Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837. It primarily specializes in cleaning agents and personal care products. P&G operates by continuously studying customer needs, investing in R&D to innovate products, ensuring high quality, reserving shelf space, and spending on advertising. It has a wide range of brands across categories like laundry, dish washing, hair care, and more. While P&G has had success, it faces threats such as heavy reliance on developed markets, imitable products, limited online presence, slowing dividend growth, and falling behind competitors in areas like sustainable development.
Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
Overall Problem-
It has been estimated that worldwide, the total number of vehicles is most likely to triple by the year 2050, and it will be concentrated in developing regions, leading to energy and ecological calamity. Governmental agencies are now directing their focus on the development of electric vehicles to avert the impending crisis.
Current Scenario
India currently spends $102 billion on importing crude oil to cover 80 % of its transport needs, putting a strain on the Indian Economy and pointing towards a shortage of energy reserves
soon. The automobile sector has reported an increase in sales, from 21.5 million in FY19 to 26.2 million in FY20, making it lucrative for the transport giants to increase the production of EVs. The move also puts the focus on Indian infrastructure for electricity generation. India produces 374 Gigawatts of electricity, providing for 97.6 % of the households in India, and
around 90% of the rural areas, which indicates that the energy sector may soon face a shortage.
Advantages
The gains consist of environmental and economic benefits. By adopting a shared and electric model for transportation, energy consumption and carbon emissions can be reduced by 64 percent and 37 percent, respectively, by 2030.
Current Framework
Government policy advisor NITI Ayog has proposed electrification for 80 percent of two- and three-wheelers, 30 percent of four-wheelers, and 45 percent of buses by 2030. Authorities have introduced the Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in India (FAME) - II; a scheme that incentivizes the purchase of EVs. It has also been proposed that the Goods and Services Tax (GST) rate on EVs should be reduced from a rate of 12 percent to 5 percent.
The scheme of Battery-swapping has been introduced wherein users pay only when they swap a used battery with a charged one instantly. The market for EV battery-swapping is likely to increase up to $6.1 million by the year 2030
Challenges-
1. Estimate the growth of the 4-wheeler EV segment over 5 years (till FY25). Calculate the projections for all the years.
2. What will be the main challenges of the EV segment to grow in the given scenario of COVID-19?
3. Suppose you are the Indian head of Tata Motors. Propose a detailed plan to increase the penetration of the 4-wheeler private EV in Agra. (Consider COVID-19)
4. Estimate the cost of providing charging spaces in a popular marketplace like Connaught Place in Delhi.
5. Come up with strategies to implement the practice of battery swapping feasibly to the consumers.
Starbucks was facing declining customer satisfaction due to perceived issues like prioritizing profits over experience and slower service times. While it was highly successful initially by focusing on quality coffee and atmosphere, the brand was seen as less trendy and partners were providing unsatisfactory service. It is recommended that Starbucks invest $40 million to improve partner training and speed of service to convert satisfied into loyal customers. Converting just 46 more customers per store per day to highly satisfied would allow the investment to break even.
The document discusses the cola wars between Coca-Cola and Pepsi from 1970 to 2010. It describes how consumption of carbonated soft drinks grew steadily at 3% annually from 1970 to 2000 due to increasing availability, new diet and flavored varieties, and declining prices. While Coca-Cola and Pepsi dominated the cola segment, their market share has declined in recent years as consumers have shifted to healthier beverage alternatives like water, juice, and sports drinks. Both companies have adapted by expanding their product portfolios internationally and acquiring companies in the snack and beverage industries to sustain profits in the face of flattening carbonated soft drink demand.
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
Procter & Gamble was founded in 1837 by William Procter and James Gamble. It originally produced candles and soap but pivoted to soap production for the Union army during the Civil War. Today, P&G operates across 180 countries and is organized into two global business units: Health and Well-Being and Beauty. Its largest segments are Fabric and Home Care, Beauty, and Baby Care and Family Care. P&G aims to acquire 1 billion new consumers by 2015 through expansion in developing markets and increasing productivity across operations.
Overall Problem-
It has been estimated that worldwide, the total number of vehicles is most likely to triple by the year 2050, and it will be concentrated in developing regions, leading to energy and ecological calamity. Governmental agencies are now directing their focus on the development of electric vehicles to avert the impending crisis.
Current Scenario
India currently spends $102 billion on importing crude oil to cover 80 % of its transport needs, putting a strain on the Indian Economy and pointing towards a shortage of energy reserves
soon. The automobile sector has reported an increase in sales, from 21.5 million in FY19 to 26.2 million in FY20, making it lucrative for the transport giants to increase the production of EVs. The move also puts the focus on Indian infrastructure for electricity generation. India produces 374 Gigawatts of electricity, providing for 97.6 % of the households in India, and
around 90% of the rural areas, which indicates that the energy sector may soon face a shortage.
