Max Prin discussed technical SEO tactics for the mobile landscape. He emphasized that mobile searches now surpass desktop searches, so websites need to be mobile-friendly and fast loading for mobile users. He recommended responsive design, AMP pages, and progressive web apps to provide optimized experiences for users on all devices. Ensuring content parity between mobile and desktop versions is also important. Structured data and metadata can enhance search engine results and voice search results.
What's New with Schema and Structured Data - Max Prin - SMX Advanced 2019Max Prin
This document discusses structured data and rich results in search engine results pages. It provides examples of how implementing structured data can increase brand awareness and highlight content and product information through rich results like logos, local businesses, and reviews. The document also discusses monitoring structured data and the impact of rich results, including increased click-through rates for some types of rich results. Overall, it emphasizes that structured data can help search engines better understand content and extract relevant entities.
Max Prin - MnSearch Summit 2017 - What does technical SEO look like in 2017?Max Prin
Max Prin discusses technical SEO considerations for 2017, including making sure search engines can properly crawl, render, and index websites. For crawling, he recommends providing clean URLs, linking to important pages internally, and optimizing load times. For rendering, he suggests ensuring all content works on mobile and that resources aren't blocked. For indexing, he advises optimizing metadata and using structured data markup to make content more relevant. Technical SEO can improve search engine performance, user experience, and relevance in search results.
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar!
Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content.
In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.
Max Prin - Engage 2018 - AMP for E-CommerceMax Prin
Max Prin gave a presentation on Accelerated Mobile Pages (AMP) and e-commerce at the Engage Conference 2018. Some key points:
- Over 60% of clicks to AMP pages in Google search go to non-news sites and over 30% of traffic to online stores comes from organic search.
- Using AMP on e-commerce sites can increase conversion rates by 20% and number of pages visited by 60% according to a study by The Total Economic Impact.
- AMP offers tags that are useful for e-commerce pages like product listings, product details, checkout, and tracking user behavior.
- Progressive Web AMPs combine the benefits of AMP with progressive web app features
Technical SEO Auditing Tips for the Modern Marketer by Melody Petulla at MerkleBayAreaSearchSFMeetu
The Internet is changing fast, and SEOs should be, too! Get advanced tips and guidance for auditing technical SEO topics that are increasing in prevalence and importance today such as site migrations and re-platforming, site latency, and JavaScript crawlability. With a focus on actionable takeaways, we’ll look at realistic ways to translate SEO theory into next steps for your day to day job.
Presentation by Melody Petulla at Merkle during the BayAreaSearch.org June 2019 meetup at Conductor in San Francisco
Max Prin - TechSEO Boost 2017 - SEO Best Practices For JavaScript-Based WebsitesMax Prin
This document discusses SEO best practices for JavaScript-based websites. It explains how search engines render and crawl single-page applications to understand the content. Key points include using clean URLs with the History API instead of hashbangs, providing HTML snapshots for crawlers, preventing duplicate meta content across pages, and tools for testing rendering and crawlability. The document emphasizes the importance of search engines being able to understand the content of JavaScript-driven sites.
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranki...Max Prin
Structured data and quick answers can help websites rank higher in search results. Structured data involves marking up content with tags so search engines understand the structure and can display rich snippets and quick answers. Quick answers are featured snippets that appear at the top of search results to provide immediate answers to user questions from information extracted from websites using structured data.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
What's New with Schema and Structured Data - Max Prin - SMX Advanced 2019Max Prin
This document discusses structured data and rich results in search engine results pages. It provides examples of how implementing structured data can increase brand awareness and highlight content and product information through rich results like logos, local businesses, and reviews. The document also discusses monitoring structured data and the impact of rich results, including increased click-through rates for some types of rich results. Overall, it emphasizes that structured data can help search engines better understand content and extract relevant entities.
Max Prin - MnSearch Summit 2017 - What does technical SEO look like in 2017?Max Prin
Max Prin discusses technical SEO considerations for 2017, including making sure search engines can properly crawl, render, and index websites. For crawling, he recommends providing clean URLs, linking to important pages internally, and optimizing load times. For rendering, he suggests ensuring all content works on mobile and that resources aren't blocked. For indexing, he advises optimizing metadata and using structured data markup to make content more relevant. Technical SEO can improve search engine performance, user experience, and relevance in search results.
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar!
Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content.
In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.
