This document describes the services offered by Outsourcing Procurement Limited, a company that provides business support services. They offer a range of administrative and technical services including sales and finance administration, purchasing support, IT helpdesk services, programming, CAD drawings, and general administrative tasks. They have a team of 100 professionals in the UK and India who are available to take on work. Their services are intended to help businesses boost efficiency, reduce costs, and allow managers to focus on more valuable work.
The Quad-D methodology combines insights from process engineering, systems engineering, and project management. It defines requirements, designs a SharePoint solution to meet them, develops a prototype leveraging key SharePoint features, and deploys the solution with change management processes. This ensures standardized, repeatable, and comprehensive organizational solutions that address stakeholder needs and challenges like ad-hoc solutions and deployment delays.
When and Where to Embed Business IntelligenceLooker
Watch the recorded webinar at http://bit.ly/1MeX7QK
Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets, by moving customers up the value chain, increasing stickiness, and offering a more competitive product on the marketplace.
Listen to learn about how to bring an external-facing data product to market by embedding BI software, and what that can add to your offering.
Presentation covers:
-Top uses cases for embedding business intelligence software
Case studies from different companies currently embedding BI
-Build vs buy considerations
-Evaluating ROI
This document discusses options and key considerations for a data and analytics initiative. It presents two typical approaches: 1) being business outcome/use case driven by identifying business objectives and questions, and 2) focusing on building a "must have" data foundation from existing internal sources. The recommendation is to start with a quick win use case that has high priority while also building the necessary data foundation. Big data technologies are discussed as well as important factors for successful implementation, namely process, people, and technology. Consulting services are outlined to assess analytics maturity, enable competencies, assess new initiatives, and monitor project implementation.
The document discusses bridging the gap between business and technology by understanding business value. It defines key terms like business drivers, problems, benefits and the purpose of a business case. It also outlines common business challenges around data like data silos and lack of governance. The future will involve even larger data volumes, incorporating unstructured data sources, and greater user empowerment through tools like Power BI.
This document discusses key performance indicators (KPIs) for delivery management and how to use KPIs to satisfy different stakeholders. It begins by defining KPIs and differentiating between delivery managers and project managers. It then presents a pyramid structure for KPIs with different metrics for measuring team, roadmap, customer, and efficiency levels. Potential examples are provided for each level. The document notes that KPIs should balance the goals of different roles like sales, delivery, and account managers. It concludes with tips like standardizing metrics, finding the true business pain points, assuming missing metrics, and visualizing data rather than just presenting figures.
BizTrans Systems & Technologies Pvt. Ltd. provides IT and business transformation services focused on analytics, enterprise applications, and engineering. Their analytics division, BizTrans Analytics.Serv, aims to provide analytics services using technologies like SAP, SAS, Microsoft, Oracle, and IBM. They take a "3 Dimensional Approach" utilizing their knowledge, experience, and methodologies. Their services include rapid implementation methodology, industry analytics solutions, accelerators like pre-built components and templates, and alliances with product companies like SAP and SAS.
This document describes the services offered by Outsourcing Procurement Limited, a company that provides business support services. They offer a range of administrative and technical services including sales and finance administration, purchasing support, IT helpdesk services, programming, CAD drawings, and general administrative tasks. They have a team of 100 professionals in the UK and India who are available to take on work. Their services are intended to help businesses boost efficiency, reduce costs, and allow managers to focus on more valuable work.
The Quad-D methodology combines insights from process engineering, systems engineering, and project management. It defines requirements, designs a SharePoint solution to meet them, develops a prototype leveraging key SharePoint features, and deploys the solution with change management processes. This ensures standardized, repeatable, and comprehensive organizational solutions that address stakeholder needs and challenges like ad-hoc solutions and deployment delays.
When and Where to Embed Business IntelligenceLooker
Watch the recorded webinar at http://bit.ly/1MeX7QK
Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets, by moving customers up the value chain, increasing stickiness, and offering a more competitive product on the marketplace.
Listen to learn about how to bring an external-facing data product to market by embedding BI software, and what that can add to your offering.
