An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
2017marketingpredictions marketo-161205235652Saad Ahmed
The document provides predictions for marketing trends in 2017 from Marketo experts. Key predictions include:
1) Marketing will shift to being more customer-centric, focusing on engagement, loyalty, and advocacy across the entire customer lifecycle.
2) Data-driven, personalized marketing techniques like account-based marketing will become more widely adopted.
3) Marketers will need a variety of new skills and adapt to working more collaboratively across departments.
4) Technology that facilitates listening to customers and orchestrating personalized programs will be critical to the new customer-centric approach.
Digital marketing and digital marketing strategy for start-up companiesIgor Jurčić
Digital marketing is and will be crucial in all business segments. Start-up companies, as well, have to create new products and services and inform their potential customes about them. In this presentation were shown basic details of digital marketing for start-up companies.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
The document provides guidance on setting up and optimizing Twitter advertising campaigns. It discusses how to set campaign goals and target audiences through keywords, interests, locations and other criteria. It also offers tips for writing engaging promoted tweets and measuring campaign performance through metrics like impressions, engagements and cost per engagement. The overall document serves as a comprehensive guide to help users get the most out of promoting their content and accounts on Twitter.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
This document summarizes NewsCred's content marketing strategies for brands in the B2B technology industry. It discusses how companies like Salesforce, Zuora, ShopKeep and SAP create different types of content tailored to various buyer stages. Salesforce focuses on in-depth case studies. Zuora provides educational content through an Academy. ShopKeep solves small business problems on Counter Culture. SAP customized content for early-stage buyers based on a content audit. The strategies discussed aim to engage audiences through helpful, relevant and well-produced content.
This document discusses HubSpot's media partner program. It begins by outlining the changing media landscape and how HubSpot can help media companies adapt. Specifically, HubSpot enables media companies to increase audience engagement, improve advertiser ROI, attract new advertisers, and create new revenue streams through an inbound methodology. The document then provides examples of successful inbound media campaigns run by KTAR radio and Dental Products Report. It concludes by describing HubSpot's media matchmaking program which brings together media companies and HubSpot agency partners to jointly run inbound advertising campaigns.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
2017marketingpredictions marketo-161205235652Saad Ahmed
The document provides predictions for marketing trends in 2017 from Marketo experts. Key predictions include:
1) Marketing will shift to being more customer-centric, focusing on engagement, loyalty, and advocacy across the entire customer lifecycle.
2) Data-driven, personalized marketing techniques like account-based marketing will become more widely adopted.
3) Marketers will need a variety of new skills and adapt to working more collaboratively across departments.
4) Technology that facilitates listening to customers and orchestrating personalized programs will be critical to the new customer-centric approach.
Digital marketing and digital marketing strategy for start-up companiesIgor Jurčić
Digital marketing is and will be crucial in all business segments. Start-up companies, as well, have to create new products and services and inform their potential customes about them. In this presentation were shown basic details of digital marketing for start-up companies.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
The document provides guidance on setting up and optimizing Twitter advertising campaigns. It discusses how to set campaign goals and target audiences through keywords, interests, locations and other criteria. It also offers tips for writing engaging promoted tweets and measuring campaign performance through metrics like impressions, engagements and cost per engagement. The overall document serves as a comprehensive guide to help users get the most out of promoting their content and accounts on Twitter.
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
This document summarizes NewsCred's content marketing strategies for brands in the B2B technology industry. It discusses how companies like Salesforce, Zuora, ShopKeep and SAP create different types of content tailored to various buyer stages. Salesforce focuses on in-depth case studies. Zuora provides educational content through an Academy. ShopKeep solves small business problems on Counter Culture. SAP customized content for early-stage buyers based on a content audit. The strategies discussed aim to engage audiences through helpful, relevant and well-produced content.
This document discusses HubSpot's media partner program. It begins by outlining the changing media landscape and how HubSpot can help media companies adapt. Specifically, HubSpot enables media companies to increase audience engagement, improve advertiser ROI, attract new advertisers, and create new revenue streams through an inbound methodology. The document then provides examples of successful inbound media campaigns run by KTAR radio and Dental Products Report. It concludes by describing HubSpot's media matchmaking program which brings together media companies and HubSpot agency partners to jointly run inbound advertising campaigns.