Max Prin - Engage 2018 - AMP for E-CommerceMax Prin
Max Prin gave a presentation on Accelerated Mobile Pages (AMP) and e-commerce at the Engage Conference 2018. Some key points:
- Over 60% of clicks to AMP pages in Google search go to non-news sites and over 30% of traffic to online stores comes from organic search.
- Using AMP on e-commerce sites can increase conversion rates by 20% and number of pages visited by 60% according to a study by The Total Economic Impact.
- AMP offers tags that are useful for e-commerce pages like product listings, product details, checkout, and tracking user behavior.
- Progressive Web AMPs combine the benefits of AMP with progressive web app features
Technical SEO Auditing Tips for the Modern Marketer by Melody Petulla at MerkleBayAreaSearchSFMeetu
The Internet is changing fast, and SEOs should be, too! Get advanced tips and guidance for auditing technical SEO topics that are increasing in prevalence and importance today such as site migrations and re-platforming, site latency, and JavaScript crawlability. With a focus on actionable takeaways, we’ll look at realistic ways to translate SEO theory into next steps for your day to day job.
Presentation by Melody Petulla at Merkle during the BayAreaSearch.org June 2019 meetup at Conductor in San Francisco
Max Prin - TechSEO Boost 2017 - SEO Best Practices For JavaScript-Based WebsitesMax Prin
This document discusses SEO best practices for JavaScript-based websites. It explains how search engines render and crawl single-page applications to understand the content. Key points include using clean URLs with the History API instead of hashbangs, providing HTML snapshots for crawlers, preventing duplicate meta content across pages, and tools for testing rendering and crawlability. The document emphasizes the importance of search engines being able to understand the content of JavaScript-driven sites.
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranki...Max Prin
Structured data and quick answers can help websites rank higher in search results. Structured data involves marking up content with tags so search engines understand the structure and can display rich snippets and quick answers. Quick answers are featured snippets that appear at the top of search results to provide immediate answers to user questions from information extracted from websites using structured data.
SMX West 2020 - Leveraging Structured Data for Maximum EffectAbby Hamilton
After this session, you will be able to:
1. Understand how search engines render and see your content and extract structured data to power rich experiences
2. Discover tools and resources that can help you to easily generate and test structured markup
3. Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
4. Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...Max Prin
This document discusses SEO best practices for JavaScript-heavy websites. It recommends using clean URLs that return HTML snapshots rather than fragment identifiers or hashbangs. It also suggests automatically loading all content within 5 seconds without requiring user interactions, avoiding JavaScript errors, and not blocking crawlers via robots.txt. Tools mentioned for testing renderings include Google Fetch & Render, Fetch & Render As Any Bot, Chrome DevTools, ScreamingFrog, Botify, and Scalpel.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
PWA + AMP: The Future of E-Commerce? Max Prin - BrightonSEO - Sept. 2018Max Prin
This document discusses how Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMPs) could be the future of e-commerce. It notes that most internet usage now occurs on mobile devices, which have limitations like smaller screens and slower connections compared to desktop. AMP and PWAs aim to make mobile web experiences faster, more reliable and more app-like. The document outlines how AMP pages are rendered, and how PWAs can improve engagement for users. It suggests using AMP as an entry point for PWAs to combine the benefits of fast loading, search visibility and an app-like experience for e-commerce sites.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
This document discusses how Data Studio helps the author work more efficiently as an SEO manager. It provides examples of dashboards created in Data Studio to streamline reporting for management, content teams, and junior SEOs. Benefits include saving time on repetitive tasks, encouraging focus on goals, and providing an easy starting point for new staff to investigate performance. The author advocates using Data Studio to expand influence by automating workflows, sharing dashboards, and contributing to the community.
MeasureFest July 2021 - Session Segmentation with Machine LearningRichard Lawrence
1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments.
2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments.
3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.
Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip GamblePhilip Gamble
Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
This document discusses how using Schema markup can improve findability on search engines by providing structured data that enables rich snippets and product listing ads. It provides examples of common Schema types for reviews, products, recipes, events and software applications. The document demonstrates how to implement Schema using Microdata for a book and recommends tools from Google and Schema.org for testing and validating Schema markup implementations. In conclusion, it notes that only 0.3% of over 50 million analyzed domains currently use Schema.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
SMX Keynote - SEO Horizons - Alexis' SectionAlexis Sanders
Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.
The document discusses various topics related to analytics, including insights, dashboards, data visualization, business intelligence platforms, testing, and forecasting. Some key points include:
- Start with insights from data, then automate dashboards and reports and continue iterating.