Presentation covers:
-Top uses cases for embedding business intelligence software
Case studies from different companies currently embedding BI
-Build vs buy considerations
-Evaluating ROI
This document discusses options and key considerations for a data and analytics initiative. It presents two typical approaches: 1) being business outcome/use case driven by identifying business objectives and questions, and 2) focusing on building a "must have" data foundation from existing internal sources. The recommendation is to start with a quick win use case that has high priority while also building the necessary data foundation. Big data technologies are discussed as well as important factors for successful implementation, namely process, people, and technology. Consulting services are outlined to assess analytics maturity, enable competencies, assess new initiatives, and monitor project implementation.
The document discusses bridging the gap between business and technology by understanding business value. It defines key terms like business drivers, problems, benefits and the purpose of a business case. It also outlines common business challenges around data like data silos and lack of governance. The future will involve even larger data volumes, incorporating unstructured data sources, and greater user empowerment through tools like Power BI.
This document discusses key performance indicators (KPIs) for delivery management and how to use KPIs to satisfy different stakeholders. It begins by defining KPIs and differentiating between delivery managers and project managers. It then presents a pyramid structure for KPIs with different metrics for measuring team, roadmap, customer, and efficiency levels. Potential examples are provided for each level. The document notes that KPIs should balance the goals of different roles like sales, delivery, and account managers. It concludes with tips like standardizing metrics, finding the true business pain points, assuming missing metrics, and visualizing data rather than just presenting figures.
BizTrans Systems & Technologies Pvt. Ltd. provides IT and business transformation services focused on analytics, enterprise applications, and engineering. Their analytics division, BizTrans Analytics.Serv, aims to provide analytics services using technologies like SAP, SAS, Microsoft, Oracle, and IBM. They take a "3 Dimensional Approach" utilizing their knowledge, experience, and methodologies. Their services include rapid implementation methodology, industry analytics solutions, accelerators like pre-built components and templates, and alliances with product companies like SAP and SAS.
Process mining: The role of Data in Business ProcessesBonitasoft
The evolution both in the area of Process Management and Analytics has created an environment of abundant information that is easily generated and intuitively consumed. This trend allows a more dynamic, proactive and fast adaptation to the existing demands -or even undiscovered- of the market. It also requires that non-programmer executives get even closer to the field of Data Science.
Technology leaders like us, support their users along their path of effectively making use of Data Science.
With components such as BICI - Bonita Intelligent Continuous Improvement, Bonitasoft provides intuitive tools for analysts to carry out Process and Data Mining studies and launch actions, seeking the continuous optimization of processes within the BPMS platform.
Kay Winkler, Director and Partner of NSI, and Delphine Coille, Evangelist and Community Manager at Bonitasoft, show a practical example of Process Mining in action.
Look for more information about Process Mining: https://www.bonitasoft.com/bonita-intelligent-continuous-improvement
Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
Integration of Information system & Business(Business Analytics annd Business...Bala Himalayas
This document discusses how business intelligence (BI) and business analytics (BA) can help businesses address challenges in today's competitive environment. It provides an overview of BI/BA and their benefits such as increased customer satisfaction, competitive advantage, and cost savings. The document also describes Great Eastern's analytics initiative to enhance their brand and customer experience through tools like Adobe Experience Manager. While BI/BA strategies face challenges implementing new technologies and organizational changes, Great Eastern has seen benefits like improved efficiency, reduced costs, and optimized strategies from their analytics efforts.
Executive BI, Analytics, Modeling and Insights Strategy Framework PracticesInsightSlides
This presentation looks at the frameworks Executives need to consider in their BI, Analytics, Modeling, and Insights Strategies.
This include frameworks on BI, Analytics. Insights and Modeling strategy creation, strategy development, capabilities, considerations, proven strategy practices, operating models and opportunities.
This document discusses what it means to be a Google Analytics and AdWords Certified Partner. It outlines the rigorous standards required to earn partner status, including having extensive experience implementing Google Analytics, passing certification exams, and demonstrating a thorough understanding of using AdWords. As a certified partner, the company can provide clients with expert assistance in using Google's free analytics tools and early access to new features.
Convergytics is a fast-growing analytics company that provides solutions and consulting services. They have a team of over 100 experts certified in various analytics tools and methods. Their focus is on innovation through proprietary frameworks and data-driven solutions. They provide engagement options such as pilot projects, annual retainers, and strategic partnerships to help clients with marketing, digital, CRM, and data analytics needs across industries. Their goal is to establish analytics as a revenue driver for clients through measurable and ROI-focused programs.