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Brand matters: Anatomy of a successful B2B Brand Communications PlanDelia Associates
This document outlines the 10 essential components of a successful B2B brand communications plan: 1) having a strong brand foundation with a well-defined brand, 2) crafting an effective brand statement and key messaging, 3) establishing a visual vocabulary, 4) providing effective sales tools, 5) having an engaging website, 6) creating foundational presentations, 7) telling the leadership story in one page, 8) having maximum outreach and engagement, 9) creating an annual content plan, and 10) participating in trade advertising selectively. Implementing these 10 components can help a sales team achieve better success and greater results.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
A Smarter Approach To Building And RemodelingWyatt Knight
This document outlines key components for a successful building or remodeling company. It discusses 10 components for success: marketing, design, estimating, sales, hand-off, production, retention, personnel, legal, and financial. It then provides details on services offered related to each component, including marketing automation, sales enablement, design build methods, accurate estimating systems, and sales meeting protocols. The overall message is that implementing systems and processes across these 10 components can help boost business performance.
Most B2B organizations have small content marketing teams, with over half having just one person or no dedicated team. Content creation is the activity most commonly outsourced. While goals focus on top-of-funnel awareness, more organizations report using content marketing successfully for deeper goals like nurturing and revenue generation compared to past years. Analytics tools and email software are the most used technologies. Documented strategies are becoming more prevalent and correlate with success.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season.
We examined time, money, methods and expectations of their efforts, as well as campaign specific questions.
The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span.
While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey.
Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes.
The majority have an annual marketing spend of $500 and on average less than 60 customers
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
This document discusses creating effective offers and promotions for marketing campaigns. It outlines five steps to creating a great offer: 1) defining the goal, 2) selecting the right type of offer, 3) controlling the price, expiration and terms, 4) distributing and promoting the offer, and 5) analyzing results and follow-up. Various types of offers are described, including coupons, deals, and social media promotions. The document stresses controlling offer terms, generating profitable sales and new customer contacts from offers and promotions.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
This document discusses the key ingredients for an effective marketing plan, likening marketing to electricity in its importance for business success. It outlines seven and a half essential marketing elements: 1) a marketing plan, 2) brand development, 3) content creation, 4) communications, 5) social media, 6) a website, 7) customer service, and 7 1/2) blending traditional and new marketing approaches. Each element is described as an important part of an interconnected marketing strategy that should be fully integrated and continuously invested in for long-term business growth. The document emphasizes that marketing, like electricity, is a necessity that should be a priority in business planning and budgeting.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
The document provides information about Profile 7's branding and marketing program and services. The program includes 7 steps to strategically improve a brand and reinforce its promise, and 7 steps to tactically increase the value of a client connection. Profile 7 offers branding and marketing strategy and advice, graphic design services, hands-on consultancy, and monthly workshops to help clients stay focused on their strategy. The goal is to help clients improve their clients' worth by strengthening their brand and deepening client connections through strategic and tactical marketing.
How an Inbound Marketing Consultant Contributes to the Achievement of Your GoalsCRM Switch
An inbound marketing consultant becomes a member of your marketing team. The consultant produces and promotes content. The consultant also advises your team about how to stay current with inbound marketing trends to maximize the effectiveness of your digital marketing efforts.
Brand matters: Anatomy of a successful B2B Brand Communications PlanDelia Associates
This document outlines the 10 essential components of a successful B2B brand communications plan: 1) having a strong brand foundation with a well-defined brand, 2) crafting an effective brand statement and key messaging, 3) establishing a visual vocabulary, 4) providing effective sales tools, 5) having an engaging website, 6) creating foundational presentations, 7) telling the leadership story in one page, 8) having maximum outreach and engagement, 9) creating an annual content plan, and 10) participating in trade advertising selectively. Implementing these 10 components can help a sales team achieve better success and greater results.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
A Smarter Approach To Building And RemodelingWyatt Knight
This document outlines key components for a successful building or remodeling company. It discusses 10 components for success: marketing, design, estimating, sales, hand-off, production, retention, personnel, legal, and financial. It then provides details on services offered related to each component, including marketing automation, sales enablement, design build methods, accurate estimating systems, and sales meeting protocols. The overall message is that implementing systems and processes across these 10 components can help boost business performance.