- Separate metrics into KPIs, diagnostic measures, and "smoke alarms." Know your analytics package and determine top data views.
- When creating dashboards, prioritize visualization, microcopy, clarity, and automation. Integrate with tools like Google Data Studio.
- Different types of visualizations are better suited to different types of data and questions. Aim for visual clarity over complexity.
- Business intelligence platforms can help with large or dispar
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...DeepCrawl
In his talk, DeepCrawl CEO, Michal Magdziarz breaks down the disconnect between SEOs and CEOs. He explains why he believes SEOs are still fighting to justify more budget and resource and provides actionable insights as to how they can prove the impact they have on the wider business.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
Complete SEO Report with checklist requiredaaimannoor5
multiple variations of an engaging product description for an SEO report from a digital marketing agency:
Variation 1:
Skyrocket your online visibility and dominate your competition with our comprehensive SEO report.
• Detailed analysis of your website's current search engine performance
• Personalized recommendations to improve your rankings and drive more traffic
• Insights on top-performing keywords and content opportunities
• Step-by-step action plan to implement high-impact SEO strategies
Struggling to get your website seen by your ideal customers? Our SEO report is your secret weapon to unlocking the full potential of search engine optimization. Packed with data-driven insights, you'll uncover the exact steps needed to boost your organic traffic, outrank your competitors, and turn your website into a lead-generating machine. Whether you're a small business or an enterprise-level brand, this report is your roadmap to search engine success.
This SEO report is perfect for digital marketing teams, business owners, and entrepreneurs who are ready to take their online presence to new heights. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to attract more qualified leads, increase conversions, and grow your business like never before.
Variation 2:
Dominate the search results and stay ahead of the competition with our cutting-edge SEO report.
• Comprehensive audit of your website's current search engine performance
• Tailored strategies to improve your rankings across key industry keywords
• Insights on content gaps and opportunities to drive more organic traffic
• Actionable steps to implement high-impact SEO tactics
Struggling to get your business seen by your ideal customers online.
Our SEO report is your ticket to search engine dominance. Powered by the latest data and industry best practices, this report will give you the intel you need to outrank your competitors, attract more qualified leads, and turn your website into a lead-generating powerhouse.
Whether you're a solopreneur or part of an enterprise marketing team, this SEO report is designed to help you maximize your online visibility and drive real business results. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to boost your brand awareness, increase conversions, and take your company to new heights.
Don't let your competition outrank you - invest in our SEO report and watch your online dominance skyrocket.
Variation 3:
Uncover the search engine secrets to drive more traffic and leads with our comprehensive SEO report.
• In-depth analysis of your website's current search engine performance
• Customized strategies to improve your rankings across high-intent keywords
• Insights on content gaps and opportunities to attract your ideal customers
• Step-by-step action plan to implement proven SEO tactics
Struggling to get your business seen by your target audience
The document discusses how Orbitz Worldwide uses Hadoop and big data to drive web analytics. It faces challenges with processing massive amounts of log data from millions of searches. Orbitz implemented a Hadoop infrastructure to provide long-term storage, access for developers and analysts, and rapid deployment of reporting applications. This allows Orbitz to aggregate data, run analysis jobs like traffic source mapping in minutes rather than hours, and generate over 25 million records per month. The implementation helps Orbitz shift analytics from innovation to mainstream use across business units.
David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017Angry Creative (UK)
How to eliminate the risk of investing in technology. Using open source software with public roadmaps, running lean, fast, agile programmes. Demonstrating successful examples of using personalised experiences across multiple channels with open source at the centre of the architecture.
Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.
Matthew Brown discusses semantic search engine optimization techniques. He defines semantic SEO as using semantic web technologies to send detailed page content meanings to search engines in a way computers can process. Brown recommends starting with Schema.org and Open Graph vocabularies and provides links to resources on structured data types, markup troubleshooting, and semantic web statistics. He also lists people involved in both SEO and semantic web fields.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...Max Prin
This document discusses SEO best practices for JavaScript-heavy websites. It recommends using clean URLs that return HTML snapshots rather than fragment identifiers or hashbangs. It also suggests automatically loading all content within 5 seconds without requiring user interactions, avoiding JavaScript errors, and not blocking crawlers via robots.txt. Tools mentioned for testing renderings include Google Fetch & Render, Fetch & Render As Any Bot, Chrome DevTools, ScreamingFrog, Botify, and Scalpel.
