"Leadership and Social Media" examines the use of social media in public education, with examples from California and other public schools. By Charlene Li at the ACSA Superintendents Symposium, January 30, 2013 in Monterey, CA
This document discusses strategies for businesses to succeed in a world transformed by social media. It provides a six-phase framework for developing social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Transformation. The key lessons are that social strategies often fail due to a lack of clear business goals; strategy requires planning initiatives across departments and over multiple years; and transforming the business fully is the ultimate goal, where business itself is social.
This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
The document discusses integrated marketing communications (IMC), which is a management concept that aims to coordinate different marketing communication functions such as advertising, sales promotion, public relations, and direct marketing to work together as a unified effort rather than in isolation. IMC seeks to create consistent brand experiences across all communication platforms and allow customers to connect with the brand on rational and emotional levels. The document provides an overview of IMC and its objectives, elements, 10-step process, and gives an example case study of GE's "Project Plant-a-Bulb" campaign.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
The Social Façade: Integrating Social Media into Internal Processes and CultureOur Social Times
The Social Façade: Integrating Social Media into Internal Processes and Culture was delivered by Richard Hughes (Broadvision) at The Social Customer 2012 Paris
Is your company's social media presence just a facade, hiding the same old business-as-usual anti-social working practices inside your organization?
For a video of this presentation, see http://www.broadvision.com/blog/blog/2012/09/27/the-social-facade/
This document discusses strategies for businesses to succeed in a world transformed by social media. It provides a six-phase framework for developing social business maturity: 1) Planning, 2) Presence, 3) Engagement, 4) Formalized, 5) Strategic, and 6) Transformation. The key lessons are that social strategies often fail due to a lack of clear business goals; strategy requires planning initiatives across departments and over multiple years; and transforming the business fully is the ultimate goal, where business itself is social.
This is a presentation that's part of a series in which LinkedIn Influencers analyze the state and future of their industry. You can read the posts at https://www.linkedin.com/channels/the_economy?trk=prod-inf-myindustry-0325-cutline
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
The document discusses integrated marketing communications (IMC), which is a management concept that aims to coordinate different marketing communication functions such as advertising, sales promotion, public relations, and direct marketing to work together as a unified effort rather than in isolation. IMC seeks to create consistent brand experiences across all communication platforms and allow customers to connect with the brand on rational and emotional levels. The document provides an overview of IMC and its objectives, elements, 10-step process, and gives an example case study of GE's "Project Plant-a-Bulb" campaign.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
The Social Façade: Integrating Social Media into Internal Processes and CultureOur Social Times
The Social Façade: Integrating Social Media into Internal Processes and Culture was delivered by Richard Hughes (Broadvision) at The Social Customer 2012 Paris
Is your company's social media presence just a facade, hiding the same old business-as-usual anti-social working practices inside your organization?
For a video of this presentation, see http://www.broadvision.com/blog/blog/2012/09/27/the-social-facade/
This document discusses opportunities from social business intelligence and big data. It notes that while there is plenty of social media data, most companies don't know how to make it actionable. The document then outlines what social business intelligence is, challenges in analyzing social data streams, and potential use cases like improving products and marketing. Finally, it discusses opportunities for companies to leverage social business intelligence like improving various business functions and gaining strategic advantages.
The document discusses the need to shift from a data-centric view of personal data to a people-centric view. It outlines 5 common misconceptions about personal data, such as the idea that personal data is the new oil. However, personal data is most valuable to individuals, not companies collecting it. The document also presents 5 key principles for taking a people-centric approach, such as starting with the person's needs and wants, not just the data itself. The goal is to design new experiences and services that empower people by giving them control, trust and transparency around how their personal data is used.
1) Traditionally, business aimed to efficiently organize work through specializing labor, but the interactive web has allowed markets to better self-organize faster than companies through networked conversations.
2) If markets are conversations, then the interactive web has enabled new forms of social organization and knowledge exchange through networked conversations, making markets smarter and better informed.
