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STRATEGIC COMMUNICATIONS CONSULTING
A MEDIA ANALYST PERSPECTIVE
MeizarAhmadAssiry, MediaAnalyst at KiroyanPartners
@ijey MeizarAssiry Meizarology@ijey MeizarAssiry
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
THE FIRM
Foundedin 2006by
Mr.NokeKiroyan,
A StrategicCommunications
andPublic Affairs
Consultingfirm
 Directors
 SeniorConsultants
 Consultants
 AdministrationTeam
 SeniorAdvisoryCouncil
 CouncilofExperts
 Extractiveindustries(mining,oil &gas)
 Government
 FMCG
 Internationalagencies
 Online-basedtransportation
 Plantations
 Bankingand otherfinancialservices
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
2
SOME OFOUR CLIENTS
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
3
HELLO FROM THE TEAM!
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
4
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
DAILY LIFE IN
KIROYANPARTNERS
5
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
#LEMBURUNITE
6
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
STORY OF MY LIFE
7
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
“MEDIA ANALYST”
8
THINGS THAT COME OUT OF MYHANDS..
— Media monitoringreport
— Secondary/desktop/mediaresearch
— Factsheet
— Briefing notes
— Media briefing
— Media relations
— Media profiling
— SocialMedia audit
— SocialMedia analysis
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
9
THE ROLE I SERVE..
Providing
the “big picture”
Identifyingconcerns,
interests, or sentiments
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
Keeping up with
trends and
development of issues
10
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
SO, THIS IS HOW IT WORKS..
Communications Strategy -
Crisis CommunicationsStrategy -
Situational Analysis -
Advocacy and Campaign -
INFORMATION/BRIEF
FROM MEDIAANALYST
11
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
DAILYROUTINE
 Reading conventional and digital newspapers
 Monitoring strategic national and local issues
development
 Identifying clients’ potential issues
 Providing news alerts (if required)
 Circulating media monitoring updates to the team
12
HOW IS IT STRATEGIC?
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
 Reputation
 Long Term Impact
 Sustainable Business
 A Visionary Business
13
SKILLS THAT HELP
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
LOVE READINGPOLITICAL,BUSINESS, AND
CURRENTAFFAIRSNEWS
WRITINGININDONESIANANDENGLISH
FOR BUSINESS
SMART SOCIALMEDIAUTILIZATION
SMARTSEARCHENGINEUTILIZATION
BE CREATIVE
WITHWORDS
BE PATIENTAND
PERSISTENT
14
SKILLS THAT HELP (2)
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
BE A
TEAMPLAYER
BE A
GOODLISTENER
LOVE HUMANBEINGS,PROFESSIONALLY
NOT AFRAIDTO ASKQUESTIONS
SAYIDON’TKNOW WHEN YOUDON’T
KNOW
OPEN TO
CRITICISM
15
MOST IMPORTANTLY..
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor,, 1 April 2017
BECONFIDENT
BE CREATIVE
WITHWORDS
BE PATIENTAND
PERSISTENT
DON’T BE A JERK
16
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
SHARPENYOUR SKILLS
BYMOONLIGHTING!
“
”
17
CONCLUSIONS
Media Analyst/MediaMonitoring Officerjob is fun
Media Analyst/MediaMonitoring Officerjob serves an importantrole
Media Analyst/MediaMonitoring Officerjob is notasimple job
Media Researchjobgrows youasaperson
Beno jerk.
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
18
Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
MEIZARAHMADASSIRY
MediaAnalyst
atKiroyanPartners
THANK YOU!
@ijey
MeizarAssiry
Meizarology
@ijey
MeizarAssiry
END

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Media Analyst Perspective on Strategic Communications Consulting - Meizar Assiry (@ijey)

  • 1. STRATEGIC COMMUNICATIONS CONSULTING A MEDIA ANALYST PERSPECTIVE MeizarAhmadAssiry, MediaAnalyst at KiroyanPartners @ijey MeizarAssiry Meizarology@ijey MeizarAssiry Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017
  • 2. THE FIRM Foundedin 2006by Mr.NokeKiroyan, A StrategicCommunications andPublic Affairs Consultingfirm  Directors  SeniorConsultants  Consultants  AdministrationTeam  SeniorAdvisoryCouncil  CouncilofExperts  Extractiveindustries(mining,oil &gas)  Government  FMCG  Internationalagencies  Online-basedtransportation  Plantations  Bankingand otherfinancialservices Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 2
  • 3. SOME OFOUR CLIENTS Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 3
  • 4. HELLO FROM THE TEAM! Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 4
  • 5. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 DAILY LIFE IN KIROYANPARTNERS 5
  • 6. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 #LEMBURUNITE 6
  • 7. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 STORY OF MY LIFE 7
  • 8. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 “MEDIA ANALYST” 8
  • 9. THINGS THAT COME OUT OF MYHANDS.. — Media monitoringreport — Secondary/desktop/mediaresearch — Factsheet — Briefing notes — Media briefing — Media relations — Media profiling — SocialMedia audit — SocialMedia analysis Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 9
  • 10. THE ROLE I SERVE.. Providing the “big picture” Identifyingconcerns, interests, or sentiments Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 Keeping up with trends and development of issues 10
  • 11. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 SO, THIS IS HOW IT WORKS.. Communications Strategy - Crisis CommunicationsStrategy - Situational Analysis - Advocacy and Campaign - INFORMATION/BRIEF FROM MEDIAANALYST 11
  • 12. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 DAILYROUTINE  Reading conventional and digital newspapers  Monitoring strategic national and local issues development  Identifying clients’ potential issues  Providing news alerts (if required)  Circulating media monitoring updates to the team 12
  • 13. HOW IS IT STRATEGIC? Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017  Reputation  Long Term Impact  Sustainable Business  A Visionary Business 13
  • 14. SKILLS THAT HELP Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 LOVE READINGPOLITICAL,BUSINESS, AND CURRENTAFFAIRSNEWS WRITINGININDONESIANANDENGLISH FOR BUSINESS SMART SOCIALMEDIAUTILIZATION SMARTSEARCHENGINEUTILIZATION BE CREATIVE WITHWORDS BE PATIENTAND PERSISTENT 14
  • 15. SKILLS THAT HELP (2) Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 BE A TEAMPLAYER BE A GOODLISTENER LOVE HUMANBEINGS,PROFESSIONALLY NOT AFRAIDTO ASKQUESTIONS SAYIDON’TKNOW WHEN YOUDON’T KNOW OPEN TO CRITICISM 15
  • 16. MOST IMPORTANTLY.. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor,, 1 April 2017 BECONFIDENT BE CREATIVE WITHWORDS BE PATIENTAND PERSISTENT DON’T BE A JERK 16
  • 17. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 SHARPENYOUR SKILLS BYMOONLIGHTING! “ ” 17
  • 18. CONCLUSIONS Media Analyst/MediaMonitoring Officerjob is fun Media Analyst/MediaMonitoring Officerjob serves an importantrole Media Analyst/MediaMonitoring Officerjob is notasimple job Media Researchjobgrows youasaperson Beno jerk. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 18
  • 19. Communications Studies Initiation Program (CSI) 2016 of HIMA ILKOM UNPAD | Jatinangor, 1 April 2017 MEIZARAHMADASSIRY MediaAnalyst atKiroyanPartners THANK YOU! @ijey MeizarAssiry Meizarology @ijey MeizarAssiry END