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
PWA + AMP: The Future of E-Commerce? Max Prin - BrightonSEO - Sept. 2018Max Prin
This document discusses how Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMPs) could be the future of e-commerce. It notes that most internet usage now occurs on mobile devices, which have limitations like smaller screens and slower connections compared to desktop. AMP and PWAs aim to make mobile web experiences faster, more reliable and more app-like. The document outlines how AMP pages are rendered, and how PWAs can improve engagement for users. It suggests using AMP as an entry point for PWAs to combine the benefits of fast loading, search visibility and an app-like experience for e-commerce sites.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
This document discusses how Data Studio helps the author work more efficiently as an SEO manager. It provides examples of dashboards created in Data Studio to streamline reporting for management, content teams, and junior SEOs. Benefits include saving time on repetitive tasks, encouraging focus on goals, and providing an easy starting point for new staff to investigate performance. The author advocates using Data Studio to expand influence by automating workflows, sharing dashboards, and contributing to the community.
MeasureFest July 2021 - Session Segmentation with Machine LearningRichard Lawrence
1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments.
2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments.
3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.
Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip GamblePhilip Gamble
Technical SEO is more than just an audit. Monitoring of technical performance is critical to catch any emerging issues early on. This session will cover practical examples of how to approach technical monitoring, what to look for and examples of real world implementations which have maintained and improved performance.
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
This document discusses how using Schema markup can improve findability on search engines by providing structured data that enables rich snippets and product listing ads. It provides examples of common Schema types for reviews, products, recipes, events and software applications. The document demonstrates how to implement Schema using Microdata for a book and recommends tools from Google and Schema.org for testing and validating Schema markup implementations. In conclusion, it notes that only 0.3% of over 50 million analyzed domains currently use Schema.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
SMX Keynote - SEO Horizons - Alexis' SectionAlexis Sanders
Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.
The document discusses various topics related to analytics, including insights, dashboards, data visualization, business intelligence platforms, testing, and forecasting. Some key points include:
- Start with insights from data, then automate dashboards and reports and continue iterating.
- Separate metrics into KPIs, diagnostic measures, and "smoke alarms." Know your analytics package and determine top data views.
- When creating dashboards, prioritize visualization, microcopy, clarity, and automation. Integrate with tools like Google Data Studio.
- Different types of visualizations are better suited to different types of data and questions. Aim for visual clarity over complexity.
- Business intelligence platforms can help with large or dispar
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...DeepCrawl
In his talk, DeepCrawl CEO, Michal Magdziarz breaks down the disconnect between SEOs and CEOs. He explains why he believes SEOs are still fighting to justify more budget and resource and provides actionable insights as to how they can prove the impact they have on the wider business.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
Complete SEO Report with checklist requiredaaimannoor5
multiple variations of an engaging product description for an SEO report from a digital marketing agency:
Variation 1:
Skyrocket your online visibility and dominate your competition with our comprehensive SEO report.
• Detailed analysis of your website's current search engine performance
• Personalized recommendations to improve your rankings and drive more traffic
• Insights on top-performing keywords and content opportunities
• Step-by-step action plan to implement high-impact SEO strategies
Struggling to get your website seen by your ideal customers? Our SEO report is your secret weapon to unlocking the full potential of search engine optimization. Packed with data-driven insights, you'll uncover the exact steps needed to boost your organic traffic, outrank your competitors, and turn your website into a lead-generating machine. Whether you're a small business or an enterprise-level brand, this report is your roadmap to search engine success.
This SEO report is perfect for digital marketing teams, business owners, and entrepreneurs who are ready to take their online presence to new heights. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to attract more qualified leads, increase conversions, and grow your business like never before.
Variation 2:
Dominate the search results and stay ahead of the competition with our cutting-edge SEO report.
• Comprehensive audit of your website's current search engine performance
• Tailored strategies to improve your rankings across key industry keywords
• Insights on content gaps and opportunities to drive more organic traffic
• Actionable steps to implement high-impact SEO tactics
Struggling to get your business seen by your ideal customers online.
Our SEO report is your ticket to search engine dominance. Powered by the latest data and industry best practices, this report will give you the intel you need to outrank your competitors, attract more qualified leads, and turn your website into a lead-generating powerhouse.
