The I Love Marketing Model is a visual interactive technique to help students remember key marketing concepts. Developed by Prof Bong De Ungria of the Ateneo Graduate School of Business.
Watch the video and learn more here...
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
This document provides information about demand, supply, and market equilibrium for Coca-Cola. It discusses the history and invention of Coca-Cola, the basic concepts of demand and supply, factors that affect demand and supply, and the relationship between price, demand, and supply. Specifically, it explains that demand for Coca-Cola depends on factors like price, income, tastes, and policies while supply depends on price, technology, number of consumers, and input prices. It also illustrates the laws of demand and supply through demand and supply curves for Coca-Cola.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
This document presents a SWOT analysis of Dawlance, a leading manufacturer of household appliances in Pakistan. It discusses Dawlance's strengths such as its reliable products, affordable prices, and strong distribution network. Weaknesses include outdated technology and average technical skills. Threats include new entrants, expanding competition, and political instability. Opportunities include improving marketing through online channels and social media, developing new products, upgrading technology through automation, and expanding internationally through exports.
This 3 sentence summary provides the key details from the business plan document:
The document outlines a business plan for Coke Drink, which is a beverage company that produces and distributes soft drinks including their flagship product, Coke. The plan discusses the company's management, marketing strategies, operations, finances, and goals to maximize growth in global markets and increase market share. The main competitor identified is Pepsi.
Marketing plan for coca cola company by TUF studentsNoor Afzal
This document provides a marketing plan for Coca Cola in Pakistan. It includes an introduction to Coca Cola's history and products. It then analyzes the soft drink market and Coca Cola's situation in Pakistan, examining external factors like customers and competitors as well as internal factors. It discusses Coca Cola's target market in Pakistan and provides demographic data. It also outlines Coca Cola's marketing strategy, objectives, and financial analysis. The document aims to critically examine opportunities for Coca Cola to increase its market share in Pakistan.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
This document provides information about demand, supply, and market equilibrium for Coca-Cola. It discusses the history and invention of Coca-Cola, the basic concepts of demand and supply, factors that affect demand and supply, and the relationship between price, demand, and supply. Specifically, it explains that demand for Coca-Cola depends on factors like price, income, tastes, and policies while supply depends on price, technology, number of consumers, and input prices. It also illustrates the laws of demand and supply through demand and supply curves for Coca-Cola.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
This document presents a SWOT analysis of Dawlance, a leading manufacturer of household appliances in Pakistan. It discusses Dawlance's strengths such as its reliable products, affordable prices, and strong distribution network. Weaknesses include outdated technology and average technical skills. Threats include new entrants, expanding competition, and political instability. Opportunities include improving marketing through online channels and social media, developing new products, upgrading technology through automation, and expanding internationally through exports.
This 3 sentence summary provides the key details from the business plan document:
The document outlines a business plan for Coke Drink, which is a beverage company that produces and distributes soft drinks including their flagship product, Coke. The plan discusses the company's management, marketing strategies, operations, finances, and goals to maximize growth in global markets and increase market share. The main competitor identified is Pepsi.
Marketing plan for coca cola company by TUF studentsNoor Afzal
This document provides a marketing plan for Coca Cola in Pakistan. It includes an introduction to Coca Cola's history and products. It then analyzes the soft drink market and Coca Cola's situation in Pakistan, examining external factors like customers and competitors as well as internal factors. It discusses Coca Cola's target market in Pakistan and provides demographic data. It also outlines Coca Cola's marketing strategy, objectives, and financial analysis. The document aims to critically examine opportunities for Coca Cola to increase its market share in Pakistan.
The gaming industry has changed dramatically over the last few decades. In the 1990s, the industry generated $19.8 billion in sales from video game, console, and arcade sales. Major players included Nintendo, Sony, Sega, and Atari. The industry has since shifted to online subscriptions, free-to-play games, mobile gaming, and live streaming on platforms like Twitch. Today, the global gaming market is worth over $150 billion annually, with mobile gaming making up 47% of the market. The industry continues to evolve with new business models and platforms.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
The document outlines the objectives, mission, vision, and human resource policies of a company that produces fruit juices and food products. The company aims to provide high quality products and become a leader in the beverage industry. Its mission is to offer quality fruit and vegetable products while maintaining pride in products, innovation, integrity, and commitment to quality. The vision is to be known as a regional quality leader. The document then describes the company's human resource management practices around recruitment and selection, training and development, and manpower planning.
This document provides an overview of an organizational study conducted at Brindavan Agro Industries Pvt. Ltd. It discusses the background, need, and objectives of the study. The objectives are to understand the company's organizational structure, departments, and gain insight into corporate responsibilities. The document also provides a detailed industry profile of Coca Cola in India, discussing its history, products, manufacturing process, quality measures, use of technology and utilities.
A critical look at three years of supply chain disruption. Using quantitative and qualitative research, Lora Cecere, Founder of Supply Chain Insights, looks critically at the factors within companies that drove resilience and the factors less successful. Companies that won were aligned, used market signals, decreased process latency, used scenario planning, and implemented descriptive analytics. Those that fared worse, had tight integration of supply chain planning to ERP, were not aligned, and were focused on a digital transformation strategy.
A project report on competition between pepsi co and coca cola brandsBabasab Patil
This document provides an overview of the competition between PepsiCo and Coca-Cola. It discusses the history and profiles of both companies, including their product portfolios and geographic presence around the world. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Both companies have grown significantly over the decades and now offer a wide variety of beverage brands globally. The document also examines each company's mission and corporate citizenship efforts.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
Coca cola uses various types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation to target different customer groups. They segment based on location, age, lifestyle, and purchasing patterns. Some key segments include younger people aged 10-25, health conscious consumers, athletes for sports drinks, and diabetics for products like Coke Zero. Coca cola positions itself as a solution for thirst and uses segmentation to ensure continuous customer satisfaction and increasing sales by tailoring benefits to each segment.
The Tea Stop is a business plan for opening a specialized tea shop that aims to provide high quality tea and a pleasant atmosphere. The tea shop will target students, tea lovers, couples, and corporate employees. It will focus on quality, hospitality, atmosphere, customer satisfaction, and hygiene. The tea menu will include various chai options as well as iced tea flavors. The business plan outlines steps for obtaining licenses, learning about competitors, choosing a good location, maintaining tea stock, decorating appropriately, developing a signature tea blend, hiring staff, and marketing the new business.
This document provides a case study on PepsiCo, covering its origin in 1898, history and rivalry with Coca-Cola. It discusses PepsiCo's vision, mission and strategies, including diversification. SWOT and PEST analyses are included. The marketing strategies used by PepsiCo are explained, such as niche marketing and its marketing mix of product, price, place and promotion. Financial growth and PepsiCo's slogans and logos over time are also summarized.