The document provides an overview of career opportunities in operations management. It discusses various roles such as operations consulting, analytics consulting, technology roles, and operations design roles. For each role, it provides details on the work, required skills, interview process, and tips for preparing for interviews. Examples of companies that hire for operations management roles and specific individuals who can be connected with for more information are also included.
This document discusses building an analytic roadmap via Teradata's analytic roadmap service. The service develops a customized roadmap over 8-10 weeks that aligns business and IT initiatives and priorities. It evaluates current state, recommends future state improvements and projects. The roadmap considers business, information, application and systems architecture layers and is delivered along with findings, recommendations and a program plan.
OpenSymmetry is a global sales performance management (SPM) consulting firm delivering end-to-end performance management solutions consisting of both strategic and technical services that enable customers to transform their sales performance solutions into actionable results.
Founded in 2004, OpenSymmetry is headquartered in Austin, Texas with offices in London, Sydney, Johannesburg, Chennai and Kuala Lumpur. Clients range from SMB to Fortune 500 companies in the Communications, Financial, Health/Life Sciences, and IT/Distribution industries. For more information about OpenSymmetry, please visit www.opensymmetry.com
Innovation TVA is a management consulting firm that helps clients achieve revenue growth and business success. They provide business assessments, planning, funding support, and ongoing consulting and coaching. Their process involves 5 stages: 1) assessing the client's business model, 2) testing their business plan, 3) establishing a relationship agreement, 4) developing an operational plan, and 5) executing and measuring performance. Innovation TVA leverages its expertise in key sectors and relationships with partners and investors to help clients scale their business.
A Business Analyst is responsible for identifying business needs, developing and managing requirements, and acting as a liaison between business stakeholders and technical teams. Specifically, they elicit, analyze, validate and document organizational requirements without predetermining solutions, which may include systems development, process improvement, or organizational change. Business Analysis involves tasks like requirements gathering and management throughout a project's life cycle to help ensure effective business systems are developed.
Business intelligence (BI) is a broad set of technologies used to gather, store, analyze and provide access to data to help business users make better decisions. BI technologies include reporting, dashboards, data mining, etc. Business analytics (BA) focuses more on predictive analytics using statistical modeling and machine learning to predict future outcomes and optimize decisions. While BI and BA overlap, BI answers questions about past performance, while BA answers questions about why things are happening, what will happen next, and how to optimize outcomes.
EA Foundation is a Casewise solution that encompasses many complementary dimensions to accelerate your EA initiatives by leveraging the Casewise Products. www.casewise.com
Our Microsoft Cloud Adoption Champion, Ruth Morton, will provide you with the strategies you need to ensure your Office 365 deployment is not only a technical success, but improves business processes, stakeholder satisfaction, and your bottom line.
You'll leave armed with a completed self-assessment designed to give you insights into your potential gaps and risks, and how to overcome them.
What You'll Learn:
• Business drivers, pitfalls and success criteria gathered from hundreds of successful projects
• Creating alignment with your lines of business to ensure a requirements-driven project
• Methods for developing a successful adoption plan and why this is so important
• How to set yourself up to execute with confidence.
Our Microsoft Cloud Adoption Champion, Ruth Morton, will provide you with the strategies you need to ensure your Office 365 deployment is not only a technical success, but improves business processes, stakeholder satisfaction, and your bottom line.
You'll leave armed with a completed self-assessment designed to give you insights into your potential gaps and risks, and how to overcome them.
What You'll Learn:
• Business drivers, pitfalls and success criteria gathered from hundreds of successful projects
• Creating alignment with your lines of business to ensure a requirements-driven project
• Methods for developing a successful adoption plan and why this is so important
• How to set yourself up to execute with confidence.
The document discusses a plan to better define and promote the role of business analysts internally within an organization. It outlines six stages: 1) Define the BA role more clearly, 2) Create a portfolio of BA services, 3) Develop arguments for using internal BAs, 4) Increase professionalism by obtaining qualifications, 5) Create a marketing plan, and 6) Conduct presentations and discussions to promote BA services to managers and other stakeholders. The goal is to help business managers and analysts understand the BA function better so that internal analysts can be used more effectively rather than external consultants.
