even
serve as platforms for feedback surveys as well as post-event conversations that
extend the life of meeting content.
Douglas Hunt, senior vice president of business development for New York–
based global events firm McVeigh Associates, is helping many of his clients move
toward event apps not just because of their robust features, but also because doing
so makes it easier to engage Millennials in a positive way at the earliest stages of
the meeting’s life cycle—such as at registration.“Planners have to make the reg-
istration process more streamlined and friendly,” he says.“We like [apps] better
than typical registration Web pages, which can be a mile long. That is just not
attractive to Millennials.”
Karen Hamilton, executive vice president for Minding Your Business Inc., an
experience design and engagement agency in Chicago, has clients who use com-
prehensive event apps such as CrowdCompass and Pathable for both logistical and
strategic elements of their events.“Millennials want a tool that falls into the rhythm
of their work environment, something they can use a lot of the time. So planners
should find a platform they prefer that has multifaceted functionality, and not just
for the days when the in-person event is taking place.Any app that will help you
create a community by generating prior conversations among stakeholders—not
just attendees but executives, presenters, and sponsors—is beneficial.”
But to maximize the benefit and minimize the risk of free-flowing conversa-
tions in an event app, planners must have content curators (often called “com-
munity managers”) on their event teams—a new duty in the age of Millennials,
who are not hesitant to share unvarnished opinions on social-media platforms.
Meghan Schilt, global events manager of New York–based financial services firm
Apax Partners and immediate past president of MPI of Greater New York, says
that these curators “are not censors, but rather guides who keep conversations
going in the right direction so that they can be as robust as possible.” She has
experience with event apps from Concise and EventPad, which allow for pre-,
during, and post-event discussion threads.“There is a responsibility to your brand
to curate content,” she notes. One benefit of event apps: They work behind a
meeting host’s firewall, so all interactions, from registration to stakeholder con-
versations, can be accessed only by those involved with the event, particularly
important when it comes to corporate meetings.
On the other hand, many planners develop a presence on public social-media
outlets for their events, and encourage attendees to use these and other outlets
for meetings-related posts.With
Millennials so attuned to Facebook,
LinkedIn, Twitter, Pinterest,
Instagram, and other platforms,
this surely makes sense for events—
but only when done through a
well-defined strategy.“Not long ago,
so many planners were saying,‘We
need a presence on every platform,’
but planners and attendees alike
found that they could not keep up
with that,”Hamilton says.“Instead,
find the sweet spot of your audience,
focus on those platforms, and things
will grow organically there.A social
marketing strategy is what’s needed
to connect with Millennials, not run-
away social media.”
Crystal Kadakia, principal at
Career Indulgence LLC, an Atlanta-
based consulting firm focused on
Millennials, notes that content cura-
tors are critical to the effectiveness
of an event’s public social-media
efforts too.“They’re capturing key
insights from sessions as well as gen-
erating discussion questions, then
hashtagging all of those in order
to start conversations that can be
accessed or continued months after
the meeting.”
And to maximize excitement
and participation during a meet-
ing, Douglas Hunt will often install
“social-media walls” throughout the
event space. These large LCD panels
display up to 20 posts from attend-
ees at one time, and scroll down
every 10 seconds or so to show the
newest offerings from attendees,
speakers, and content curators.
“Millennials want to know that
you are listening to them—that
you’re letting them be part of the
conversation about what they’re
learning,” says Hamilton.“These
social media platforms and apps can
do that.”
MeetingsNet
ESSENTIALS
5. MEETINGSNET.COM 5
Secret#2:
VarietyinSessionFormats
Until very recently, a big topic of discussion among meeting planners centered on
how to keep attendees from becoming distracted by their own technology gadgets
during meeting sessions. That discussion, though, has morphed into this: How
can planners use in-room technology, attendees’devices, and non-technological
means—together in a single session—to keep Millennials engaged and learning?
“The way the Millennials’ world has always been is to answer an e-mail, then
take a phone call, then check a Web site for industry news, then have a depart-
mental meeting, and then post something to Twitter or LinkedIn or Facebook,”
says Meghan Schilt.“That constant variety is completely natural to their work
life,” and therefore must be present in meeting sessions in order to hold their
attention and reach an event’s objectives.”
So in meeting sessions,“one thing we’ve seen is that younger people are using
the ‘second screen’ that’s in their hands to look things up and to push things
out, even while a presenter or a panel is delivering content to them,” says Karen
Hamilton.“Organizers must get comfortable with this, especially when they are
putting complementary content on their event apps and encouraging attendees to
use their social media platforms. These devices have to be welcome in the meeting
room.”
In fact, Schilt sees “big adjustments in the way planners have to design sessions.
Speakers and panelists now need to be able to handle attendee-generated content
on the fly, and let a session become a fluid conversation based on what attendees
bring up.”
