Delivered at Casual Connect Asia 2017. Over half of your downloads will come from organic sources, so it pays to make sure your listing page on the appstores are working for you as hard as they can. We’ll share data on the impact that the right changes can make, and we’ll show you actual examples of going from not-optimized to optimized assets. Learn how to build a professional product listing page that doesn’t scream ‘newbie’ to your potential customers.
Lessons in Appstore Optimization from the Amazon AppstoreDevGAMM Conference
Mike Hines, Developer Evangelist, Amazon
Over half of your downloads will come from organic sources, so make sure your listing pages on the appstores are working for you. Amazon will share data on the kinds of improvements you could get and show you actual examples. In addition, Mike Hines will share data from his game when he followed the advice.When this presentation is over, you will know how to build a professional product listing page.
The document proposes creating additional revenue streams for Greg Aiello by leveraging his expertise and reputation in the outdoors. It recommends building a new website with unique content, e-commerce, and affiliate programs. It also suggests growing Greg's social media presence and YouTube channel, and using Patreon for member subscriptions to original outdoor-related content. The proposal outlines phases for developing these strategies across websites, social platforms, and video to monetize Greg's brand through advertising, products, and memberships.
The document is a proposal to create additional revenue streams for Greg Aiello by leveraging his brand and expertise in the outdoors. It outlines plans to build a website, drive traffic through social media, and monetize through affiliate programs, e-commerce, and YouTube/Patreon memberships. The proposal includes timelines, costs, and examples of successful YouTube and Patreon models to generate ongoing support from fans.
Filmzu is an Ad Tech marketplace that pairs your brand with handpicked filmmakers to create great video content for your business.
Not having a video on your site is only hurting your business, and Filmzu gives a secure place to connect with producers for your next explainer, commercial, event, or any other type of video.
Visit www.filmzu.com to learn more
Hot off the Press! Read Abacus' Co-Founder Jeff Goldenberg's take on the problems plaguing the ad industry and the solutions that will enable the winners to emerge
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on Yammer. He discussed Yammer 101 including how it is like Facebook for the enterprise. He reviewed Microsoft's vision for social which includes integrating Yammer and Office 365. He also covered how to decide between social options in the cloud or on-premises and how to develop with the Yammer APIs.
SharePoint Saturday Redmond - Building solutions with the future in mindChris Johnson
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on designing and building solutions with the future in mind. He discussed the changes in the SharePoint app model between farm solutions and sandbox solutions. He explained the new SharePoint app architecture using app types, scopes, and catalogs. He provided advice on transitioning existing customizations to the new approaches and emphasized designing solutions with flexibility and the future in mind.
Lessons in Appstore Optimization from the Amazon AppstoreDevGAMM Conference
Mike Hines, Developer Evangelist, Amazon
Over half of your downloads will come from organic sources, so make sure your listing pages on the appstores are working for you. Amazon will share data on the kinds of improvements you could get and show you actual examples. In addition, Mike Hines will share data from his game when he followed the advice.When this presentation is over, you will know how to build a professional product listing page.
The document proposes creating additional revenue streams for Greg Aiello by leveraging his expertise and reputation in the outdoors. It recommends building a new website with unique content, e-commerce, and affiliate programs. It also suggests growing Greg's social media presence and YouTube channel, and using Patreon for member subscriptions to original outdoor-related content. The proposal outlines phases for developing these strategies across websites, social platforms, and video to monetize Greg's brand through advertising, products, and memberships.
The document is a proposal to create additional revenue streams for Greg Aiello by leveraging his brand and expertise in the outdoors. It outlines plans to build a website, drive traffic through social media, and monetize through affiliate programs, e-commerce, and YouTube/Patreon memberships. The proposal includes timelines, costs, and examples of successful YouTube and Patreon models to generate ongoing support from fans.
Filmzu is an Ad Tech marketplace that pairs your brand with handpicked filmmakers to create great video content for your business.
Not having a video on your site is only hurting your business, and Filmzu gives a secure place to connect with producers for your next explainer, commercial, event, or any other type of video.
Visit www.filmzu.com to learn more
Hot off the Press! Read Abacus' Co-Founder Jeff Goldenberg's take on the problems plaguing the ad industry and the solutions that will enable the winners to emerge
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on Yammer. He discussed Yammer 101 including how it is like Facebook for the enterprise. He reviewed Microsoft's vision for social which includes integrating Yammer and Office 365. He also covered how to decide between social options in the cloud or on-premises and how to develop with the Yammer APIs.
SharePoint Saturday Redmond - Building solutions with the future in mindChris Johnson
Chris Johnson, General Manager of Provoke Solutions in Seattle, gave a presentation on designing and building solutions with the future in mind. He discussed the changes in the SharePoint app model between farm solutions and sandbox solutions. He explained the new SharePoint app architecture using app types, scopes, and catalogs. He provided advice on transitioning existing customizations to the new approaches and emphasized designing solutions with flexibility and the future in mind.
#Winning at Instagram, or How to Learn to Stop Worrying and Love the AlgorithmKate O'Neill
This document outlines a presentation on digital marketing strategies for fashion brands on Instagram. It discusses how Instagram's algorithm prioritizes user experience and recommends focusing content on conveying brand meaning and relating to audiences. It also covers segmenting audiences based on motivations, developing content strategies, and using analytics to measure performance through key metrics like engagement, traffic sources, and conversions. The overall message is that brands should focus on understanding their audiences and providing inspiring, shareable content to thrive on Instagram.
Apple Watch - Jak tworzyć aplikacje na SmartWatcha z problemami wieku dziecię...Maciej Kołek
This document discusses developing applications for the Apple Watch. It begins with an overview of the different components of an Apple Watch application, including the app, complications, notifications, and glances. It then covers limitations in Apple Watch app development, such as slow loading times and lack of access to sensors. Tips are provided for designing good Apple Watch interfaces, such as prioritizing simplicity over functionality. Examples of well-designed Apple Watch apps are shown and discussed. The presentation concludes by encouraging learning from the best app designs and following Apple's human interface guidelines.
Who is Doing the Work? Designing for AI across modes of interaction.ChrisNoessel
The foundational question for designing AI systems is: Who is doing the work? The human with help from the AI? Or the AI with help from the human? Once designers understand and become familiar with the differences of these modes of interaction, they can more confidently design modern systems that take advantage of AI APIs. Noessel literally wrote the book on Agentive Tech last year, and is working on the follow-up book about Assistant Tech. In this workshop participants gather into design pairs. Then short lectures explain the core concepts and start the creative ideas flowing, followed by integration exercises where participants put these ideas into action. Each team refines ideas across the day, and integrating these modes into a cohesive whole. Time allowing, teams are asked to volunteer to present the key ideas from their designs.
Slides for talk on "Understanding Invisible Labour" given by Gareth Edwards on 12 July 2018 at the IWMW 2018 event.
See http://iwmw.org/iwmw2018/talks/understanding-invisible-labour/
Over the past decade, print magazine sales have been steadily declining, with sales decreasing every year since 2005. This is due to the rise of digital media and decreasing newsstand sales. While some magazines have attempted strategies like producing special issues or focusing more on digital/social media, the future of magazines is uncertain as print fades and the industry scrambles to adapt their business models for the digital age.
The document summarizes how social media usage has risen drastically over the past decade and how it is affecting people's minds and behaviors. Some key points include:
- 65% of American adults and over 90% of teens now use social media regularly
- The average person spends over 2 hours per day on social media and has 5.5 accounts
- High media usage is linked to shorter attention spans but better ability to multitask
- Advertisers are adjusting techniques to account for shorter attention by using concise messaging
- Media and minds have a cyclical relationship where each shapes the other over time.
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
Tinder has revolutionized online dating by creating an easily accessible platform on smartphones. It has over 50 million active users who can connect and match with others around the world. Tinder's popularity is due to increased smartphone ownership and connectivity, which allows for easy social interaction online. It fulfills peoples' needs for communication and relationships in a convenient way that has replaced traditional offline methods of dating. Tinder also benefits from extensive free publicity through word-of-mouth sharing on other social media platforms.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
When Cambridge Analytica Met Facebook: A Story of Dark UX and Shitty Business...Daniel Harvey
The document summarizes a presentation given by Dan Harvey about Facebook and Cambridge Analytica. It discusses how Cambridge Analytica obtained data on 87 million Facebook users through a personality quiz app. This data was then used by political groups to micro-target voters. The presentation criticizes Facebook's business model of surveillance capitalism and their use of "dark patterns" in user interfaces to discourage privacy controls. It argues they must be more transparent about data collection and give users more control over their data and privacy settings.
5 Key Traits of High Performing Marketing Organizations Mathew Sweezey
We've researched over 7,000 companies over the past two years, and have found the 5 key traits to high performing marketing organizations. See how you rank, and or what you need to do to become a high performer.
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
Media and Information Literacy
Multimedia Information and Media
A. What is Multimedia: Types, Formats, Sources, Advantages, Limitations, Value
B. Selection Criteria
C. Design Principles and Elements
Kollaborativt lärande i en digital skola (SETT 2015)Jacob Möllstam
This document discusses collaborative learning in a digital school. It describes how digital tools can enable collaborative learning projects between students and external partners on a larger scale. True collaborative learning differs from traditional group work by promoting more open internal communication and clearer roles, as well as student-initiated projects based on passion. While tools currently limit learning, technology holds potential for connecting students to learn together if implemented properly with a pedagogical vision focused on student interests and skills over standardized tests.
XD Immersive: Jessica Outlaw, Virtual Reality and the Future of Immersive Exp...UX STRAT
The document outlines an agenda for a workshop on virtual reality and immersive experiences. The agenda includes an overview of current VR technologies, demonstrations of VR experiences, a design activity, and a discussion of future VR technologies. During the activity, participants are asked to design VR experiences that incorporate gaze, voice, gesture, or controller input and provide sensory feedback synchronized with the content and user experience. The document emphasizes that VR experiences can be designed to deepen engagement, enhance education, provide escape, enable social connections, and influence human behavior through embodied cognition. It closes by asking participants to consider how discussed technologies could impact their work or industries and what they can do now to apply these technologies.
XD Immersive: Jessica Outlaw, Augmented Reality and the Future of Immersive E...UX STRAT
The document provides an overview of augmented reality and immersive experiences. It discusses current AR devices and experiences, content creation strategies, and design guidelines. It also explores future technologies like mixed reality and how they could transform areas like education, work, and social interaction. Hands-on activities are used to familiarize participants with 3D design concepts and prototyping AR experiences.
Mobile Resources Use in a Distance Learning PopulationBillie Anne Gebb
The document discusses a survey conducted at Frontier Nursing University to understand mobile device usage among distance students. The survey found that a high percentage of students felt mobile devices allowed more study time. Many students used their devices daily to access resources like DynaMed, Lexicomp, and email. The results suggest students are using mobile learning informally and want guidance on effective mobile app usage. The document recommends increasing mobile content, technical support, and teaching students how to use relevant apps.
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
The document discusses audience marketing strategies for connecting apps to Amazon customers. It begins by outlining four questions developers should consider: who are Amazon app store customers, when do they buy apps, what exposure opportunities exist, and how to ask Amazon to feature apps. The rest of the document provides insights into customer profiles, purchasing trends, opportunities to maximize exposure like features and merchandising, and ways to improve discoverability through a developer spotlight program.
Do you want to get more out of your webinar? Is your webinar not performing? We have a few quick fixes for you, to enhance your performance almost immediately.
#Winning at Instagram, or How to Learn to Stop Worrying and Love the AlgorithmKate O'Neill
This document outlines a presentation on digital marketing strategies for fashion brands on Instagram. It discusses how Instagram's algorithm prioritizes user experience and recommends focusing content on conveying brand meaning and relating to audiences. It also covers segmenting audiences based on motivations, developing content strategies, and using analytics to measure performance through key metrics like engagement, traffic sources, and conversions. The overall message is that brands should focus on understanding their audiences and providing inspiring, shareable content to thrive on Instagram.
