Marketing Basics for Small Business
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This document provides an overview of small business marketing basics. It recommends developing a marketing plan by taking stock of strengths and weaknesses, opportunities, and threats. The plan should set goals, check competitors, and target the ideal audience. The document also discusses understanding what is being sold, the difference between marketing and branding, and action items for crafting a message and using various marketing channels like websites, social media, email marketing and events. The overall purpose is to help small businesses develop an effective marketing strategy.
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The document discusses personal branding for women entrepreneurs. It defines personal branding as communicating your unique value and what sets you apart from others. The process involves understanding your strengths, goals, and audience, then consistently communicating your brand message through marketing and online presence. Key aspects of personal branding include clarity, consistency, and constancy in messaging as well as developing a vision, goals, and marketing plan. The document provides tips for women entrepreneurs such as leveraging feminine strengths in communication and relationships and creating branded visual identity and online expression.
Small Business Marketing Toolkit
Marketing creates sales opportunities by attracting customers. Successful marketing requires understanding your business, customers, and their problems. There are four steps to effective marketing: 1) Know your own business and solutions, 2) Understand customer needs and problems, 3) Develop marketing messages and tools, 4) Implement tactics like social media, referrals, and advertising to reach customers. Tracking results allows improving the marketing plan over time.
Talent Brand: The Intersection of Talent Acquisition & Marketing
This presentation was used in a LinkedIn webinar that I led. It covers how to use traditional marketing principles and tools for building your talent brand strategy.
Mmp Overview Marketing Coaching
This document summarizes marketing services offered by MMP, Inc. to help small and medium businesses grow. Services include marketing coaching to develop a one-page marketing plan identifying strengths, growth opportunities, and competitive advantages. Tactical marketing services then help implement the plan through traditional and electronic tactics. Additional services include social media advice, marketing research, branding reviews, messaging and collateral development, and event marketing. MMP takes a coaching approach to teach clients sustainable marketing techniques.
Build a-brochure workshop: How to Create Compelling Brochures and Flyers to M...
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From Passion to Promotion: How to Create Compelling Brochures and Flyers to Market Your Business
Laura Willis, founder of Willis-Works Communications, is presenting “From Passion to Promotion: How to Create Compelling Brochures and Flyers to Market Your Business”.
Though a substantial amount of marketing your business is done online these days, it’s often necessary to still have a few printed pieces for a variety of situations to help promote your business. In this workshop you’ll learn the basics on how to create a message and visually appealing brochure or flyer that will project your passion and resonate with your target audience, as well as a sampling of the tools and templates you can use to create them yourself using online resources that can provide affordable design and print options.Am Fam Telecon3 Value Based Relationships And Marketingv2
1. The document discusses different phases of marketing that businesses go through as they develop from initiating to self-developing.
2. It also describes an upcoming competition for registered Business Accelerator participants to win marketing services and prizes.
3. Finally, it outlines topics that will be covered on future teleconferences, including knowing your dynamic value, introducing yourself to sell, and mastering marketing tools.
Amfam Telecon August 13th
1. The document discusses different phases of marketing that businesses go through as they develop from initiating to self-developing.
2. It also describes an upcoming competition for registered Business Accelerator participants to win marketing services and prizes.
3. Finally, it outlines topics that will be covered on future teleconferences, including knowing your dynamic value, introducing yourself to sell, and mastering marketing tools.
Am Fam Telecon3 Value Based Relationships And Marketing
1. The document discusses different phases of marketing that businesses go through as they develop from initiating to self-developing.
2. It also describes an upcoming competition for registered Business Accelerator participants to win marketing services and prizes.
3. Finally, it outlines topics that will be covered on future teleconferences, including knowing your dynamic value, introducing yourself to sell, and mastering marketing tools.
Sbims presentation preparing to build your brand online - september 10
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
AIA2018 - Omneya Kilany - Marketing 101 For Startups
The document provides an overview of marketing strategies for startups. It discusses that marketing should focus on clear messaging about the company's values and what people should know about it. The marketing mix of product, price, place, promotion, and people is explained. An effective strategy involves setting business and marketing objectives, identifying target audiences and stakeholders, analyzing competition, defining a unique value proposition and brand positioning, and choosing appropriate communication tools. The key is to create emotional messaging that addresses customers' problems and stays away from mediocre language.
2012 06-14 learn tolisten-webinar slides
Axis Global Partners and Leading Results hosted a webinar on social media marketing strategies. Dan Kraus of Leading Results discussed how marketing has changed from outbound interruption to inbound attraction. He emphasized the importance of using new tools like social media, blogs, and content to attract potential customers and get them to know, like, and trust a business. Kraus also stressed listening on social media to find leads, enhance credibility, and monitor competitors, providing examples of tools to use for social listening. The presentation concluded with next steps businesses can take to start engaging on key social media sites.
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Part of Comprendia\'s Biotechnology Marketing 101 Series--using marketing principles to promote your company.
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Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Marketing Basics for Small Business
- 1. Small Business Marketing Basics
- 2. Tracy M. Thomas, Owner Social Media and Email Marketing Strategist EMAIL : INFO@STELLARMARKETINGPRO.COM WWW.STELLARMARKETINGPRO.COM Local Authorized Expert & Solutions Provider
- 3. •Social Media Marketing •Email Marketing •Search Engine Marketing •Logo Design - Branding •Website Design Local Authorized Expert & Solutions Provider
- 4. •Define your audience • Send a message specific to that audience • Get a physical and measureable results Local Authorized Expert & Solutions Provider What is Marketing?
- 5. Create a Marketing Plan “If you fail to plan, then you plan to fail.”
- 6. Take Stock of Your Strengths & Weaknesses Strengths Positive, internal factors, that can be tangible and intangible factors Weaknesses Negative, internal factors, that can be lack of resources to stay market-relevant Opportunities Growth areas in your market Potential to expand offerings Threat What kind of social, economic, technological pressures face your business
- 7. Set Your Goals Aim High Set your goals so high you can’t achieve it Make sure the projects lead to bigger results Remember to enjoy the process as you get there What is your big goal??
- 8. Check Your Competitors Checking out your competitors can help with your event design business by giving you insight Make sure to stand out and not copy what others are doing Develop new ideas for your own event planning marketing strategy
- 9. Target Your Market Know – Define the demographic that best fits your products and services Income, Age Range, and/or Gender Ideal client Reach – Get in front of your target customer by understanding where and how they get information Motivate – Educate your customer on what product or services you provide Understand your customers pain points
- 10. Understand What You Are Really Selling! Build your knowledge about your products/services before you try and sell to anyone What is UNIQUE about your business What is your marketing message What do you specialize in… expertise Narrow it down and dominate it
- 12. What Builds a Brand? Your image Your visibility Consistency, Building Relationships & YOU!
- 13. Action Items Establish Your Identity Your Company Name Use a Slogan or Tag Line Brand Logo
- 14. Action Items Your Marketing Materials Business Cards Brochures Price Sheets, postcards, flyers
- 15. Crafting Your Message Start with your copy Make sure it’s free of errors, proof, editor, copywriter Headlines, Body Text Design – Comes Last Readability Consistency colors
- 16. Action Items Marketing Channels Website Advertising, print, magazine, google Ads Social Media – Facebook, Instagram, Pinterest Email Marketing – Build Your List Radio – TV – Media – Local Press Releases – Newsworthy press, local media Events – Networking, making connections
- 17. @Stellar_BizPro THANK YOU!! TEXT TO JOIN STELLAR16 at 22828 EMAIL: INFO@STELLARMARKETINGPRO.COM