Driven to Succeed is a renowned consulting and market research company that combines data analysis (the "what") with compassionate research and dialogue (the "why"). We assist businesses of all sizes, from mid-market enterprises to Fortune 500 brands, in discovering valuable insights that can fuel innovation and boost sales, revenue, and market share.
Imaginologie is the division of the company that focuses on market research. Their expertise lies in both qualitative and quantitative research, analysis, and evaluation. They conduct surveys to gather customer feedback, brainstorm and generate new ideas for products and services, and develop brand marketing strategies. Their goal is to take the insights they gather and translate them into actionable steps to help brands innovate, increase sales, profits, and market share. They use a proprietary framework called "So What and Now What™" to ensure that their findings are not just informative, but also practical and useful.
Kristin Harper & The Expert Collective is the learning and development division that offers a range of resources from a diverse group of business owners and experts in various fields such as leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging. They operate under one supplier MSA, making access to these resources easy and convenient. The services provided include keynotes, training sessions, executive advisory and consultancy, and voice of the employee surveys. They strive to work from both the head and the heart to help brands grow and succeed while also promoting the well-being of individuals.
Driven to Succeed provides four primary services to their clients:
1. EthnoGraphics™ Insights: This service enables businesses to gain deep and empathetic market research insights from consumers.
2. Better Ideaz™ Brainstorming: Through this service, Driven to Succeed facilitates high-impact ideation that results in innovative thinking and solutions.
3. The Collaboratory Concept Lab: This service involves transforming product and service ideas into concepts that are ready to be tested.
4. Speaking, Training & Consulting: Driven to Succeed offers services that help businesses align their strategies with their organizational values and human capital to accelerate performance.
If you're interested in learning more about our services, feel free to send us a direct message or visit our website at www.DriventoSucceedLLC.com.
Market research is a crucial tool for businesses in marketing, providing insights into consumer behavior, preferences, and industry trends. It helps businesses identify opportunities, adapt to changing needs, optimize resource allocation, and strategically direct marketing efforts, ensuring long-term success in the dynamic marketplace.
Market Pulse Is a Survey & Consultancy Firm in Bangladesh.
Market Pulse Provide Raw Data & Consultancy
Market Pulse Find out Problematic Area & give the Proper solution their Client.
Market research is an essential process for any business looking to understand its target market and make informed decisions about its products, services, and marketing strategies. In this article, we will take a closer look at market research, including what it is, why it is important, and the various methods and techniques used to conduct it.
Market research is a crucial tool for businesses in marketing, providing insights into consumer behavior, preferences, and industry trends. It helps businesses identify opportunities, adapt to changing needs, optimize resource allocation, and strategically direct marketing efforts, ensuring long-term success in the dynamic marketplace.
Market Pulse Is a Survey & Consultancy Firm in Bangladesh.
Market Pulse Provide Raw Data & Consultancy
Market Pulse Find out Problematic Area & give the Proper solution their Client.
Market research is an essential process for any business looking to understand its target market and make informed decisions about its products, services, and marketing strategies. In this article, we will take a closer look at market research, including what it is, why it is important, and the various methods and techniques used to conduct it.
Principles of Marketing. It tackles market research, its importance and purpose. And also the process or steps in conducting marketing research. The kinds of data sampling and size etc.
by mezgebu. consumer behavior of fashion presentation.pptxMezgebuTesfaye4
Consumer's behaviour towards fashion affects in all the stages of fashion product development to marketing. The factors may vary with the age group of fashion consumers. Knowledge, interest and confidence towards buying are the other factors to be considered in knowing the behavior of fashion consumer.
Understanding market research and the benefits it provides to marketing decisions. When to use quantitative, qualitative, primary and secondary techniques is vital to marketing strategy.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Principles of Marketing. It tackles market research, its importance and purpose. And also the process or steps in conducting marketing research. The kinds of data sampling and size etc.
by mezgebu. consumer behavior of fashion presentation.pptxMezgebuTesfaye4
Consumer's behaviour towards fashion affects in all the stages of fashion product development to marketing. The factors may vary with the age group of fashion consumers. Knowledge, interest and confidence towards buying are the other factors to be considered in knowing the behavior of fashion consumer.