Small Business Plan for a Fast Food Court Puja Dhar
This document outlines the business plan for Happy House, a proposed fast food restaurant in Sylhet, Bangladesh. The plan details Happy House's vision to be a leading integrated food service group through consistent quality and customer service. Their mission is to attain excellence through innovation and living their values. Key goals include being one of the most successful fast food outlets in Sylhet and becoming a premier local brand. The plan provides an analysis of the market opportunity and competitors, and outlines Happy House's products, pricing strategy, target customer segmentation, and a SWOT analysis. It concludes that starting small can be less risky than a larger initial investment.
This document analyzes a quantitative study comparing Coca-Cola and Pepsi. It conducted interviews of 53 individuals ages 20-25 to determine factors influencing their preferred soda brand. The results showed that 60% of respondents preferred Coca-Cola as their choice. While Pepsi has made efforts to appeal to younger audiences, Coca-Cola was found to be more popular and satisfy customers more based on availability, quality, taste, and brand loyalty. Therefore, the study concludes that Coca-Cola remains ahead of Pepsi as the most satisfied soda brand for consumers.
PepsiCo is a Fortune 500 company headquartered in New York that manufactures and markets beverages and snacks. Its main product is Pepsi Cola, which sells over 100 billion cans per year. PepsiCo was formed through mergers and acquisitions of brands like Frito-Lay, Quaker Oats, Gatorade, Tropicana, and others. It operates globally with products in nearly 200 countries and regions. Indra Nooyi has been CEO since 2006 and has focused on healthier products and sustainability. PepsiCo is organized into divisions for Americas Foods, Americas Beverages, and International markets.
Strategic management report-COCA COLA PAKISTANNawal Meraj
The document provides a strategic management report on Coca-Cola Pakistan. It includes:
- An overview of Coca-Cola's global operations, history, vision, mission, values and goals.
- Details on Coca-Cola's entry and operations in Pakistan, including a PEST analysis of the country's political, economic, social and technological factors.
- An analysis of Coca-Cola Pakistan including its management, SWOT analysis, marketing strategies, competition and corporate social responsibility initiatives.
- Financial data and discussions of Coca-Cola's industry, competitive advantages, challenges and conclusion. The report was submitted to Sir M. Yamman and contains contributions from five group members.
The document provides a history of the soft drink industry in India. It discusses the origins of soft drinks dating back to mineral water found in springs. It outlines the major players in the Indian soft drink market such as Coca-Cola, Pepsi, and Dabur. The document also analyzes consumption trends in India and globally, and compares consumption rates across different countries. It examines the growth and types of soft drinks produced in India as well as trends and developments in the industry.
Voltage is a product developed by entrepreneur students of UCSG.
At the beginning starts as a college project of research & develop for new alternatives for enter to the business world.
In this case our idea is oriented towards food and beverage market.
This document provides a marketing analysis and project report for Coca-Cola in Pakistan. It includes an executive summary, company overview, mission and vision statements, product information, marketing environment analysis including PESTEL factors and competitors, and a marketing mix analysis covering product, price, place, and promotion strategies. SWOT analysis identifies strengths such as brand recognition and popularity, and weaknesses like health issues. The report also outlines market segmentation, positioning, needs, and objectives.
This document provides information about Bonanza Satrangi, including:
- The names and roles of members on the management team.
- Details about the company such as the owner, industry, business entity, and location.
- A brief history of how Bonanza Garments was established in 1976 and has since become one of the most successful clothing brands in Pakistan.
- A SWOT analysis of Bonanza's strengths, weaknesses, opportunities, and threats.
- Goals for Bonanza to become a globally recognized brand used worldwide within 15 years.
- A vision to strengthen Pakistan's economy.
- Plans for organizational leadership, controlling, and analyzing Bonanza's performance.
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
21st century marketing involves meeting customer needs profitably through 7 key tasks: developing strategic plans, capturing market insights, connecting with customers, building strong brands, shaping market offerings, communicating and delivering value, and capturing long term growth. It is used for everything from goods to ideas, is everyone's responsibility, and must be adapted as the competitive environment changes with more demanding customers and new technologies. Core concepts around needs, wants, and demands remain important.
The gaming industry has changed dramatically over the last few decades. In the 1990s, the industry generated $19.8 billion in sales from video game, console, and arcade sales. Major players included Nintendo, Sony, Sega, and Atari. The industry has since shifted to online subscriptions, free-to-play games, mobile gaming, and live streaming on platforms like Twitch. Today, the global gaming market is worth over $150 billion annually, with mobile gaming making up 47% of the market. The industry continues to evolve with new business models and platforms.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
The document outlines the objectives, mission, vision, and human resource policies of a company that produces fruit juices and food products. The company aims to provide high quality products and become a leader in the beverage industry. Its mission is to offer quality fruit and vegetable products while maintaining pride in products, innovation, integrity, and commitment to quality. The vision is to be known as a regional quality leader. The document then describes the company's human resource management practices around recruitment and selection, training and development, and manpower planning.
This document provides an overview of an organizational study conducted at Brindavan Agro Industries Pvt. Ltd. It discusses the background, need, and objectives of the study. The objectives are to understand the company's organizational structure, departments, and gain insight into corporate responsibilities. The document also provides a detailed industry profile of Coca Cola in India, discussing its history, products, manufacturing process, quality measures, use of technology and utilities.
A critical look at three years of supply chain disruption. Using quantitative and qualitative research, Lora Cecere, Founder of Supply Chain Insights, looks critically at the factors within companies that drove resilience and the factors less successful. Companies that won were aligned, used market signals, decreased process latency, used scenario planning, and implemented descriptive analytics. Those that fared worse, had tight integration of supply chain planning to ERP, were not aligned, and were focused on a digital transformation strategy.
A project report on competition between pepsi co and coca cola brandsBabasab Patil
This document provides an overview of the competition between PepsiCo and Coca-Cola. It discusses the history and profiles of both companies, including their product portfolios and geographic presence around the world. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Both companies have grown significantly over the decades and now offer a wide variety of beverage brands globally. The document also examines each company's mission and corporate citizenship efforts.
Target market and market segmentation of Coca-Colasikander22
The document provides a history of Coca-Cola and its operations in Pakistan. It discusses that Coca-Cola traces its origins to 1886 when an Atlanta pharmacist began producing Coca-Cola syrup. It began operating in Pakistan in 1953 and has bottling plants in several major Pakistani cities. Coca-Cola targets most age groups but especially those aged 18-25, which make up around 40% of its customer base. The document also outlines various ways Coca-Cola segments the Pakistani market including by gender, lifestyle, socioeconomic status, geography, climate, demographics, and psychographics.
