Life After 2.0
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The document provides tips for building successful Web 2.0 services for libraries. It advises libraries to get to know user needs and technologies, build services that meet demonstrated needs rather than just being cool, allow staff time to work on projects, plan and market projects like other services, ensure projects align with library goals, and continually assess impact. It also suggests using web analytics and surveys to evaluate services.
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9
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occur natural.
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Life After 2.0
- 5. More the exception than the rule
- 7. Window Dressing We really need to do these Web 2.0 things all the other libraries are doing
- 8. “____are SO COOL! We should have one at our library!”
- 9. The Lone Ranger I think our library really needs a blog to be relevant to our patrons. Don’t worry, I’ll handle everything!
- 11. We Know our Users… Better Than They Know Themselves
- 12. Going Where our Users are Without Being Useful
- 13. Web 2.0 Tech is Free… as in Kittens
- 14. You never call, you never write…
- 15. Tips for Building a Successful 2.0 Service
- 16. • Get to know your population’s needs/wants and the technologies they use • Build things that meet a demonstrated need rather than what you think is cool • Give staff time to work on 2.0 projects • Plan for/market 2.0 projects the same way you would any other service/technology • Make sure 2.0 projects are in-line with library’s mission/goals • Continually assess the impact of your 2.0 services and change or stop doing what isn’t working
- 17. Assessing Web 2.0 Depends on your initial goals • Web statistics • Number of visitors (and their behavior), subscribers, members/users/fans, comments, tags, ratings, etc. • Surveys and Focus Groups • Satisfaction, utility, relevance, usability • What information/services do they want/need from the library • What technologies do your patrons use? (good for future planning)
- 18. Thanks! mgfarkas@gmail.com AIM: librarianmer Links and presentation at http://meredithfarkas.wetpaint.com
- 19. Photo Credits • Gips http://www.flickr.com/photos/ciotka/136357642/ by clotka • Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn • Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission • Toolbox full http://www.flickr.com/photos/zakh/337938459/ by Austin ampersand Zak • TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar • Slide from “If You Build It, Will They Care?” http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058 By Char Booth and Chris Guder. • Chemistry library on Facebook http://www.flickr.com/photos/libraryriot/2855148330/ by library riot • UB Library on Facebook http://www.flickr.com/photos/inju/2949690631/ by inju • Sprout attacks a kleenex box http://www.flickr.com/photos/asimpledarksquid/1187308493/ by Squid! • sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn