Detailed breakdown of the online traffic statistics and facts from the official digital channels, website and mobile applications of the London 2012 Olympic and Paralympic Games
Mobile Entertainment Market Keynote '09Alex Balfour
The document discusses London's plans for mobile and new media strategy for the 2012 Olympics. It outlines the massive scale of the 2012 Games with over 200 nations and millions of spectators. London 2012's vision is to use the Games to inspire change. The trends show mobile internet use growing significantly by 2012. London 2012 plans to deploy new media products and services to better engage spectators, and develop mobile applications and infrastructure to optimize the experience. They aim to leverage new media to start building excitement now and help traffic grow leading up to 2012.
Social media and London 2012 - 2010 updateAlex Balfour
This document discusses London 2012's plans for social media and online presence around the 2012 Olympic Games. It outlines goals such as generating traffic and revenue through the official website and social media channels. Key aspects include using social media like Facebook, Twitter and YouTube to share content and stories of inspiration from the Games. It also describes plans to develop an online platform called MyLondon2012 for public sharing of user-generated content and stories. Metrics like website traffic, database signups, and generating positive cash flow are discussed to measure success.
Social Media and the Olympics: Change, Social Media and London 2012Alex Balfour
The document discusses using social media to inspire change, focusing on how London 2012 Olympics plans to harness social media. It defines social media as tools for sharing information online and via mobile. London 2012 aims to use the Games to inspire change in areas like sport participation and disability attitudes. Their social media model focuses on acquiring users, activating them through new media products/services, and retaining them through communications and engagement.
My journey at London 2012 for Bupa Digital Kavita Kapoor
Kavita Kapoor is the product director at What'sMySize. The document discusses digital stats from the 2012 London Olympics and Paralympics, including visitor numbers, app downloads, and social media followers. It also mentions that Tube journeys in London increased 35% during the Olympics compared to normal levels. The document provides tips for defining data requirements and managing data for a project.
Reflections on 10 hot consumer trends 2016, Ericsson ConsumerLabEricsson
This document discusses 10 hot consumer trends for 2016 according to research by Ericsson ConsumerLab. It includes summaries of individual blog posts on each trend written by researchers Michael Björn and Rebecka Cedering Ångström. The trends covered include the lifestyle network effect, streaming natives, AI ending the screen age, virtual reality, smart homes, smart commuting, emergency chat, wearables, cybersecurity, and citizen journalism. The introduction discusses how ConsumerLab's trend predictions have proven accurate and notes that trends are meant to spur discussion rather than make strict predictions.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Around the World with Mobile Global Insights and Regional Relevance of Mobile...Vivastream
This document discusses various ways that mobile technology is integrated into our daily lives and consumer behaviors. Some key points include:
- Mobile phone ownership has surpassed other technologies and reached over 7 billion users globally.
- People check their phones on average every 6-7 minutes and SMS messages have much higher read and response rates than emails.
- Younger generations see their mobile phone as one of the first things people notice about them and over half of women under 18 feel the same.
- Mobile provides unique benefits like always being connected, having payment capabilities, and offering a personalized mass media experience.
- Companies are leveraging these mobile attributes through campaigns using SMS, QR codes, mobile optimized websites and location-based games
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
Mobile Entertainment Market Keynote '09Alex Balfour
The document discusses London's plans for mobile and new media strategy for the 2012 Olympics. It outlines the massive scale of the 2012 Games with over 200 nations and millions of spectators. London 2012's vision is to use the Games to inspire change. The trends show mobile internet use growing significantly by 2012. London 2012 plans to deploy new media products and services to better engage spectators, and develop mobile applications and infrastructure to optimize the experience. They aim to leverage new media to start building excitement now and help traffic grow leading up to 2012.
Social media and London 2012 - 2010 updateAlex Balfour
This document discusses London 2012's plans for social media and online presence around the 2012 Olympic Games. It outlines goals such as generating traffic and revenue through the official website and social media channels. Key aspects include using social media like Facebook, Twitter and YouTube to share content and stories of inspiration from the Games. It also describes plans to develop an online platform called MyLondon2012 for public sharing of user-generated content and stories. Metrics like website traffic, database signups, and generating positive cash flow are discussed to measure success.
Social Media and the Olympics: Change, Social Media and London 2012Alex Balfour
The document discusses using social media to inspire change, focusing on how London 2012 Olympics plans to harness social media. It defines social media as tools for sharing information online and via mobile. London 2012 aims to use the Games to inspire change in areas like sport participation and disability attitudes. Their social media model focuses on acquiring users, activating them through new media products/services, and retaining them through communications and engagement.