3) Embracing social media allows companies to influence customers through these conversations rather than solely exerting control, and those that do so most effectively will be most successful.
Employee collaboration in a digital universe: The rise of the Enterprise Soci...Ralph J. Davila, APR
The rise of Enterprise Social Networks (ESNs), such as Yammer, Jive, Tibbr and others, have become the hot trend in mid- to large-size organizations seeking better ways to connect employees in real-time, particularly via mobile devices.
A major factor in the need and growth of ESNs at organizations spawns from vast shifts in the way employees now work. With increases in the remote workforce population, from flexible working environments to geographically disparate teams, ESNs help bridge those communications gaps.
This deck is a compilation of a five-part blog series on how to successfully deploy an ESN at your organization.
1) Social media allows for two-way conversations between organizations and customers/the public rather than just one-way mass media communications.
2) Dell's five year journey of embedding social media into its business model included launching blogs, communities, and social media channels to better understand customers and improve products based on feedback.
3) By listening to customers and engaging in two-way conversations, Dell was able to become a more social and customer-centric organization.
Collaboration is a natural human behavior that can have positive results when working towards common goals. However, collaboration is not always easy, as organizational politics and lack of trust or infrastructure to support collaboration can inhibit it. The document argues that social media performance optimization relies on collaboration between paid, owned, and earned channels. It claims that limiting agency-client relationships can hinder performance, and that "obvious collaboration" allowing agencies to work together more effectively can improve outcomes. The key takeaways are that collaboration requires trust, infrastructure, and defined goals in order to succeed.
Social media is increasingly prevalent in both personal and professional lives. Over half of UK adults use social networks, and nearly all employees use social media for work. While many organizations block social media access, fewer will do so in the future. Social media allows for new forms of collaboration and value creation through crowdsourcing, crowdfunding, social customer care, and open leadership. Adopting social practices can improve knowledge sharing, problem solving, innovation, and employee engagement. Organizations that embrace social media may see benefits like new products and revenue, better business outcomes, and lower employee turnover.
The document summarizes a presentation given by Susan Etlinger of Altimeter Group and Merlyn Gordon of Webtrends on measuring social media for business value. They discuss how social metrics need to align with and support business objectives rather than just being counts of activities. They also cover trends like using a mix of top-down and bottom-up approaches, integrating social data with other systems, and ensuring measurement strategies match measurement objectives. The presentation aims to help organizations move beyond just counting metrics to truly measuring social media's impact on business outcomes and value.
This document discusses empowering businesses to achieve strategic objectives through effective business relationship engineering. It describes business relationship engineering as integrating systems, hardware, and people to create a collaborative environment that fosters business relationships. It recommends that businesses get a plan for social media rather than letting it happen to them, and offers a business relationship information engineering framework to help businesses discover solutions.
Collaboration and Relationship Management - Risks and RewardsC5 Insight
Organizations are spending billions on social collaboration and customer relationship management platforms. In 9 slides, learn the fundamentals of these solutions, how every organization can benefit, and what pitfalls to watch out for.
The Digital Workplace in the Connected OganizationJane McConnell
Gave this presentation in a private briefing for a management team in a global company in Europe. It's about the digital workplace and how it's changing processes, practices and roles in organizations.
Building a Better Intranet: Moving From Frustration to Effective CollaborationC5 Insight
It's a fact: the way we work is changing. As our digital tools grow rapidly and become more sophisticated, are we really better off? Is an Intranet still relevant in today’s digital world? If so, then why do 60-80% of organizations that try to implement Intranets and other social collaboration initiatives continue to struggle with their effectiveness?
In this session, learn not only how the Intranet, but our users have evolved over time, and see how small changes in your approach can yield huge returns on your Intranet investment. In addition, learn the overarching themes that cause organizations to struggle with their Intranet, and get 10 practical tips that you can begin to implement today.