Whether you're a solopreneur or part of an enterprise marketing team, this SEO report is designed to help you maximize your online visibility and drive real business results. With our expert analysis and optimization recommendations, you'll be able to leverage the power of search to boost your brand awareness, increase conversions, and take your company to new heights.
Don't let your competition outrank you - invest in our SEO report and watch your online dominance skyrocket.
Variation 3:
Uncover the search engine secrets to drive more traffic and leads with our comprehensive SEO report.
• In-depth analysis of your website's current search engine performance
• Customized strategies to improve your rankings across high-intent keywords
• Insights on content gaps and opportunities to attract your ideal customers
• Step-by-step action plan to implement proven SEO tactics
Struggling to get your business seen by your target audience
The document discusses how Orbitz Worldwide uses Hadoop and big data to drive web analytics. It faces challenges with processing massive amounts of log data from millions of searches. Orbitz implemented a Hadoop infrastructure to provide long-term storage, access for developers and analysts, and rapid deployment of reporting applications. This allows Orbitz to aggregate data, run analysis jobs like traffic source mapping in minutes rather than hours, and generate over 25 million records per month. The implementation helps Orbitz shift analytics from innovation to mainstream use across business units.
David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017Angry Creative (UK)
How to eliminate the risk of investing in technology. Using open source software with public roadmaps, running lean, fast, agile programmes. Demonstrating successful examples of using personalised experiences across multiple channels with open source at the centre of the architecture.
Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.
Matthew Brown discusses semantic search engine optimization techniques. He defines semantic SEO as using semantic web technologies to send detailed page content meanings to search engines in a way computers can process. Brown recommends starting with Schema.org and Open Graph vocabularies and provides links to resources on structured data types, markup troubleshooting, and semantic web statistics. He also lists people involved in both SEO and semantic web fields.
SEO Tactics for Startups - Making Your Funnel Work program - StartupbootcampJoost Hoogstrate
SEO is one of the most important digital marketing tactics out there.
For startups who still have to build their brand, content and earn links it's hard.
https://e-commercemanagers.com/seo-google-search-console/
This document outlines a growth hacking strategy for Acme Newspaper. It proposes optimizing content across social media and search platforms to increase virality. Personalizing content based on social graphs and interests is key. The strategy involves testing different editorial approaches, technologies, and marketing tactics to improve conversion rates. Continuous testing and optimization of all touchpoints is recommended to identify what drives the most growth. The goal is to build an ecosystem where content and experiences are consistent across Acme Newspaper and external channels.
SEO with Google Analytics - Organic KeywordsTobias Kraeft
This document discusses combining Google Search Console and Google Analytics data to better understand organic search traffic and conversions. It proposes:
1. Exporting keyword, device, landing page and other data from GSC and GA daily into BigQuery for storage and analysis.
2. Combining the datasets in BigQuery to attribute conversions to specific keywords and landing pages, and split traffic into brand vs non-brand categories.
3. Using DataStudio to provide interfaces for exploring, filtering and automatically updating the combined analytics data.
This approach aims to provide more granular keyword-level insights than is possible with Google Analytics alone, after Google stopped reporting organic keyword data directly.
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...ProductCamp Boston
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Keith Fenech, Co-Founder of Trackerbird Software Analytics, a V.i. Labs company, will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
•Methods for collecting software usage data
•Which actionable metrics you should focus on when measuring application usage
•How this data can help you build better products and convert more users to paying customers
About Keith Fenech
Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.
Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.
He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.
The document discusses various parameters for analyzing website performance and search engine optimization. It provides details on over 50 on-site and 40 off-site parameters that should be tracked, such as user satisfaction, page load times, bounce rates, backlinks, and keyword rankings. It also discusses tools for website analytics like Google Analytics and how to set it up to track online traffic, user behavior, and improve search engine optimization. Tips are provided on how to rank higher in Google search through the search console queries report and optimizing keyphrases, landing pages, and on-page content.
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
AMP and the instant web - WebPerformance NYC MeetUp groupMichael Posso
This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.
This document provides an introduction to digital marketing and search engine optimization (SEO). It outlines the differences between traditional and digital marketing, then discusses various digital marketing channels like websites, SEO, social media, email marketing, and analytics. The document delves into the specifics of SEO, explaining how search engines work, on-page and off-page optimization strategies, keyword research, link building, and technical SEO best practices. It emphasizes the importance of high-quality, targeted content and links to improve search engine rankings.