Most B2B organizations have small content marketing teams, with over half having just one person or no dedicated team. Content creation is the activity most commonly outsourced. While goals focus on top-of-funnel awareness, more organizations report using content marketing successfully for deeper goals like nurturing and revenue generation compared to past years. Analytics tools and email software are the most used technologies. Documented strategies are becoming more prevalent and correlate with success.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
*With the holiday season approaching, Vistaprint wanted to get a sense for how micro businesses intended on marketing in the upcoming months. The majority have already started implementing marketing plans specific to the holiday season.
We examined time, money, methods and expectations of their efforts, as well as campaign specific questions.
The survey was completed by over 600 true micro businesses (1-10 employees) over a one week span.
While customers of Vistaprint, respondents weren’t incentivized in any way to take the survey.
Vistaprint’s customer base is 90% micro businesses, 60% that run their business out of their homes.
The majority have an annual marketing spend of $500 and on average less than 60 customers
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
How to develop an effective Business Development StrategyHein Roth
In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends.
https://www.tycoonstory.com/marketing/the-future-of-content-marketing/
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
This document discusses creating effective offers and promotions for marketing campaigns. It outlines five steps to creating a great offer: 1) defining the goal, 2) selecting the right type of offer, 3) controlling the price, expiration and terms, 4) distributing and promoting the offer, and 5) analyzing results and follow-up. Various types of offers are described, including coupons, deals, and social media promotions. The document stresses controlling offer terms, generating profitable sales and new customer contacts from offers and promotions.
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
This document discusses the key ingredients for an effective marketing plan, likening marketing to electricity in its importance for business success. It outlines seven and a half essential marketing elements: 1) a marketing plan, 2) brand development, 3) content creation, 4) communications, 5) social media, 6) a website, 7) customer service, and 7 1/2) blending traditional and new marketing approaches. Each element is described as an important part of an interconnected marketing strategy that should be fully integrated and continuously invested in for long-term business growth. The document emphasizes that marketing, like electricity, is a necessity that should be a priority in business planning and budgeting.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
The document provides information about Profile 7's branding and marketing program and services. The program includes 7 steps to strategically improve a brand and reinforce its promise, and 7 steps to tactically increase the value of a client connection. Profile 7 offers branding and marketing strategy and advice, graphic design services, hands-on consultancy, and monthly workshops to help clients stay focused on their strategy. The goal is to help clients improve their clients' worth by strengthening their brand and deepening client connections through strategic and tactical marketing.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
Digital marketing tactics will increasingly focus on mobile as mobile users are expected to exceed 5 billion by 2019. New mobile payment methods like Apple Pay provide opportunities for online businesses. Marketers should optimize conversions by acquiring traffic and designing persuasive websites and calls to action. Website loading speed should not be compromised as slow sites lose visitors. The future of digital marketing involves adapting tactics to the growing mobile environment and leveraging new technologies like mobile payments.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Inbound marketing is gaining widespread adoption and proving more effective than traditional outbound tactics. Marketers are increasingly dedicating their time and budgets to inbound channels like content marketing, social media, SEO, and blogging. To succeed with inbound, companies need to align their marketing, sales, and executive teams; understand their customers; test and optimize their efforts; and hire and train talent skilled in inbound strategies.
Digital marketing utilizes digital channels like social media, search engine optimization, email and mobile marketing to promote products and services. It allows businesses to reach target audiences, build relationships and boost sales. Digital marketing uses tools like analytics, social media, content marketing, search engine optimization, search engine marketing, email marketing, mobile marketing and more to create an effective online presence. It is important for digital marketers to understand different digital marketing techniques, develop strategic digital marketing plans, and measure the effectiveness of campaigns using key performance indicators.
The document provides predictions for marketing trends in 2017 from Marketo experts. Key predictions include:
1) Marketing will shift to being more customer-centric, focusing on engagement, loyalty, and advocacy across the entire customer lifecycle.
2) Data-driven, personalized marketing techniques like account-based marketing will become more widely adopted.
