Link juice is a term used in the field of search engine optimization (SEO) to describe the value or authority passed from one web page to another through hyperlinks. Backlinks from websites that are both well-known (have higher authority) and have content related to the same topic (relevance) can provide more "link juice" to a webpage. This link juice acts like a boost, making the linked page look more important to search engines like Google. https://www.ramanjattana.com/

1. Link Juice
By Ramandeep Kaur
[www.ramanjattana.com]

2. What is Link Juice?
Link Juice is a term used in the field of Search Engine
Optimization(SEO) to describe the value or authority passed
from one web page to another through hyperlinks.

3. ● In SEO industry,Link Juice is also called “Link Equity.”
● Backlinks from websites that are both well-known (have higher authority) and
have content related to the same topic (relevance) can provide more "link
juice" to a webpage.
● This link juice acts like a boost, making the linked page look more important to
search engines like Google.

4. Types of Links
In SEO, there are several types of links that play different roles in improving a
website’s visibility and authority. The main types of links are-
● Backlinks
● Internal Links
● External Links
● Nofollow Links
● Dofollow Links

5. What are Backlinks?
● Backlinks(Inbound Links) - When one website puts a link on its page that
leads to another website, it’s called a backlink. High-quality and relevant
backlinks from authoritative websites can positively impact your site’s search
engine rankings.

6. What are Internal Links?
● Internal Links - These are the links that take you from one page of a website
to the another page on the same website. They help users navigate your site
and helps to find more information related to what you’re interested in.

7. What are External Links?
● External Links(Outbound links) - These are the links on a website that lead
you to a different website. External Links can also build relationships with other
websites and contribute to your site’s credibility.

8. Nofollw links and Dofollow Links
● Nofollow Links - Nofollow links
include a “nofollow” attribute in their
HTML code, indicating to search
engines not to pass link authority
through the link. These links don’t
pass along as much authority to the
linked websites as regular links do.
● Dofollow Links - These are the links
that pass authority from one
webpage to another. When you
create a link without specifying the
“nofollow” attribute, it is automatically
a dofollow link.

9. How does Link Juice work?

10. ● Link juice is like a flow of importance and credibility that websites share
with each other. This reputation can help websites become more popular
on search engines like Google.
● Link juice is mostly through special links called “Dofollow Links”. These
links are strong recommendations. When a well-known website adds a
dofollow link to your website, some of its good reputation flows to yours.
This can gradually help your website show up higher in search results.

11. ● Link juice isn’t just from other websites , your website can share its
reputation too. When pages on your websites link to each other, they also
share this link juice.
So, link juice is a cool way that websites support each other and get
recognized by search engines.
● There’s also something called “Nofollw Links”. They don’t pass as
much reputation, but they still have some value according to Google.

12. Factors that affects link juice
● Source Authority - It is the influence of a linking website, with higher authority
sites lending more valuable credibility through their links.
● Link Type - Do-follow links convey greater link juice than no-follow links, with
search engines assigning less significance to no-follow links in evaluating
website authority.

13. ● Relevance - Links from closely related websites/pages carry more
valuable link juice, akin to a pertinent recommendation holding greater
weight.
● Number of Outbound Links - Link juice distribution depends on
outbound link quantity: More outbound links can dilute link juice, while
fewer links allow for potential concentration of link juice per link.
● Position on the Page - Links within the main content area pass more
significant link juice than those in less visible areas like footers or
sidebars.

14. Thank you