Advantages
The gains consist of environmental and economic benefits. By adopting a shared and electric model for transportation, energy consumption and carbon emissions can be reduced by 64 percent and 37 percent, respectively, by 2030.
Current Framework
Government policy advisor NITI Ayog has proposed electrification for 80 percent of two- and three-wheelers, 30 percent of four-wheelers, and 45 percent of buses by 2030. Authorities have introduced the Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in India (FAME) - II; a scheme that incentivizes the purchase of EVs. It has also been proposed that the Goods and Services Tax (GST) rate on EVs should be reduced from a rate of 12 percent to 5 percent.
The scheme of Battery-swapping has been introduced wherein users pay only when they swap a used battery with a charged one instantly. The market for EV battery-swapping is likely to increase up to $6.1 million by the year 2030
Challenges-
1. Estimate the growth of the 4-wheeler EV segment over 5 years (till FY25). Calculate the projections for all the years.
2. What will be the main challenges of the EV segment to grow in the given scenario of COVID-19?
3. Suppose you are the Indian head of Tata Motors. Propose a detailed plan to increase the penetration of the 4-wheeler private EV in Agra. (Consider COVID-19)
4. Estimate the cost of providing charging spaces in a popular marketplace like Connaught Place in Delhi.
5. Come up with strategies to implement the practice of battery swapping feasibly to the consumers.
Starbucks was facing declining customer satisfaction due to perceived issues like prioritizing profits over experience and slower service times. While it was highly successful initially by focusing on quality coffee and atmosphere, the brand was seen as less trendy and partners were providing unsatisfactory service. It is recommended that Starbucks invest $40 million to improve partner training and speed of service to convert satisfied into loyal customers. Converting just 46 more customers per store per day to highly satisfied would allow the investment to break even.
The document discusses the cola wars between Coca-Cola and Pepsi from 1970 to 2010. It describes how consumption of carbonated soft drinks grew steadily at 3% annually from 1970 to 2000 due to increasing availability, new diet and flavored varieties, and declining prices. While Coca-Cola and Pepsi dominated the cola segment, their market share has declined in recent years as consumers have shifted to healthier beverage alternatives like water, juice, and sports drinks. Both companies have adapted by expanding their product portfolios internationally and acquiring companies in the snack and beverage industries to sustain profits in the face of flattening carbonated soft drink demand.
P&G is an American multinational consumer goods company founded in 1837. It has a revenue of $84.17 billion and operates in 180 countries with 300 brands. P&G focuses on health care, beauty, grooming, fabric and home care, baby and family care, snacks and pet care, and household care. It has strong brands but growth is challenging due to its large size. Opportunities exist in emerging markets but there are also threats from competition, economies, consumers, and raw materials. P&G spends heavily on R&D, innovation, marketing, and acquisitions to drive growth. Its supply chain and distribution strategies aim to be demand-driven.
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
P&G has diverse product segments and a large customer base. However, profits declined 5.2% despite revenue growth. Competition is intense with Unilever and Johnson & Johnson. Opportunities exist in developing markets and new products. Threats include regulation and changing demand. P&G should focus on quality, innovation and developing markets to maintain market share against strong competitors.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Procter and gamble marketing capabilitiesAman Kumar
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. P&G has a diverse portfolio of brands through acquisitions and focuses on innovation through research and development. P&G's marketing strategy centers around consumer insights, product innovation, and digital/social media. P&G aims to reach more consumers globally through superior products and builds brand loyalty through quality and trusted brands.
Procter & Gamble operates in over 80 countries worldwide selling over 300 brands. The document analyzes P&G's external environment through a PESTEL analysis covering political, economic, social, technological, environmental and legal factors. It then discusses key driving forces for P&G including a focus on product innovation through consumer research and connecting with consumers, as well as regulatory influences from consumer protection groups concerned with chemicals in cosmetic products.
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
This document outlines Saffola's journey from a brand focused on heart patients to one for all consumers. Originally, Saffola targeted urban dwellers over 45 through ads emphasizing heart health. However, this limited the brand's market. To expand, Saffola aimed to be seen as a healthy, tasty oil for families. It tested various ad campaigns between 1992-2004, sometimes emphasizing health and other times taste, but had mixed results. To transition successfully, Saffola launched its "Aaj se" campaign in 2004. This softened the tone and targeted younger consumers by reiterating heart risks for Indian men while reducing the fear factor. Suggestions were also made to highlight safflower oil's qualities,
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
The document analyzes the Indian shaving cream market and the positioning of major brands. It finds that the top 6 brands control 60% of the market, with VJ-John having the largest market share at 29.2%. The document studies each brand's products, pricing, promotion, and distribution strategies. It segments the market based on geography, demographics, and psychographics. The analysis shows VJ-John and Dettol have the most distinct positioning compared to competitors. VJ-John's strong alignment between segmentation, targeting, and positioning has made it the leading brand.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Case AnalysisNikhil Saraf
Nestle Refrigerated Foods (NRFC) was considering extending its successful Contadina pasta brand into refrigerated pizza. It had two options for the pizza product: "Pizza with Toppings" or "Pizza Only". Research showed the "Pizza with Toppings" concept was more popular with consumers but pricing may be too high. NRFC followed guidelines to develop new products through idea generation, testing, and evaluation. While the large pizza market presented an opportunity, launching the product required addressing challenges of price positioning and competition from Kraft.