Loras College 2014 Business Analytics Symposium | Steve Whinnery and Scott St...Cartegraph
This presentation will walk you through an explanation of planning, industry leading practices for planning, executive leading practices for planning and finally analytics and planning.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
This document provides an overview of business intelligence and the services offered by Aliante Consulting Group. It defines business intelligence as bringing critical information to decision makers through technology and processes that enable actionable reporting, business transformation, change management, and performance improvement. The document outlines Aliante's business intelligence lifecycle approach of envisioning needs, executing solutions, and enabling capabilities. It also lists examples of business intelligence services and sample deliverables.
My presentation at MeasureCamp Helsinki. In today's digital world, it is essential for businesses to understand the impact of online marketing on their overall marketing mix. Explore the techniques and strategies that can help you optimize your digital marketing efforts. Best practices and insights that will enable you to take your online marketing to the next level.
Process mining: The role of Data in Business ProcessesBonitasoft
The evolution both in the area of Process Management and Analytics has created an environment of abundant information that is easily generated and intuitively consumed. This trend allows a more dynamic, proactive and fast adaptation to the existing demands -or even undiscovered- of the market. It also requires that non-programmer executives get even closer to the field of Data Science.
Technology leaders like us, support their users along their path of effectively making use of Data Science.
With components such as BICI - Bonita Intelligent Continuous Improvement, Bonitasoft provides intuitive tools for analysts to carry out Process and Data Mining studies and launch actions, seeking the continuous optimization of processes within the BPMS platform.
Kay Winkler, Director and Partner of NSI, and Delphine Coille, Evangelist and Community Manager at Bonitasoft, show a practical example of Process Mining in action.
Look for more information about Process Mining: https://www.bonitasoft.com/bonita-intelligent-continuous-improvement
Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
Integration of Information system & Business(Business Analytics annd Business...Bala Himalayas
This document discusses how business intelligence (BI) and business analytics (BA) can help businesses address challenges in today's competitive environment. It provides an overview of BI/BA and their benefits such as increased customer satisfaction, competitive advantage, and cost savings. The document also describes Great Eastern's analytics initiative to enhance their brand and customer experience through tools like Adobe Experience Manager. While BI/BA strategies face challenges implementing new technologies and organizational changes, Great Eastern has seen benefits like improved efficiency, reduced costs, and optimized strategies from their analytics efforts.
Executive BI, Analytics, Modeling and Insights Strategy Framework PracticesInsightSlides
This presentation looks at the frameworks Executives need to consider in their BI, Analytics, Modeling, and Insights Strategies.
This include frameworks on BI, Analytics. Insights and Modeling strategy creation, strategy development, capabilities, considerations, proven strategy practices, operating models and opportunities.
This document discusses what it means to be a Google Analytics and AdWords Certified Partner. It outlines the rigorous standards required to earn partner status, including having extensive experience implementing Google Analytics, passing certification exams, and demonstrating a thorough understanding of using AdWords. As a certified partner, the company can provide clients with expert assistance in using Google's free analytics tools and early access to new features.
Convergytics is a fast-growing analytics company that provides solutions and consulting services. They have a team of over 100 experts certified in various analytics tools and methods. Their focus is on innovation through proprietary frameworks and data-driven solutions. They provide engagement options such as pilot projects, annual retainers, and strategic partnerships to help clients with marketing, digital, CRM, and data analytics needs across industries. Their goal is to establish analytics as a revenue driver for clients through measurable and ROI-focused programs.
The document provides an overview of career opportunities in operations management. It discusses various roles such as operations consulting, analytics consulting, technology roles, and operations design roles. For each role, it provides details on the work, required skills, interview process, and tips for preparing for interviews. Examples of companies that hire for operations management roles and specific individuals who can be connected with for more information are also included.
This document discusses building an analytic roadmap via Teradata's analytic roadmap service. The service develops a customized roadmap over 8-10 weeks that aligns business and IT initiatives and priorities. It evaluates current state, recommends future state improvements and projects. The roadmap considers business, information, application and systems architecture layers and is delivered along with findings, recommendations and a program plan.
OpenSymmetry is a global sales performance management (SPM) consulting firm delivering end-to-end performance management solutions consisting of both strategic and technical services that enable customers to transform their sales performance solutions into actionable results.