My journey at London 2012 for Bupa Digital Kavita Kapoor
Kavita Kapoor is the product director at What'sMySize. The document discusses digital stats from the 2012 London Olympics and Paralympics, including visitor numbers, app downloads, and social media followers. It also mentions that Tube journeys in London increased 35% during the Olympics compared to normal levels. The document provides tips for defining data requirements and managing data for a project.
Reflections on 10 hot consumer trends 2016, Ericsson ConsumerLabEricsson
This document discusses 10 hot consumer trends for 2016 according to research by Ericsson ConsumerLab. It includes summaries of individual blog posts on each trend written by researchers Michael Björn and Rebecka Cedering Ångström. The trends covered include the lifestyle network effect, streaming natives, AI ending the screen age, virtual reality, smart homes, smart commuting, emergency chat, wearables, cybersecurity, and citizen journalism. The introduction discusses how ConsumerLab's trend predictions have proven accurate and notes that trends are meant to spur discussion rather than make strict predictions.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Around the World with Mobile Global Insights and Regional Relevance of Mobile...Vivastream
This document discusses various ways that mobile technology is integrated into our daily lives and consumer behaviors. Some key points include:
- Mobile phone ownership has surpassed other technologies and reached over 7 billion users globally.
- People check their phones on average every 6-7 minutes and SMS messages have much higher read and response rates than emails.
- Younger generations see their mobile phone as one of the first things people notice about them and over half of women under 18 feel the same.
- Mobile provides unique benefits like always being connected, having payment capabilities, and offering a personalized mass media experience.
- Companies are leveraging these mobile attributes through campaigns using SMS, QR codes, mobile optimized websites and location-based games
We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history (no, really!)? One word: mobile.
In this update of his past presentation on Mobile Eating the World — delivered this month at Andreessen Horowitz’ annual investor meeting — a16z’s Benedict Evans shares just how and why mobile changes everything. Because tech is outgrowing the tech industry.
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document provides an overview of the 2016 Consumer Electronics Show (CES). Some key points:
- CES had over 180,000 participants, 3,600 exhibitors, and 220,000 square meters of exhibition space.
- The author notes the event did not feature any revolutionary innovations but instead many incremental improvements as technology is optimizing at this point in the cycle.
- Major areas of focus included automotive technology like electric vehicles and autonomous driving; smart home devices; nostalgic retro tech; virtual and augmented reality; and 360-degree cameras and content.
- For automotive, many companies highlighted electric vehicles and autonomous vehicle plans but no fully autonomous vehicles were unveiled. Smart home lacked common
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
2013 05 BEA - ’Mobile is eating the World’Benedict Evans
Mobile devices such as smartphones and tablets are dramatically increasing in sales and dominating the consumer technology market. Global PC sales peaked in 2011 and have declined since, being overtaken by surging tablet sales. By 2017 there will be over 7 billion mobile subscribers, compared to just over 1 billion PC users. This fundamental shift is changing industries like media, advertising, and retail as mobile internet usage grows and mobile platforms like Apple's iOS and Google's Android come to dominate the market.
1. The document discusses 10 emerging consumer trends for 2017 based on a survey of over 7,000 internet users.
2. Some of the key trends discussed include the rise of reality time due to increasing video and virtual/augmented reality usage, AI becoming ubiquitous in many applications and devices, and the Internet of Things developing as consumers use more connected devices and apps.
3. Other trends examined are autonomous vehicles leading to a new pedestrian perspective, a desire for merged physical and virtual realities, health issues from new technologies challenging the human body, and smart devices creating new safety issues and opportunities.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
London 2012 aimed to be the most visited Games-time website ever by providing comprehensive results, live access to events from anywhere, appealing to all audiences, and encouraging engagement with inspiring stories. Their digital channels achieved over 432 million visits from 109 million unique users, with 60% of traffic from mobile devices and 15 million mobile app downloads, making them the most successful Games-time digital presence.
The London 2012 Olympics achieved record-breaking online engagement and traffic across its digital channels. Over the course of the Games, the London 2012 websites and mobile apps saw 432 million total visits from 109 million unique users, making it the most visited Games-time website ever. Mobile traffic accounted for 60% of visits. The official mobile apps were downloaded over 15 million times. The digital channels provided comprehensive results, schedules and athlete profiles, giving audiences around the world greater access to the Games wherever they were. Through social media and interactive features, the London 2012 digital presence encouraged people to engage with the inspiring stories of the Olympics.
This document discusses the rise of location-based services enabled by smartphones and other portable devices. It outlines how these services allow users to share their location and experiences in real-time within social networks. Three leading location-based social platforms - Foursquare, Gowalla and Brightkite - are profiled. The implications of precise user location data and growing mobile internet adoption are that location-based services have huge potential for advertising, content and commerce.
As a follow-up to "Meet the Screens," published last year, which outlines how people engage with different screen devices, BBDO partnered with Collective to commission and analyze data from Nielsen, and looked to best...
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Ericsson Mobility Report - June 2015 - North East Asia appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
The document provides an overview of the 2016 Consumer Electronics Show (CES). Some key points:
- CES had over 180,000 participants, 3,600 exhibitors, and 220,000 square meters of exhibition space.
- The author notes the event did not feature any revolutionary innovations but instead many incremental improvements as technology is optimizing at this point in the cycle.
- Major areas of focus included automotive technology like electric vehicles and autonomous driving; smart home devices; nostalgic retro tech; virtual and augmented reality; and 360-degree cameras and content.
- For automotive, many companies highlighted electric vehicles and autonomous vehicle plans but no fully autonomous vehicles were unveiled. Smart home lacked common
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
2013 05 BEA - ’Mobile is eating the World’Benedict Evans
Mobile devices such as smartphones and tablets are dramatically increasing in sales and dominating the consumer technology market. Global PC sales peaked in 2011 and have declined since, being overtaken by surging tablet sales. By 2017 there will be over 7 billion mobile subscribers, compared to just over 1 billion PC users. This fundamental shift is changing industries like media, advertising, and retail as mobile internet usage grows and mobile platforms like Apple's iOS and Google's Android come to dominate the market.
1. The document discusses 10 emerging consumer trends for 2017 based on a survey of over 7,000 internet users.
2. Some of the key trends discussed include the rise of reality time due to increasing video and virtual/augmented reality usage, AI becoming ubiquitous in many applications and devices, and the Internet of Things developing as consumers use more connected devices and apps.
3. Other trends examined are autonomous vehicles leading to a new pedestrian perspective, a desire for merged physical and virtual realities, health issues from new technologies challenging the human body, and smart devices creating new safety issues and opportunities.
To kick off the IGNITION conference, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.
The Internet of Things - Software is eating the world, Industry, and everythi...Martin Spindler
Slides for a talk I gave in Munich on Dec. 2nd, 2016, on invitation of Harvey Nash. Talking about the Impact of Software and the Internet of Things on several industries and some common fallacies when trying to come up with strategies surrounding IoT.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
London 2012 aimed to be the most visited Games-time website ever by providing comprehensive results, live access to events from anywhere, appealing to all audiences, and encouraging engagement with inspiring stories. Their digital channels achieved over 432 million visits from 109 million unique users, with 60% of traffic from mobile devices and 15 million mobile app downloads, making them the most successful Games-time digital presence.
The London 2012 Olympics achieved record-breaking online engagement and traffic across its digital channels. Over the course of the Games, the London 2012 websites and mobile apps saw 432 million total visits from 109 million unique users, making it the most visited Games-time website ever. Mobile traffic accounted for 60% of visits. The official mobile apps were downloaded over 15 million times. The digital channels provided comprehensive results, schedules and athlete profiles, giving audiences around the world greater access to the Games wherever they were. Through social media and interactive features, the London 2012 digital presence encouraged people to engage with the inspiring stories of the Olympics.
The document discusses London 2012's plans for social media and their digital strategy for the 2012 Olympic Games. It outlines the rapid growth of internet and social media usage expected by 2012. London 2012's vision is to create engaging and robust digital products that fully leverage social and mobile media to inspire change and support the Games' objectives. Plans include the London2012.com website, social media platforms, and an online toolkit. Revenue generating opportunities from advertising and sponsorships on digital platforms are also discussed.
The document summarizes London 2012's plans for emerging media and digital engagement around the 2012 Olympic Games. It discusses the rapid growth of internet and social media usage, and London 2012's vision to make the 2012 Games the first truly "digital" Olympics. It outlines 5 categories of digital products and services London 2012 aims to provide: 1) websites and social media platforms, 2) games-time results and information, 3) support for functional areas, 4) revenue-generating activities, and 5) engagement projects like Adistars and My2012 to inspire and engage the public.
The document summarizes London 2012's plans for emerging media and digital engagement around the 2012 Olympic Games. It discusses the rapid growth of internet and social media usage, and London 2012's vision to make the 2012 Games the first truly "digital" Olympics. It outlines 5 categories of digital products and services London 2012 aims to provide: 1) websites and social media platforms, 2) games-time results and information, 3) support for functional areas, 4) revenue-generating activities, and 5) engagement projects like Adistars and My2012 to inspire and engage the public.
Here's our view of why companies should use the Olympics to increase their communication with consumers via the mobile device. Build for the future, not for the games...
The document proposes an augmented reality mobile application called PiligrimXXI that allows tourists to view historical sites as they appeared in the past. It aims to address the problems of tourists being unable to visualize how ruins originally looked and feeling frustrated by a lack of context. The application uses markerless augmented reality and GPS to overlay virtual 3D objects on locations, helping tourists see reconstructed historical buildings and scenes. It has launched its first augmented reality park and seeks investment to expand to more locations globally and increase paid users.