Dove is a skincare brand owned by Unilever that was launched in 1957. In the 1970s, Dove increased in popularity as a milder soap. In the 2000s, Dove launched campaigns promoting "real beauty" by featuring ordinary women. This helped shift perceptions of beauty away from unrealistic standards. Dove also began the Self Esteem Project in 2002 to help raise girls' self-confidence. Through its campaigns and focus on diversity, Dove has grown its brand value while also facing some controversies related to Unilever's other brands.
TruEarth is considering expanding into the refrigerated pizza market from its successful Cucina Fresca fresh pasta brand. While the pizza market is larger, it also has much more competition. Research shows customer interest is high but some have concerns about price and variety. Overall, the findings suggest launching pizza is worthwhile but the company should revisit the price, focus on taste, and develop a better crust.
Apple historically had competitive advantages in vertical integration, easy to use interfaces, and innovation enhancing consumers' digital lives. However, Apple struggled in the PC industry due to wanting full control rather than open systems and poor integration with Windows. While the iPod succeeded due to its design, interface, and iTunes model, the iPhone combined music, phone, and internet capabilities along with a large app store. However, competitors now mimic Apple's designs and operating systems, so Apple must find new advantages to gain market share in PCs, MP3 players, and smartphones. The iPad still has solid long-term prospects if Apple focuses on research, development, and leading in emerging areas like cloud services and integrated home devices.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
National Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Global Level
Job 1
Job 1
Job 1
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Job 2
Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Procter & Gamble is an American multinational consumer goods company founded in 1837. It offers cleaning agents and personal care products and had $83.06 billion in revenue in 2014. The company employs over 118,000 people worldwide and its subsidiaries include Gillette. Procter & Gamble is the second largest consumer goods company globally and focuses on product innovation and maintaining a strong brand image across its diversified business segments.
P&G has diverse product segments and a large customer base. However, profits declined 5.2% despite revenue growth. Competition is intense with Unilever and Johnson & Johnson. Opportunities exist in developing markets and new products. Threats include regulation and changing demand. P&G should focus on quality, innovation and developing markets to maintain market share against strong competitors.
A marketing Case Study of Natureview Farm, an organic yogurt manufacturer. This analysis was performed by E. Santhosh Kumar, IIT Madras, during an internship with Prof. Sameer Mathur, IIM Lucknow.
Procter and gamble marketing capabilitiesAman Kumar
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. P&G has a diverse portfolio of brands through acquisitions and focuses on innovation through research and development. P&G's marketing strategy centers around consumer insights, product innovation, and digital/social media. P&G aims to reach more consumers globally through superior products and builds brand loyalty through quality and trusted brands.
Procter & Gamble operates in over 80 countries worldwide selling over 300 brands. The document analyzes P&G's external environment through a PESTEL analysis covering political, economic, social, technological, environmental and legal factors. It then discusses key driving forces for P&G including a focus on product innovation through consumer research and connecting with consumers, as well as regulatory influences from consumer protection groups concerned with chemicals in cosmetic products.
A complete analysis of P&G - one of the top FMCG companies in the world, how it is doing against competition, the reasons behind its success, SWOT Analysis, etc.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
This document outlines Saffola's journey from a brand focused on heart patients to one for all consumers. Originally, Saffola targeted urban dwellers over 45 through ads emphasizing heart health. However, this limited the brand's market. To expand, Saffola aimed to be seen as a healthy, tasty oil for families. It tested various ad campaigns between 1992-2004, sometimes emphasizing health and other times taste, but had mixed results. To transition successfully, Saffola launched its "Aaj se" campaign in 2004. This softened the tone and targeted younger consumers by reiterating heart risks for Indian men while reducing the fear factor. Suggestions were also made to highlight safflower oil's qualities,
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
The document analyzes the Indian shaving cream market and the positioning of major brands. It finds that the top 6 brands control 60% of the market, with VJ-John having the largest market share at 29.2%. The document studies each brand's products, pricing, promotion, and distribution strategies. It segments the market based on geography, demographics, and psychographics. The analysis shows VJ-John and Dettol have the most distinct positioning compared to competitors. VJ-John's strong alignment between segmentation, targeting, and positioning has made it the leading brand.