Apple Watch - Jak tworzyć aplikacje na SmartWatcha z problemami wieku dziecię...Maciej Kołek
This document discusses developing applications for the Apple Watch. It begins with an overview of the different components of an Apple Watch application, including the app, complications, notifications, and glances. It then covers limitations in Apple Watch app development, such as slow loading times and lack of access to sensors. Tips are provided for designing good Apple Watch interfaces, such as prioritizing simplicity over functionality. Examples of well-designed Apple Watch apps are shown and discussed. The presentation concludes by encouraging learning from the best app designs and following Apple's human interface guidelines.
Who is Doing the Work? Designing for AI across modes of interaction.ChrisNoessel
The foundational question for designing AI systems is: Who is doing the work? The human with help from the AI? Or the AI with help from the human? Once designers understand and become familiar with the differences of these modes of interaction, they can more confidently design modern systems that take advantage of AI APIs. Noessel literally wrote the book on Agentive Tech last year, and is working on the follow-up book about Assistant Tech. In this workshop participants gather into design pairs. Then short lectures explain the core concepts and start the creative ideas flowing, followed by integration exercises where participants put these ideas into action. Each team refines ideas across the day, and integrating these modes into a cohesive whole. Time allowing, teams are asked to volunteer to present the key ideas from their designs.
Slides for talk on "Understanding Invisible Labour" given by Gareth Edwards on 12 July 2018 at the IWMW 2018 event.
See http://iwmw.org/iwmw2018/talks/understanding-invisible-labour/
Over the past decade, print magazine sales have been steadily declining, with sales decreasing every year since 2005. This is due to the rise of digital media and decreasing newsstand sales. While some magazines have attempted strategies like producing special issues or focusing more on digital/social media, the future of magazines is uncertain as print fades and the industry scrambles to adapt their business models for the digital age.
The document summarizes how social media usage has risen drastically over the past decade and how it is affecting people's minds and behaviors. Some key points include:
- 65% of American adults and over 90% of teens now use social media regularly
- The average person spends over 2 hours per day on social media and has 5.5 accounts
- High media usage is linked to shorter attention spans but better ability to multitask
- Advertisers are adjusting techniques to account for shorter attention by using concise messaging
- Media and minds have a cyclical relationship where each shapes the other over time.
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
Tinder has revolutionized online dating by creating an easily accessible platform on smartphones. It has over 50 million active users who can connect and match with others around the world. Tinder's popularity is due to increased smartphone ownership and connectivity, which allows for easy social interaction online. It fulfills peoples' needs for communication and relationships in a convenient way that has replaced traditional offline methods of dating. Tinder also benefits from extensive free publicity through word-of-mouth sharing on other social media platforms.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
When Cambridge Analytica Met Facebook: A Story of Dark UX and Shitty Business...Daniel Harvey
The document summarizes a presentation given by Dan Harvey about Facebook and Cambridge Analytica. It discusses how Cambridge Analytica obtained data on 87 million Facebook users through a personality quiz app. This data was then used by political groups to micro-target voters. The presentation criticizes Facebook's business model of surveillance capitalism and their use of "dark patterns" in user interfaces to discourage privacy controls. It argues they must be more transparent about data collection and give users more control over their data and privacy settings.
5 Key Traits of High Performing Marketing Organizations Mathew Sweezey
We've researched over 7,000 companies over the past two years, and have found the 5 key traits to high performing marketing organizations. See how you rank, and or what you need to do to become a high performer.
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
Media and Information Literacy
Multimedia Information and Media
A. What is Multimedia: Types, Formats, Sources, Advantages, Limitations, Value
B. Selection Criteria
C. Design Principles and Elements
Kollaborativt lärande i en digital skola (SETT 2015)Jacob Möllstam
This document discusses collaborative learning in a digital school. It describes how digital tools can enable collaborative learning projects between students and external partners on a larger scale. True collaborative learning differs from traditional group work by promoting more open internal communication and clearer roles, as well as student-initiated projects based on passion. While tools currently limit learning, technology holds potential for connecting students to learn together if implemented properly with a pedagogical vision focused on student interests and skills over standardized tests.
XD Immersive: Jessica Outlaw, Virtual Reality and the Future of Immersive Exp...UX STRAT
The document outlines an agenda for a workshop on virtual reality and immersive experiences. The agenda includes an overview of current VR technologies, demonstrations of VR experiences, a design activity, and a discussion of future VR technologies. During the activity, participants are asked to design VR experiences that incorporate gaze, voice, gesture, or controller input and provide sensory feedback synchronized with the content and user experience. The document emphasizes that VR experiences can be designed to deepen engagement, enhance education, provide escape, enable social connections, and influence human behavior through embodied cognition. It closes by asking participants to consider how discussed technologies could impact their work or industries and what they can do now to apply these technologies.
XD Immersive: Jessica Outlaw, Augmented Reality and the Future of Immersive E...UX STRAT
The document provides an overview of augmented reality and immersive experiences. It discusses current AR devices and experiences, content creation strategies, and design guidelines. It also explores future technologies like mixed reality and how they could transform areas like education, work, and social interaction. Hands-on activities are used to familiarize participants with 3D design concepts and prototyping AR experiences.
Mobile Resources Use in a Distance Learning PopulationBillie Anne Gebb
The document discusses a survey conducted at Frontier Nursing University to understand mobile device usage among distance students. The survey found that a high percentage of students felt mobile devices allowed more study time. Many students used their devices daily to access resources like DynaMed, Lexicomp, and email. The results suggest students are using mobile learning informally and want guidance on effective mobile app usage. The document recommends increasing mobile content, technical support, and teaching students how to use relevant apps.
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
The document discusses audience marketing strategies for connecting apps to Amazon customers. It begins by outlining four questions developers should consider: who are Amazon app store customers, when do they buy apps, what exposure opportunities exist, and how to ask Amazon to feature apps. The rest of the document provides insights into customer profiles, purchasing trends, opportunities to maximize exposure like features and merchandising, and ways to improve discoverability through a developer spotlight program.
Do you want to get more out of your webinar? Is your webinar not performing? We have a few quick fixes for you, to enhance your performance almost immediately.
This document provides a checklist of over 20 pay-per-click campaign types that startups should consider running to build an "instant paid traffic switch." It recommends setting up campaigns on Google, YouTube, Gmail ads, and remarketing to quickly acquire targeted traffic. Additionally, it suggests considering "lateral thinking" to identify related keywords and audiences beyond a company's main keywords. The goal is to diversify traffic sources for testing and learning while avoiding overreliance on any single channel.