Coca cola uses various types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation to target different customer groups. They segment based on location, age, lifestyle, and purchasing patterns. Some key segments include younger people aged 10-25, health conscious consumers, athletes for sports drinks, and diabetics for products like Coke Zero. Coca cola positions itself as a solution for thirst and uses segmentation to ensure continuous customer satisfaction and increasing sales by tailoring benefits to each segment.
The Tea Stop is a business plan for opening a specialized tea shop that aims to provide high quality tea and a pleasant atmosphere. The tea shop will target students, tea lovers, couples, and corporate employees. It will focus on quality, hospitality, atmosphere, customer satisfaction, and hygiene. The tea menu will include various chai options as well as iced tea flavors. The business plan outlines steps for obtaining licenses, learning about competitors, choosing a good location, maintaining tea stock, decorating appropriately, developing a signature tea blend, hiring staff, and marketing the new business.
This document provides a case study on PepsiCo, covering its origin in 1898, history and rivalry with Coca-Cola. It discusses PepsiCo's vision, mission and strategies, including diversification. SWOT and PEST analyses are included. The marketing strategies used by PepsiCo are explained, such as niche marketing and its marketing mix of product, price, place and promotion. Financial growth and PepsiCo's slogans and logos over time are also summarized.
Small Business Plan for a Fast Food Court Puja Dhar
This document outlines the business plan for Happy House, a proposed fast food restaurant in Sylhet, Bangladesh. The plan details Happy House's vision to be a leading integrated food service group through consistent quality and customer service. Their mission is to attain excellence through innovation and living their values. Key goals include being one of the most successful fast food outlets in Sylhet and becoming a premier local brand. The plan provides an analysis of the market opportunity and competitors, and outlines Happy House's products, pricing strategy, target customer segmentation, and a SWOT analysis. It concludes that starting small can be less risky than a larger initial investment.
This document analyzes a quantitative study comparing Coca-Cola and Pepsi. It conducted interviews of 53 individuals ages 20-25 to determine factors influencing their preferred soda brand. The results showed that 60% of respondents preferred Coca-Cola as their choice. While Pepsi has made efforts to appeal to younger audiences, Coca-Cola was found to be more popular and satisfy customers more based on availability, quality, taste, and brand loyalty. Therefore, the study concludes that Coca-Cola remains ahead of Pepsi as the most satisfied soda brand for consumers.
PepsiCo is a Fortune 500 company headquartered in New York that manufactures and markets beverages and snacks. Its main product is Pepsi Cola, which sells over 100 billion cans per year. PepsiCo was formed through mergers and acquisitions of brands like Frito-Lay, Quaker Oats, Gatorade, Tropicana, and others. It operates globally with products in nearly 200 countries and regions. Indra Nooyi has been CEO since 2006 and has focused on healthier products and sustainability. PepsiCo is organized into divisions for Americas Foods, Americas Beverages, and International markets.
Strategic management report-COCA COLA PAKISTANNawal Meraj
The document provides a strategic management report on Coca-Cola Pakistan. It includes:
- An overview of Coca-Cola's global operations, history, vision, mission, values and goals.
- Details on Coca-Cola's entry and operations in Pakistan, including a PEST analysis of the country's political, economic, social and technological factors.
- An analysis of Coca-Cola Pakistan including its management, SWOT analysis, marketing strategies, competition and corporate social responsibility initiatives.
- Financial data and discussions of Coca-Cola's industry, competitive advantages, challenges and conclusion. The report was submitted to Sir M. Yamman and contains contributions from five group members.
The document provides a history of the soft drink industry in India. It discusses the origins of soft drinks dating back to mineral water found in springs. It outlines the major players in the Indian soft drink market such as Coca-Cola, Pepsi, and Dabur. The document also analyzes consumption trends in India and globally, and compares consumption rates across different countries. It examines the growth and types of soft drinks produced in India as well as trends and developments in the industry.
Voltage is a product developed by entrepreneur students of UCSG.
At the beginning starts as a college project of research & develop for new alternatives for enter to the business world.
In this case our idea is oriented towards food and beverage market.
This document provides a marketing analysis and project report for Coca-Cola in Pakistan. It includes an executive summary, company overview, mission and vision statements, product information, marketing environment analysis including PESTEL factors and competitors, and a marketing mix analysis covering product, price, place, and promotion strategies. SWOT analysis identifies strengths such as brand recognition and popularity, and weaknesses like health issues. The report also outlines market segmentation, positioning, needs, and objectives.
This document provides information about Bonanza Satrangi, including:
- The names and roles of members on the management team.
- Details about the company such as the owner, industry, business entity, and location.
- A brief history of how Bonanza Garments was established in 1976 and has since become one of the most successful clothing brands in Pakistan.
- A SWOT analysis of Bonanza's strengths, weaknesses, opportunities, and threats.
- Goals for Bonanza to become a globally recognized brand used worldwide within 15 years.
- A vision to strengthen Pakistan's economy.
- Plans for organizational leadership, controlling, and analyzing Bonanza's performance.
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
Same Differences? Today, many things have changed that has required a different Marketing response vs. what was proven to be successful just a few years ago. And yet,there are still things which remain the same (like customers, competition and company). Find out more here..
21st century marketing involves meeting customer needs profitably through 7 key tasks: developing strategic plans, capturing market insights, connecting with customers, building strong brands, shaping market offerings, communicating and delivering value, and capturing long term growth. It is used for everything from goods to ideas, is everyone's responsibility, and must be adapted as the competitive environment changes with more demanding customers and new technologies. Core concepts around needs, wants, and demands remain important.
BMA Chicago - Content + Social - The B-to-B Dynamic Duo by Aaron Kahlow, OMIBMAChicago
The document summarizes a workshop on using social media and content marketing for B2B ROI. The agenda includes discussing global industry trends, tactics like attribution modeling and amplification, and case studies. Aaron Kahlow, who has experience building digital businesses, will discuss pillars of social media success including platforms, content like video, and mobile. The workshop will cover measurement, attribution modeling, social media ROI case studies, analytics, Facebook amplification research, content marketing frameworks, social advertising, retargeting best practices, and a B2B video case study of Cisco. Attendees will learn about developing a content marketing strategy and how an integrated approach can help drive conversions.
This document provides an overview of key concepts around distributing and promoting products and services from a chapter on introduction to business. It covers the nature of distribution and types of wholesalers and retailers. It also discusses how supply chain management, promotion, advertising, personal selling, sales promotion, public relations, social media, and e-commerce fit within promotional strategies. The document includes several exhibits, such as diagrams of supply chains and promotional mixes.
This document outlines key concepts of 21st century marketing. It discusses that marketing is important for business success by driving revenue and customer loyalty. Everything can be marketed, including goods, services, ideas, and organizations. Marketing is also everyone's responsibility within a company, not just the marketing department. The core concepts of marketing involve understanding customer needs and creating value better than competitors. Marketing also must fulfill seven tasks like developing strategic plans, connecting with customers, and capturing long-term growth. Marketing has changed significantly due to factors like increased competition, globalization, and new technologies.
