Never before has a generation had so much purchase influence. But how do we find them, engage them and acquire them as long term customers? Are you ready for this challenge?
This document discusses strategies for marketing to Generation Z. It notes that Gen Z is the first truly global generation that has grown up with technology and social media. They have short attention spans and prefer visual, snackable content. Effective strategies for reaching Gen Z include creating short-form visual content for social media, collaborating with online influencers, maintaining an authentic human element, and providing easily researchable information about brands.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
This document discusses how to build a brand to reach Generation Z. Generation Z, born between 1995-2009, makes up a quarter of the American population. They are always connected through mobile devices and digital platforms. The document provides 5 ways for brands to connect with Generation Z: 1) use bold visual and digital content across social media platforms, 2) interact across multiple screens and platforms, 3) create short attention-grabbing content, 4) engage their entrepreneurial spirit through social media, and 5) embrace constant change. Brands must adapt their strategies to reach the always-connected Generation Z.
Generation Z is the largest and most diverse population segment in the US. They are concerned about humanity's impact on the world and prefer experiences over products. They are constantly connected through technology and social media. To appeal to Gen Z, brands need to support social causes through authentic social media posts. They should promote positive, uplifting messages through mobile-friendly websites while empowering users and avoiding overly expensive or logo-centric strategies. Successful brands secure athlete endorsements and praise innovation over traditional advertising approaches.
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
This document discusses strategies for marketing to Generation Z. It notes that Gen Z is the first truly global generation that has grown up with technology and social media. They have short attention spans and prefer visual, snackable content. Effective strategies for reaching Gen Z include creating short-form visual content for social media, collaborating with online influencers, maintaining an authentic human element, and providing easily researchable information about brands.
22 Insightful Statistics About What to Expect from Generation Z in the WorkplaceRyan Jenkins
According to the recent Get Ready For Generation Z Study by staffing company Robert Half and Enactus, a student-focused nonprofit that encourages entrepreneurship, Generation Z will make up 20% of the total workforce by 2020. The statistics below are from the study which surveyed 770 individuals born between 1990 and 1999.
While I believe this to overlap the age range of Millennials (typically defined as those born in the 80s and 90s), employers and leaders can still benefit from the insights as they begin to prepare to work alongside a new generation of professionals. Prepare for Generation Z in the workplace.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
This document discusses how to build a brand to reach Generation Z. Generation Z, born between 1995-2009, makes up a quarter of the American population. They are always connected through mobile devices and digital platforms. The document provides 5 ways for brands to connect with Generation Z: 1) use bold visual and digital content across social media platforms, 2) interact across multiple screens and platforms, 3) create short attention-grabbing content, 4) engage their entrepreneurial spirit through social media, and 5) embrace constant change. Brands must adapt their strategies to reach the always-connected Generation Z.
Generation Z is the largest and most diverse population segment in the US. They are concerned about humanity's impact on the world and prefer experiences over products. They are constantly connected through technology and social media. To appeal to Gen Z, brands need to support social causes through authentic social media posts. They should promote positive, uplifting messages through mobile-friendly websites while empowering users and avoiding overly expensive or logo-centric strategies. Successful brands secure athlete endorsements and praise innovation over traditional advertising approaches.
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
How to Flex your Content Strategy to Reach Millennials AND Gen ZCarolyn Kent
An introduction to the Millennial and Gen Z mindsets - how they're similar and how they differ - followed by a step-by-step guide for creating a foundational and holistic content strategy that is: 1) focused, 2) integrated, and 3) tailored to both demographics.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
SME 5 Ways to Build Your Brand for Gen ZZach Kelly
1. The document discusses strategies for brands to connect with Generation Z, those born between 1995-2009, who will make up a quarter of the US population.
2. Generation Z is always connected through mobile devices, wants to build a better world, and curates their own content from various online sources rather than traditional media.
3. The document provides five recommendations for brands to engage Generation Z: use visual and digital content, interact across multiple platforms, immediately capture their short attention spans, engage their entrepreneurial spirit, and embrace constant change.
Gen Z, born in the mid-1990s to 2010s, are the first true digital natives who care deeply about social and environmental issues. As heavy users of technology and social media, they want brands to engage them through unique, customized content. Gen Z is accustomed to feeling in control of their experiences and demands brands align with their values. The "Trash Isles" campaign is cited as an example of successfully engaging Gen Z through an entertaining, socially-conscious initiative that empowered positive action.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
Generation Z will soon make up a large portion of the workforce as they enter their careers. A survey of Gen Z college students found that within five years:
- 32% expect to be managing employees in a corporate environment.