3) Marketers will need a variety of new skills and adapt to working more collaboratively across departments.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Successful lead generation in B2B marketing requires both inbound and outbound strategies. Inbound strategies involve creating high-quality, relevant content to attract and engage website visitors, generating leads as visitors provide their contact information. Outbound strategies use tools like telephone marketing to directly target known customer groups. Both strategies aim to nurture leads through the long sales cycle by maintaining dialogue and adding value until the prospect is ready to purchase. Content should be compelling, tailored to specific personas, and repurposed across multiple channels to maximize its impact on the customer decision journey.
1. The document proposes social marketing services from Coffee Marketing Consultancy to stimulate businesses with innovative and measurable social marketing campaigns at lower prices.
2. Coffee Marketing Consultancy differentiates itself by having experience creating social media campaigns for top brands for over 5 years, employing digital experts globally to reduce costs, and focusing only on clients' objectives to deliver results.
3. The document promotes the benefits of relationship-building through social media and how social marketing can generate leads, raise brand awareness, and digitize business functions at a lower cost when done regularly.
The document provides an overview of marketing basics and strategies for small businesses. It discusses that effective marketing is critical for business survival and success. Key aspects of marketing include understanding customer needs, developing plans to meet those needs, maintaining a customer-focused approach, and engaging in ongoing customer prospecting and relationship-building activities. The document also provides numerous specific ideas and suggestions for small businesses to effectively market and promote their products or services.
Digital marketing - The Modern Marketing Strategy.Websintech
Digital marketing - The Modern Marketing Strategy, In order to remain relevant in the marketplace crammed with competitors, an online presence is a must. But hosting a website is not the end; it is merely a very small beginning. To remain in the competition, the businesses need to be visible on the internet platforms such as search engines and social media. Having a website optimized for the search engines and conspicuous on social media may look like a mammoth task to you.
Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a specific audience and drive profitable customer action. Techniques used in Digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing and email marketing.
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
If you are looking for an Ottawa digital marketing company, make sure that they look promising on all these factors. Here’s what to expect from a digital marketing company.
This document provides a marketing strategy and checklist for 2021, outlining 5 core elements: 1) a well-defined brand story and positioning strategy, 2) powerful messaging, 3) a branded content strategy, 4) a thoughtful website strategy, and 5) implementation planning. It discusses each element in detail and provides questions to help define the brand story, positioning, messaging, content, website experience, and implementation plan to prepare for future opportunities.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
2. Success Today Looks Different Than Yesterday
Technology has forever
changed the way we do
business. How we receive
and seek information
is very different today
when compared to the
past. As a result, there
has been a massive shift
in the customer/provider
relationship – and the
entire sales process.
Because of the explosion
of online information,
stats show that more
than 50% of a purchase
decision is made before
a prospect ever reaches
out to the company they
intend to do business with.
And, in some industries,
such as complex luxury
products and services, that
percentage is as high as
90+%. This is what Google
calls Zero Moment of
Truth, or ZMOT.
This means marketing
has also changed. The
way to communicate
the value of your
company to customers,
prospective clients and
target audience now
requires being present
where your client is,
24/7/365 – providing a
relevant experience in a
consistent, continuous,
always-on effort.
3. A company without marketing
is like a company without electricity
When your business
was in the early planning
stages — just a thought
and a dream — what
elements did you include
in your budget and
business plan?
Often, marketing is NOT included in the
business plan or budget. Unbelievably,
in many cases marketing is not even
considered as a vital element which
will contribute to the success of the
business. The value and importance of
marketing is not always understood by
business owners until it’s either too late
or the business is so far behind their
competitors that they are forced to
play an expensive and time-consuming
game of “catch-up” if they want to stay
relevant to today’s savvy customer.
?
marketing
office
supplies
rent electricity
phone employee
salary
4. Marketing is just as important to a
business as turning on the lights
Marketing is essential to each and
every business. Realistically, there is no
existing business where marketing should
absent from your success planning.
Marketing is a continuous and
long-term investment in your
company and your brand.
Marketing is an activity that should
be consistent, relevant and part of
your daily actions.
Marketing is the chicken soup for
your business – a combination of
elements that works to promote
your business.
5. Marketing positions your business
for the best chance of success
Effective marketing encompasses many
different activities that work together
and complement each other, including:
> planning, strategy
> communications
> websites
> blogs
> social media
> content development, and more!