An Enlightened B2B Vision – The Five Pillars Of Omnichannel NirvanaEliot Sykes
In this thought-piece Eliot, explores the origins of omnichannel and how B2B marketers can learn from B2C brands that already employ a successful omnichannel approach. Compelling facts and figures, along with key insights into today's B2B buyer behaviours and demands combine to demonstrate just how important omnichannel really is – culminating with the five pillars that you can apply to deliver your own successful B2B omnichannel vision.
How is Digital Marketing for B2B? What are the considerations to take into account to drive sales in this market? Do we have to treat different the target market than B2C?
In this presentation we will cover the 4 most important stages to drive sales on B2B with Digital Marketing, focusing on the latest trends and technologies.
Outline 21st century strategies, sales and beyondAshraf Osman
“Time is a great teacher. Unfortunately, it kills all its pupils”. Amazingly this quote dates back to 19th century but still holds true till today. In the world of sales, time is the enemy. You cannot ask for a quota relief because you “need time” until your strategy comes to fruition.
The subject of this course is about building and maintaining successful sales strategies that stand the test of time. Strategies that are in line / in sync / aligned with the organization’s aspiration.
At dmaDetroit's Jan. 29, 2015 program, Dr. Joe Bavonese discussed his tools for successfully growing and retaining a customer base covering engaging your customers, developing direct response strategies and more.
The document summarizes a digital marketing conference that took place on April 29th, 2015 in Indianapolis. It provides summaries of presentations from several speakers at the conference, including Kyle Lacy who discussed emerging technology trends disrupting consumer behavior, such as mobility, collaborative consumption, and the "audience effect". It also summarizes a panel discussion on growing Indianapolis' digital marketing industry and managing clients through change. Finally, it discusses a presentation by Jeff Carl on using multivariate testing to more efficiently test multiple variables in digital marketing campaigns.
1) 21st century marketing is important for business survival and growth. It generates demand and provides solutions to society.
2) Marketing is used for everything, including goods, services, experiences, and more, and involves everybody, including non-marketing employees.
3) While some aspects of marketing have changed due to increased competition, technology, and globalization, the basic concepts around satisfying customer needs, wants, and demands remain the same.
4) To be successful today, marketing must fulfill key tasks like developing strategic plans, understanding customers, and communicating value, rather than relying on luck.
Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
Digital Marketing Summit in Dhaka, Bangladesh keynote presentation delivered by keynote speaker Michael Leander.
The talk is about digital marketing and covers a number of relevant tips and insights on digital marketing.
The document discusses the evolving role of public relations (PR) in branding and marketing. It covers four key roles of PR in branding: 1) integrating communications for consistency across internal and external messages; 2) feeding both internal and external audiences to build relationships; 3) managing external communications to various stakeholder groups; and 4) protecting and enhancing corporate reputation by effectively communicating during both good and bad news events. The document emphasizes how PR can help achieve marketing objectives by driving brand awareness, loyalty and ultimately sales conversions.
For New Entrepreneurs- Ecommerce BusinessRavi Fotedar
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
Strategic Investor Relations and Public DisclosureKenny Ong
LexisNexis Capital Raising for Corporations Conference
August 2009
Establishing Sustainable Growth through Successful Funding Strategies and Addressing the Shareholders’ Crisis of Confidence through Strategic Communications
• Assess the importance of communications for
Investor Relations and Public Disclosures
• Differentiating communication initiatives in maximizing their value
• Defining the communications, investor
relations, and statements and why they play
an integral role in a corporations financial
activity
• What is the information that companies are
required to make public?
• Frequency of disclosure and maintaining
confi dentiality
This is the downloadable version of Scroll 1 of the best-selling book, Greatest Salesman in the World by Og Mandino. You can download this and save on your phone or on your computer to make developing the first habit easier.
Z means start with the outcome
Y are your reasons why
X are the how, what, when and who
https://bongdeungria.com/zyx-vs-abc-vs-mbo-marketing/
More info at
This document discusses using a ZYX framework to achieve goals. It focuses on defining the desired outcome or destination (Z), understanding the purpose or reason behind it (Y), and determining the specific actions, methods, timing, and responsibilities required (X) to overcome barriers (ABC) and reach the target (Z). Marketing is presented as a way to maximize value across all stages from planning to delivery.
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Not all marketing classes are equal.
Why choose Hypermarketing Class under VCoach Bong De Ungria?
To earn a High Performance Highly Personal Hyperlinked Excellent Experience!
https://bongdeungria.com/why-hypermarketing-class-in-23-seconds/
This document appears to be a textbook on digital marketing that contains multiple chapters selected by different people. It covers topics such as marketing in new realities, managing digital communications, influential digital subcultures, marketing 4.0 in the digital economy, the new customer path, marketing productivity metrics, industry best practices, human centric marketing, content marketing, omnichannel marketing, engagement marketing and getting wow. Each chapter discusses a different aspect of digital marketing.
Pictures paint a thousand words.
Videos are worth a thousand pictures.
This video requirement shall replace the typical “Introduce Yourself” part at the beginning of classes. All students shall now be required to create a 1 minute version of their professional background, upload it for youtube, embed the youtube video in wordpress (or equivalent) and post the url link as your assignment submission.
https://bongdeungria.com/who-you-a-digital-intro/
The document outlines a marketing plan for WWW, a firewood delivery service in Baguio, Philippines. WWW aims to provide environmentally-friendly firewood to wealthy family man Pedro and others, delivering orders anywhere in Baguio within 60 minutes. The plan details WWW's target customer profile, Pedro's need for reliable warmth, WWW's unique proposition to meet this need through convenient delivery, and strategies for product, price, placement, promotion and positioning to target Pedro and similar customers.
The document provides a template for a marketing plan, outlining 11 sections to address: 1) Profile the typical customer Primo or Pauline, 2) Identify Primo's problem/pain, 3) Present choices to solve the problem, 4) Propose a unique selling proposition, 5) Plot competitive positioning maps, 6) Describe the potential and primary market size, 7) Outline the product strategy, 8) Price strategy, 9) Place strategy, 10) Promotion strategy, and 11) Identify the primary generic winning strategy. The template aims to help the user develop a comprehensive marketing plan.
Marketing works only if the concepts are remembered beyond the classroom. How do you remember? With Visual Session Certificates that combine emotion, ideas, and the world's most important picture- that of the participant. By doing this, learning and retention extend far beyond the classroom.
https://bongdeungria.com/making-marketing-memorable-using-visual-session-certificates/
The document discusses how power has shifted from brands and companies to connected customers, accelerated by COVID-19. It explains that this shift is due to 3 trends: from vertical to horizontal communication flows, from exclusive to inclusive markets, and from individual to social influences on purchasing decisions. It provides local examples of how this power shift applies in business school education, and recommends actions professors can take to adapt, such as using more video/blogs, targeted online posts, quick responses, and recent data.
COSLA = Concept Synthesis and Local Application
Template enables students to create professional, powerful business presentations based on how to tell a good business story as inspired by Steve Jobs.
https://bongdeungria.wordpress.com/2017/10/03/01-defining-marketing-for-the-21st-century/
Sample of a 20 Year Personal Marketing Plan that is recommended for Students taking the Marketing Management class of VCoach Bong de Ungria of the Ateneo Graduate School of Business
This document discusses different models for business presentations: SPADER, SOSTAC, and Get-To-By. SPADER is a 6-step process for communicating that includes situation analysis, problem definition, alternative solutions, decision, execution, and review. SOSTAC follows a similar 6 steps of situation analysis, objective, strategy, tactics, action, and control. Get-To-By focuses on defining the target audience, desired action, and strategy to achieve it. The models provide frameworks to structure presentations to achieve desired outcomes and actions.
The document discusses which digital platforms are best for different marketing campaigns. It notes that Facebook, Twitter, LinkedIn, YouTube and Pinterest are options, but that the best choice depends on the specific campaign. The author then says he will share a story and some insights about using the word "free" to generate interest in campaigns.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Setup Warehouse & Location in Odoo 17 Inventory
Master Marketing with the I Love Marketing Model
1. Vcoach Serves @ www.BongDeUngria.com
I LOVE
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 101)
Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM
Ateneo Graduate School of Business
21st Century
Edition
2. Vcoach Serves @ www.BongDeUngria.com
This “I Love Marketing Model” was
created to help students understand key
marketing concepts and how
these relate to one another.
The use of images and stories enhance
the learning experience and amplify concept
recall and marketing mastery.
The model has been updated to 21st
century strategic marketing realities.
-Prof. Bong De Ungria, Certified Digital Marketer (CDM)
Professor’s Note
3. Vcoach Serves @ www.BongDeUngria.com
The basic marketing concepts here can be found in widely read-
textbooks written by Philip Kotler, Josiah Go and many other
famous authors.
My unique contribution was to be a maven and connector (terms
used by Malcom Gladwell, in best-selling book: The Tipping Point)
was to trim the fat, highlight the beef, make it sticky (easy to
remember) through images and spread it like an epidemic (through
the web). In Kotler’s marketing textbook, this is selective attention,
distortion, and retention. While a traditional marketing guru might
find the explanations oversimplified and limiting, that is not the
point of the model; if you love and remember marketing after this
presentation, then guess what? You’ve just been infected.
Maven’s Caution on this Model
- Vcoach Bong De Ungria, Contamination Marketer
4. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
5. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
7. Vcoach Serves @ www.BongDeUngria.com
2. Only images work!
Marketing (& everything) is a battle
for share of mind
Mind remembers only pictures.
– Car
– Bedroom
– My Life’s highlights
8. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
11. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
12. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
creating,
13. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
communicating and
creating,
14. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
communicating and
creating,
delivering value to
15. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
Satisfy customer
communicating and
creating,
delivering value to
16. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
Satisfy customer
needs, wants and demands
communicating and
creating,
delivering value to
17. Vcoach Serves @ www.BongDeUngria.com
What is Marketing?
System of profitably
Satisfy customer
needs, wants and demands
Better than competition
communicating and
creating,
delivering value to
18. Vcoach Serves @ www.BongDeUngria.com
Food example
To understand Needs, Wants & Demands.
Need Basic necessity
Feel deprived if this is
absent
Food
Want Given choices, this is
what you prefer
Chicken,
Burger, Steak
dinner
Demand A want that is supported
by a decision and
capacity to buy
Only burger
is within my
budget!
19. Vcoach Serves @ www.BongDeUngria.com
Maslow’s Hierarchy of Needs=
a basic, constant reference
Self-
Actualization
Esteem Needs
(Recognition,
Status)
Social Needs (sense of
belonging, love)
Safety Needs (security,
protection)
Physiological needs (food, water,
shelter)
Reference: Marketing Management, 11th ed, Philip Kotler
20. Vcoach Serves @ www.BongDeUngria.com
Basic needs have not changed.
No NEED added or deleted
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For a millennial, what’s more
basic than food and water?
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After 2 hours, what’s more
basic than Wifi?
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But huge changes in the many
choices to answer same needs.
Wants= choices
preferred answer to a need
25. Vcoach Serves @ www.BongDeUngria.com
Marketing discipline:
Focus on satisfying demands!
N Needs= basic requirements;
feel deprived without it
Wants= choices
preferred answer to a need
Demands=
wants + purchase capability
26. Vcoach Serves @ www.BongDeUngria.com
N Needs= basic requirements;
feel deprived without it
Wants= choices
preferred answer to a need
Demands=
wants + purchase
capability
AB, 1% of
populaton
C
14%
DE ,
85%
Recognize difference in demand
between SEC (socioeconomic classes)
27. Vcoach Serves @ www.BongDeUngria.com
N Needs= basic requirements;
feel deprived without it
Wants= choices
preferred answer to a need
Demands=
wants + purchase
capability
AB, 1% of
populaton
C
14%
DE ,
85%
Class AB can “figuratively” buy Maslow,
Class DE must focus on basic needs
28. Vcoach Serves @ www.BongDeUngria.com
Other factors*:
1. Location/ neighborhood
2. Durability (concrete, wood)
3. Maintenance (paint, garden)
4. Ownership (own/rent?)
5. Educational Attainment
6. Occupation
7. Facilities (cars, appliances)
8. Household help
Income is only 1 major
consideration in Philippine SEC*
*Criteria for SEC Socio Economic Classification of Homes,
TNS, Revised January 2007
29. Vcoach Serves @ www.BongDeUngria.com
Other factors*:
1. Location/ neighborhood
2. Durability (concrete, wood)
3. Maintenance (paint, garden)
4. Ownership (own/rent?)
5. Educational Attainment
6. Occupation
7. Facilities (cars, appliances)
8. Household help
How do I transform SEC to
actionable “demand”?
*Criteria for Socio Economic Classification of Homes, TNS, Revised January 2007TIP: To remember income cut-off,
think Philippine Peso bills
30. Vcoach Serves @ www.BongDeUngria.com
Cross-reference SEC with
population data…
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Best “guesstimate” of splits
within SEC classes
33. Vcoach Serves @ www.BongDeUngria.com
1. AB market is small but attractive
2. Some products- cheaper to market to just “A to
AAA” market
3. Middle Class is source of critical mass for most
products
4. Middle Class needs to grow (DE to C)
Bottomline realities in
Philippine market
34. Vcoach Serves @ www.BongDeUngria.com
1. Can technology or marketing create
a need?