- 24% expect to be advancing in their careers but not yet in management.
- 20% want to start their own businesses.
Gen Z expects to work harder than previous generations to have fulfilling careers and over half expect to work into their 70s due to economic uncertainties they witnessed. They value skills like listening, teamwork, and problem-solving and want ongoing training from their employers.
This document provides an overview of key characteristics of Generation Z based on research from various sources. Some of the main points made are:
- Generation Z is more global, multicultural and racially diverse than previous generations. They are also more open-minded about issues like gender and sexuality.
- They are self-directed learners who embrace technology and see it as a tool for learning new skills and pursuing their interests and passions. Many are interested in entrepreneurship.
- Socially, they are more private than Millennials and prefer to curate their online image carefully. They favor newer social platforms and apps that emphasize entertainment over sharing personal details.
- Financially, they have grown up during economic uncertainty
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
This document discusses Generation Z and provides information from several sources on their characteristics and behaviors. It begins by noting that Generation Z, born in the late 1990s to present, will make up 20% of the US population by 2020. Several key facts are presented about Gen Z: 70% expect to have multiple careers, 60% plan to enroll in some form of college, and 75% believe alternative education is valid. The document examines research from books and reports on how Gen Z navigates social media, learns best through doing/creating, and is pragmatic and entrepreneurial in their career outlook. Educators are encouraged to better understand Gen Z to help them develop skills for a technology-driven world and focus amid constant connectivity.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
This document provides an overview of Generation Z, known as gen Z, who are between 13-22 years old. It discusses how gen Z is more creative than previous generations due to growing up with social media and digital tools. Gen Z uses platforms like Snapchat, Instagram, and YouTube to express themselves creatively through images, videos, and augmented reality. Snapchat in particular has empowered gen Z to create and experiment with their identities. The document also introduces several gen Z creators who are using social media platforms to build businesses and influence culture.
Generation X refers to those born between the early 1960s and early 1980s. They are typically more independent and skeptical of marketing than previous generations. When making purchases, Generation X consumers conduct extensive research online and value authentic brands that respect their independence. Effective marketing strategies for this generation involve providing ample product information on multiple platforms, personalized communication through email and direct mail, and avoiding stereotypes. Examples of successes include Miller Lite appealing to Gen X nostalgia and masculinity through packaging updates and sports star endorsements, as well as Dove's Campaign for Real Beauty empowering Gen X women. In contrast, Lifelock's dramatic marketing stunts were an epic failure that damaged the brand's credibility.
This document provides an overview of Generation Z, those born between 1996-2009. It discusses that Gen Z has been shaped by events like school shootings, climate change, terrorism and economic crises. They are more cautious and pragmatic than previous generations but also inspired to change the world. Gen Z thinks and works differently than other generations. While this may seem frightening, if businesses properly engage Gen Z and utilize their skills, they can prove exceptionally powerful. The document then discusses various characteristics of Gen Z, such as being financially conscious, global-minded, lacking work experience but being very tech savvy. It emphasizes that businesses must understand Gen Z to attract them as both potential employees and influencers.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
This document introduces Generation Z and discusses some of their key characteristics based on generational trends. It summarizes that Generation Z will be highly tech-savvy, accustomed to a digital world, and multi-tasking. The document recommends that to help Generation Z succeed, their environment should support their natural technological abilities and tendencies towards constant connectivity.
The survey was conducted online with 1,201 English-speaking Canadians aged 15 to 34 randomly selected from a proprietary online research panel between February 19-29, 2016. A credibility interval of +/-2.8% applies to the non-probability sample 19 times out of 20. Data was collected and weighted according to census data to ensure gender and regional representation; totals may not add up to 100 due to rounding.
How to Flex your Content Strategy to Reach Millennials AND Gen ZCarolyn Kent
An introduction to the Millennial and Gen Z mindsets - how they're similar and how they differ - followed by a step-by-step guide for creating a foundational and holistic content strategy that is: 1) focused, 2) integrated, and 3) tailored to both demographics.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
SME 5 Ways to Build Your Brand for Gen ZZach Kelly
1. The document discusses strategies for brands to connect with Generation Z, those born between 1995-2009, who will make up a quarter of the US population.