Mobile Roadie is the largest self-service mobile app platform. It allows anyone with no technical knowledge to create iPhone or Android apps in minutes. Mobile Roadie has global presence with offices worldwide. It offers extensive support and tools for developers. The mobile market is growing rapidly with over 5 billion users and mobile internet traffic increasingly coming from app usage.
Mobile Monday Riyadh - Launch Event Presentation September 3 2012Alper Celen
Launch event presentation for Mobile Monday Riyadh Chapter September 3, 2012. Presenters include Abdullah Al Kanhal, Alper Celen, Martti Ranin, Sebastien Marteau
The document provides three tips for digital success in 2012. It recommends getting more mobile by developing mobile-friendly websites and apps, getting more social by leveraging social media platforms, and getting more relevant by optimizing search engine results through tactics like SEO. The rest of the document discusses current online trends like the growth of mobile and social media usage and how these trends will continue in the new year.
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
[We Are Social] Social, Digital and Mobile in VietnamHATCH! PROGRAM
This document provides statistics on social media, internet, and mobile phone usage in Vietnam as of October 2012. It finds that Vietnam has over 30 million internet users, with a penetration rate of 34%, and over 8.5 million people using the top social network, Facebook. Mobile phone subscriptions number over 127 million, with 62% of internet users accessing the web via mobile devices. Social media is very popular, with 86% of internet users visiting social networking sites and 28% having a Facebook account.
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
SimpliFlying Awards for Social Media Excellence - Finalist presentationsSimpliFlying
This document outlines Malaysia Airlines' social media strategy and initiatives from 2010 to 2011. It shows how they evolved their mobile and social commerce platforms from MHmobile to MHbuddy to allow customers to book flights, check-in, and share travel plans directly from social networks. This drove a significant increase in average bookings per day and new revenue opportunities through partnerships and targeted promotions. The initiatives helped transform Malaysia Airlines' social media approach from an engagement focus to generating real business results through social commerce and networks of friends.
This document discusses the concept of mobile first design. It argues that web products should be designed with mobile in mind first due to the massive growth of mobile usage and opportunities it provides. Constraints of mobile such as small screens require a focus on simplicity and essential features. Mobile capabilities can also drive innovation if designers challenge themselves to make full use of sensors, location detection and other mobile features.
How Brands Can Use Mobile to Influence Consumers’ Shopping Habits
Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience.
This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users:
> Mobile Shopping and its accelerating growth trend
> Brand Apps case-studies (characteristics, target, usage, consumer sentiments)
> Challenges for Premium brands in communicating brand image through the apps
> How Luxury watches and jewellery brands use advanced apps to cater to their customers
> Activewear brands with sport, health and product apps
Beauty apps with more than just the products (video tutorials, new collections information etc.)
> Augmented Reality as a must to be incorporated in brand's/retailer's apps
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012Mobilosoft
This slideshare contains the presentations that have been done during the first conference of the SoLoMo University organised by Mobilosoft on the 23th of November 2011.
The topics were:
- An Introduction to SoLoMo Marketing by Georges-Alexandre Hanin - CEO Mobilosoft
- How to generate traffic on a mobile website thanks to the medias by Frédéric Martins - Sales Manager & Head of Digital at Rossel
- Google Mobile Ads, Be local – Drive perfomances by Gaetan Godart - Account Manager blue2purple
- What can we learn from Mobile users? By Olivier Delangre Co-founder Amoobi
The document appears to be a presentation on trends in mobile technology, connectivity, and digital transformation. It includes statistics on mobile subscriptions, smartphone usage, internet of things adoption, and changing media consumption habits. In particular, it discusses the growth of mobile data traffic and connected devices, the rise of smart cities and sharing economy services, and consumers' openness to new technologies like wearables, robots, and autonomous vehicles by 2020.
Ähnlich wie London 2012.com Olympic and Paralympic Games digital round up 10 September 2012 (20)
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docxEuro Cup 2024 Tickets
Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Belgium vs Slovakia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Eticketing.co
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...Eticketing.co
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfEticketing.co
Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Belgium vs Romania Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...Eticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Eticketing.co
UEFA Euro 2024 fans worldwide can book Poland vs Netherlands Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...Eticketing.co
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012
1. London 2012 Olympic and Paralympic Games-time
Digital Report
August 13 2012
Alex Balfour
Head of New Media, London 2012
@alexbalfour2012
2. Summary: London2012.com in 140 characters
Final Olympic online totals 431m visits,
109m unique users, 15m app
downloads, 4.73bn page views, 4.7m
social followers #London2012.com
3. Summary: London2012.com in 140 characters
(for the geeks)
Final Olympic online totals 1.3PB of
data served,117 Billion object requests,
46.1bn „page‟ (html,htmx) views, App
peak of 17,290 pages per second, web
of 104,792 pages per second
#London2012.com
11. 2010: Digital by default
• By 2010 majority of pop. in UK and many other nations had access to broadband
• London 2012 consumer transactions become digital by default.