PitchSkills Business Presentation Template - SharpPitchSkills
This document provides tips for creating an effective sales pitch presentation for venture capitalists. It emphasizes making the presentation relevant to each prospect by customizing it to their specific needs and interests. It also stresses the importance of creating a connection between the product/service and the prospect by discussing benefits rather than just features. The document notes that attention spans are short, with most of an audience's attention lost within the first few minutes, so the pitch must be persuasive early on. It aims to provide guidance for structuring a sales pitch that will engage and persuade the intended audience.
Successful In-Game Ads: The Secret Sauce for Monetization | Tammy LevyJessica Tams
Delivered at Casual Connect Europe 2016
Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Adventure Capitalist, Bullet Boy, Epic Skater, and more will exemplify good and bad ad implementation. Learn how in-game ads can boost your revenue stream or even become your main source.
Successful In-Game Ads: The Secret Sauce for Monetization | Tammy LevyJessica Tams
Delivered at Casual Connect USA 2016. Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Adventure Capitalist, Bullet Boy, Epic Skater, and more will exemplify good and bad ad implementation. Learn how in-game ads can boost your revenue stream or even become your main source.
Elevated.com's 2018 General Capabilities Deck-We are growing!!Chris Snook
We have grown in capabilities for 2018. Elevated.com is a full service digital and customer experience marketing agency. Our current capabilities and several relevant case studies are a good starting point to understand the focus and depth of our service offerings and current capabilities. We work with B2C and B2B brands operating in an omni-channel world and seeking to put the customer in the center of their strategy.
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...Amazon Appstore Developers
In this session we will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your games by targeting your strategy to specific customer segments.
You will learn how to:
• Make the most of Amazon’s and your marketing channels to grow your business, including marketing placements on our Amazon Appstore storefront
• Maximise your opportunities for device featuring
Plus, we’ll reveal new opportunities for developers to receive exposure on Amazon!
Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
This document provides information about an organization called Electronic Junction that aims to share information on advancements in appliance technologies. It tracks updates and improvements in appliances and embeds software technologies in appliances. The organization establishes a presence on social media to target the right audience and generate leads through its website and social media. Its goal is to provide genuine information about appliances after they are launched without selling products or promoting others. It plans to generate leads for manufacturers and keep delivering information on the latest trends while adding more appliances to its portal.
This document appears to be a presentation about HR marketing tools and best practices. Some of the key topics covered include the importance of HR marketing beyond just applications and social media, trends in design like minimalism and flat design, types of visual content like photos and videos to use, and specific tools that can be used to create content like Canva, Logoscopic, and VideoLeap. Social media platforms, video equipment, and free sources for photos, icons and graphics are also discussed. The presentation encourages attendees to experiment with different tools and download the full presentation materials.
As humans, we are wired for connection and have a desire to belong. We thrive in community and often come together around a shared passion, as well as the enjoyment of competition and contest. The widespread success of professional sports illustrates this clearly, and the rise of esports demonstrates how our nature assets itself as we explore other forms of entertainment. As game developers, we can benefit from organized competition, using it to drive engagement and foster strong communities.
Speaker: Peter Heinrich
2019 is the year of grocery disruption and mainstream omnichannel shopping. In this landscape, tight margins, high perishability, and heavy reliance on promotions mean that forecast accuracy is paramount. Legacy players cannot keep up with the speed of change driven by modern tech giants.
Rubikloud CEO, Kerry Liu pairs with a top 50 retailers to discuss how AI and machine learning help retailers fight technology with technology and offer shoppers the convenience and personalization they crave.
Scale Up Your Apps and Games: Building New Experiences on Amazon Fire TV
In this session, we cover what's needed to bring your Android-based Apps and Games to the fastest-selling streaming media player in US, UK and Germany: Amazon Fire TV. We will deep dive into developer tools for both apps and games developers, understand the peculiarities of developing for the big screen and how to foster the best of Amazon APIs and monetization opportunities.
We will deep dive into:
• What are the most effective monetization models and strategies on TV for apps and games
• How to leverage features that are unique to Amazon, like buy with Amazon 1-Click settings and Amazon Subscription APIs
• How to leverage the new features of the Fire TV user interface and the new Cinematic UI
• Deep dive into the TV-first development frameworks for Android, Web and Game Development
(Got to) give the people what they want - Amazon Search Summit June 2017Charlie Williams
In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data.
As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.
This document provides information about Once Wed, a wedding inspiration website. It summarizes testimonials from vendors who have partnered with Once Wed, describing increased business and exposure. It also outlines Once Wed's large engaged audience and various advertising and partnership opportunities for vendors to connect with this audience.
This document discusses the opportunities and challenges of digital business transformation. It outlines 3 fundamentals: the opportunity which is delivering superior customer experiences; the challenges such as vague ownership of customer experience and complexity; and the solutions such as articulating a vision, assessing gaps, and establishing a unified process. It emphasizes building a "wise crowd" through collaboration and establishing an internal and external talent network to support transformation.
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
This document provides instructions on how to create videos using Microsoft PowerPoint. It begins with an overview of PowerPoint and its advantages. It then provides step-by-step directions on how to add animations and create a video file. The instructions include how to record audio narration, set recording intervals, and export the finished video. Referenced resources for additional help with PowerPoint are also included.
Ähnlich wie Lessons in Appstore Optimization from the Amazon Appstore | Mike Hines (20)
You Only Pitch Once – Getting Game Pitches Right The First Time | Gregan DunnJessica Tams
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Insights You Need to Win in Mobile Gaming | Herman LeeJessica Tams
This document provides an overview and highlights of the mobile gaming market from a presentation by Herman Lee of App Annie. It discusses the growth of mobile gaming and time spent on mobile. Some key trends highlighted include the rise of hyper-casual games, Chinese publishers looking overseas, subscription gaming models, and varying monetization potential across markets and genres. Examples are given of how certain genres have increased user spending and revenue. The presentation concludes with information on App Annie's mobile analytics and insights platform.