6. Discover the 81
/2 key marketing ingredients
for success in today’s fast-evolving marketplace
Each marketing
ingredient should
work together, be
aligned with your
buyer’s journey, have
multiple uses and
complement each
other based on your
overall marketing
strategy.
1. Marketing Plan
2. Brand Identity
3. Content
4. Communications
5. Website
6. Social Media
7. Search Engine
Optimization (SEO)
8. Customer Service
8 ½. Traditional
+ New Media
RECIPE FOR SUCCESS
7. #1: Marketing Plan
Essential ingredient for growth
How will you know where you can take
your business? Or, how will you set
goals and know when you have reached
them? If you don’t have a marketing
plan, complete with strategy, and goals,
consider developing one.
Tips for planning your marketing:
> Know your goals/sales for each quarter, and each year – budget your marketing expenses
accordingly.
> Plan the key marketing initiatives that best fit your specific needs – be sure all work together
for maximum effectiveness and congruency.
> Work to achieve the sales you projected – Sales cure all.
Plan the big picture and set the budget
for your marketing activities for the year.
Decide the purpose for each marketing
channel. Plan by quarter and work the plan
each quarter. Keep it simple and make it
relevant to your goals and projected sales.
8. #2: Brand Identity
Develop your brand into your most valuable asset
Many new businesses start out by
rushing straight into development of the
logo, corporate colors and fonts. When
they bypass the brand development
process altogether, they miss the
true purpose and value of branding.
Branding is the basis for all that you do as a company going forward. It sets the tone,
voice, message and positioning for all that follows. Consider these guidelines:
> Be relevant to your audience.
> Have a compelling brand story.
> Be consistent in message, quality, and action.
Your brand is determined by others. It’s
the emotional connection your clients and
prospects have with your company. Do the
initial work of creating a positive emotional
attachment with your brand. Don’t leave
your brand to chance.
9. #3: Content
Be where your customers are 24/7/365
Content is king, queen, president and
boss. Make it easy for your customers and
prospects to learn all about your company, on
their own. This is the value of good content.
If you can answer their questions, they can
make a quicker purchase decision.
Create a piece of content once, leverage it over and over again:
> In your website, brochures, video, webinars, white papers, newsletters, and blog posts.
> In social media, infographics, email and direct mail campaigns.
> In promotions, events, press releases and advertising.
The benefit of creating an abundance of
valuable content is that you will be able to
repurpose it many times. Your content can
adapt, but the heart of the message will be
cohesive everywhere you use it. Maximize it
for online and offline initiatives.
10. #4: Communications
Bring vitality to your brand through storytelling
Storytelling and meaningful communication
is vital in your marketing. Marketing
communications is about the tactics and
message you use in reaching your target
audience — and the way you tell your story. It
includes listening and conversing with them.
Communication Tips:
> Connect with your target audience on a regular basis.
> Listen to them. Have conversation and build meaningful relationships for the long-term.
> Give your audience what they want, when they want it — and listen and respond with attentive
customer care.
Determine the best ways to reach your
target audience
— social media, blog, direct
marketing, email campaigns, brochures, or
other channels. Talk to them and provide
relevant, valuable information that satisfies
their needs. Ask for feedback. Reach out.
11. #5: High-Performance Website
Main ingredient: your always-on sales person
Today, a company website is an absolute
“must.” It’s one way for your customers
and potential customers to search for you
and learn more about how you can solve
their problems with instant information,
communication and conversation.
A website can help grow your successful business...
> Because it is your 24/7/365 salesperson
> When it is user-friendly, visually pleasing, easy to read, answers prospects’ questions and
provides all pertinent information about your business
> When it clearly conveys your brand image and is cohesive with all of your other forms of
communication and marketing
Having a high-performance, lead-generating
website has become a basic requirement
— just like the need for electricity or a
business phone number. Make your site
an interactive, mobile-friendly experience
with valuable content, video and purchase
capability.
12. #6: Social Media
Stand out and grab attention with visual content
Social media activities have become an
integral element in the overall marketing
plan. Marketing is no longer a one-way
communication from a company to the
prospect. With social media, you can
personalize your company’s messages.