Case 2 johnson and johnson has a baby powder problem (3)Nelson Opeña
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) - Case AnalysisNikhil Saraf
Nestle Refrigerated Foods (NRFC) was considering extending its successful Contadina pasta brand into refrigerated pizza. It had two options for the pizza product: "Pizza with Toppings" or "Pizza Only". Research showed the "Pizza with Toppings" concept was more popular with consumers but pricing may be too high. NRFC followed guidelines to develop new products through idea generation, testing, and evaluation. While the large pizza market presented an opportunity, launching the product required addressing challenges of price positioning and competition from Kraft.
Dove is a skincare brand owned by Unilever that was launched in 1957. In the 1970s, Dove increased in popularity as a milder soap. In the 2000s, Dove launched campaigns promoting "real beauty" by featuring ordinary women. This helped shift perceptions of beauty away from unrealistic standards. Dove also began the Self Esteem Project in 2002 to help raise girls' self-confidence. Through its campaigns and focus on diversity, Dove has grown its brand value while also facing some controversies related to Unilever's other brands.
TruEarth is considering expanding into the refrigerated pizza market from its successful Cucina Fresca fresh pasta brand. While the pizza market is larger, it also has much more competition. Research shows customer interest is high but some have concerns about price and variety. Overall, the findings suggest launching pizza is worthwhile but the company should revisit the price, focus on taste, and develop a better crust.
Apple historically had competitive advantages in vertical integration, easy to use interfaces, and innovation enhancing consumers' digital lives. However, Apple struggled in the PC industry due to wanting full control rather than open systems and poor integration with Windows. While the iPod succeeded due to its design, interface, and iTunes model, the iPhone combined music, phone, and internet capabilities along with a large app store. However, competitors now mimic Apple's designs and operating systems, so Apple must find new advantages to gain market share in PCs, MP3 players, and smartphones. The iPad still has solid long-term prospects if Apple focuses on research, development, and leading in emerging areas like cloud services and integrated home devices.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
National Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Global Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Procter & Gamble is an American multinational consumer goods company founded in 1837. It offers cleaning agents and personal care products and had $83.06 billion in revenue in 2014. The company employs over 118,000 people worldwide and its subsidiaries include Gillette. Procter & Gamble is the second largest consumer goods company globally and focuses on product innovation and maintaining a strong brand image across its diversified business segments.
1) Procter & Gamble (P&G) is an American multinational consumer goods company founded in Cincinnati, Ohio. It produces pet foods, cleaning agents, and personal care products.
2) P&G's vision is to improve lives through superior quality products, now and for future generations. Its mission is to be the best customer products and services company worldwide.
3) P&G faces competition from substitutes and other companies. However, it has strengths in its global operations, brand names, product innovation, and research and development budget.
Proctor & Gamble Mr. Clean Magic Erasermindysiade
Proctor & Gamble created the Magic Eraser, an innovative product that removes scratches and dirt from hard surfaces. This helped them gain a competitive advantage over rivals like Unilever and Johnson & Johnson by generating new demand. However, P&G needs to continue innovating, expand into new international markets, and maintain quality and affordable pricing to further increase profits and market share. The internal document analyzes P&G's business strategy, marketing objectives, resources, culture, and external factors like competition, customers, economic conditions and political trends in various countries where it operates globally.
P&G is an American multinational consumer goods corporation founded in 1837 with products available in over 140 countries. It has a long history of acquisitions and joint ventures in India dating back to the 1980s. P&G utilizes various marketing strategies for different products like Vicks, Pantene, and Pampers by analyzing factors such as pricing, promotion, distribution channels, and the competition. It focuses on innovation, understanding consumer needs, and building strong brands to gain competitive advantages over rivals in the consumer goods industry.
Procter and Gamble : Marketing CapabilitiesSajal Gupta
Procter & Gamble is one of the largest consumer goods companies in the world with a portfolio of trusted brands. It has a strong commitment to marketing and advertising, spending $8.68 billion on advertising in 2010. P&G utilizes best practices like connecting R&D to sales and marketing, establishing global business units, and partnering with external innovators. While traditionally focusing on television advertising, P&G is shifting more resources to digital marketing to better track return on investment. Potential risks include increased competition, limited innovation satisfaction, and inefficient management of a large brand portfolio.
This document provides an overview of Procter & Gamble (P&G) and its Gillette brand in India. It discusses P&G's global presence and financial highlights. It then profiles Gillette's product portfolio and pricing in India. The document analyzes Gillette's marketing strategy (4Ps) in India and conducts a SWOT analysis and Porter's Five Forces analysis. It identifies opportunities for P&G in private labels and emerging markets and concludes with lessons around supplier diversification and the need for innovation in competitive markets.