2. Generation Z is always connected through mobile devices, wants to build a better world, and curates their own content from various online sources rather than traditional media.
3. The document provides five recommendations for brands to engage Generation Z: use visual and digital content, interact across multiple platforms, immediately capture their short attention spans, engage their entrepreneurial spirit, and embrace constant change.
Gen Z, born in the mid-1990s to 2010s, are the first true digital natives who care deeply about social and environmental issues. As heavy users of technology and social media, they want brands to engage them through unique, customized content. Gen Z is accustomed to feeling in control of their experiences and demands brands align with their values. The "Trash Isles" campaign is cited as an example of successfully engaging Gen Z through an entertaining, socially-conscious initiative that empowered positive action.
Generation Z: 33 Data Points To Influence How You Sell, Teach, Recruit, And L...Ryan Jenkins
If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation—Generation Z.
Generation Z may be the most socially savvy group marketers will ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach.
While it will take time, effort, and resources to understand this emerging generation, engaging these diverse and motivated workers/consumers can prove beneficial for your organization in the long run.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
Generation Z will soon make up a large portion of the workforce as they enter their careers. A survey of Gen Z college students found that within five years:
- 32% expect to be managing employees in a corporate environment.
- 24% expect to be advancing in their careers but not yet in management.
- 20% want to start their own businesses.
Gen Z expects to work harder than previous generations to have fulfilling careers and over half expect to work into their 70s due to economic uncertainties they witnessed. They value skills like listening, teamwork, and problem-solving and want ongoing training from their employers.
This document provides an overview of key characteristics of Generation Z based on research from various sources. Some of the main points made are:
- Generation Z is more global, multicultural and racially diverse than previous generations. They are also more open-minded about issues like gender and sexuality.
- They are self-directed learners who embrace technology and see it as a tool for learning new skills and pursuing their interests and passions. Many are interested in entrepreneurship.
- Socially, they are more private than Millennials and prefer to curate their online image carefully. They favor newer social platforms and apps that emphasize entertainment over sharing personal details.
- Financially, they have grown up during economic uncertainty
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
This document discusses Generation Z and provides information from several sources on their characteristics and behaviors. It begins by noting that Generation Z, born in the late 1990s to present, will make up 20% of the US population by 2020. Several key facts are presented about Gen Z: 70% expect to have multiple careers, 60% plan to enroll in some form of college, and 75% believe alternative education is valid. The document examines research from books and reports on how Gen Z navigates social media, learns best through doing/creating, and is pragmatic and entrepreneurial in their career outlook. Educators are encouraged to better understand Gen Z to help them develop skills for a technology-driven world and focus amid constant connectivity.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
This document provides an overview of Generation Z, known as gen Z, who are between 13-22 years old. It discusses how gen Z is more creative than previous generations due to growing up with social media and digital tools. Gen Z uses platforms like Snapchat, Instagram, and YouTube to express themselves creatively through images, videos, and augmented reality. Snapchat in particular has empowered gen Z to create and experiment with their identities. The document also introduces several gen Z creators who are using social media platforms to build businesses and influence culture.
Generation X refers to those born between the early 1960s and early 1980s. They are typically more independent and skeptical of marketing than previous generations. When making purchases, Generation X consumers conduct extensive research online and value authentic brands that respect their independence. Effective marketing strategies for this generation involve providing ample product information on multiple platforms, personalized communication through email and direct mail, and avoiding stereotypes. Examples of successes include Miller Lite appealing to Gen X nostalgia and masculinity through packaging updates and sports star endorsements, as well as Dove's Campaign for Real Beauty empowering Gen X women. In contrast, Lifelock's dramatic marketing stunts were an epic failure that damaged the brand's credibility.
This document provides an overview of Generation Z, those born between 1996-2009. It discusses that Gen Z has been shaped by events like school shootings, climate change, terrorism and economic crises. They are more cautious and pragmatic than previous generations but also inspired to change the world. Gen Z thinks and works differently than other generations. While this may seem frightening, if businesses properly engage Gen Z and utilize their skills, they can prove exceptionally powerful. The document then discusses various characteristics of Gen Z, such as being financially conscious, global-minded, lacking work experience but being very tech savvy. It emphasizes that businesses must understand Gen Z to attract them as both potential employees and influencers.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Gen Z is a large, diverse generation that is about to enter the workforce and influence markets. They grew up during economic uncertainty but are entrepreneurial and want to make an impact. As digital natives who are highly connected globally, they are concerned about social and environmental issues. To engage Gen Z, companies need to communicate authentically through images and allow for independence, creativity, and advancement opportunities.