2. Do customers buy based on need or
want?
Pop quiz
35. Vcoach Serves @ www.BongDeUngria.com
1. Can technology or marketing create
a need?
2. Do customers buy based on need or
want?
Pop quiz
No. The need will always be there.
Often, technology allows the need
to be addressed in a different way.
Customers buy based on want. How many shoes do you
need? How many shoes do you actually have? If
people buy based on need alone, we would have a
small world economy.
36. Vcoach Serves @ www.BongDeUngria.com
Always consider 3 Strategic Cs
Customers
– The customer is not always right!
37. Vcoach Serves @ www.BongDeUngria.com
Always consider 3 Strategic Cs
Customers
– The customer is not always right!
Company
– You are in business for the long term
38. Vcoach Serves @ www.BongDeUngria.com
Always consider 3 Strategic Cs
Customers
– The customer is not always right!
Company
– You are in business for the long term
Competition
– Benchmark performance
39. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
COMPANY
COMPETITION
40. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
COMPANY
COMPETITION
41. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
ProfitsCOMPANY
COMPETITION
42. Vcoach Serves @ www.BongDeUngria.com
3 STRATEGIC C’S correspond to
3 Key Result Areas
CUSTOMERS
Profits
Market Share
COMPANY
COMPETITION
43. Vcoach Serves @ www.BongDeUngria.com
When is there a market opportunity?
When a GAP exists for
customers needs, wants & demands
Between what the company can supply
And what competition offers
GAP
44. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
45. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
46. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
47. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market
opportunities
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
48. Vcoach Serves @ www.BongDeUngria.com
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
Steps 2 to 4: STP
Segment. Target. Position
49. Vcoach Serves @ www.BongDeUngria.com
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
Steps 2 to 4: STP
Segment. Target. Position
SToP before you do anything!
50. Vcoach Serves @ www.BongDeUngria.com
1. Determine total market Size
– Big to matter, small to handle
2. Divide into market Segments
– Similar Needs, Wants, Demands
3. Choose primary Target market
– Focus limited resources
4. Position
– Use 4 Ps to hit Primary Target Market
Steps 2 to 4: STP
Segment. Target. Position
Ready. Aim. Fire!
51. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
1a. Is the market size small enough to handle?
52. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
1b. Is the market big enough to matter?
53. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2a. Divide the market into Segments
(similar needs, wants & demands)
54. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2b. Choose the segment you will target
Next: SMART’s segmentation
56. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2c. Segment you choose is your
Primary Target Market (PTM)
57. Vcoach Serves @ www.BongDeUngria.com
4 Steps in addressing market opportunities
2d. Target your PTM with your positioning
(communicate benefits)
58. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2e. To hit your PTM,
adjust your marketing mix (4Ps)
59. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2f. Some PTMs require a mix
which emphasize product and promo
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Product
Promo
Price
Place
4 Steps in addressing market opportunities
2g. Many PTMs require a heavy Price mix
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Product
Promo
Price
Place
4 Steps in addressing market opportunities
2h. Your PTM require mix adjustments
from time to time
62. Vcoach Serves @ www.BongDeUngria.com
Product
Promo
Price
Place
4 Steps in addressing market opportunities
2h. Aim well as your competitors
are targetting the same PTMs.
63. Vcoach Serves @ www.BongDeUngria.com
Remember: different 4 P mix
to target different PTM
Product
Price
Promo
Place
64. Vcoach Serves @ www.BongDeUngria.com
Emphasizing low price is
only 1 approach!
Product
Price
Promo
Place
64
65. Vcoach Serves @ www.BongDeUngria.com
Emphasizing excellent product is
another common strategy
Product
Price
Promo
Place
65
66. Vcoach Serves @ www.BongDeUngria.com
Some products are promo-
driven…
Product
Price
Promo Place
68. Vcoach Serves @ www.BongDeUngria.com
Integrated Marketing Communications
has 2 General Types
Mass Personal
69. Vcoach Serves @ www.BongDeUngria.com
Mass communication
simultaneously speaks to many
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
Mass Personal
70. Vcoach Serves @ www.BongDeUngria.com
Personal communication feels
like 1 on 1, customized
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
Mass Personal
71. Vcoach Serves @ www.BongDeUngria.com
Sales Promo: Buy Now!
Not Tomorrow; Close out competition
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Buy Now
4 Mass Communication Modes
72. Vcoach Serves @ www.BongDeUngria.com
Advertising: Why Buy?
Inform, Persuade with Reasons
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Buy Now!
2. Why Buy?
4 Mass Communication Modes
73. Vcoach Serves @ www.BongDeUngria.com
PR: The Ali- buy
Activities not directly relate to a sale
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
1. Buy Now!
2. Why Buy?
3. The Alibi
4 Mass Communication Modes
74. Vcoach Serves @ www.BongDeUngria.com
Events and Experiences are
stored as memories & feelings
1. Sales Promotion
2. Advertising
3. Public Relations
4. Events and
Experiences
4 Mass Communication Modes
1. Buy Now!
2. Why Buy?
3. The Alibi
4. Buy memories!
75. Vcoach Serves @ www.BongDeUngria.com
Direct Marketing=
Traditional Direct Response
1. Buy/Respond to a
call, mail, catalog
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
76. Vcoach Serves @ www.BongDeUngria.com
Interactive Marketing=
Technology enabled Direct Response
1. Buy/Respond to a call,
mail, catalog
2. Buy/Respond to SMS,
email, website
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
77. Vcoach Serves @ www.BongDeUngria.com
Personal Selling=
1 on 1: Buy from a salesperson
1. Buy/Respond to a call,
mail, catalog
2. Buy/Respond to SMS,
email, website
3. 1 on 1 buy
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
78. Vcoach Serves @ www.BongDeUngria.com
Word of Mouth=
It must be good if I or my friends say it
1. Buy/Respond to a call,
mail, catalog
2. Buy/Respond to SMS,
email, website
3. 1 on 1 buy
4. My friends bought!
1. Direct Marketing
2. Interactive
Marketing
3. Personal Selling
4. Word of Mouth
4 Personal Communication Modes
79. Vcoach Serves @ www.BongDeUngria.com
When you communicate:
emphasize benefits!
Features
– Specs
Advantages
– What the specs do
Benefits
Customer:
– What’s in it for me?
– Wny should I care?
80. Vcoach Serves @ www.BongDeUngria.com
The most important is benefit.
Features Powerpoint
Presentation
Advantage Easier to understand
Benefit More learning for all
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Here’s why landlines are dying.
Features New cellphones are wireless,
small, affordable, long battery
life and lightweight
Advantage 75 million Filipinos always carry
it around.
Benefit Easier to keep in touch with the
right person anytime all the
time.