To stay ahead of the competition, social media should be an essential ingredient in your
brand storytelling. Use it to:
> Promote brand awareness and thought-leadership
> Become a valuable tool for search and being found — before prospects find your competitors
> Drive links to your high-performing, lead-generating website
Social media is all about the two-way
conversation and the customer relationship.
It gives you the opportunity to listen and
learn from your customers…If you are not
leveraging your social media efforts, we
promise you — your competitors are.
13. #7: Search Engine Optimization (SEO)
Your secret weapon to gain competitive advantage
SEO is a marketing discipline focused
on growing visibility in organic, non-
paid search engine results. In today’s
world, getting your company found
online is critical to success.
SEO is an ongoing effort for best results, with key ingredients that include:
> Relevant, customer-focused content
> Researching and using the keywords
your customers are searching for
> Link building
SEO works in conjunction with your
content, website, social media activities,
blogs and other online initiatives. As with all
of your marketing activities, SEO needs to
work alongside other efforts in order to get
the best ROI and most effective results.
> Title tags, meta descriptions
> Social media profiles
> Mobile-first strategies
> Google updates
14. #8: Customer Service
Company ambassadors for your brand
Customer Service is not often connected
to marketing or even considered a
marketing activity in the minds of many
businesses — it should be! Delight your
customers by making it a core part of
your marketing plan and strategy.
Answer these questions to understand why Customer Service is so important to your marketing.
> Which group of employees is the front line of your company, speaking directly with your customers?
> In these frequent, direct communications with your customers, are they speaking and representing
your company’s message, values and beliefs each and every time?
> Has your Customer Service team been equipped properly to convey your company’s message,
values and beliefs, via information and proper training?
Every person in your company
represents the brand in voice, message
and action. Take the time to train
your staff and give them the authority
to deliver the ultimate customer
experience.
15. #81
/2: Blending New and Traditional
Create your special recipe for business growth
It’s smart to blend new media with
traditional marketing to boost your
business. Recognize how marketing has
changed and embrace the new — social
media, blogs, video, websites and other
new channels.
It takes more than one marketing channel to accomplish the job – strategize how to best
utilize multiple channels of communication to be where your customers are, such as:
> Email, direct mail and social media campaigns
> Website, microsite, blogs, video and literature
> Promotions, events, advertising, newsletters and articles
Be sure your marketing goes full circle
with each marketing initiative feeding
into the next — and the sum of your plan
is working towards achieving your goals
and objectives.
16. ...Now, turn on the electricity—add consistent and
persistent marketing to your daily activities
We have established that marketing
is an essential element to growing
your business.
Marketing should not be an
after-thought and should be at the
forefront of your business planning.
We have also established that
marketing is as important in your
budget planning as is planning to
turn the lights on in your business.
Marketing is the chicken soup for
your business – a combination of
ingredients that work to promote
your business.
17. Marketing is a long-term investment in your business.
Marketing is the means of communicating the value of your product and services to
your customers, potential customers and target audience.
Marketing is a set of activities that is interconnected with other functions of your business.
Do not rely on only one marketing activity or channel for your overall marketing strategy.
18. Be strategic in your marketing plan by getting the most out of your marketing — each
initiative should work together and complement each other.
Your brand is one of your most valuable business assets.
Planning is key to the growth of your business.
Content, Content, Content – use it and reuse it often.
25. YES! I’D LIKE A FREE MARKETING ASSESSMENT
Connect with me on social!
Questions? Contact us today at 480-661-0292
Email: anna@pinnaclepeakmarketing.com
I’m Anna Brice, President
of Pinncle Peak Marketing
in Scottsdale, Arizona. My
diverse experience in a wide
range of marketing roles at
Fujifilm, Sony Electronics,
and GoDaddy.com and
a cybersecurity start-up
gives me the expertise to
successfully create the
perfect recipe of marketing
ingredients to help your
company grow.
We guide companies like
yours to choose and utilize
their resources wisely to
achieve the maximum value
for each and every marketing
dollar invested.
Click on the button below and we’ll provide a free, no-obligation,
81
/2-point Marketing Assessment that reveals how your website
design and messaging stack up against the competition.
Are you communicating your brand story effectively?