This document introduces Generation Z and discusses some of their key characteristics based on generational trends. It summarizes that Generation Z will be highly tech-savvy, accustomed to a digital world, and multi-tasking. The document recommends that to help Generation Z succeed, their environment should support their natural technological abilities and tendencies towards constant connectivity.
The survey was conducted online with 1,201 English-speaking Canadians aged 15 to 34 randomly selected from a proprietary online research panel between February 19-29, 2016. A credibility interval of +/-2.8% applies to the non-probability sample 19 times out of 20. Data was collected and weighted according to census data to ensure gender and regional representation; totals may not add up to 100 due to rounding.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
This month in our ongoing FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors, we're digging into the a topic that tempts us all: FOOD. In gaining an understanding of FringeStream Food, we've unearthed some interesting findings that recognize how the simultaneous celebration of food culture and turmoil of traditional food systems have led to mainstream confusion over what to eat. Find out how empowered groups are moving beyond our over reliance on over-processed convenience food to create new opportunities and an increasing Appetite for Conviction.
Manu Seth presented on insights into youth marketing. The youth want to be constantly connected and involved through integrated marketing approaches. They want to experience events and engage with their favorite brands in real-time across multiple platforms. Marketers need to catch the youth's attention immediately through innovative integrated campaigns that allow the youth to engage through live streaming, social media, and mobile connectivity from anywhere in the world. An effective approach combines both online and offline integrations.
Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal E...Larry Smarr
12.09.27
Plenary Lecture
2nd IEEE Conference on Healthcare Informatics, Imaging, & Systems Biology
Title: Integrating Healthcare Informatics, Imaging, and Systems Biology-A Personal Example
Calit2@UCSD
La maniobra de torpedos en un submarino se divide en maniobra externa e interna. La maniobra externa implica el uso de una plataforma de embarque, carro de transporte y otros componentes para cargar y descargar torpedos. La maniobra interna usa sistemas hidráulicos para mover los torpedos vertical y transversalmente dentro del submarino mediante mástiles elevadores, carros de movimiento y otros componentes. El sistema asegura el transporte seguro de los torpedos a lo largo del submarino para su c
Naveen Rama has over 6 years of experience in equity research and healthcare. He currently works as a research analyst at Cognizant Technology Services in Hyderabad, India. In this role, he rolls out reports for clients, creates market meetings and packages, and authors a daily research newsletter. Previously, he worked as a senior claims associate and claims associate in the US healthcare industry, where he processed insurance transactions and maintained provider networks and contracts. He holds an MBA and has received awards for his work.
Ensalada de Sardinillas y Pimientos Piquillo Olmeda OrigenesOlmeda Orígenes
Esta ensalada consiste en tiras de pimiento de piquillo navarro, sardinillas gallegas colocadas cuidadosamente sobre los pimientos, cebollino cortado y aceite de oliva virgen extra rociado sobre la ensalada y aderezada con flor de sal.
Este documento describe tres unidades didácticas para el entrenamiento en submarinos. La Unidad 1 cubre la maniobra de embarque y estiba de torpedos, incluidas sus características, procedimientos y medidas de seguridad. La Unidad 2 trata sobre el sistema de control de tiro y la operación de la cabina de distribución. La Unidad 3 enseña a operar el sistema de control de tiro y a ayudar al operador de la computadora. Cada unidad incluye objetivos, contenidos, recursos, materiales y criterios de evaluación.
Top 9 Misconceptions About Hair Thinning And The Truth Behind ThemEason Chan
Hair loss has been associated to a lot of different causes over the years. The things is which among those are true and aren’t. Are you stressing out over something that has no basis at all? This piece should set the record straight once and for all!
Understanding the Past; Being Honest about the Present; Planning for the Futurelisbk
Slides for an invited talk on "Understanding the Past; Being Honest about the Present; Planning for the Future" given by Brian Kelly, Cetis at the SAOIM 2014 conference in Pretoria on 4-5 June 2014.