Zero to 60: Building A Successful Games Studio Within A Hollywood Media Compa...Jessica Tams
The document discusses how FoxNext Games was built from nothing within two years as a games studio within a Hollywood media company. Some key lessons learned were that creative talent, not just IP or portfolio, must be the center of the business. Both a great talent and a great idea are needed for success, as IP, marketing and distribution cannot carry a game alone. They also learned to lean into their strengths while not avoiding risks, and to go all in when they knew something was great. Within two years, one of their games launched by FoxNext had over 22 million installs and $175 million in revenue, growing month over month with 60% of players returning daily.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Jessica Tams
The document discusses trends in player conversion and monetization in mobile games. It summarizes analysis of hundreds of billions of player actions and tens of millions of in-app purchases over three months. Some key points made include:
- Half of players who make purchases ("convert") do so nearly 3 days after installing the game, with many converting later, so ongoing messaging is important to keep players engaged.
- The average time to first purchase is increasing, with some purchases happening over 68 hours after installing. Continued communication about value and incentives are needed.
- Revenue is concentrating in fewer players who make larger purchases. Developers need targeted communication strategies to keep high value players invested.
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Jessica Tams
This document discusses improving monetization in games through personalized live operations offers using the case study of Hill Climb Racing 2. It describes segmenting players based on both their purchasing behavior and gameplay interactions to create targeted offers. Machine learning models were used to predict player preferences and maximize revenue. This approach resulted in a 52% increase in lifetime value for Hill Climb Racing 2 players through more relevant offers.
The rise of the regulators | Paul GardnerJessica Tams
Regulators are becoming more significant in the gaming industry due to the growth and widespread reach of games, as well as their potential to negatively impact business and players. Regulators are focusing on issues like monetization techniques that exploit children, gambling elements, and games that encourage overengagement. The industry needs to proactively respond by not ignoring regulators, staying informed of policy developments, factoring regulations into product design, and considering regulations in strategic planning, as oversight is the new normal.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
10 Years of Angry Birds | Stephen PorterJessica Tams
This document outlines the history and evolution of Rovio, the developer of the Angry Birds franchise, from 2009 to the present. It discusses key milestones such as the launch of Angry Birds in 2009, revenue growth through licensing and new games between 2010-2015, the Angry Birds movie in 2016, and Rovio's current focus on strengthening the Angry Birds brand and supporting performance marketing. The document provides statistics on revenue sources, game downloads and licensing sales over the years. It outlines Rovio's marketing mission and investment, as well as the best performing games and licensing programs currently.
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergJessica Tams
Three major business disruptions are upon the game industry: spectating, subscriptions, and connective communications channels like social media. Spectating involves watching games rather than playing and could account for 10-20% of game consumption. Subscriptions provide access to games for a monthly fee but have yet to succeed at scale in games. Connective channels like Facebook and Twitch influence player relationships and interactions more than individual game developers. To succeed, developers must prioritize managing player relationships across these channels rather than focusing solely on their own games.
Understanding Mobile Game Players | Saad HameedJessica Tams
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Soft Launch Planning and Management | Dylan TredreaJessica Tams
1. Soft launches are different from regular live operations and require specific strategies to maximize learning.
2. It is important to take risks and make big changes during soft launches to learn as much as possible, as learnings accumulate over multiple tests and most soft launches fail.
3. Proper soft launch planning includes preparing server-side controls, operations plans, and qualitative feedback channels to support high-risk, high-reward experiments that could potentially "break" the game.
1 Million Years of Audience Watch Time | James BeavenJessica Tams
Keymailer is an influencer marketing platform that connects game publishers to influencers and helps track the results. It has over 680,000 influencer members who have promoted over 1 million game keys from 5000 publishers. Keymailer's data analysis found that properly setting up game details, timing promotions, measuring channel relevance, and scaling key distribution can improve content coverage and ROI for games. The presentation provided statistics on top influencers and lessons learned from analyzing over 1 billion views of influencer content.
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
The document provides 5 tips for maximizing app monetization: 1) Respect user privacy and comply with GDPR by obtaining clear consent; 2) Better understand users through analytics to adapt strategies; 3) Leverage brand advertising in apps to raise awareness and drive installs; 4) Optimize monetization strategies efficiently through automated tools and regular reviews; 5) Continually challenge strategies and optimize through repetition. The document is from a presentation at Casual Connect London 2019 about these tips from Ogury, a company that provides mobile marketing and analytics.
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Jessica Tams
Venture capital firms like Bitkraft are looking for three main things in esports investments: strong leadership teams with esports passion and technical expertise; an ambitious vision and initial product that shows potential for market fit; and key performance indicators in data that prove product adoption, engagement, and monetization. Bitkraft evaluates these factors when considering investments that could deliver outstanding returns and change paradigms in the esports industry.
Commercial and Contractual Stability in Esports | Adam WhyteJessica Tams
This document discusses the need for contractual stability in esports through the use of smart contracts. It notes that esports currently lacks professionalism due to localized paper solutions being used in a global digital world, which can lead to problems with payments, data issues, and adversarial relationships. The document proposes that a smart contract platform could automate payments and obligations to align interests, source data directly from participants, and increase transparency through standardized contract terms. This would help address current problems and bring more professionalism to the esports industry.
Playtika's growth by change | Boaz LevinJessica Tams
Boaz Levin, GM of Playtika UK, discusses how Playtika has grown through change, including acquiring several game studios and launching new game labs. Playtika now has over 2,500 employees developing over 20 games across 16 offices worldwide, with over 27 million active monthly users. Levin invites the audience to join Playtika through rank-order and mean-level changes in traits and mindsets.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
2. A B O U T
Mike Hine s
Amazon Appstore
@MikeFHines
Founder @ 2 Financial Services Startups
Founder @ 2 Software Startups
QA Engineer @ Now Software
QA Manager, Product Manager @ Microsoft
Evangelist @ Amazon.com
Mentor @ GameFounders, Dev Bootcamp
Games Judge @Casual Connect Indie Prize, White
Nights, and Pocket Gamer Very Big Indie Pitch
Speaker @ GDC, GDCE, Casual Connect, Pocket
Gamer Connects, AnDevCon, White Nights, CES,
PAX Dev, etc…
3. KEY TOPICS
W O R S T P R A C T I C E S T H E D I S C O V E R Y P R O B L E M S H O W C A S E V A L U E
4. KEY TOPICS
W O R S T P R A C T I C E S T H E D I S C O V E R Y P R O B L E M S H O W C A S E V A L U E
6. M U D D Y T H E B R A N D
M I S L E A D A
LITTLE TO IMPLY
A CONNECTION
S o m e d e v e l o p e r s t r y
t o l o o k l i k e a m o r e
p o p u l a r g a m e
w i t h o u t i n f r i n g i n g
o n I P.