Founded in 2004, OpenSymmetry is headquartered in Austin, Texas with offices in London, Sydney, Johannesburg, Chennai and Kuala Lumpur. Clients range from SMB to Fortune 500 companies in the Communications, Financial, Health/Life Sciences, and IT/Distribution industries. For more information about OpenSymmetry, please visit www.opensymmetry.com
Innovation TVA is a management consulting firm that helps clients achieve revenue growth and business success. They provide business assessments, planning, funding support, and ongoing consulting and coaching. Their process involves 5 stages: 1) assessing the client's business model, 2) testing their business plan, 3) establishing a relationship agreement, 4) developing an operational plan, and 5) executing and measuring performance. Innovation TVA leverages its expertise in key sectors and relationships with partners and investors to help clients scale their business.
A Business Analyst is responsible for identifying business needs, developing and managing requirements, and acting as a liaison between business stakeholders and technical teams. Specifically, they elicit, analyze, validate and document organizational requirements without predetermining solutions, which may include systems development, process improvement, or organizational change. Business Analysis involves tasks like requirements gathering and management throughout a project's life cycle to help ensure effective business systems are developed.
Business intelligence (BI) is a broad set of technologies used to gather, store, analyze and provide access to data to help business users make better decisions. BI technologies include reporting, dashboards, data mining, etc. Business analytics (BA) focuses more on predictive analytics using statistical modeling and machine learning to predict future outcomes and optimize decisions. While BI and BA overlap, BI answers questions about past performance, while BA answers questions about why things are happening, what will happen next, and how to optimize outcomes.
EA Foundation is a Casewise solution that encompasses many complementary dimensions to accelerate your EA initiatives by leveraging the Casewise Products. www.casewise.com
Our Microsoft Cloud Adoption Champion, Ruth Morton, will provide you with the strategies you need to ensure your Office 365 deployment is not only a technical success, but improves business processes, stakeholder satisfaction, and your bottom line.
You'll leave armed with a completed self-assessment designed to give you insights into your potential gaps and risks, and how to overcome them.
What You'll Learn:
• Business drivers, pitfalls and success criteria gathered from hundreds of successful projects
• Creating alignment with your lines of business to ensure a requirements-driven project
• Methods for developing a successful adoption plan and why this is so important
• How to set yourself up to execute with confidence.
Our Microsoft Cloud Adoption Champion, Ruth Morton, will provide you with the strategies you need to ensure your Office 365 deployment is not only a technical success, but improves business processes, stakeholder satisfaction, and your bottom line.
You'll leave armed with a completed self-assessment designed to give you insights into your potential gaps and risks, and how to overcome them.
What You'll Learn:
• Business drivers, pitfalls and success criteria gathered from hundreds of successful projects
• Creating alignment with your lines of business to ensure a requirements-driven project
• Methods for developing a successful adoption plan and why this is so important
• How to set yourself up to execute with confidence.
The document discusses a plan to better define and promote the role of business analysts internally within an organization. It outlines six stages: 1) Define the BA role more clearly, 2) Create a portfolio of BA services, 3) Develop arguments for using internal BAs, 4) Increase professionalism by obtaining qualifications, 5) Create a marketing plan, and 6) Conduct presentations and discussions to promote BA services to managers and other stakeholders. The goal is to help business managers and analysts understand the BA function better so that internal analysts can be used more effectively rather than external consultants.
Loras College 2014 Business Analytics Symposium | Steve Whinnery and Scott St...Cartegraph
This presentation will walk you through an explanation of planning, industry leading practices for planning, executive leading practices for planning and finally analytics and planning.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
This document provides an overview of business intelligence and the services offered by Aliante Consulting Group. It defines business intelligence as bringing critical information to decision makers through technology and processes that enable actionable reporting, business transformation, change management, and performance improvement. The document outlines Aliante's business intelligence lifecycle approach of envisioning needs, executing solutions, and enabling capabilities. It also lists examples of business intelligence services and sample deliverables.
My presentation at MeasureCamp Helsinki. In today's digital world, it is essential for businesses to understand the impact of online marketing on their overall marketing mix. Explore the techniques and strategies that can help you optimize your digital marketing efforts. Best practices and insights that will enable you to take your online marketing to the next level.
A survey from Finland published on March 25th, 2023 summarizes the background and qualifications of Petri 'Pete' Mertanen, including his experience as a speaker, analytics coach, and consultant since 2005. Mertanen has a BBA and specialist qualification in management, lectures at two universities, and holds several certifications in analytics, data science, and tools like Google Analytics and Tag Manager. He also shares presentations on SlideShare and links to further information on March 24th about discussing first-party data.