For further information see Slides available at: http://ukwebfocus.wordpress.com/events/saoim-2014-lets-predict-the-future-workshop/
The document discusses best practices for technical writers working with engineering teams. It recommends that technical writers sit with the engineering team, understand how they work and their audience, and participate in team activities. It also suggests that technical writers adopt the engineering team's methodologies like hackathons and documentation sprints. Technical writers should also familiarize themselves with the tools used by engineers and gather information by participating in code reviews and from other sources to include in documentation.
As Official Recruitment Partner of Manchester City, we take a look at the career of Ilkay Gundogan, one of Club's new signings. Find out how improving your CV can help you reach your career goals: http://ow.ly/5iV3306sqxU
The document provides predictions for trends in 2020, beginning with an overview of trends predicted in 2019. It then outlines 5 trends predicted for 2020: 1) Millennials will continue to disappoint marketers' expectations as stereotypes of them are shown to be inaccurate. 2) Amazon's dominance in e-commerce may decline as more brands focus on direct-to-consumer models. 3) Issues around data use, like privacy and security breaches, will become more important as data production increases exponentially. 4) Trust and transparency around data use will be key for brands to establish themselves. 5) The decade will focus on optimizing customer experiences.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Millennial Shift: Engaging the Redefined Millennials' Digital Behaviors v2.0Matt Doherty
The document discusses trends in millennial behaviors and marketing approaches. It notes that millennials are shifting from more pessimistic tendencies to more optimistic ones. They are pioneering, connected, altruistic, and problem-solving. The document also summarizes several trends in marketing to millennials, including real-time co-authorship where millennials see themselves as content creators, gaming to engage given millennials' affinity for games, discovery-enabled commerce through mobile devices, challenging the status quo as millennials are disruptors, providing inviting experiences that stimulate the senses, and surprising and delighting through innovation.
The document discusses strategies for connecting with millennial consumers. It provides background on how millennials grew up with technology and have different perspectives and motivations than previous generations. The top 3 secrets for connecting with millennials are: 1) Understanding their psychographic insights and perspective, 2) Accessing their main motivations of choices, experiences, and relationships, and 3) Using messaging that emphasizes purpose and what's in it for them. The document advises tailoring products, services, and marketing to align with millennials' values and perspectives.
This document provides an overview of issues facing youth today based on research from The People, a youth culture consultancy. It discusses how young people are no longer defined by demographics alone and expect brands to take meaningful action on social and environmental issues. Young consumers see themselves as new shareholders who influence brands and demand experiences on their own terms. The document also explores economic challenges faced by youth and their focus on experiences over possessions due to financial circumstances.
The document discusses how young people are no longer passive consumers but active participants in culture and hold influence over brands. It notes that traditional demographic segmentation is outdated and brands must see people as individuals rather than targets. The document advocates for people-based marketing that understands each person's unique experiences and interests. It also stresses that brands must earn attention from young people through genuine engagement and narratives rather than trying to interrupt them with advertisements.
Michelle Raines discusses how traditional marketing is failing businesses due to information overload and fragmented media. She notes that the average American sees over 3,000 ads per day. Additionally, media has become highly fragmented with many more options for people to get information. Customers are no longer listening to traditional marketing messages. Raines advocates building an authentic brand through magnetic strategies that identify key customer segments and implement attraction channels like blogs and social media to create engaged online communities. She believes the future of marketing involves adapting, staying informed, being innovative, listening to customers, and adding value through social interactions. Raines' presentation provides guidance on maximizing marketing dollars through strategic, customer-focused approaches.
Every traditional agency today has a digital arm. Whether acquired or home grown, digital is no longer an option but a ‘must have’ skill set. How does this translate into an ‘integrated’ way of working for traditional agencies. Creative heads are the gate keepers of work in traditional agencies. Whether it is a pitch or a campaign presentation, how does this integrated approach work for traditional agencies. Is it truly integrated – one team meeting the client and not a mainline team and then a digital team within the same agency? Does the mainline servicing team lead the relationship with digital experts embedded into the brand team?
The Edge 65 March 2015 Business Interview Jon Duschinsky The Conversation FarmMiles Masterson
Jon Duschinsky argues that social innovation, which he calls "CSR 2.0", is more sophisticated than traditional corporate social responsibility programs. He believes companies should determine their core values and use social initiatives to authentically extend those values, like a bank that focuses on customer service and the environment or a jeans company that supports relief workers. Duschinsky cites examples like Toms shoes and the Ice Bucket Challenge to show how blending social causes with business can succeed financially and make a difference. He advises companies to define what they truly stand for before developing social strategies.