Another use for technology that
would satisfy Millennials: access to
an organization’s thought leaders.
“This generation does not believe
that organizational hierarchy should
be a barrier to the flow of infor-
mation, because they’ve always had
information instantly available to
them,” says Hamilton.“Millennials
want to interact with the leader-
ship, and we have to make sure we
have our leadership ready to do
that—but not just to give a canned
speech.”
So when leaders cannot be phys-
ically present, technology could
bring them into a session where
they address topics the audience
requested, and even participate
in a question-and-answer format.
“This definitely creates value for
Millennials,” she adds.
But aside from technology-
related tactics, what else can create
the kind of variety in meetings that
would resonate with Millennials?
Crystal Kadakia says that she’s seen
good results from breaking up a
6. 6 MEETINGSNET.COM
“The Internet is about transparency.Young people
have this constant need to know the‘why.’”
—Crystal Kadakia, Career Indulgence LLC
60-minute or 75-minute session
into 15-minute segments featuring
different formats, some of which
include off-line presentation styles
as well as small-group reflection and
discussion.
After all,“What do we see in the
lounge spaces and other common
areas at companies like Google?
Different colors and shapes on the
walls, and things to play with,” she
notes.“That’s because even the
tech-oriented companies know
there’s a point where our brains
won’t process any more from tech-
nology, and that the tactile is critical
to the learning experience.” From
this, Kadakia advises companies to
incorporate at least one segment
into each meeting session that uses
no technology, and instead “develop
a creative, collaborative atmosphere
built around flipcharting, sticky
notes, and other things that are really
tactile and require interaction.”
Lastly, the best way to ensure that
Millennials understand why a meet-
ing session uses technology-free seg-
ments and other tactics is to simply
explain the purpose to them.“The
Internet is about transparency, and
these young people have always been
able to search and find anything,”
Kadakia notes.“So they have this
constant need to know the ‘why.’ If
you explain your meeting design to
them, it would help to build buy-in
and raise their engagement.”
Secret#3:
Gamification
The idea of creating games and
contests to encourage attendee
behaviors that help reach particular
meeting objectives is certainly not
new. The“passport game”that gets
attendees to interact with various
sponsors at an event while obtaining
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stamps in their event-issued passports
is just one longstanding example.
When it comes to gamification
strategies to engage Millennials, there
is an inclination to look to games
that take advantage of the latest
technology. But while technology
increases the number of gamification
options, this doesn’t mean that those
games are any more appealing to
Millennials than analog games, nor
any more effective in reaching the
meeting hosts’ objectives.
Trevor Roald, manager of industry
relations for QuickMobile, a maker
of event apps that include games,
notes that“game-player types are
not age specific. It’s more based on
personality, desires, and motivations.”
Sam Smith, managing director of
event consultancy Interactive Meeting
Technology LLC, adds that“among
any generation, you have attendees
who are creators, critiquers, collec-
tors, competitors against others, and
competitors against themselves.”So
the medium a game uses is not as
important as the event organizer
understanding the attendee“psycho-
graphic,”and then focusing on the
benefits the organizer wants attend-
ees to gain from participating. For
instance, Karen Hamilton notes that
analog and digital games alike work
well not only for fostering interac-
tion among attendees, but also for
reinforcing critical content such as
new-product information.
Gabe Zichermann, CEO of
Gamification Corp., cites the key
objectives that games most often ful-
fill at in-person events: networking,
content engagement, marketing, and
engagement with sponsors.
And Roald cites the four basic
rules for creating an effective game
on site: establish desired goals,
develop clear rules for attendees,
have a feedback system, and make
participation voluntary. Lastly, by
using an event app or a social-media
platform to drive pre-event conversa-
tions among attendees, planners can
make the competition during on-site
games more meaningful to them.
One game that Zichermann’s
firm recently developed for a con-
ference client, called LiveCube,
sought to have attendees “be more
present at the meeting, really lis-
tening and not so focused on their
smartphones and social media. We
wanted to drive better interaction
and engagement in person.” So the
game asked attendees to submit the
most interesting thoughts or insights
they gathered from speakers or other
attendees during the event. As the
event progressed, submissions were
posted to the social media walls in
the common spaces and attendees
could vote for the ones they found
most valuable, with awards presented
on the final day.“This game created
attendee participation in two ways, so
that everyone learned more during
the event,” he says. It also generated
light competition and ongoing buzz
for the duration of the event.
As this example shows, technol-
ogy can serve to improve how to
promote a game and how attendees
can follow its progress. Even with
games that have the goal of collective
accomplishment rather than personal
competition—an important goal to
socially responsible and civic-minded
Millennials—the use of technology
to monitor progress and drive behav-
ior is central to success.