At the end of the day, organizations don't care about Intranets - they care about results - and this session will show you how to (re)shape your Intranet so that it delivers enhanced user adoption, improved employee engagement, increased productivity, and a lasting changing within your organization.
This document outlines the purpose, values, and approach of helping people achieve their maximum potential. The core values are accountability, candid honesty, connectivity, and optimism. To make it happen, the approach is to understand the big picture, create a data-based case, simplify complex ideas, rally internal support, and execute with excellence.
Like the fingerprint, a brand is a company's unique signature. Branding has the power to promote loyalty, culture, and company values from the inside out. With a focus on internal branding, practitioners must create compelling experiences for internal stakeholders that carries over to the external customer experience.
Loretta Prencipe, Vice President, presented this deck to the IABC DC Chapter on July 13, 2013.
Digital Workplace in the Connected Organization - Enterprise 2.0Jane McConnell
Scorecards and maturity by industry of digital workplaces from 314 organizations worldwide. Early Adopters versus the Majority. Leading trends: customer focus, working out loud, humanizing the enterprise, new organizational design, the future workplace.
The Evolution of the Intranet: Why Collaborative Intranets are More Critical ...C5 Insight
Collaboration as we know it has changed dramatically over the years. It wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect with employees, customers and partners?
Collaboration tools are both numerous and sophisticated, but are we really better off? If we have the tools, the technology and the will, then why aren't we doing a better job with collaboration in our organizations? In short: Is a company that has a robust Intranet and can truly work together better nothing more than a myth - a lofty goal to which we aspire but will never attain?
In this session, the speaker will tackle these questions and more, taking an in-depth look into why collaboration projects fails to meet our expectations and what organizations can do today to forge new connections, become more productive, increase employee engagement, and build an Intranet that fosters a culture of collaboration.
Online Information 2007: KM goes SocialDavid Gurteen
The document discusses the evolution of knowledge management (KM) from KM 1.0 to KM 2.0 and the impact of social tools and Web 2.0. KM 1.0 was traditional, corporate and techno-centric while KM 2.0, also called social KM, is more people-centric and utilizes social tools like blogs, wikis and social networking. Social tools allow knowledge to be shared in a decentralized, bottom-up manner and put power in the hands of individuals rather than being top-down and controlled. The rise of social tools means KM is becoming more social and integrated into people's everyday work.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Critical Success Factors for KM: Presented to KM ChicagoCurtis Conley
The document summarizes a study on developing a framework of critical success factors (CSFs) for knowledge management. The study used a survey to gather perspectives from KM scholars and practitioners on an initial framework consisting of 44 CSFs grouped into 5 categories. The survey assessed the framework's effectiveness and identified the most important CSFs. Differences in perspectives based on participant background were also examined. Key findings included support for several hypotheses regarding background differences and a proposal for an updated CSF framework that accounts for contextual influences. The top 3 most important CSFs identified for each category were also listed.
Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
This document discusses opportunities from social business intelligence and big data. It notes that while there is plenty of social media data, most companies don't know how to make it actionable. The document then outlines what social business intelligence is, challenges in analyzing social data streams, and potential use cases like improving products and marketing. Finally, it discusses opportunities for companies to leverage social business intelligence like improving various business functions and gaining strategic advantages.
The document discusses the need to shift from a data-centric view of personal data to a people-centric view. It outlines 5 common misconceptions about personal data, such as the idea that personal data is the new oil. However, personal data is most valuable to individuals, not companies collecting it. The document also presents 5 key principles for taking a people-centric approach, such as starting with the person's needs and wants, not just the data itself. The goal is to design new experiences and services that empower people by giving them control, trust and transparency around how their personal data is used.
1) Traditionally, business aimed to efficiently organize work through specializing labor, but the interactive web has allowed markets to better self-organize faster than companies through networked conversations.
2) If markets are conversations, then the interactive web has enabled new forms of social organization and knowledge exchange through networked conversations, making markets smarter and better informed.
3) Embracing social media allows companies to influence customers through these conversations rather than solely exerting control, and those that do so most effectively will be most successful.