This document provides an overview of marketing trends in Kenya and advice for brands. It discusses:
1) How marketing has changed in Kenya over time, using the example of old radio promotions that were simple and memorable.
2) Today's marketing often focuses too much on technical specifications, confusing consumers.
3) For brands to succeed, they must understand consumer motivations and focus on building meaningful relationships by demonstrating how they improve peoples' lives.
4) In Kenya, the youth are a large target market, so brands must research and understand their perspectives to remain relevant.
This document discusses marketing strategies for Generation Y (Millennials). It provides demographic data on Gen Y, including their size, age range, racial composition, priorities, spending habits, and media usage. The document also offers recommendations for communicating with and reaching Gen Y, such as using word-of-mouth marketing, viral campaigns, social media, and cause marketing. Authenticity, quality, and experiences are keys to appealing to Gen Y consumers.
Why Native Won (And the Roadmap for the Next $75 Billion)Sharethrough
**Given the choice between losing your phone forever (meaning you can't get a new one), or amputating your pinky finger, which would you choose?
In a statistically significant study, 46% of millennials (18-30 year olds) say "TAKE THE FINGER!"
This is a story about how intimate devices require integrated advertising — and what that means for the future of monetization.
I first presented this at the Sharethrough Native Ad Summit, July 2016
See all the rest of the speakers and videos here:
http://summit.nativeadvertising.com
1) Several quotes discuss the challenges of integrating new technologies like virtual reality and measuring their impact on creativity and audiences.
2) Many quotes focus on the need for diversity, inclusion, and addressing issues like the gender wage gap in the advertising industry.
3) Many discuss the changing nature of entertainment and how brands can integrate into content in the digital age through partnerships with celebrities, influencers, and creating their own media companies.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
The document discusses predictions for the future of advertising from various experts and sources. It notes that while new technologies and platforms will continue emerging, the core importance of creativity will remain. Predictions include brands focusing on entertainment over product promotion; evolving storytelling into immersive experiences; finding authentic purposes beyond promotional messages; embracing trial-and-error through rapid testing; and leveraging cultural insights instead of becoming disconnected from culture. The conclusion emphasizes that overcoming indifference through remarkable creative work is what allows brands to write their own futures rather than just predict them.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
The document discusses key themes and takeaways from the 2016 Cannes Lions International Festival of Creativity. The main topics covered include:
- The festival focused on the intersection of data, technology, and creativity, with winning work showcasing this balance.
- Gender diversity and portrayal of women in advertising were prominent issues, with campaigns like #WomenNotObjects addressing objectification.
- Brand purpose beyond products was emphasized, with purpose-driven campaigns like REI's #OptOutside performing strongly. Authenticity is important.
- Simplicity remained important amid the focus on new technologies and data, with warnings against overcomplicating campaigns.
The proposed 2019 Q1 digital plan aims to increase G-Shock's market share and customer demand through various digital campaigns targeting Generation Z and millennial audiences. Key elements of the plan include optimizing G-Shock's website and digital presence for multi-platform consumption, focusing content on topics relevant to target audiences, and launching campaigns on social media and video platforms popular with youth like Instagram, YouTube and Twitch to build brand communities and drive engagement. The timeline outlines pre-campaign, campaign and post-campaign activities across owned, earned and paid media.
Gen Y and Nonprofits - the Why and the HowSam Davidson
Nonprofits can (and should) reach out to Generation Y if they are to remain viable well into the future. But who is Gen Y? And how can your organization reach them? In this presentation, Sam Davidson will showcase the components of a good Gen Y messaging strategy.
Ähnlich wie Marketing To Gen Y and Z: Is Your Brand Ready? (20)
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. WHO ARE GENY AND Z?
GenerationY GenerationZ
BORN BETWEEN1980 –
MID/LATE 1990’s
BORN LATE 1990’s –
TODAY
TODAY1970
Therehasneverbeena generationwithmore influenceboth insideand
outside thefamilyandthis has changedthe dynamicof the modern family.
They’reinfluencing their parentson everythingfrom whatcar to buy to where
to go on vacation to everythingin between.