• The new media team commissioned and managed, in whole or part, 77 digital
products, sites or services in 6 years including:
London2012.com, Get Set (education site), School leavers site, Pre-Games training camp
venue site, velodream competition, Gamesmaker (volunteer) site and sign up platform (with
Atos), Torch relay site and map, Torch relay nominations platform, London Prepares site,
Memorabilia auction site, Online shop (with ecommera), Mobile site, Recruitment sites (ODA
and LOCOG), Local leaders site, Event database and front end site, Mascots site, Learning
legacy site, Festival 2012 site, #1yeartogo Twitter visualisation, Young Gamesmaker site,
Ticket sign up, Ticketing site (front end html only), Open weekend site, Travel advice for
business, Twitter, Facebook, Youtube, Google Plus, Flickr accounts, “Join In” App on 3
platforms...
11 10/09/2012
12. 2012: Social and mobile on the march
2.7bn social media accounts worldwide by start of 2012
12 10/09/2012 zurmat.com
13. 2012: Social and mobile on the march
France UK Germany Italy India**
SP: 66% SP: 61% SP: 67% SP: 62% SP: 10%
Tablets: 15% Tablets: 17% Tablets: 12% Tablets: 15% Tablets: 1%
Source: Nielsen, Q3 2011
SP: smartphone penetration among mobile phone users (in major metros for Thailand & Indonesia)
Source: Nielsen Smartphone Insights, Q2 2012
14. 2012: Social and mobile on the march - UK
– Smartphone penetration in United Kingdom is 61%
61%
Base: All Qualified Respondents (n=1025) Base: All Mobile Phone Users - regarding the phone most often used (n=1607)
Q6 Do you currently use a mobile phone
Q7 Which brand of mobile phone do you currently use? If you won more than one mobile phone, please response for your primary mobile phone, meaning the phone which you
use most often.
Q8 Now, we’d like you to identify the model of your [brand] mobile phone. You may use these images to help you.
Q144 (For undetermined model) May I know if your current primary mobile phone has the following features> Touch screen, QWERTY keypad, Able to do any application
installation and usage, able to connect to internet
15. 2012: Social and mobile on the march – second screen
Clay Shirky,
Here comes everybody
15
17th November 2009
17. Our Games-time online ambition Back then
mobile
seemed
We set out a vision in 2010 To be the most visited Gamestime website ever secondary!
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of location, ability, age, background,
and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
19.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of location, ability, age, background,
and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
20. London 2012 website traffic: 2010, 11, 12. Not bad but...
Source: Google Analytics
21. Games-time traffic: Most visited Games-time channels ever
• 432m total visits from 109m unique users across web and mobile
• 60% of visits from mobile devices
35
Millions
30
25 Total Visits
20 Of which through mobile devices
15
10
5
0
01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug
22. Games-time traffic: Most visited Games-time channels ever
• 432m total visits from 109m unique users across web and mobile
• 0% of visits from mobile devices
35
Millions
30
25 Total Visits
20 Of which through mobile devices
15
10
5
0
01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug
23. 1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
0
13/08/2012
14/08/2012
15/08/2012
16/08/2012
17/08/2012
18/08/2012
19/08/2012
20/08/2012
21/08/2012
22/08/2012
23/08/2012
24/08/2012
25/08/2012
• 52% of visits from mobile devices
26/08/2012
27/08/2012
28/08/2012
29/08/2012
30/08/2012
31/08/2012
Start of
Games
01/09/2012
Paralympic
02/09/2012
03/09/2012
04/09/2012
05/09/2012
06/09/2012
07/09/2012
• 30m total visits from 9.5m unique users across web and mobile
08/09/2012
09/09/2012
Visits
Games-time traffic: Most visited Games-time channels ever
24. Games-time traffic: Mobile app downloads (cumulative)
15m mobile application downloads, #1 ranking in 7 countries
20
Millions
15
Official London 2012 Results App
10
Official London 2012 Join In App
5
0
01-Jul 08-Jul 15-Jul 22-Jul 29-Jul 05-Aug
25. Games-time traffic: Mobile app downloads (cumulative)
5.8m upgrades to Paralympic versions of both Apps
15
Millions
Official London 2012 Join In App
Official London 2012 Results App
Paralympic upgrades
10
5
0
26. Games-time traffic: by hour of the day weekend
1,400,000
Sunday 5th August
1,200,000
1,000,000
800,000
Desktop
600,000 Mobile
400,000
200,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
27. Games-time traffic: by hour of day weekday
800,000
Wednesday 8th August
700,000
600,000
500,000
Desktop
400,000 Mobile web
Apps (phone)
300,000 Apps (tablet)
200,000
100,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
28. Games-time traffic: how we built it – organic SEO We optimised
against the 1700
most searched
Olympic terms for 2
years
Rank 1 implies the
first return on a
search engine
results page, 2 the
second and so on.