82. Vcoach Serves @ www.BongDeUngria.com
Consider company when
analyzing opportunities
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Consider 5 factors about the
company when analyzing
opportunities
1,2 Alignment with Vision and Mission
5 factors
1 Vision
2 Mission
84. Vcoach Serves @ www.BongDeUngria.com
Consider 5 factors about the
company when analyzing
opportunities
1,2 Alignment with Vision and Mission
5 factors
1 Vision
2 Mission
85. Vcoach Serves @ www.BongDeUngria.com
Vision is taking a step back from
the trees-
FRH=15
FCW=2
Zoom=15
Trees
86. Vcoach Serves @ www.BongDeUngria.com
Vision is taking a step back from
the trees- to see the forest.
FRH=15
FCW=2
Zoom=15
Trees
Forest
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Vision is taking a step back from
the trees- to see the forest.
The only difference here is perspective !
FRH=15
FCW=2
Zoom=15
Trees
Forest
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Vision - What you Dream to Be
Mission- What your Current Business
Is
Vision vs. Mission
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Ateneo Graduate School of
Business: Vision
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Ateneo Graduate School of
Business: Mission
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Consider 5 factors about the
company when analyzing
opportunities
3 Consistency with Company Goals,
and Objectives
5 factors
1 Vision
2 Mission
3 Goals and
Objectives
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Consider 5 factors about the
company when analyzing
opportunities
3 Harmony with Business Portfolio
(Range of Products & Resources)
5 factors
1 Vision
2 Mission
3 Goals and
Objectives
4 Business
Portfolio
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Consider 5 factors about the
company when analyzing
opportunities
4 Company’s strategies and tactics to
take advantage of the opportunity
5 factors
1 Vision
2 Mission
3 Goals and
Objectives
4 Business
Portfolio
5 Strategies
and Tactics
94. Vcoach Serves @ www.BongDeUngria.com
Stop, Look, Listen at Competition
when analyzing opportunities
Porter’s 5 Forces Model
( Industry Threats)
Power of Power of Barriers to Substitution Competitive
Suppliers Customers Entry Reaction
95. Vcoach Serves @ www.BongDeUngria.com
Needs, Wants and Demands
Especially if they can be better met by
the Company
Company must be able to
communicate and deliver benefits
better
For customer, what do we
consider for evaluating
opportunities?
96. Vcoach Serves @ www.BongDeUngria.com
Also consider the environment
Internal
– Strengths
– Weaknesses
External
– Opportunities
– Threats
97. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
Focus (Niche)
Overall Cost Leadership
Differentiation
98. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
1. OVERALL COST LEADERSHIP
Be LOWEST Cost Producer:
Sell at lowest price
Sell at same price but get more profit
But, only 1 company can be LOWEST Cost!
(not an option for most)
99. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
`2. DIFFERENTIATE
Be different
Have added value
In things that are important and relevant
to the customer
100. Vcoach Serves @ www.BongDeUngria.com
In the end, there are only
3 Generic Winning Strategies
3.FOCUS
Be the absolute BEST
In a very narrow segment (niche)
101. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
102. Vcoach Serves @ www.BongDeUngria.com
4. Model
Concept Summary
All Together Now!
103. Vcoach Serves @ www.BongDeUngria.com
Heart is a 3 cornered shape
For 3 Strategic Cs
104. Vcoach Serves @ www.BongDeUngria.com
CUSTOMER
First side is Customer
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COMPANY
CUSTOMER
2nd side is Company who creates,
communicates & delivers value
106. Vcoach Serves @ www.BongDeUngria.com
COMPANY
CUSTOMER
COMPETITION
3rd side is Competition
107. Vcoach Serves @ www.BongDeUngria.com
COMPANY
CUSTOMER
NEEDS,
WANTS,
DEMANDS
COMPETITION
For customers, we meet demands
108. Vcoach Serves @ www.BongDeUngria.com
COMPANY
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
True test of customer satisfaction
is repeat sales…
109. Vcoach Serves @ www.BongDeUngria.com
COMPANY
PROFITS
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Key Result Area for Company is
Consistent Profits
110. Vcoach Serves @ www.BongDeUngria.com
COMPANY
MARKET
SHARE
PROFITS
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
KRA to know if doing well vs.
competition is market share
111. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Market opportunity If a gap exists between
what customer demands, competition provides and
company can deliver better than competition.
112. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
SIZE
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Size the market
113. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
SEGMENT
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Segment the market
114. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
TARGET
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Select Primary Target Market
115. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
TARGET
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Select Primary Target Market
116. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For market opportunities,
Position Using 4Ps
117. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Use 8 Modes of Communicating:
Advertising, Sales Promo, PR, Events & Experiences,
Direct Mkt, Interactive, Personal Selling, Word of Mouth
118. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
For opportunities, consider 5 Company
factors: vision, mission, goals, portfolio,
strategies &tactics
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
119. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Consider 5 Competition
factors: entry, suppliers,
customer, substitution, reaction
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
120. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
STRENGTHS and
WEAKNESSES
SWOT: Strength &
Weakness are within
company control
121. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
SWOT:
Opportunities &
Threats are beyond
company control
OPPORTUNITIES
and THREATSSTRENGTHS and
WEAKNESSES
122. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
OPPORTUNITIES
and THREATSSTRENGTHS and
WEAKNESSES
MARKET
SHARE
4 GENERIC WINNING
STRATEGIES LIKE:
Entry
Barriers
Niche
Bottomline,
there are only
3 winning strategies:
low cost,
differentiate & focus
123. Vcoach Serves @ www.BongDeUngria.com
IF GAP
EXISTS…
COMPANY
MARKET
SHARE
PROFITS
POSITION
CUSTOMER
NEEDS,
WANTS,
DEMANDS
REPEAT SALES
COMPETITION
Vision
5 COMPANY
CONSIDERATIONS
when evaluating
opportunities
Entry
Barriers
WATCH OUT FOR
INDUSTRY FORCES:
OPPORTUNITIES
and THREATSSTRENGTHS and
WEAKNESSES
MARKET
SHARE
3 GENERIC WINNING
STRATEGIES LIKE:
Entry
Barriers
NicheI LOVE MARKETING MODEL
124. Vcoach Serves @ www.BongDeUngria.com
I LOVE
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 101)
Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM
Ateneo Graduate School of Business
21st Century
Edition
125. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
126. Vcoach Serves @ www.BongDeUngria.com126
21st Century Realities
for the
I Love MARKETING
(Same Difference?!)