Source: The ZenoGroup The Human Project 2016
3. IMPORTANT?
WHY IS THIS GENERATION
ONE OF THE LARGEST
GENERATIONS IN HISTORY IS
MOVINGINTO ITS PRIME
SPENDINGYEARS
TODAYTHEY REPRESENT 37%
OF THE CANADIAN
POPULATION
4. Source: business2community.com/author/ryan-jenkins
GENERATION Y GENERATION Z
FREEDOMAND FLEXIBILITY
OPTIMISTIC
TEXT BASED COMMUNICATION (TWITTER, EM, IM)
GROUPMENTALITY
PASSION
STABILITY
REALISTIC
FACETO FACESOCIALIZING
(SKYPE,FACETIME, SNAPCHAT)
INDIVIDUALISTIC
DETERMINATION
TRUEDIGITALNATIVES, THEYHAVENEVER
KNOWN A WORLDWITHOUT INTERNET
WHAT CHARACTERIZES THEM?
6. HOW DO THEY ENGAGE WITH
BRANDS ONSOCIAL MEDIA?
BRAND RELATEDACTIVITIESCONDUCTED IN PASTMONTH MONTHLY BEHAVIOR
15-34YRS
60%
55%
54%
36%
22%
18%
12%
PERSONALLY BENEFICIAL
ENTERED ABRAND OR ORGANIZATION’S CONTEST OR GIVEAWAY
CLICKED ON ASALE, DISCOUNT OR COUPON BEINGSHARED BY A
BRAND ORORGANIZATION
TO GAIN INFORMATION OR FOSTER INTEREST
VISITED ABRAND’S SOCIAL MEDIA PAGE
INTERACTED (READ, SHARED, COMMENTED) WITHAPOST FROM A BRAND
OR ORGANIZATION
DIRECTLY ENGAGE WITHBRANDS
USED A HASHTAG RELATED TO ABRAND OR ORGANIZATION
UPLOADED A PICTURE ORVIDEO, AND TAGGED A BRANDOR ORGANIZATION
TWEETED DIRECTLY TO ABRAND ORORGANIZATION
LIKELY THE
SPECTATOR
OR JOINERS
LIKELY THE
CRITICS OR
CREATORS
Source: corporate.yconic.com
9. YOU TRULY NEED TO UNDERSTAND
THIS CUSTOMERBASE
WHATISTHEIRIMPRESSION OF YOURBRAND?
HOW ANDWHYWOULDTHEY USEYOURPRODUCT/SERVICE?
ISA COMPETITORBETTER? HOW?WHY?
DOESYOURMARKETINGRESONATE,REACH THEMINTHE
RIGHT CHANNEL WITHTHERIGHT MESSAGE?
WHATISTHEIREXPERIENCE WITH YOURBRAND/PRODUCT?
10. STORIES HELP BRANDS CONNECT
WITH MILLENNIALS
CULTURAL
BRAND MESSAGE
64%
HELPFUL
BRAND MESSAGE
62%
64% WOULDRESPOND MOREPOSITIVELYTO BRAND
MESSAGESTHATARETAILOREDTOTHEIR CULTURAL
INTERESTS.
62% WOULD RESPONDMORE POSITIVELYTOBRAND
MESSAGESTHATAREUSEFUL AND HELP THEM SOLVE
THEIR UNIQUE EVERYDAYPROBLEMS.
Source: Marketing Insider Group
12. HOW DO YOU IMPROVE YOUR RESULTS
UNDERSTAND
ACQUIRE ENGAGE
WITH THIS GROUP?
360,000
PANEL MEMBERS
400,000+
CONTACTABLE MEMBERS
1.4M
ENGAGED ACROSS
PLATFORMS
13. JANET BOYLE, VICE PRESIDENT, UNSECURED LENDING, SCOTIABANK
“YCONIC HASBEEN CENTRAL TOOURYOUTH ANDSTUDENT STRATEGYBECAUSE OF
THEIR ABILITY TO CONTINUALLY OUTPERFORM OUROTHER MARKETING INITIATIVES
TARGETINGTHIS DEMOGRAPHIC.”
SCOTIABANK RECOGNIZES THEFUTURE
VALUEOFTHIS DEMOGRAPHIC.
YCONICPROVIDES KEY INSIGHTSAND ANALYSIS
YOY ENABLING SCOTIABANK TO EVOLVE STRATEGIES
AND TACTICSTO UNDERSTAND,ENGAGEAND
ACQUIRE YOUNGCANADIANS.