T h e y u s u a l l y f a i l t o
a v o i d i n f r i n g e m e n t .
7. C E L E B R I T Y L I K E N E S S E S
A BIG (FAMOUS)
NAME DRAWS A
B I G C R O W D
I n m o s t c a s e s , y o u
m u s t g e t p e r m i s s i o n
t o u s e s o m e o n e ’s
n a m e o r l i k e n e s s .
8. Q U I D P R O Q U O
B R I B E R Y I S
W R O N G , B U T
E F F E C T I V E
F o r s o m e , i t ’s e a s i e r
t o b u y p o s i t i v e
r e v i e w s t h a n t o e a r n
t h e m .
9. FA K E F E E D B A C K
IF REAL FANS
ARE HARD TO
F I N D , C H E AT
S o m e d e v e l o p e r s
s p e n d m o r e e f f o r t
o n s c r i p t s a n d b o t s
t h a n e a r n i n g r e a l
p o s i t i v e r e v i e w s .
10. I N T E G R I T Y F I R S T
SNEAKY TIPS ARE
N E V E R
W O R T H I T
Yo u w i l l g e t c a u g h t .
Yo u r a c c o u n t w i l l b e
s u s p e n d e d .
T h i s i s t h e o p p o s i t e
o f w h a t m o s t d e v s
w a n t .
11. KEY TOPICS
W O R S T P R A C T I C E S T H E D I S C O V E R Y P R O B L E M S H O W C A S E V A L U E
13. GREAT “DEMOCRATIZATION”
Standardization has led to more and better documentation,
detailed examples, and improved tools (often free).
Fewer targets means easier development.
14. E V E RY O N E W I N S !
U s e r s a n d d e v e l o p e r s
t r u l y b e n e f i t
It’s easier/cheaper/faster to create
apps than ever before, so there is a
lot more content to choose from.
15. C O N S U M E R A P P E A L
Kn o w y o u r c u s t o m e r & c o n n e c t
w i t h t h e m
Find what resonates—the look-and-feel,
reward structure, plot device—and the
unique value that you can add.
The marketing you do, including your ASO,
will depend on this.
16. W H Y I S Y O U R A P P O R G A M E W O RT H I T ?
SHOW VALUE,
BE DISTINCTIVE
“ I t ’s w o r t h i t .”
Wo r t h t i m e , w o r t h
m o n e y, w o r t h e f f o r t …
‘ i t ’ d o e s n ’ t m a t t e r.
Va l u e d r i v e s s a l e s
a n d a p p s t o r e r a n k .
17. KEY TOPICS
W O R S T P R A C T I C E S T H E D I S C O V E R Y P R O B L E M S H O W C A S E V A L U E
19. M A R K E T I N G R E Q U I R E D
Y O U R J O B
DOESN’T STOP
AT CODE FREEZE
Yo u ’ r e y o u r o w n
b e s t r e s o u r c e w h e n
i t c o m e s t o g e t t i n g
t h e w o r d o u t a n d
s o l v i n g t h e
d i s c o v e r y p r o b l e m .
20. A R O S E B Y A N Y O T H E R N A M E
Chartboost / StoreMaven
https://www.chartboost.com/blog
The most basic thing
you can do to help
make your app
successful is to give it
a descriptive name.
A G O O D N A M E C A N M A K E
A L L T H E D I F F E R E N C E
22%
Name
optimization
increases
conversion
by 22%.
21. I M A G E RY T H AT P O P S
Chartboost / StoreMaven
https://www.chartboost.com/blog
Many great apps are
overlooked because of
a poor icon. Make sure
the icon, screenshots,
and videos are high-
quality and attractive.
P U T Y O U R B E S T ( V I S U A L )
F O O T F O RWA R D
8-17%
Icon optimization
increases
conversion
between 8% and
17%, depending
on the appstore.
23. After adding identical app
with different name
0
100
200
300
400
500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DAILY AVERAGE USERS, 1 MONTH
Freedom Quotes
Founding Father Quotes
T W O I D E N T I C A L A L E X A V O I C E S E R V I C E A P P S
MAKING A PRACTICAL DIFFERENCE
Both have fewer than 100
daily average users
24. 0
100
200
300
400
500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DAILY AVERAGE USERS, 1 MONTH
Freedom Quotes
Founding Father Quotes
T W O I D E N T I C A L A L E X A V O I C E S E R V I C E A P P S
MAKING A PRACTICAL DIFFERENCE
Facebook campaign
promoting both apps
equally
25. 0
100
200
300
400
500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DAILY AVERAGE USERS, 1 MONTH
Freedom Quotes
Founding Father Quotes
T W O I D E N T I C A L A L E X A V O I C E S E R V I C E A P P S
MAKING A PRACTICAL DIFFERENCE
Twitter campaign
promoting both apps
equally
26. 0
100
200
300
400
500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DAILY AVERAGE USERS, 1 MONTH
Freedom Quotes
Founding Father Quotes
T W O I D E N T I C A L A L E X A V O I C E S E R V I C E A P P S
MAKING A PRACTICAL DIFFERENCE
Changed icon for
Founding Father Quotes
27. 0
100
200
300
400
500
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DAILY AVERAGE USERS, 1 MONTH
Freedom Quotes
Founding Father Quotes
T W O I D E N T I C A L A L E X A V O I C E S E R V I C E A P P S
MAKING A PRACTICAL DIFFERENCE
Facebook campaign for
Founding Father Quotes
28. V I S U A L S T H AT P O P
Chartboost / StoreMaven
https://www.chartboost.com/blog
• Show gameplay, not splash
screens
• Show what makes the
app/game unique
• Show action, not menus
• Clarify if necessary
B E S T S C R E E N S H O T S ,
V I D E O G A M E P L AY35%
Screenshot optimization
increases conversion 35%.