Employee collaboration in a digital universe: The rise of the Enterprise Soci...Ralph J. Davila, APR
The rise of Enterprise Social Networks (ESNs), such as Yammer, Jive, Tibbr and others, have become the hot trend in mid- to large-size organizations seeking better ways to connect employees in real-time, particularly via mobile devices.
A major factor in the need and growth of ESNs at organizations spawns from vast shifts in the way employees now work. With increases in the remote workforce population, from flexible working environments to geographically disparate teams, ESNs help bridge those communications gaps.
This deck is a compilation of a five-part blog series on how to successfully deploy an ESN at your organization.
1) Social media allows for two-way conversations between organizations and customers/the public rather than just one-way mass media communications.
2) Dell's five year journey of embedding social media into its business model included launching blogs, communities, and social media channels to better understand customers and improve products based on feedback.
3) By listening to customers and engaging in two-way conversations, Dell was able to become a more social and customer-centric organization.
Collaboration is a natural human behavior that can have positive results when working towards common goals. However, collaboration is not always easy, as organizational politics and lack of trust or infrastructure to support collaboration can inhibit it. The document argues that social media performance optimization relies on collaboration between paid, owned, and earned channels. It claims that limiting agency-client relationships can hinder performance, and that "obvious collaboration" allowing agencies to work together more effectively can improve outcomes. The key takeaways are that collaboration requires trust, infrastructure, and defined goals in order to succeed.
Social media is increasingly prevalent in both personal and professional lives. Over half of UK adults use social networks, and nearly all employees use social media for work. While many organizations block social media access, fewer will do so in the future. Social media allows for new forms of collaboration and value creation through crowdsourcing, crowdfunding, social customer care, and open leadership. Adopting social practices can improve knowledge sharing, problem solving, innovation, and employee engagement. Organizations that embrace social media may see benefits like new products and revenue, better business outcomes, and lower employee turnover.
The document summarizes a presentation given by Susan Etlinger of Altimeter Group and Merlyn Gordon of Webtrends on measuring social media for business value. They discuss how social metrics need to align with and support business objectives rather than just being counts of activities. They also cover trends like using a mix of top-down and bottom-up approaches, integrating social data with other systems, and ensuring measurement strategies match measurement objectives. The presentation aims to help organizations move beyond just counting metrics to truly measuring social media's impact on business outcomes and value.
This document discusses empowering businesses to achieve strategic objectives through effective business relationship engineering. It describes business relationship engineering as integrating systems, hardware, and people to create a collaborative environment that fosters business relationships. It recommends that businesses get a plan for social media rather than letting it happen to them, and offers a business relationship information engineering framework to help businesses discover solutions.
Collaboration and Relationship Management - Risks and RewardsC5 Insight
Organizations are spending billions on social collaboration and customer relationship management platforms. In 9 slides, learn the fundamentals of these solutions, how every organization can benefit, and what pitfalls to watch out for.
The Digital Workplace in the Connected OganizationJane McConnell
Gave this presentation in a private briefing for a management team in a global company in Europe. It's about the digital workplace and how it's changing processes, practices and roles in organizations.
Building a Better Intranet: Moving From Frustration to Effective CollaborationC5 Insight
It's a fact: the way we work is changing. As our digital tools grow rapidly and become more sophisticated, are we really better off? Is an Intranet still relevant in today’s digital world? If so, then why do 60-80% of organizations that try to implement Intranets and other social collaboration initiatives continue to struggle with their effectiveness?
In this session, learn not only how the Intranet, but our users have evolved over time, and see how small changes in your approach can yield huge returns on your Intranet investment. In addition, learn the overarching themes that cause organizations to struggle with their Intranet, and get 10 practical tips that you can begin to implement today.
At the end of the day, organizations don't care about Intranets - they care about results - and this session will show you how to (re)shape your Intranet so that it delivers enhanced user adoption, improved employee engagement, increased productivity, and a lasting changing within your organization.