The lower number
the better
32. Games-time traffic: how we built it – relationships
Our SEO was strong
but we estimate a
5% of traffic came
from Google
“knowledge panels”
and the doodle
33. Games-time traffic: how we built it – relationships Facebook’s page
finder for the Games
Facebook was our top referring traffic source after search drove traffic as did
integration of Open
Graph and like
buttons (see later)
34. Games-time traffic: how we built it – relationships
App store promotion by arrangement with all app stores was key
35.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
36. Ultimate authority
• No rights to video - huge focus on what
works best on the web:
schedules, medals, results and
complementing TV viewing
• Live results from 7,000 heats or phases
• Country pages for 205 nations
• Profile pages for 10,490 athletes
• 5,000 images and 100 stories a day
• 15,000 non-sport events
• 1,043 torch community runs mapped, 8,000
torch bearer profiles even including twitter
36 10/09/2012
accounts
37. Ultimate authority – schedules
Unique schedules sortable any which way you choose
38. Ultimate authority – schedules
Unique sortable schedules on mobile and tablet too
39. Ultimate authority – medals, athletes, countries
Every athlete, every medal, every which way
40. Ultimate authority – top Olympic athlete profiles
Most popular athlete profile pages (TOTAL: 10,490 athletes, 106m page views)
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
41. Ultimate authority – top Paralympic athlete profiles
Most popular athlete profile pages (TOTAL: 4,200 athletes, 6.2m page views)
140000
120000
100000
80000
60000
40000
20000
0
42. Ultimate authority - maps
• Detailed desktop and app maps of all venues
and zoom down to seating level
• Custom branded pins for over 15,000 events
• Augmented reality and cgi venue tours on
mobile
• Dedicated desktop and mobile journey
planner
• Social check ins, top tips, venue histories,
weather forecasts
• Dedicated bespoke online journey planners –
busiest at 9-10pm night before events (despite
entreaties to pre-plan!)
43. Ultimate authority – non-sport events
15,000 events across London 2012 Festival, Partners and others
44. Ultimate authority – torch relay
10m unique visitors looked at Torch content, 25% saw the map
Twitter details
for many
torchbearers and
direct tweeting
from the app
45.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
46. Sense of live
Live notifications on web
Athletes
Live events drop competing today
down at top of on every
every page of the country/team
site page
Pop up “sticky bar”
at the bottom of
every page with live
results and
customisable
elements
47. Sense of live
Bespoke real time and rich web scoreboards for every one of 302 events
48. Sense of live
Real time results and live torch tracking on Results and Join In apps
Live torch GPS and
live video on the
website too
Voice of the Games
summarises latest
action and social
media activity
49.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
50. Appealing to all audiences - reach
Truly global reach Top visiting countries (web)
• People from 201 territories countries
United States
visited the website
United Kingdom
Canada
• People from 155 countries used our apps France
Australia
• 40% of all online Britons visited the web India
site as did 29% of all online New Germany
Zealanders, 19% of all online South Korea
Canadians, 12% of all online Americans# Spain
Italy
Malaysia
• Paralympics : 50% of visits from
Mexico
UK, 7.43% US, 4.88% Aus, 3.2% France
51. Appealing to all audiences - retention
They came, they stayed
• Average Olympic visit times/page views per visit (ppv):
• Web: 8 min 34s average visit time / 8.26 ppv (5m6s/ 6.89ppv Paralympics)
• Apps (mobile): 23 ppv
• Apps (tablet): 29 ppv
• 4+ star ratings for both Apps across all platforms and thousands of positive reviews
“just like the Olympics as a whole, BRILLIANT!”
“oh so good”
“great stuff. Essential”
“great app. Even I can use it”
“Brilliant app I used to inform my TV viewing”
52. Appealing to all audiences – true accessibility
Beyond numbers
We considered the needs of:
• People with visual, hearing or motor impairments;
• People with cognitive impairments;
• People with reading difficulties such as dyslexia;
• People whose mother tongue is not English;
• People from different cultural, ethnic and socio-economic backgrounds;
• People from different generations.
We have followed these broad principles over the last six years:
1. Providing help in using the site.
2. Designing for use with assistive technologies: ensuring that our media work well with
technologies such as software that reads pages aloud.