29. I T I S C L E A R
A n n o t a t e s c r e e n s h o t s i f
e x p l a n a t i o n i s h e l p f u l
W H AT I S A N O P T I M I Z E D S C R E E N S H O T
30. I T H I G H L I G H T S T H E U N I Q U E
S h o w w h a t m a k e s y o u r
g a m e a n o u t s t a n d i n g
v a l u e !
W H AT I S A N O P T I M I Z E D S C R E E N S H O T
31. V I S U A L S T H AT P O P
Chartboost / StoreMaven
https://www.chartboost.com/blog
• Show gameplay, not splash
screens
• Show what makes the
app/game unique
• Show action, not menus
• Clarify if necessary
B E S T S C R E E N S H O T S ,
V I D E O G A M E P L AY35%
Screenshot optimization
increases conversion 35%.
19-35%
Adding video increases
conversion up to 35%.
32. V I S U A L S T H AT P O P
A customer after seeing a 90
second game promo video on
YouTube consisting of an 85
second cinematic trailer,
followed by game dev credits.
T R A I L E R S A R E N I C E , B U T …
“But where’s
the game?”
33. S H O W G A M E P L AY
D o n ’ t s h o w y o u r p h o n e
o n t h e k i t c h e n t a b l e .
A D D A V I D E O
34. V I S U A L S T H AT P O P
Chartboost / StoreMaven
https://www.chartboost.com/blog
• Show gameplay, not splash
screens
• Show what makes the
app/game unique
• Show action, not menus
• Clarify if necessary
B E S T S C R E E N S H O T S ,
V I D E O G A M E P L AY35%
Screenshot optimization
increases conversion 35%.
19-35%
Adding video increases
conversion up to 35%.
22%
Optimizing your video
adds another 22% lift.
35. S H O W S
D I F F E R E N T I ATO R S
W h a t v a l u e d o e s t h i s
g a m e o f f e r ?
S h o w i t i n y o u r v i d e o !
W H AT I S A N O P T I M I Z E D V I D E O
36. F U N , I N F O R M AT I V E D E S C R I P T I O N S
Chartboost / StoreMaven
https://www.chartboost.com/blog
Think of your
app’s description
as its dating
profile.
G E T C U S TO M E R S E X C I T E D
11-23%
Optimizing the
description increases
conversion between
11% and 23%,
depending on the
appstore.
37. L E V E R A G E Y O U R C ATA L O G
M O R E A P P S
INCREASE YOUR
I M P A C T
C r e a t e m u l t i p l e a p p s
t o b u i l d y o u r
p e r s o n a l b r a n d a n d
m a k e y o u r w o r k
m o r e n o t i c e a b l e .
39. W H AT H AV E W E L E A R N E D ?
R E C A P
Jerks will always try to game the system.
Don’t be a jerk.
Know your customer and why they will want
to buy
S N E A K Y T I P S
40. W H AT H AV E W E L E A R N E D ?
R E C A P
Showcase that value on your Product Listing
Market your app and optimize:
S H O W C A S E Q U A L I T Y
Choose the right name and icon
Leverage your catalog
Maximize visual impact
Craft the description
I’ve had a lot of jobs, among them four startups, and jobs at Microsoft and Amazon. My favorite job is the one I’m doing now, where I get to travel around the world telling developers what is and isn’t working to make money in the Amazon Appstore.
A lot of the Amazon stats that I share are actually fairly platform-agnostic. They support best practices that you can apply anywhere, not just on our store.
So today, I’m going to share a few of those observations—things that we’ve seen be effective on Amazon, but that will likely serve you well no matter where you publish your mobile app or game.
And I’d like to start with Worst Practices.
Have you ever seen those warnings at the top of ladders:
“WARNING: Don’t stand on the top rung of this ladder while working on live electric wiring outside during a rainstorm!”
Well, guess where our worst practices come from….
Sometimes, a great app will have the perfect name. "Plague." "Cut the Rope." "Microsoft Office." If your app is similar—or exactly the same—as some megahit, take a cue from its name and choose one that—while not *precisely* the same—conveys the same sense. One that, if you're not paying close attention, you might accidentally confuse for the more popular title.
You may heard how Kim Kardashian's mobile game made millions of dollars very quickly… It turns out, that might have had something to do with Kim being kinda sorta famous. But you know, she's not the only famous person out there. I bet you can think of a bunch of celebrities who would add a little pizzazz to your mobile app. You could totally cut them in if it's successful, right? And if it's not, what do they care? It's not like they had to do anything.
If you want to jump to the top of the lists, you should make sure your users say good things about your app. Unfortunately, a lot of customers unreasonably reserve their good reviews for apps that are actually good. Don’t worry: others will happily support you in exchange for… consideration.
That may be discounts, virtual goods, "prizes," even cash, although that kind of defeats the purpose for most sneaky developers.
Of course, if you don't have the resources to offer goodies to real reviewers, you can take a different approach. Who says each customer is only entitled to just one vote? With a little creative scripting, you can let them show their enthusiasm for your app. Strong feelings require a strong statement, and how better to convey that than with 12,450 5-star ratings delivered from a single IP address over the course of 37 seconds?
Let’s just commit to never stooping that low. We’ll always take the high road. The minute we don’t, you’re instantly lumped in with a lot of bad company. It makes it harder to report infringement, first of all, which ultimately jeopardizes your revenue, as well as your reputation.
Ref: page 35 summer report
Everyone is dealing with this issue, of course. The explosion of mobile has been great for developers. The market success of a few standard platforms has made development easier, it’s made it easier to reach vast consumer groups on similar devices, and it’s led to standardized, easy-to-use tools that are often completely free.
So, more developers means more content, more content means more selection, more selection means more competition for the customer’s limited attention.
So how do you stand out from a crowd?
Look for ways to connect your app to what a customer knows—this could be a common task, a game mechanic, or look-and-feel, a reward structure, or plot device. It doesn’t have to be a knock-off to succeed. But, it has resonate somehow or it won’t even get installed.
You showcase value. Every customer you’ll get has, at one point, thought: “Is it worth it?”
The effort it takes to download. The cost of a premium game. The time it takes to launch. The opportunity cost of playing or installing other games.