This document outlines the purpose, values, and approach of helping people achieve their maximum potential. The core values are accountability, candid honesty, connectivity, and optimism. To make it happen, the approach is to understand the big picture, create a data-based case, simplify complex ideas, rally internal support, and execute with excellence.
Like the fingerprint, a brand is a company's unique signature. Branding has the power to promote loyalty, culture, and company values from the inside out. With a focus on internal branding, practitioners must create compelling experiences for internal stakeholders that carries over to the external customer experience.
Loretta Prencipe, Vice President, presented this deck to the IABC DC Chapter on July 13, 2013.
Digital Workplace in the Connected Organization - Enterprise 2.0Jane McConnell
Scorecards and maturity by industry of digital workplaces from 314 organizations worldwide. Early Adopters versus the Majority. Leading trends: customer focus, working out loud, humanizing the enterprise, new organizational design, the future workplace.
The Evolution of the Intranet: Why Collaborative Intranets are More Critical ...C5 Insight
Collaboration as we know it has changed dramatically over the years. It wasn't that long ago that we had to make a concerted effort to connect with one another; now that same effort is required to disconnect. So why do organizations continue to struggle to connect with employees, customers and partners?
Collaboration tools are both numerous and sophisticated, but are we really better off? If we have the tools, the technology and the will, then why aren't we doing a better job with collaboration in our organizations? In short: Is a company that has a robust Intranet and can truly work together better nothing more than a myth - a lofty goal to which we aspire but will never attain?
In this session, the speaker will tackle these questions and more, taking an in-depth look into why collaboration projects fails to meet our expectations and what organizations can do today to forge new connections, become more productive, increase employee engagement, and build an Intranet that fosters a culture of collaboration.
Online Information 2007: KM goes SocialDavid Gurteen
The document discusses the evolution of knowledge management (KM) from KM 1.0 to KM 2.0 and the impact of social tools and Web 2.0. KM 1.0 was traditional, corporate and techno-centric while KM 2.0, also called social KM, is more people-centric and utilizes social tools like blogs, wikis and social networking. Social tools allow knowledge to be shared in a decentralized, bottom-up manner and put power in the hands of individuals rather than being top-down and controlled. The rise of social tools means KM is becoming more social and integrated into people's everyday work.
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
Critical Success Factors for KM: Presented to KM ChicagoCurtis Conley
The document summarizes a study on developing a framework of critical success factors (CSFs) for knowledge management. The study used a survey to gather perspectives from KM scholars and practitioners on an initial framework consisting of 44 CSFs grouped into 5 categories. The survey assessed the framework's effectiveness and identified the most important CSFs. Differences in perspectives based on participant background were also examined. Key findings included support for several hypotheses regarding background differences and a proposal for an updated CSF framework that accounts for contextual influences. The top 3 most important CSFs identified for each category were also listed.
Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
Webinar by Charlene Li on June 8, 2012. Audio recording and slides also available at http://learn.gotomeeting.com/060812-NA-G2MC-WBR-SM?ID=70150000000YDip
Sponsored by GoToMee
Dealing With Declining Dictators: A Comparison Of US Foreign Policy In Iran A...Charlene Li
The document compares United States foreign policy towards Iran and the Philippines as their dictators were declining. It analyzes how the US responded differently in each country as the Shah of Iran and Ferdinand Marcos faced growing opposition in their nations. The summary aims to concisely outline the key topic and purpose of the provided document.
TED Talk Script: "Giving Up Control - Leading in the Digital Era"Charlene Li
Charlene Li discusses three things that organizations can do to help leaders transition to leading in the digital era:
1. Create a culture of sharing where middle managers facilitate information sharing rather than hoard it.
2. Encourage the practice of followership so employees build networks and influence without relying on title.
3. Ensure networks are used to make meaningful decisions, like having employees suggest process cuts for the CEO to prioritize, so managers see networks driving real work.
