Leeds #B3Seminar: One Search Query, Multiple Intentions - Tim Grice

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The document discusses how search queries can have multiple intentions and that optimizing for keywords alone is flawed. It recommends building content around topics rather than keywords, doing research on related searches and competitors, and putting useful content where people can find it rather than focusing only on keyword matching or writing long, irrelevant content. The document is from a seminar on search engine optimization best practices given by Tim Grice, director of search at Branded 3.

Marketing

One Search Query, Multiple Intentions
Tim Grice –Director of Search

Optimising for keywordsis fundamentally flawed.
#B3Seminar

It’s a bit like trying
to understand women
#B3Seminar

“I’m watching the match” Leave me alone
#B3Seminar

“If you really want me to” Please don’t make me
#B3Seminar

New ‘no added value’ manual action lands.
#B3Seminar

“Using aggressive calls to action and sales copy is like turning up to a first date naked”
Somebody?
#B3Seminar

Google Keyword Tool
Suggestions
Competitors
#B3Seminar

Build your content around topics NOT keywords.
#B3Seminar

Content Strategy
Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
#B3Seminar

Put your content where people can find it.
#B3Seminar

You don’t need to write
a dissertation.
#B3Seminar

Thank you from
Tim.grice@branded3.com @Tim_GriceBranded3.com @Branded_3

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