LOCATION BASED SERVICES or (Location Dependent Services) - It is a concept in mobile technology. This ppt will give you information about location based/dependent services, its types, factors on which it is dependent, location tracking technologies, its uses and also application which uses location dependent services. Different transition and animation are also used to make the ppt better.

1. LOCATION BASED
SERVICES
GUIDED BY – ANKITA JOSHI
PRESENTED BY- ABSHAR FATIMA (2202502)
DEV ORAY (2203239)
COURSE - MSC(CS) PART-1
MODERN COLLEGE OF ARTS, SCIENCE AND
COMMERCE, SHIVAJINAGAR,PUNE-05

2. What is a location-based service (LBS)?
 A location-based service (LBS) is a general term denoting software
services which use geographic data and information to provide services or
information to users.
 Location dependent services are those services that have been developed
as a result of mobile computing and wireless networks. They allow the user
to connect and use services that are available in their vicinity.
 These services include those which are used to identify the location
information and provide necessary information about that specific location.
 Although location-based technologies have been commercially available
for almost two decades, the applications and services that use geodata
have recently become mainstream, thanks to the widespread use of
Android and Apple smartphones and tablets.

3. Location based services are
dependent on :-
 Time Independency: Irrespective of the time,
whenever the user invokes the service the results
should be available.
 Location dependent information: Irrespective of
the location the user should be able to obtain the
information when needed.

4. Types of Location-Based Services :-
There are four primary types of location-based services :-
 Maps and Navigation: maps, routing, and assisted
navigation services
 Tracking Services: real-time traffic updates, vehicle
tracking, friends and family finder
 Information Services: local contacts search (White/Yellow
Pages), city guides, user generated content
 Applications: context advertising, social networking

5. Types of technologies are used for
tracking location :-
Depending on the need, mobile device hardware type and
available supporting technologies, the following tracking
mechanisms are often used for location-based services:
 GPS(Global Positioning System)
 Wi-Fi access point triangulation
 cellular tower triangulation
 Bluetooth beacons
 radio frequency identification

6. Uses of Location based services :-
 Store locators: These allow retail customers to quickly find the nearest store location.
 Proximity-based marketing: This means local companies can push ads only to individuals
within the same geographic location. Location-based mobile data can improve local marketing
strategies by identifying potential customers who are likely to act on the information.
 Travel information: A location-based service can deliver real-time information, such as traffic
updates or weather reports, to a smartphone so the user can plan accordingly.
 Roadside assistance: Many roadside assistance companies provide an app that allows them to
track your exact location if the user experiences a blown tire or car accident, so they don’t
need to give directions.
 Mobile workforce management: For logistics-dependent companies that employ individuals
out in the field or at multiple locations, an LBS lets employees check in at designated locations
with their mobile devices. Businesses managing remote workers often rely on geographic data
to ensure workers are where they need to be.
 Fraud prevention: Location-based services can mitigate credit card security risks. For
example, an LBS creates another level of security by matching a customer’s location to a credit
card transaction. Tying the smartphone’s location to a credit card lets the company flag
transactions made across several geographic locations over a short time.

7. Apps using Location-based services:-
There are numerous application using location-based services,
including :-
 Google maps, Waze, GasBuddy
 Uber, Ola Cabs, Lyft, Rapido
 Zomato, Swiggy, Dominos
 Whatsapp, Instagram, Telegram, Facebook, Tinder
 Amazon, Flipcart, Meesho, Myntra, Nykaa
 Google pay, PhonePe, BharatPe