So many tips, so little time! Here I whizzed through the top 10 most awesome bits of functionality of Google Tag Manager, focusing on Google Analytics benefits. Tips from beginner to expert level, so choose what is right for you to learn next!
In this webinar hosted by DeepCrawl, we take a look at how clickstream data - from the SERPs through to checkout - can be analyzed to form predictions around the optimal customer journey. We dig into how the predictions can be utilized to optimize sites and apps to more fluidly guide customers from point of entry to conversion. We also review how understanding your crawl budget and the factors that impact which of your site's pages are indexed are all critical to creating a valid model to optimize your content for increased conversions.
This document provides a summary of various SharePoint projects completed by Trimantra Software Solution LLP. It includes migrations from MOSS 2007 to SharePoint 2013, custom portal sites for companies including Tevapharma and Offic4Cloud, an online marketplace called Skills4SharePoint, a corporate portal for OPUS Bank, intranet sites for Elliotte and Motif, and various modules like a safety reporting system, a negotiation system, and a SharePoint project management tool. Screenshots and technical details are provided for many of the projects.
AMP is coming to improve the mobile web. Big time.
There are many aspect to a great user experience on sites.
In order to improve the speed of the media websites on mobile and the monetization, we needed few things:
1. Fast pages. Fast to load, fast to display, saving bandwidth when possible.
2. Easy for the developers and companies to create. Only based on known and widely used technologies.
3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices
4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone.
In these slides, we will cover AMP and what it can do for you.
This document provides guidance on building an efficient website. It discusses defining the purpose and structure of the site, including functionality, usability, design, content, accessibility, search engine optimization, and analytics. Key aspects covered are defining the goal and audience, creating an intuitive layout, optimizing for conversions and user experience, and using analytics to test performance and improve the site over time. The overall message is that websites should be designed with users and goals in mind, and optimized through testing and analysis.
Ähnlich wie Max Prin - MnSearch Summit 2018 - SEO for the Current Mobile Landscape (20)
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
9. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit9
Mobile-first index: how?
10. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit10
Mobile-first index is slow to roll out
76.7%
14.7%
8.6%
Googlebot Googlebot-Smartphone Other Googlebots
11. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit11
Track mobile-first indexing yourself
You can can log the user-agent used in HTML comments
Sample PHP code:
<!--
User-agent: <?php echo $_SERVER[”HTTP_USER_AGENT”]; ?>
-->
The cached page on Google will show which
user-agent Googlebot used to crawl the page.
@JohnMu
John Mueller
Google
12. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit12
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2010 2011 2012 2013 2014 2015 2016 2017 2018
Billions
Western Europe
North America
Middle East & Africa
Latin America
Central & Eastern Europe
Asia-Pacific
Worldwide Mobile Internet Users
Source: Mobile Internet Users, eMarketer, January 2018
Mobile-first index: why?
13. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit13
Mobile-first index: why?
Mobile searches surpassed
desktop searches in 2015.
Source: Google Internal Data, for 10 countries including the US and Japan, April 2015.
14. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit14
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015 2016 2017 2018
Millions
Source: Mobile Internet Users – United States, eMarketer, January 2018
API
App indexing
announced
10/13 Google
acquired
Firebase
9/11
Mobile-
friendly label
11/14
Mobilegeddon
4/15
Mobile-friendly
testing tool
5/16
AMP project
announced
10/15
Mobile-
interstitial
penalty
8/16
Mobile-first
indexing
announcement
11/16
PWAs created
6/15 PWA
announcement
11/16
Mobile-friendliness
API
1/17
Mobile speed
ranking factor
1/18 (7/18)
Mobile-first
index roll-out
announced
3/18
Mobile-friendly
label removed
8/16
Google
officially
recommends
responsive
6/12
Google
suggest
adaptive (1
HTML, 2 CSS)
2/12
US mobile Internet users & Google’s mobile updates
@AlexisKSanders
Alexis Sanders
Merkle
15. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit15
However, mobile phones…
…have smaller screens
(less space for content)
…are slower
(less processing power, memory)
…can have weak connections
(3G, 4G < Cable, Fiber)
16. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
SEO
Search Engine Experience Optimization
17. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit17
Search Engine Experience Optimization
Website features
Relevant
Mobile-friendly
Fast
Secure
Popular
How?
-
Content
RWD*
Site speed
HTTPS
Links
Rankings
-
Up
Not MF = down
Slow = down
Up*
Up
SEO = making sure search engines ”understand” optimized experiences
18. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
Mobile-Friendly vs. Mobile-Optimized
(for both users and search engines)
20. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
Graceful Degradation / Progressive Enhancement
Devices (hardware, screen size), browsers, network, permissions, etc.
21. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit21
3 ways to implement your mobile website
Responsive
Web Design
Dynamic
Serving
Separate
URLs
Same URL (vs. desktop)
Same HTML (vs. desktop)
Potential/main concern Page speed Content parity Content parity
22. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit22
<link> tagging map (for websites with separate URLs + international sites + AMP)
Source: https://ampbyexample.com/introduction/internationalization/
23. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit23
Ensure parity between mobile and desktop versions
24. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit24
Ensure parity between mobile and desktop versions
25. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit25
Ensure parity between mobile and desktop versions
(Accessible) Content
• Page title
• Meta description
• H1, H2, etc.
• Words
• Links (nofollow)
• Images (alt text)
• Videos
<link> tags
• hreflang
• rel=“prev/next”
Structured Data
https://technicalseo.com/seo-tools/mobile-first-index/
Mobile-first Index
Tabs
Accordions
“Click-to-expand”
Loaded automatically
26. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
SERP Features & Voice Search
(structured data markup)
27. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit27
A lot of SERP features are powered by structured data
28. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit28
Leveraging structured data markup
Structured data markup has 2 components:
Vocabulary: schema.org
Format:
• Microdata
• JSON-LD
29. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit29
Leveraging structured data markup
Google supports a ton of markups
that can enhance search results:
- Product, reviews, ratings
- Events, music, movie, recipes, etc.
Rich Result = Higher Click-Through Rate (CTR)
https://developers.google.com/schemas/reference/
30. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit30
Schema.org markup generator (technicalseo.com)
31. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit31
Schema.org markup generator (technicalseo.com)
Generate JSON-LD (and some microdata)
• Website (Site Name, Sitelinks Searchbox)
• Breadcrumbs
• Person (jobTitle, worksFor, sameAs)
• Organization (Logo, Contacts, Social Profiles)
• Local Business (Address, OpeningHoursSpecification)
• Article (NewsArticle, BlogPosting)
• Product (Offer, AggregateRating, Reviews)
• Event
• Recipe
• Job Posting
Easily send code to Google’s testing tool
https://technicalseo.com/seo-tools/schema-markup-generator/
32. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit32
Mobile click-through-rates by ranking position
33. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit33
Voice search results
Knowledge Graph Featured Snippets
34. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit34
94% of featured snippet URLs rank in the top five
35. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
Page Speed
(site latency)
50. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit50
AMP documentation
https://www.ampproject.org/docs/reference/components https://www.ampbyexample.com
51. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit51
AMP tools
https://search.google.com/test/amp https://technicalseo.com/seo-tools/amp/
52. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
What about “SEO”?
AMP is not a ranking factor
A “really fast” site doesn’t rank better than a “fast” site
54. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
What about “SEO”?
AMP is not a ranking factor
A “really fast” site doesn’t rank better than a “fast” site
Faster is better (+ AMP cache/pre-loading)
AMP = mobile-friendly
SERP visibility
56. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit
Progressive Web AMPs
(the ultimate configuration)
57. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit57
What’s a progressive web app?
Native apps
Web apps
58. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit58
What’s a progressive web app?
Reliable and Fast
App shell cached locally (on 1st load)
• Fast loading when offline or with slow
connection (on subsequent loads)
Mobile-friendly (responsive)
Secure (HTTPS)
Engaging
App icon on device’s home screen
Push notifications
59. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit59
What’s a progressive web app?
60. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit60
AMP as entry point into your PWA
<amp-install-serviceworker>
61. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit61
AMP as entry point into your PWA
1) User gets the AMP from the SERP
2) Service worker is installed on device
• Once activated, SW caches the
“app shell” and initial data
3) User clicks on a (internal) link
4) Service worker “hijacks” the click
5) Pre-cached PWA loads instantly
62. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit62
The service worker “hijacks” the click
if (request = navigate) {
if (requested page is cached) {
serve cached PWA version
} else {
fetch, serve and cache PWA version
}
} else {
…
}
63. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit63
PWA + AMP = PWAMP
The AMP framework is
not compatible with (all)
JavaScript frameworks
(e.g. pushState)
64. Max Prin @maxxeight | MnSearch Summit 2018 #mnsummit64
PWAMP examples and resources
https://pwamp.shop https://www.howpwampworks.com (by @aleyda)
Firebase – 9/2011
https://www.seroundtable.com/google-easy-mobile-seo-14748.html - 2/20/12
https://www.seroundtable.com/google-mobile-seo-official-15264.html - 6/7/12
Google introduces app indexing - 10/13/13
Google acquires Firebase - 10/2014
Mobile-friendliness label - 11/18/14
Mobilegeddon/mobile-friendliness update – 4/21/15
PWAs introduced – 6/15/15
AMP announcement – 10/7/15
Mobile-friendly testing tool - 5/17/16
Mobile interstitial penalty – 8/23/16
Google removes mobile-friendly label - 8/31/16
What is AMP? - 9/12/2016
Mobile-first index (announcement 1) – 11/4/16
PWA – 11/9/16
Mobile-friendliness Test API – 1/31/17
Mobile speed ranking factor – 1/17/18
Mobile-first official announcement – 3/26/18
Popularity: you don’t need to understand something to acknowledge its reality.
!!! = new features in this tool: rendered code and JS console – very useful to troubleshoot rendering issue with JS-powered sites.
https://www.w3.org/wiki/Graceful_degradation_versus_progressive_enhancement
Leveraging smartphone features – camera, GPS, notifications, etc.
Mobile optimized: also avoid full screen popups
Regardless mobile config: avoid bad practices like interstitials
Microdata: introduced with HTML5. Attributes and values directly integrated into HTML elements -> can quickly become complicated to implement, especially when the data is not grouped together in the code.
JSON-LD (JavaScript Object Notation for Linked Data): much easier to implement (1 block of script)
It’s easy to forget the golden rule of SDM: do not markup non-visible data
https://www.sistrix.com/downloads/study/sistrix_mobile_seo_study_en.pdf
No click = SERP features in mobile results: quick answers, local packs, etc.
A.J. Ghergich, May 14, 2018 - https://www.semrush.com/blog/how-to-earn-google-featured-snippets-mobile-study/
We analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google.
But leveraging structured data for semantics and relevance as well as on the overall quality of the content might help getting into the top 5 then getting the featured snippet.
https://www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time/
https://support.google.com/partners/answer/7336278?hl=en
https://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/
Too fast? error pages
AMP is a natural fit for e-commerce because AMP makes web pages fast, and fast pages help with purchase conversions.
https://www.ampproject.org/learn/about-how/
https://medium.com/@cramforce/why-amp-is-fast-7d2ff1f48597
Lazy loading
Extensive use of preconnect
Prefetching of lazy loaded resources
All async JavaScript
Inline style sheets
Zero HTTP requests block font downloads.
Instant loading through prerendering
Prerendering only downloads resources above the fold
Prerendering does not render things that might be expensive in terms of CPU
Intelligent resource prioritization
Uncoupling of document layout from resource downloads
Maximum size for style sheet
FastDOM-style DOM change batching
Optimized for low count of style recalculations and layout
Mitigations for third party JS worst-practices such as document.write
Runtime cost of analytics instrumentation is independent of number of used analytics providers
Extensions don’t block page layout
CDN delivery available to all AMP documents
All resources and the document are loaded from the same origin through the same HTTP 2.0 tunnel
Animations can be GPU accelerated
Dave Besbris, VP of Engineering at Google
over 31 million domains on the internet publishing AMP and they published over 5 billion pages.
recipes, travel, retail, dictionaries, RapGenius…
Still hard to built a full ecom site with AMP: AMP can’t be the full solution for conversions
Why is the reach of web apps higher? Search engines (vs. app stores).
Supported by all major browsers
No need to be indexed
https://www.ampproject.org/docs/integration/pwa-amp
https://www.ampproject.org/docs/integration/pwa-amp/amp-to-pwa
- AMP for initial user acquisition
AMP is an ideal solution for so-called leaf pages, content pages that your users discover organically through a search engine, a shared link by a friend or through a link on another site. Because of AMP's specialized pre-rendering, AMP pages load extremely fast, which in return means much less drop off (the latest DoubleClick study shows that more than 53% of all users will drop off after 3 seconds).
- PWA for rich interactivity and engagement
Progressive Web Apps, on the other hand, allow for much greater interactivity and engagement, but do not have the instant first-load characteristics of an AMP page. At their core is a technology called Service Worker, a client-side proxy that allows you to cache all sorts of assets for your pages, but said Service Worker only activates after the first load.