Procter & Gamble is a global leader in branded consumer goods founded in 1837. It pioneered marketing strategies like direct-to-consumer advertising in the 1880s. P&G operates in over 180 countries and has annual revenues of over $76 billion. However, P&G has faced challenges with declining R&D investments and sales of new products. It also faces stiff competition from other major consumer goods companies and local brands. Despite current challenges, P&G's vast resources and history of overcoming failures positions it well to address weaknesses and threats going forward.
Procter & Gamble is a global leader in branded consumer goods founded in 1837. It pioneered marketing strategies like direct-to-consumer advertising in the 1880s. P&G operates in over 180 countries and has annual revenues of over $76 billion. However, P&G has faced challenges with declining R&D investments and sales of new products. It also faces stiff competition from other major consumer goods companies and local brands. Despite current challenges, P&G's vast resources and history of overcoming failures positions it well to address weaknesses and threats going forward.
This presentation gives insight into the marketing strategy of P&G.
It deals with various marketing capabilities which the P&G is exploring to continue to be the world leader in consumer goods market.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Procter & Gamble is a multinational consumer goods company founded in 1837. The marketing plan focuses on expanding P&G's global market share through innovation, acquisition, and strengthening its portfolio of leading brands like Tide, Pampers, and Head & Shoulders. Key competitors include Unilever, Kimberly-Clark, and Johnson & Johnson. The plan outlines strategies for market penetration, development, and diversification to maintain P&G's position as a top global marketer.
Previous Assignments for referenceBusiness_plan_financials.xlsx.docxChantellPantoja184
Previous Assignments for reference/Business_plan_financials.xlsx
Sheet1Business Plan Financials ITEMQUANTITYCOSTPERSONNEL1Full-time Project Coordinator Including on-costs. $52,500EDUCATION & TRAININGGP workshops4 @ $450$1,800Practice staff workshops Seminar for Marketing and Sales Person professionals2 @ $ 600$1,200Practice sales & marketing workshops 1 @ $1,000$1,0002 @ $550$1,100PROJECT RESOURCESReferral resource600 @ $1 per cardDesign and printing of cards x 500 Production of CD Roms x 50 ‘Guide on Depression in the Elderly’ leafletDesign and printing of leaflet x 10,00050 @ $5 per CD$600Invitation to Sales and Marketing professionals Seminar Design and printing of invitation x 500$500Additional pamphlets. Design and printing of posters x 200$250Video Editing and production of video x 100 10,000 @ 35 cents per leaflet$3,500 500 @ 50 cents per invitation$250$2,000$2,000$600$2,000$5,000200 @ $3 per poster100 @ $500PROMOTIONAdvertising 10 weeks of press advertising in 3 local papers 6 weeks of radio advertising on 3 local stations Media relationsBulk promotional rates may be availablea) Program launch – costs include venue, catering, AV, ancillary speakers costs, media packs etc. Costs estimated for 40-70 attendees. b). On-going Social Media campaign$ 3, 000$3,000$400MBC AWARENESS WEEKDisplays Coordination of volunteers10 volunteers @ $30 each$300Skits in Community Centers 10 volunteers @ 55 each550VOLUNTEER NETWORKMost of the costs will be incurred by sponsor. $6,000$6,000EVALUATIONFormative, process, impact and outcome evaluations Approx. 10% of total costsADMINISTRATIONOffice space and associated overheads (lighting, power etc)Offered by the agencyStationery, photocopying and printingMailing, telephone and faxTravel4, 5004500Documentation of Program Audit costs5,5005,500400400700700Offered by the AgencyTOTAL$93,250
Previous Assignments for reference/Mari_B_Company_Ass_1.docx
Mari Beverage Company 1
Running Head: MARI BEVERAGE COMPANY
Student Name
Business 599
Professor Name
July 19, 2015
Strayer University
Mari Beverage Company 2
Abstract
This paper will address the following:
1. Create your revised NAB company name and explain its significance.
2. Develop your revised company’s Mission Statement and provide a rationale for its components.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end.
P&G's mission is to provide superior quality branded products and services that improve lives now and for future generations. Their vision is to be recognized as the best consumer products company worldwide. P&G faces threats from new entrants, substitute products, and power of buyers like Walmart. However, they have significant market share, suppliers need P&G, and they differentiate through innovation. P&G operates through global business units, market development organizations, and global business services to build competitive advantage across functions like R&D, marketing, and human resources.
P&G operates in the highly competitive consumer goods industry with intense rivalry among many similar products. While there are barriers to entry, smaller firms have captured market shares. Suppliers have low bargaining power due to many alternatives and P&G's large orders. Buyers have moderate power due to some brand loyalty but also alternatives. There are few substitutes for P&G's products. P&G's strategy of focusing on top 70-80 brands is risky as it assumes customers will switch brands, but they may instead buy from competitors. Dropping brands also risks competitors acquiring trademarks. Historically, P&G succeeded through market segmentation and product differentiation targeting distinct consumer groups with brands appealing to different lifestyles.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India.