MeasureCamp Stockholm - Online Marketing Mix Modelling.pdfPetri Mertanen
Petri Mertanen's presentation in MeasureCamp Stockholm about Online Marketing Mix Modelling. Keywords: marketing, advertising, optimization, no cookies, modelling, ecommerce, MMM.
Petri Mertasen esitys otsikolla 'Google Analyticsin ja evästeiden ajojahti'. Esitetty Business Finlandin Experience Commerce -ohjelman Digitaalisen kaupan olosuhdemuutokset – uusi tie kasvuun -valmennuspäivässä.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
My presentation at ProductCamp Helsinki: "Analytics is the Bookkeeping of Marketing." The world is full of data and yet so many organizations struggle to use it wisely. Analytics is the bookkeeping of marketing – like profit and balance sheets are for the business. In this session Petri is covering common pitfalls of analytics. He is also showing Google Analytics auditing results and telling about couple of advanced analytics examples.
The document discusses measuring the effectiveness of Facebook marketing. It recommends first understanding what Facebook marketing entails and the different activities possible. Data should be collected from various sources based on the specific Facebook marketing activities. Metrics like the number of new fans, interactions, posts and shares can help evaluate goals like recruitment, engagement and sales. The document also provides tips on using tools like Facebook Insights and setting up a continuous measurement process to analyze performance and inform decisions.
This document discusses how companies can use data analytics to gain a competitive edge. It outlines various data sources and marketing channels that can be analyzed, including CRM data, mobile advertising, social media, search engine optimization, and more. The document suggests that companies can move from passive clickstream tracking to more advanced analytics like A/B testing and regular analysis to optimize marketing activities. It emphasizes using data to support everyday business decisions and strategic planning.
How to measure the effect of Social Media Marketing on your businessPetri Mertanen
Presentation by Petri Mertanen, Senior Designer, Marketing Analytics at http://zeeland.fi. How to measure the effect of Social Media Marketing on your business.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
2. Petri ‘Pete’ Mertanen
• Speaker, author, analytics coach & consultant
• BBA, Specialist Qualification in Management
• (Digital) Analytics experience since 2005
• Lecturer at Aalto University and Laurea University
of Applied Sciences
• Presentations at SlideShare
• Certifications for Analytics and Data Science:
• Elements of AI
• Cookie Consent Expert
• Statistical thinking for Data Science & Analytics
• Google Analytics Individual Qualification,
Google Tag Manager Fundamentals,
Introduction to Data Studio
3. Issues in (our) analytics business
• We have done a lot of implementation projects (and audits)
• GTM, UA/GA4, Data Studio etc. → we have lots of data
• Data itself doesn’t have any value
• In project business, the income (and HR) is hard to predict
• There may be some additional tasks or sub projects
• It may be hard to budget for clients as well
• Customers may not have analyst(s) in-house
• Procurement may be hard, even with cheaper tools e.g. Hotjar
• Marketing actions are not necessarily really data driven
4. What we want?
• Concentrate on relevant metrics / KPIs for business
• Create value for customers
• Improve customers’ business
• Have more predictable income
• Have more stable and profitable business
• Make it easy for customers
• And we want to grow, together with clients
5. What we want?
• Transform analytics services as a SaaS business
• Create something concrete for customers
• Easy to understand packaging (small/medium/large or silver/gold/platinum)
• The AaaS can include work and tools / licences
• Easy to scale up (or down)
• Easy to budget
6. Analytics as a Service
• Regular tag audits (with ObservePoint, Detail etc.)
• Regular setup / implementation audits (with Verified Data, Diib etc.)
• Regular data validation → data quality
• GA4 insights, UA notifications, Hotjar heatmaps, recordings and user
feedback, Google Ads recommendations as an input
• Analyst will filter inputs and do the deep dive / analysis
• Clear data driven recommendations or testing hypothesis for clients
• Customers will decide what to do next
• Different kind of actions listed (annotations in UA)
7. Conversion optimization process
ANALYZE
Analyze and evaluate
test results.
EXECUTE
Test and run the test..
PLAN
Plan a hypothesis and test.
DATA
Start with conversion
analysis
On-going conversion
optimization
REPEAT
Start here:
8. P.S.
• We have few Analytics as a Service customers in Finland
• We are planning to apply funding from Business Finland
• With the funding we would finalize productization
• We are looking for an international client for a pilot