Understanding market research and the benefits it provides to marketing decisions. When to use quantitative, qualitative, primary and secondary techniques is vital to marketing strategy.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Market Research - The Ultimate Guide.pdf
1. Market Research: the ultimate guide
Market research is an essential tool for businesses looking to identify customer needs,
understand their target market, and develop effective marketing strategies. It is a critical
component of the decision-making process and can provide invaluable insights into consumer
behavior and preferences. By carefully studying data gathered through market research,
businesses can gain a competitive edge in their industries. This article will discuss the various
aspects of market research and how it can be used to inform business decisions.
Why is market research important for businesses?
Market research is vital for businesses to understand customer needs, preferences, and
behavior. It also identifies new trends, allowing them to remain ahead of the competition.
Evaluating competitors' strengths and weaknesses can help businesses develop strategies to
differentiate themselves. Furthermore, market research provides data-based insights which are
essential for product development and marketing planning. Additionally, it identifies possible
risks or challenges before introducing a new product or entering a market, thus reducing risks
and improving chances of success. Overall, market research is a necessary tool for companies
to remain competitive, innovate and satisfy customer demands in an ever-changing market.
What are the different types of market research, and when
should each be used?
Businesses can access different types of market research to gain insight into their target market.
Common research methods include surveys, focus groups, interviews, observational research,
experiments, and secondary research. Surveys are a cost-effective way to obtain data from
large groups and can be conducted online, by mail, or in person. Focus groups involve
gathering a small group of people to discuss a particular product or service, providing detailed
information on customer views and opinions. During an interview, a researcher will engage in a
one-to-one conversation with a participant, which can be used to obtain detailed information on
customer experiences and opinions. Observational research involves monitoring and recording
customer behavior in an everyday setting to gain insights into their behavior and preferences.
Experimentation can be used to analyze the effects of various factors on customer behavior,
and evaluate new products or marketing strategies. Secondary research involves obtaining
information from existing sources, such as government reports, industry publications, and
academic research, to gain insights into a market or industry. The type of research chosen
should be based on the objectives of the research and the information required, with surveys
useful for collecting large amounts of data and focus groups providing deeper insights.
Observational research investigates customer behavior in natural settings, and experiments
evaluate new products or marketing strategies.
2. How do you identify the target audience for a market research
study?
Identifying the target audience is an important aspect of market research. This involves defining
the research objectives and determining what information needs to be gathered. Preliminary
research is conducted to understand the industry, market landscape, competitors, and customer
demographics and behavior. Customer profiles are then created based on demographic data
such as age, gender, income, education, and location. The market is segmented based on
common characteristics such as interests or purchasing behavior. The appropriate sample size
is determined based on statistical significance, confidence level, and margin of error. A
representative sample is then chosen using a sampling method such as random or stratified
sampling. Finally, the research study is conducted using the chosen research method such as
surveys or focus groups to gather data from the target audience. This information can then be
used to make informed decisions about products, services, and marketing strategies.
What are the different methods for collecting data in market
research?
There are several ways to collect data in market research, including focus groups, surveys,
interviews, observational research, and experiments. A focus group involves getting a group of
people together to discuss and answer questions about a particular product or service. Surveys
involve asking questions about target audience behavior either online, via email, or via paper
forms. Interviews involve talking to potential customers one-on-one. Observational research
involves observing the target audience while they are using the product or service in their
natural setting. Finally, experiments involve making changes to see what effect it has on users'
experience with a product or service. All these methods of collecting data have their advantages
and disadvantages, so it is important to carefully consider which method is best for each
particular market research project.
How do you ensure that the data collected in market research
is accurate and reliable?
Accurate and reliable data is necessary for successful market research. In order to ensure that
the data collected is accurate and reliable, researchers must employ a variety of methods to
check for errors in collection, processing, and analysis. This includes double-checking
questionnaire responses from respondents and ensuring that answers were recorded properly
on paper or electronic questionnaires. Furthermore, surveyors should be trained on how to ask
questions effectively, so they don’t lead the respondent to provide biased information. Finally,
rigorous data cleaning techniques such as removing any outliers can help ensure the accuracy
of the overall results. In short, by taking these steps when collecting data through market
research projects, researchers can ensure more accurate and reliable information.
3. Conclusion
Market research is a valuable tool for gaining insight into customer behavior and preferences.
Different methods of data collection such as surveys, focus groups, interviews, observational
research, and experiments can be used to gather the information required. It is important to
identify the target audience and ensure they are properly represented in the sample size.
At Driven to Succeed, we are passionate about driving growth and enabling success. If you're
looking for a partner who can help you take your brand to the next level, look no further. Visit our
website www.DriventoSucceedLLC.com to learn more about our services and how we can help
you achieve your goals.