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
Top 5 Trends For CPG & Retail Industry 2015ITC Infotech
With the CPG & Retail industry gaining fast grounds into an increasingly global market place, businesses are demanding a blend of Strategic Consulting, Operational Consulting and Value Realization through flawless
execution. Glocalisation – phenomenon of the modernized world – has a profound effect in the CPG & Retail industry and has created unprecedented challenges such as, maintaining consistency in customer experience, optimizing supply chains in emerging markets and devising
methods for developing new products more efficiently. We believe that in order to help the industry gear up for success and be future-ready, consulting firms will have to seamlessly blend industry & domain expertise
with management consulting skills, bringing unique capabilities to discover and resolve business concerns of the day.
P&G is a large multinational consumer goods company founded in 1837 with a portfolio of over 300 brands. It has a presence in over 180 countries and touches over 2 billion consumers daily. A SWOT analysis identifies P&G's strengths as its long history and experience, large brand portfolio, and extensive R&D spending. Weaknesses include losing market share and lagging in online marketing. Opportunities exist in expanding in emerging markets and developing products for male consumers. Threats include intense competition, cheaper private labels, and economic challenges.
Ähnlich wie Marketing case study on procter & gamble (P&G) (20)
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Marketing case study on procter & gamble (P&G)
1. Marketing Case
Study on
Procter & Gamble
Team Members
Muhotasim Ismam-38065 Abul Kashem- 38017
Rahbar Haque-36024 Sadia Rezvi-37010
Nazmun Nahar-38036
2. About P&G
Procter & Gamble Co. (P&G) is an American multi-national consumer
goods corporation headquartered in downtown Cincinnati, Ohio,
founded in 1837 by British American William Procter and Irish
American James Gamble. It primarily specializes in a wide range
of cleaning agents and personal care and hygiene products. The Procter
& Gamble Company is among the dominant firms in the global
consumer goods market. P&G is made of many individual brands, each
serving customers in different ways—but all with a focus on making
peoples’ lives a little easier.
3. How P&G Operates!
P&G operates on several principles:
Continuously studying their customers need and want.
Choosing opportunities carefully and turning them into strength.
Spend on R&D to innovate customer friendly product to ensure customer benefits.
Never compromising with product quality.
They reserve most of the shelf space to keep its competitors away.
Downsizing products of different sizes, flavours and shapes to cut cost.
Spending huge amount on advertisement.
Believe in low pricing rather than sales promotions.
Toughness for its competitors.
Different brand manager for every brand.
4. Brands and Products of P&G
• Dishwashing(Dawn dishwashing liquid, Ivory dishwashing liquid)
• Menstrual hygiene(Whisper menstrual hygiene products)
• Hair care (Head & Shoulders shampoo)
• Healthcare products(Vicks cough and cold products)
• Household(Tide detergents, Puffs tissues)
• Laundry detergents(Ariel laundry detergents, Tide detergents)
• Skin care(Olay skin care products, Perla bar soap)
7. Key success factors for P&G:
Societal marketing concept:
Brand name:
Customer
needs and
wants
Company
profit
Social
welfare
Brand
Extension
8. Quality products:
Innovative products through research and development:
Quality
materials
Efficient
productio
n process
High
quality
product
Innovative
products
Research
customer
needs and
market
Continuous
development
of products
9. Create right demand:
Cause related marketing:
Through continuous
research they bring
out the right product
for customers and
create need
P&G always support cause related
marketing. In fact its one of the main
factors of its success
10. Do proto-cycling with top leaders:
Develop project management skills:
Do a survey
on people
Immediately
start working
on it
Constantly
review the
product to
cope with the
changing
market.
Launch an
updated
product on
market.
Idea
generate
Develop
the idea
AnalyzeImplement
Evaluate
11. Pricing: know the value of their products:
Build strong customer relationship:
P&G believe in value based pricing. They ask for the
value they provide to their customers.
12. 1.Dependence on developed
markets(Poor Market Segmentation):
P&G gets nearly 45 percent of its revenue from
North America and almost 23 percent from
Europe. Nearly 65 percent of its total revenue
is from developed markets. In contrast, rival
Unilever is the complete opposite, with almost
58 percent of its income coming from
emerging markets, and 43 percent coming
from developed markets. That is P&G's most
significant problem: it is concentrated in the
slow-growth markets.
13. 2. Pricing Strategy Largely Geared
Towards the Premium Segment:
It's not just weaker overall demand that’s
hurting P&G's sales. Some of the company's
top-selling beauty products are priced at a
premium when compared to competitors. Amid
a sluggish economy, an increasing number of
consumers have been turning away from such
expensive items toward lower-priced,
accessible products. Unilever's value-for-money
approach has helped it not just win over
customers in emerging markets, but is also
helping it win over developed markets as well
14. 3. Imitable products, Limited Online Marketing and Less Business
Diversification :
One of Procter & Gamble’s main weaknesses is the imitable nature of its products. This weakness is
typical in the consumer goods market, where products from different companies have considerable
similarities. Having imitable products is a weakness because it makes Procter & Gamble susceptible to
imitation, which could reduce market share.
Limited online presence is another weakness of the company. Retail companies and manufacturers are
continuously increasing their online operations. For example, many small and large consumer goods firms
are using their respective e-commerce websites to sell products online. However, Procter & Gamble’s e-
commerce website, the P&G Shop, has limited presence that operates mainly in the United States. This
condition limits the benefits that the company gets from the global online market. Thus, improving
online presence can enhance Procter & Gamble’s marketing mix while boosting competitive advantage.
The limited degree of diversification refers to the company’s operations primarily in the consumer goods
industry. This condition makes Procter & Gamble highly dependent on the consumer goods market. As a
result, such limited diversification is a weakness that maximizes the company’s exposure to market risks.
In this element of the analysis of Procter & Gamble, strategic reform for e-commerce, product
development, and business diversification are emphasized.
15. 4.No Growth & Overvalued stock:
Procter & Gamble is projected to have
minimal revenue growth over the next
three years, with revenue rising from
$67.15 billion in 2018 to $71.76 billion
in 2020. The company needs to find a
way to drive more growth to get its
stock rising again . The stock isn't
cheap, The stock price is plagued with
no growth and is overvalued, which is
a recipe for being stuck in stagnation.
16. 5.Dividend Growth Is Slowing:
Over the past five years, P&G has averaged
just 4% dividend growth annually. P&G’s last
two dividend hikes were particularly paltry,
as the payout went up by just 3 and 8 cents
respectively.
Needless to say, if they pay you 2.76/share
now, and only bump it by 5 cents next year, it
hardly moves the needle. Your yield would
only move from 3.0% to 3.1% – still barely
ahead of risk-free bonds.
17. Watch-Out: Future Possible Threats
• Global and local competition
Competitors like Unilever, Nestle are constantly creating rivalries in the local and global market by
acquisition of more available brands in the market which drastically reduced the US sales of P&G during
the span of 2001-2015.
• Trade barriers in some countries
Trade barriers are a threat that can limit Procter & Gamble’s global growth. Such threat is significant in some countries with
protectionist trade policies that restrict imports, or in countries that have questionable policies on the operations of foreign
firms.
18. Imitation or counterfeiting of products:
• Imitation or counterfeiting is a considerable threat against P&G. For
example, small local firms can develop products that are highly similar
to Procter & Gamble’s products.
• This threat is based on the imitable
nature of consumer goods, which is one
of the major threats of P&G
Watch-Out: Future Possible Threats
19. Revolution of Online Marketing
• Online shopping portals like Amazon, Alibaba, eBay etc. are becoming more and more popular and they are
changing the way consumers purchase products and engage with brands.
• Customer is selecting whichever is cheapest at the time – driving loyalty to Amazon in place of the FMCG brand.
So, FMCG companies can’t rely on others within the supply chain to do this for them – they need to have their
own plan.
• Facebook, Instagram and other social platforms are rapidly replacing the TV or other forms of advertisements.
• Target consumers and their demands
Understanding consumer needs has always been at the heart of P&G. However, there could be a difference in
categorization for consumer needs in relation to the different ways of exploring and understanding them. It is
therefore important to identify the target audience and understand its demands and needs for digital marketing,
products and services.
“Consumers today don’t tell us what they want – the challenge is to know what they want. We have limited ways
of accessing that information nowadays”
Watch-Out: Future Possible Threats
20. Limited Online Marketing Opportunities
• Procter & Gamble’s e-commerce website, the P&G Shop, has limited presence
that operates mainly in the United States. This condition limits the benefits that
the company gets from the global online market. Thus, improving online
presence can enhance Procter & Gamble’s marketing mix or 4Ps, while boosting
competitive advantage.
In this Case, P&G will face threats in the future as other renowned groups has already established
global shopping opportunities by putting emphasis on their Product, Price, Place & Promotions.
Watch-Out: Future Possible Threats
21. Watch-Out: Future Possible Threats
• Sustainable Development: P&G is far
behind than other FMCGs
• There’s no alternative to sustainable development.
Fight to save the planet has turned into a battle between governments and
companies, between companies and consumer activists, and sometimes
between consumer activists and governments. It resembles a three-legged
race, in which you move forward with the two untied legs but the tied
third leg holds you back.
• While Procter & Gamble (P&G) is offering to save lives by giving clean
drinking water to the millions who have no access to clean water,
Unilever is focusing on saving water and hygiene.
Like P&G, it is claiming to bring clean drinking water to 500m people by
2020, mainly through its Pure it water purification system, and
improved hygiene to a billion people globally, through partnerships with
UNICEF and the World Toilet Organization which made tremendous
progress and impacted their overall performance hugely
Thus Unilever & other FMCGs have surpassed P&G by a huge distance
which should be covered in the future.
22. Watch out: Negative Impact of Social Media
• A Mexican mother claimed her baby died after applying Vicks Action 500 Extra on Nov 26, 2016.
• “After WHO’s declarations, like US Govt. Government of India has prohibited the manufacture for sale, sale and
distribution of fixed dose combination drugs (Paracetamol + Phenylephrine + Caffeine) with immediate effect’’
• Forcefully P&G released statement: “Our product ‘Vicks Action 500 Extra’ has the same fixed dose combination &
We have discontinued the manufacture and sale of ‘Vicks Action 500 Extra with immediate effect.”
• It Generated sales of Rs. 176 crore in the nine-month period ended on Dec 31, 2016.
• P&G lost 1.7% Market Share in the healthcare sector.
• P&G also suffered a significant drop of EPS due to this which was proven as a hoax later.
23. Recommendations
Business diversification to reduce risks
• The limited degree of diversification refers to the company’s
operations primarily in the consumer goods industry. This
condition makes Procter & Gamble highly dependent on the
consumer goods market.
• They must try to expand their businesses to diversify the risks
and strengthen their position in the market.
• To establish a new product is not always easy. So, they
should only go after any prospect after proper business and
market analysis to avoid risks as they have previously faced.
To be efficient strategic approach will help them conquer
success.
24. Recommendations
Fresh Market Segmentation and Target Marketing
• P&G mainly operates in the North American region. So, most of
their products fall under the premium segment. Whereas
companies like Unilever has overall better segmentation where
the not only target the wealthy portion of the society but also
offers products at different categories and price points.
• Have to cater to a larger scale of consumers from different
parts of the world(for example: South East Asia).
• P&G should build up a new segmentation skim to capture
variety of markets all over the world, and to be competitive will
have to offer products affordable and attractive to these set of
consumers.
• They can target specific markets and offer products to them
suitable in every aspect.
25. Recommendations:
Product innovation for competitiveness
• Innovation is critical to P&G's business since it needs to constantly update
existing brands (new and improved) while launching the occasional game-
changing product (e.g., Febreze, Swiffer) to stay ahead of rivals. "Innovation
has always been, and continues to be, P&G's lifeblood."
• The company has struggled in this area recently. Sure, products like Pampers
Swaddlers diapers, Gillette Fusion razors, and Tide Pods detergent are doing
well.
• P&G hasn't introduced a new hit brand worth over $1 billion in annual sales in
more than a decade.
• By contrast, Johnson & Johnson is on an innovative roll lately. The healthcare
titan got one-quarter of its sales last year from products that it introduced in
just the past five years, which is a testament to an innovation strategy that's
backed by $9 billion of annual spending on research and development up 10%
since 2013.
• Procter & Gamble's R&D commitment that has held steady at $2 billion in each
of the last three years, that’s not overwhelming.
26. Recommendations
Online presence development
• Online marketing is the way to go lately. Online display, purchase
and delivery system is very easy and effective on recent times.
• But P&G is slightly lagging from its competitors in this regard.
• If they pronounce their online presence more louder then they can
surely be benefited.
• Their R&D team can come up with ideas to strengthen their E-
marketing mechanism. E-commerce operations will exploit online
market growth.
• They can include these services to lure more customers:
Online Display & Shopping option
Home Delivery
E-payment
A Decorative Website with More Product Info.
27. Recommendations
More Compact Pricing Setup
• To correct the slide in market share, the pricing issue is
something that P&G will have to fix in the long run.
• Considering that the company operates at margins well above
Unilever's, there is little reason why the company should
continue to lose out on customers just because of an
unwillingness to compete more on prices.
• Prices should not be set keeping only premium segment in
mind.
• Pricing should be neck to neck with competitors.
• Will have to offer products at numerous price points.
• Pricing must not discourage customers and result them in
changing their opinion.
28. Summary
Despite its profitable and strong market position, the Procter & Gamble
Company must develop measures to overcome its weaknesses and
address external threats. Competitive rivalry is the most significant of
these threats. On the other hand, limited online presence and limited
business diversification are the most significant weaknesses of Procter
& Gamble. Given these factors, the company must strengthen its
competitive advantage and business capabilities in the consumer goods
market to stay competitive. To achieve these goals, changing their
current marketing strategy is of utmost importance.