Making Mobile Matter: How to be a Tinder NFP presented by Nick Allen

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In this presentation Nick Allen, Director of Nuevo Fundraising & one of our bbcon 2014 keynotes will show some provocative examples of what NGOs around the world have been doing to develop relationships with donors and prospects using mobile and online, telephone, and other channels. View the full recording online at https://www.blackbaud.com.au/notforprofit-events/webinars/past#June2014

How to be a Tinder NPF:
Making mobile matter
presented by Nick Allen
Nuevo Fundraising
June 24, 2014

Apps v. mobile Web:
People don’t surf on smartphones

Kelly Mooney,Updating the Outdated Consumer Journey,
http://www.resource.com/2012/07/updating-the-outdated-consumer-journey/
From funnel to fish

What do mobile subscribers want?
• Ask with a mobile poll! Duh!!
• Volunteer information monthly?
• Organization updates?
• Activist alerts?
• Sex tips?
• Segment your mobile community

Build your mobile file
• Ask everywhere
• Include SMS for response everywhere
• Ask on forms (optional field?)
• Text cancer to 12345
• Excellent welcome and opt-in
• Generate leads with SMS, then telemarketing

Add a mobile channel
• Let your supporters choose their channels
• Offer mobile/SMS wherever it makes sense
• Events, RSVP, action alerts, appointments, info
• Send an SMS during fundraising campaign or
advo campaign (but also send email, Web site,
Facebook, Twitter)

Fundraising with mobile
• SMS
• Direct donation on smartphone
• PayPal, Amazon, other vault solutions
• Where’s my “mobile wallet”?
• Build mobile file via advocacy and info, then
convert by telemarketing
• More channels = more money

1 million SMS are worth…
• 1,000,000 SMS x $1.50 = $1,500,000
• 5% TMK conversion? = 50,000 new donors
• $15 monthly gift x 50,000 x 12 mo.
• Acquisition cost? Long-term value?
33

SMS leads converted best
Thanks: Helen Pattinson, UNICEF UK

Oxfam UK: 1 pound a week
http://www.youtube.com/watch?v=n2zymuD83aM

Chuck’s retention tips
1. Acquire good donors who are likely to continue donating
2. Devote time to your existing donors with the expectation
that it will pay off
3. Discover who your worthy donors might be
4. Research financial capacity and solicit the wealthier
donors
5. Measure passions that CRM systems are tracking (but
most orgs are not using) -- donors who answered a survey,
changed their address, had employer match a gift, read
your newsletter, liked you on Facebook, attended a recent
event, or said something nice about you while chatting on
that thank you call!

Contact
Nick Allen
Nuevo Fundraising
+1-415-531-4262
nick@nuevofundraising.com
www.nuevofundraising.com

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2024: The FAR - Federal Acquisition Regulations, Part 42

JSchaus & Associates

PPT Item # 5 - 318 Tuxedo Ave. (sign. review)

ahcitycouncil

How To Cultivate Community Affinity Throughout The Generosity Journey

Aggregage

快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样

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学校原件一模一样【微信：741003700 】《(Bristol毕业证书)布里斯托大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Item #s 8&9 -- Demolition Code Amendment

ahcitycouncil

AHMR volume 10 number 1 January-April 2024

Scalabrini Institute for Human Mobility in Africa

AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.

United Nations World Oceans Day 2024; June 8th " Awaken new dephts".

Christina Parmionova

Milton Keynes Hospital Charity - A guide to leaving a gift in your Will

fundraising4

TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST

Cheong Man Keong

原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样

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学校原件一模一样【微信：741003700 】《(DPU毕业证书)德保罗大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

IEA World Energy Investment June 2024- Statistics

Energy for One World

一比一原版(theauckland毕业证书)新西兰奥克兰大学毕业证成绩单如何办理

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原版定制【微信:741003700】《(theauckland毕业证书)新西兰奥克兰大学毕业证学位证成绩单》【微信:741003700】成绩单、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份毕业证【Q微信741003700】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【Q微信741003700】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

RFP for Reno's Community Assistance Center

This Is Reno

China Politics social economic political

ajatjamwal123

Kürzlich hochgeladen (20)

Border towns and spaces of (in)visibility.pdf

karnataka housing board schemes . all schemes

Awaken new depths - World Ocean Day 2024, June 8th.