3. Following standards: London 2012 websites comply with accessibility standards including
the W3C Web Accessibility Initiative.
4. Testing: we have worked with specialist accessibility and usability consultancies and real
users to ensure that problems are identified and solutions developed.
53. Appealing to all audiences – true accessibility
We committed to:
1. Ensuring compliance with WCAG 2.0 A and achieving AA+ accessibility
2. Providing alternative content formats – Easy Read and BSL versions of the site
3. Providing help and guidance in using the site
4. Testing with specialist usability and accessibility consultants and real users
5. Using Plain English throughout
6. Ensuring a non-partisan site which respects and values all teams and athletes
equally (no TeamGB bias)
54. Appealing to all audiences – user testing
Over 2000 hours of user testing with real users
55. Appealing to all audiences - alternative formats
1. Stylesheet switching (Dyslexic and high visibility options)
2. Font resizing
3. Skip to content / skip to section navigation link
4. Links to British Sign Language and Easy Read sites
5. Keyboard shortcuts / skip keys based on common usage
6. Direct link in header to accessibility advice
56. Appealing to all audiences - alternative formats
Stylesheet switching: dyslexic view
57. Appealing to all audiences - alternative formats
Font size increasing
58. Appealing to all audiences - alternative formats
Alternative content formats: Easy Read
59. Appealing to all audiences - alternative formats
Easy Read summaries during Games
60. Appealing to all audiences - alternative formats
Alternative content formats: daily highlights summaries during the Games
61. Appealing to all audiences - alternative formats
Video content with captions and transcripts
62. Appealing to all audiences - accessibility
Accessibility information section
63.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
64. Interact and engage: social media followers
4.7m social media followers
5
4
Foursquare
Millions
3
Google+
2 Twitter
1 Facebook
0
01-Jul 08-Jul 15-Jul 22-Jul 29-Jul 05-Aug 12-Aug
Source: Google Analytics
65. Interact and engage: Facebook
• 1.86 m Facebook likes, 8 Facebook accounts
• London 2012 content reached 49m facebook
users at peak, 43% under 24
• 100m+ likes across all Olympic athlete and
team pages according to Facebook
• Full open graph integration with celebrate and
support buttons on site – 200k users logged in
with their Facebook credentials with 1.4% click
thrus from their posts back to London2012.com
•We provided an experimental feed into
Facebook so 100 athletes could feed their
results onto their pages
66. Interact and engage: Twitter
• 1.9 m Twitter followers -150m tweets
About the games (acc to Twitter)
• 48 Twitter accounts:
• 36 sport accounts with live feeds
• 2 mascot accounts
• 6 twitter cameras with personality:
@L2012BballCam
@L2012GymCam
@L2012TableCam
@L2012StadiumCam
@L2012MatCam
@L2012PoolCam
• Visualisations:
•Olympic and Ceremony Pulse
• #supportyourteam
67. Interact and engage: Twitter – london2012.com/olympicpulse
Live tweets from across 40 venues and during ceremonies
68. Interact and engage: Twitter – #supportyourteam
1.55m tweets for 204 teams on desktop and mobile, and 50k for Paralympics
Mongolia, inspired
by their tweeting
prime minister, took
top spot!
69. Interact and engage: Google + and Youtube
• 818k Google + followers
• Unprecedented Google Plus global
“events” for opening and closing ceremony
– 5k people took part
• 1.1m views of “Rock the Games” (4:1
Live:VOD) on youtube.com/london2012 -
live performances and Q and A filmed in
London of Rizzle
Kicks, Mika, Noisettes, Lawson, Conor
Maynard and others
70. Interact and engage: Tumblr
• http://exploretheceremonies.tumblr.com/
• Backstage blog live during opening and
closing cermonies
71. Interact and engage: Location based Push message
sent to app
users as
• 60k Foursquare followers, people from 120 cauldron was
lit
countries check in to special Olympic and Torch
Relay badges
• 627k Facebook check ins to 40 venues
• Over 10m location-based push location
- based mobile push messages sent to all
ticketholders in stadia including exclusive
ceremony photos, spectator surveys and
information
• Around 60% open rates for push and around
60% of app users had location enabled
• 4,000 mobile spectator surveys completed
72. Interact and engage: QR codes
• QR codes on key spectator publications/leaflets
• 95k scans, mostly on day of events and mostly
from paper ticketholder spectator guide (1.2m
sent), 0.6% activation rate
• 3.5k scans from outdoor media, mainly shops
73. Interact and engage: Games
• 4m visits to the Mascots‟ games site –
www.london2012.com/mascots, 150,000
online mascots created
• Official mobile game – over 6.5m
downloads and #1 seller in UK
• The Official Video Game has been the
number 1 selling game in all formats
• Over 17m page views
across mini games
74. Interact and engage: Mobile
• 66,000 rang a digital bell on the Join In
App to welcome the Games on July 27th
• Tap and shake the Join in App for an
“easter egg”: 6 different dancing mascot
animations
• Notifications for chosen event start
times, chosen country medals and daily
medal table summary
75. Interact and engage: Music
• Opening ceremony album, Closing
ceremony album:
•#1 digital download in many, many
countries
76. Interact and engage: Email
• 83 million emails sent to 200 countries,
with 17 daily editions
• 13 million email opens, 5 million links
clicked
• Content targeting – 150 permutations:
• GB and non-GB editorial iterations
• Medal table and start times highlighted
based on country supported/favourite sports
• Daily regional event listings, based on users
postcode (UK) and targeted merchandise
offering based on preferences
• Unparalleled accessibility, featuring large text,
high visibility and dyslexia friendly email versions
as well as links to BSL content
77. Interact and engage: Samsung Paralympic bloggers
• 50 Leading Paralympic athletes used
a Samsung Note to blog live
• Purpose-built App and backend ingests
video, audio and phone calls – fully
accessible and used by blind and visually
impaired athletes
•Assets moderated on back end and
republished on
youtube.com/paralympicsporttv
•Athletes notified of publication so they can
share via social media
• 500 videos created
• 200,000 video views
78.