For instance, Roald had one
client who used a digital board to
display the number of environmen-
tally friendly acts done by attendees
during the meeting, updated several
times each day. The meeting host’s
goal was 1,500 “acts of green”; the
group finished up with more than
1,700. The prize offered by the meet-
ing host: A generous donation to a
charity in the meeting’s destination,
in the name of the group. Roald
notes that by working toward a
common goal that was important to
MillennialVoices
Millennial Claire Harrington, CMP, manager,
communications, for Social Tables, an event
diagramming, seating, and check-in technology
solution, reaffirms that a multi-layered approach to
a meeting resonates for her.“To be of value to me, a
meeting should include leading-edge technology.
I would describe my ideal meeting or event as a
mixture of entertainment and education, motiva-
tion and meaning.
“One example of a speaker I heard at a recent
meeting who entertained while educating is Mal-
com Gladwell at INBOUND 2014. His insights and motivation were a driving force
for how I now go about my life. He spoke exactly zero words about technology or
content, which is what INBOUND [Hubspot’s annual conference] is about, but his
message—which transcended both—was the reason he was so successful.”
Harrington also appreciates the personalization/customization that is so im-
portant in recognition or incentive programs.“I want to know that the organizer of
the meeting or incentive conference really knows who I am and what I value.”
For example, she suggests,“send me a book beforehand that speaks directly to
me, but that also incorporates the theme of the event. Include real-time surveys
with speakers so that I can ask my questions. Use technologies like Catchbox [a
plush, tossable microphone for audience participation] to make me feel like a
human being, not a robot. Use technology that reads my badge and welcomes me
by name when I walk into a room.”
8. 8 MEETINGSNET.COM
them, and seeing their progress on a
continuous basis, attendees were ener-
gized and forged a strong bond—one
that will always be attributed to that
meeting.
When it comes to individual awards
and recognition attached to winning
a game, Millennials do have a distinct
preference for experiences over tan-
gible items. An example: The prizes
for Zichermann’s client who used
LiveCube were announced with a text
message instructing winners to come
to a particular breakout room at a
certain time on the final day. When the
winners arrived, they were welcomed
to a private roundtable discussion
with one of the keynote speakers.
Zichermann says that this reward“costs
almost nothing to provide, and it’s the
kind of experience that young people
get really jazzed about.”
Secret#4:
Recognition
andIncentives
Millennials constantly receive highly
targeted advertisements and offers
from retail chains, banks, and other
companies thanks to big data, as
brands are continually learning
about them and their buying habits
and preferences. So it’s no surprise
that Millennials expect rewards
and recognition they earn in their
work lives to be customized to their
preferences. In fact, when these things
are not sufficiently customized, it
essentially defeats the purpose of
incentive programs for Millennials.
“Millennials want options, and
this means experiences in addition to
tangible items,” says Karen Hamilton.
“Luxury and reward mean different
things to people across different gener-
ations, and even within this same gen-
eration.” For instance, one Millennial
incentive winner might find great
value in playing a round of golf with a
board member at the incentive desti-
nation, while another might relish an
opportunity to meet local artists in that
destination. Still others might simply
want to be able to bring a spouse or
guest and have lots of free time rather
than participate in many group activ-
ities.“Though it’s a lot of work for the
organizers to coordinate at this level,
it is often possible to provide all the
options people want within the same
incentive trip,” Hamilton adds.
But in instances where that can’t
happen, some firms have chosen to use
“split” incentive tracks. Tony Wagner,
vice president of CWT Meetings and
Events in Minneapolis, worked with
a client whose attendee demographic
was divided roughly along the lines
of those with young families and those
who had no children or who had older
children who wouldn’t be attending the
program.
“So we did one track at a resort
with lots of family activities, and win-
ners were able to bring up to three
children and even a nanny,”Wagner
recalls.“For the other track we used
a more traditional beach destination,
with golf and spa available too. We also
gave the latter group opportunities to
give back to the community with activ-
ities focused on social responsibility.
Overall, these salespeople were suffi-
ciently motivated by one track or the
other, and the participation rate was
off the charts.”
When it comes to incentive travel,
research from the Wharton School of
Business has found that what makes
Millennials happy are experiences
that align with their sense of who
they are. Furthermore, Rodger Stotz,
chief research officer for the Incentive
Research Foundation, says that
Millennials “value unique experiences
that are rare and extraordinary.”
Adds Meghan Schilt,“The reason
Millennials respond to ‘experience
recognition’ is because they can tell
the story on social media. That means
something to them; it’s how they live
their lives.”
Lastly, Schilt recommends a focus
on quarterly programs in organizations
with large numbers of Millennials.
“Millennials need incentive programs
that come to fruition in shorter time
frames. It would be exceptionally dif-
ficult to get them to work a full year
toward a goal,” she explains.“They
need more recognition than that,
because they were raised with constant
acknowledgement and praise.”
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“Game-player types are not age specific.”
—Trevor Roald, QuickMobile
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