What makes your game worth it? Are you showcasing that on your listing page and in your video? Is it clear?
Lets take a look at showcasing value.
Your app product listing page is the single most important marketing asset you have. It will drive more than 50% of your sales, and that’s why it’s really critical to invest some time making sure that you set it up right. Just because the app is written and published, doesn’t mean your work is over.
To start with (and it may seem silly or obvious, but) even the name you choose is critical. Be descriptive. “Goat Simulator” tells you everything you need to know, right? Be distinctive. Avoid overly common words or phrases (”task list")—remember potential users may be using a search engine to find you—don’t make them wade through hundreds of unrelated results.
On the Amazon Appstore, we’ve seen games and apps significantly improve their downloads with simple optimizations to their name. I’m going to give you a concrete example in just a moment, but I want to highlight an interesting stat about this. Chartboost has quantified the typical improvement in conversion at 22%. That’s a lot.
Also critical to your listing’s success: image assets that actually do your app justice. This includes a great icon, attractive screenshots, informative video, etc. Another interesting statistic: depending on the store you’re in, icon optimization alone can lead to a conversion bump of between 8-17%.
Many great apps are overlooked just because their icon sucks.
Quick, which of these icons came from big-name developers and which didn’t. You have two seconds. Actually, you have a lot less time than that. Users will spend 2 tenths of a second looking at an icon before they decide it represents a high-quality or low-quality app. It doesn’t matter whether you ACTUALLY have a big budget or you’re just one person working on your own; the icon you publish becomes a proxy (in the user’s mind) for the quality of your app.
Make sure your icon communicates polish, professionalism, and quality in the time it takes a user to glance at it. [[x]] Let’s take as an example the quotes icons. These actually refer to the exact same code, but obviously one shows a bit rough while the other looks like an actual graphic artist might have pitched in on the design.
Here’s a tale of two apps. It’s actually my real-life experience, and how I experimented with different aspects of his product offering. I created a little Alexa voice app of famous quotations. I didn’t know exactly what to call it, so he actually released two versions to get some hard data about what name would be more effective. Initially, neither version was a runaway success, but he definitely saw a marked advantage to the second title.
This was especially true for my first attempt at marketing the apps. I ran a Facebook ad campaign for each version, and you can see that one did substantially better than the other one. Things settled down again, pretty quickly, after the campaigns finished, but there was no question that one name was more popular.
I saw similar results—on a smaller scale—when he did marketing on Twitter for both apps. So, the first bit of advice—choose the right name—seems to be borne out. And here’s where I decided to apply the second suggestion: I optimized the icon. [[x]] Up until this point, both apps were using the same one, that simple programmer art I generated myself.
At this point, I decided to try something a little more polished. For the app version whose name was performing best, I switched to a nicer icon and immediately saw an uptick in daily average users.
A subsequent Facebook campaign was also much more successful than before, and convinced me that the original name and icon could be abandoned. I had pretty clear evidence of a winner in that head-to-head comparison.
So obviously the icon is important (and the name), but don’t forget the other visual components I mentioned. Choose attractive screenshots and videos to put your best foot forward. As you can see, they make a huge difference to conversion: 35%
If your app is a game, be sure to show the actual gameplay, not just the splash screen or interstitial artwork. Regardless, your goal should be to show what makes your app unique—what does it offer over your competitors? Hint: it’s not a stellar menuing system (at least it shouldn’t be)—again, show the action or utility.
Video is a great way to do this. Just adding a video can boost your conversion; but optimizing it according to these guidelines has a substantive impact on how effective it can be. Sometimes seeing your promo video is all the customer needs—that’s it, I’m ready to download.
Annotate your screenshot if necessary. A little explanation goes a long way.
So obviously the icon is important (and the name), but don’t forget the other visual components I mentioned. Choose attractive screenshots and videos to put your best foot forward. As you can see, they make a huge difference to conversion: 35%
If your app is a game, be sure to show the actual gameplay, not just the splash screen or interstitial artwork. Regardless, your goal should be to show what makes your app unique—what does it offer over your competitors? Hint: it’s not a stellar menuing system (at least it shouldn’t be)—again, show the action or utility.
Video is a great way to do this. Just adding a video can boost your conversion; but optimizing it according to these guidelines has a substantive impact on how effective it can be. Sometimes seeing your promo video is all the customer needs—that’s it, I’m ready to download.
Annotate your screenshot if necessary. A little explanation goes a long way.
So obviously the icon is important (and the name), but don’t forget the other visual components I mentioned. Choose attractive screenshots and videos to put your best foot forward. As you can see, they make a huge difference to conversion: 35%
If your app is a game, be sure to show the actual gameplay, not just the splash screen or interstitial artwork. Regardless, your goal should be to show what makes your app unique—what does it offer over your competitors? Hint: it’s not a stellar menuing system (at least it shouldn’t be)—again, show the action or utility.
Video is a great way to do this. Just adding a video can boost your conversion; but optimizing it according to these guidelines has a substantive impact on how effective it can be. Sometimes seeing your promo video is all the customer needs—that’s it, I’m ready to download.
Annotate your screenshot if necessary. A little explanation goes a long way.
And finally, write your description like you would write a dating profile:
Start with a bang—the first line sells
Highlight the stand-out features—use the second paragraph tohit all the high notes and explain your advantages over the competition
Begin each section with some written artistry to keep the users reading
And remember that while creative titles reel them in, details sell. It’s the details that convince users to download
Punching up the description like this can add 11-23% to your conversion, depending on the appstore, according to Chartboost, so it’s worth your time to get it right.
Leverage your catalog:
The more titles you create, the more noticeable you are
A catalog of apps allows you to cross-promote them and build your personal brand
Every new release is an opportunity to bring users back.
So what do we take away from this?
<see slide>
As I mentioned, the key to gaining appstore rank is to produce quality and showcase it. Connect with your customer, and choose your business model as appropriate. Publish everywhere you can. And put in real effort to create an effective product list page. That means high-quality assets and copy, starting with basics like the name and icon. Build your brand and catalog. From there, take a hard look at the other visuals that will appear on the page, like screenshots and videos. Make sure they show what you offer over the competition. Finally, craft your app description thoughtfully. Remember that details sell, so don’t skimp.