Antyodaya saral portal haryana govt schemes

Item # 10 -- Historical Presv. Districts

快速办理(UVM毕业证书)佛蒙特大学毕业证学位证一模一样

2024: The FAR - Federal Acquisition Regulations, Part 42

PPT Item # 5 - 318 Tuxedo Ave. (sign. review)

How To Cultivate Community Affinity Throughout The Generosity Journey

快速办理(Bristol毕业证书)布里斯托大学毕业证Offer一模一样

Item #s 8&9 -- Demolition Code Amendment

AHMR volume 10 number 1 January-April 2024

United Nations World Oceans Day 2024; June 8th " Awaken new dephts".

Milton Keynes Hospital Charity - A guide to leaving a gift in your Will

TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST

原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样

IEA World Energy Investment June 2024- Statistics

一比一原版(theauckland毕业证书)新西兰奥克兰大学毕业证成绩单如何办理

RFP for Reno's Community Assistance Center

China Politics social economic political

Making Mobile Matter: How to be a Tinder NFP presented by Nick Allen

1. How to be a Tinder NPF: Making mobile matter presented by Nick Allen Nuevo Fundraising June 24, 2014

8. While watching TV….

9. Huge base for YouTube channels

10. Art of short-form: loving TV spots

11.

12. Google TrueView is game changer

13. Fans are better than audiences

14. Apps v. mobile Web: People don’t surf on smartphones

15. Kelly Mooney,Updating the Outdated Consumer Journey, http://www.resource.com/2012/07/updating-the-outdated-consumer-journey/ From funnel to fish

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27. What do mobile subscribers want? • Ask with a mobile poll! Duh!! • Volunteer information monthly? • Organization updates? • Activist alerts? • Sex tips? • Segment your mobile community

28. Build your mobile file • Ask everywhere • Include SMS for response everywhere • Ask on forms (optional field?) • Text cancer to 12345 • Excellent welcome and opt-in • Generate leads with SMS, then telemarketing

29. Add a mobile channel • Let your supporters choose their channels • Offer mobile/SMS wherever it makes sense • Events, RSVP, action alerts, appointments, info • Send an SMS during fundraising campaign or advo campaign (but also send email, Web site, Facebook, Twitter)

30. Fundraising with mobile • SMS • Direct donation on smartphone • PayPal, Amazon, other vault solutions • Where’s my “mobile wallet”? • Build mobile file via advocacy and info, then convert by telemarketing • More channels = more money

31. UNICEF Spain: SMS -> TMK 31

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33. 1 million SMS are worth… • 1,000,000 SMS x $1.50 = $1,500,000 • 5% TMK conversion? = 50,000 new donors • $15 monthly gift x 50,000 x 12 mo. • Acquisition cost? Long-term value? 33

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35. SMS leads converted best Thanks: Helen Pattinson, UNICEF UK

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40. Oxfam UK: 1 pound a week http://www.youtube.com/watch?v=n2zymuD83aM

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46. Charity Water

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49. Charity Water

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51. Chuck’s retention tips 1. Acquire good donors who are likely to continue donating 2. Devote time to your existing donors with the expectation that it will pay off 3. Discover who your worthy donors might be 4. Research financial capacity and solicit the wealthier donors 5. Measure passions that CRM systems are tracking (but most orgs are not using) -- donors who answered a survey, changed their address, had employer match a gift, read your newsletter, liked you on Facebook, attended a recent event, or said something nice about you while chatting on that thank you call!

52. Contact Nick Allen Nuevo Fundraising +1-415-531-4262 nick@nuevofundraising.com www.nuevofundraising.com