Our Games-time online ambition
We set out a vision in 2010 To be the most visited Games-time website ever
comprising:
1. Ultimate authority on the Games with comprehensive, unbiased provision of
results;
2. A 'sense of live' that provides greater access to the event wherever the user
is;
3. Appealing to all audiences, irrespective of
location, ability, age, background, and level of sporting knowledge;
4. Encouraging people to interact and engage with the inspiring stories of the
Games.
5. Generate revenue (target confidential, sorry chaps)
79. Revenue: Ecommerce
• 1.427m unique visitors to shop.london2012.com
• Order volume well into six figures
40,000
35,000 LOCOG website RSS feed
LOCOG website - top navigation button
30,000 LOCOG website carousel
LOCOG ticketing site
25,000 LOCOG emails
Results app
20,000 Join In app
15,000
10,000
5,000
0
80. Revenue: Ad performance
• 5,951,035,484 Ad Impressions, 17 Campaigns
• Website click-through rates as high as 0.18%
• Average click-through rate across mobile site 0.30% / Apps = 0.56%
• „Join In‟ email newsletters – open rate on ads on average 0.20% +
Ad impressions by platforms
400,000,000
350,000,000
Ad impressions
300,000,000
250,000,000
200,000,000 App
150,000,000
Mobile
100,000,000
Tab
50,000,000
Web
-
01/07/2012
03/07/2012
05/07/2012
07/07/2012
09/07/2012
11/07/2012
13/07/2012
15/07/2012
17/07/2012
19/07/2012
21/07/2012
23/07/2012
25/07/2012
27/07/2012
29/07/2012
31/07/2012
02/08/2012
04/08/2012
06/08/2012
08/08/2012
10/08/2012
12/08/2012
81. And finally…a word of thanks
Without these organisations on our side this couldn‟t have happened
And of course our magnificent staff and volunteers...
82. And finally…a word of thanks
The London 2012 New Media team
• Head of New Media
Alex Balfour
• Deputy Head:
Morag Reavley: lead on Join In
App, Volunteering, Education, Ticketing, Shop, Accessibility, Translation
• Senior Producers
• Liz Goulding: Games-time website lead
• Finn Concannon: Social
• Andy Watkins: Torch Relay, Mapping, Technical lead
• Kavita Kapoor: Mascots, Travel, 3rd party integrations
• Producers
Antonia de Feo; Claire Watson; Clare Wolfensohn; Fiona Mclaren; Jacob
Melton; Tom Price-Stephens
83. And finally…a word of thanks
The London 2012 Results, Editorial, Technology teams
• Head of Results
Paula Booth
• Head of Editorial Services
Andrea Wilson (and her marvellous Games-time editorial team)
• Games-time Website project manager
Matilde Casirati
• Internet results service manager
Maxime Heppell
• Mobile Applications manager
Ed Valpy
• Internet tech leads
Chris Hudson (project management); Ian Bradley (testing); David Rogers
and leadership from Aaron Shone (security), Brian Cook, David Finch and
many others
London was awarded the right to host the XXX Olympic Games on 6 July 2005
Our fourth proposition was to Encourage people to interact and engage with the inspiring stories of the Games.You may have seen our 1 ytear to go stadium of tweets
Our fourth proposition was to Encourage people to interact and engage with the inspiring stories of the Games.You may have seen our 1 ytear to go stadium of tweets