Prof. Bong De Ungria
Ateneo Graduate School of Business
127. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century marketing is…
The Same in 5 aspects:
1. Important to business success
2. Understands and meets needs
3. Meeting needs profitably
4. Manages Demand
5. Used for 10 entities
128. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century Marketing…
But Different in…
6. Major changes in the 3 Strategic Cs
7. SToP with Brands
8. Is Holistic
9. Involves everybody (who?)
10. Involves 7 Tasks
129. Vcoach Serves @ www.BongDeUngria.com
For 21st Century Marketing,
5 Things Remained the Same
130. Vcoach Serves @ www.BongDeUngria.com
21st Century Same Concept 1:
Marketing is important for
business success
• Delivers top-line growth (revenue)
• Customer retention/ loyalty
communicating and
creating,
delivering value to
131. Vcoach Serves @ www.BongDeUngria.com
Needs are still basic,
universal human
requirements.
Respond to 5 Types
of needs:
1. Stated
2. Unstated
3. Real
4. Delight
5. Secret
Basic needs have not changed.
No NEED added or deleted.
21st Century Same Concept 2:
132. Vcoach Serves @ www.BongDeUngria.com
21st Century Same Concept 3 and 4:
Marketing meets demand
(ergo, meets needs too!)
133. Vcoach Serves @ www.BongDeUngria.com
1. Goods
2. Services
3. Experiences & Events
4. Persons
5. Places
6. Properties
7. Organizations
8. Information & Ideas
21st Century Same Concept 5:
Everything is marketed !
134. Vcoach Serves @ www.BongDeUngria.com
In 21st Century Marketing
Many Things Changed
135. Vcoach Serves @ www.BongDeUngria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
21st Century Marketing Difference 1:
Competition increased due to
136. Vcoach Serves @ www.BongDeUngria.com
1. Globalization
2. Technology
3. Deregulation
4. Privatization
5. More Competition
6. Industry Convergence
7. Consumer resistance
8. Retail Transformation
The Following changed
or disappeared:
Economic Boundaries
Brick and Mortar
Business Rules
Monopolies & Dinosaurs
Way of Doing Business
21st Century Marketing Difference 1:
Competitive Rules changed!
137. Vcoach Serves @ www.BongDeUngria.com
1. Buying Power
2. Choices
3. Information
4. Voice
EASIER
5. Ordering
6. Comparison
Customer is a more
powerful KING
INCREASED
21st Century Marketing Difference 2:
Customers are more powerful
138. Vcoach Serves @ www.BongDeUngria.com
1. Internet
1. Sales Channel
2. Research
3. On and Off-line buzz
4. Blogs
5. Purchasing savings
2. Niche magazines
3. Mobile
21st Century Marketing Difference 3:
Companies have more
capabilities too!
139. Vcoach Serves @ www.BongDeUngria.com
Must cover:
1. Customers (develop long term relationships)
2. Company (internal customers, employees, 4Ps)
3. Competition (performance)
21st Century Marketing Difference 4:
Marketing has to be HOLISTIC
140. Vcoach Serves @ www.BongDeUngria.com
1. Develop Strategic Plans
21st Century Marketing Difference 5:
Marketing Must Fulfill 7 Tasks
145. Vcoach Serves @ www.BongDeUngria.com
1. Develop Strategic Plans
2. Capture Market Insights
3. Connect with Customers
4. Build Strong Brands
5. Shape Market Offerings
6. Communicate & Deliver Value
21st Century Marketing Difference 5:
Marketing Must Fulfill 7 Tasks
146. Vcoach Serves @ www.BongDeUngria.com
1. Develop Strategic Plans
2. Capture Market Insights
3. Connect with Customers
4. Build Strong Brands
5. Shape Market Offerings
6. Communicate & Deliver Value
7. Capture Long Term Growth
21st Century Marketing Difference 5:
Marketing Must Fulfill 7 Tasks
147. Vcoach Serves @ www.BongDeUngria.com
I Love MARKETING +
21st Century Visual Images
148. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century marketing is…
1. Important to business success (why?)
2. Meeting demands profitably (what?)
3. Used for everything (for what?)
4. Involves everybody (who?)
5. Is Constantly Changing
149. Vcoach Serves @ www.BongDeUngria.com
Outline:
21st century Marketing…
6. Understands and meets needs
7. Manages Demand
8. SToP with Brands
9. Is Holistic
10.Involves 7 Tasks
150. Vcoach Serves @ www.BongDeUngria.com
In 20th century marketing:
20 was good and can win!
150www.josephdeungri
a.com
ACE + 9 = 20
151. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing:
Only “21” is acceptable
ACE + 9 = 20 ACE + 10 = 21!
152. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Used for everything & involves
everybody
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
EVERYBODY
153. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Is Changing
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
INVOLVES
EVERYBODY
CHANGING
154. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Companies must become better
since competition & customers
have increased
NEEDS,
WANTS,
DEMANDS
Business
Success
CHANGING
EVERYBODY
155. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Demanding Customers, Increased
Competition can bankrupt
Companies (heart attack!)
NEEDS,
WANTS,
DEMANDS
Business
Success
CHANGING
EVERYBODY
156. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
ST.P= Segments…
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
EVERYBODY
157. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
ST.P= Segments…Targets…
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
EVERYBODY
158. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
ST.P= Segments…Targets… Positions
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Promo
Price
Place
EVERYBODY
159. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Positions with Brands
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
Positions with Br ANDS
EVERYBODY
160. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Is Holistic
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
EVERYBODY
161. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing….
Involves 7 Tasks
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
162. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
1 Develop Plans
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
PLANeS
163. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
2 Captures Insights
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
164. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
3 Connects with Customers
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
165. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
4 Builds Strong Brands
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
166. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
5 Shapes Market Offerings
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
SHiPs OFFERING
167. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
6 Communicates & Delivers Value
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
SHiPs OFFERING
COMMUNICATES AND
DELIVERS VALUE
168. Vcoach Serves @ www.BongDeUngria.com
21st Century Marketing…. 7 Tasks
7 Creates Long Term Growth
NEEDS,
WANTS,
DEMANDS
PROFITABLY
Business
Success
CHANGING
MANAGES DEMANDS
Product
Prom
o
Price
Place
POSTIONS with Br ANDS
HOLE- Stick
7 TASKS
DEVELOPS PLANeS
CAPTURES Insights
CONNECTS WITH
CUSTOMERS
BUILDS BRANDS
SHiPs OFFERING
COMMUNICATES AND
DELIVERS VALUE
LONG
TERM
GROWTH
169. Vcoach Serves @ www.BongDeUngria.com
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4. All concepts in 1 visual framework
5. 21st Century Realities
6. Picture & Win!
170. Vcoach Serves @ www.BongDeUngria.com
6. Picture & Win!
Marketing:
1. Has a lingo/ language
2. Is effective using visual model
– 10 x better than common sense
– Can be remembered forever
3. Can make your brand (YOU)
better!
170
171. Vcoach Serves @ www.BongDeUngria.com
I LOVE
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 101)
Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM
Ateneo Graduate School of Business
21st Century
Edition