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
To lead effectively in the digital era, leaders must create a culture of sharing where people are engaged in their work similar to how teenagers are engaged online. Leaders also need to practice followership by learning to trust others rather than relying solely on hierarchies. Finally, leaders must make meaningful decisions and give up some control in order to lead in the digital era through creating a sharing culture, practicing followership, and making decisions.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
"The Engaged Leader" at SXSW InteractiveCharlene Li
Presentation by Charlene Li at SXSW Interactive, Austin, TX on Saturday, March 14, 2015 (Pi Day)
Title: Creating A Digital Engagement Strategy for Leaders
Description: Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.
Crawl, Walk, Run, Fly outlines principles of social media practice for health organizations. The document discusses introducing social media concepts, presenting case studies, and strategies for measurement. It emphasizes starting simply with listening-only approaches and gradually increasing engagement and content creation over time.
The document summarizes a presentation on leveraging social media to serve health organizations' missions.
The presentation covered:
- An introduction and overview of the "networked health organization" framework.
- Themes on developing a social culture within the organization and prioritizing simplicity.
- How organizations can learn from mistakes in using social media.
The presentation provided examples of how organizations like the American Red Cross have successfully used social media for listening, engagement, and building relationships to further their missions. It emphasized developing internal social media capacity and policies to guide use of these tools.
This document adapted from Groundswell walks you through how to develop a comprehensive social media strategy using the "POST" methodology. The worksheet is designed specifically for youth in Systems of Care.
This document provides an agenda for a training event on effective social media strategies for nonprofits. The day-long event includes sessions on social media principles, tools for nonprofits like Twitter and Facebook, and skills like storytelling and listening. Breakout sessions will dive deeper into specific topics. The goal is to help attendees develop strategies they can apply back at their own organizations to better connect, engage, and build networks through social media.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
The Big Picture: Beyond Social Learning, Think Social Talent ManagementTaleo Research
A presentation first delivered at Learning 2011 in November, 2011. Provides an overview of social learning, including the specific role that particular social concepts play. Then the same concepts are seen to apply to other areas of talent management, such as recruiting, onboarding, and performance management.
1. The document discusses the implications of social media for Israel educators, outlining 5 rules for using social media effectively: focus on adding value, be authentic, prepare for constant change, recognize shifts in power structures, and view it as an attention economy.
2. It provides examples of how schools can adapt teaching and learning models to be more collaborative, student-centered, and facilitated through social media tools like mobile apps, online communities, and virtual worlds.
3. The key is to identify audience goals, develop strategies and choose technologies to build community and measure success in an environment of constant change.
This document summarizes key points from a presentation on networked nonprofits and social media. It discusses how networked nonprofits use social media to engage stakeholders, improve programs, and communicate in a two-way dialogue. It also addresses challenges like dealing with negative comments and information overload. The presentation provides examples of how nonprofits can develop social media policies and strategies to scale social media use internally through staff integration, volunteers, or external "free agents". It emphasizes the importance of transparency, learning from mistakes, and building networks and communities through social media.
Here are the steps to create SMART objectives for your social media strategy:
1. Define your overall goal - What result do you want to achieve?
2. Brainstorm potential objectives that would help reach that goal.
3. Make each objective Specific, Measurable, Attainable, Relevant and Time-bound using the following criteria:
- Specific: Clearly define what you want to accomplish
- Measurable: Quantify how much, how many, etc. so you can track progress
- Attainable: Set objectives that are realistic given your resources and constraints
- Relevant: Align objectives with your overall strategy and goals
- Time-bound: Specify a deadline to achieve the objective
The document provides an overview of day two of a workshop on effective social media strategy for NGOs. The agenda includes introducing principles of effective social media, discussing different levels of social media practice maturity, and inspiring case studies from Pakistan. Participants will work on developing a social media strategy, including defining SMART objectives and identifying target audiences and metrics. The workshop emphasizes aligning social media with communications goals and integrating it across online presences like blogs and websites.
This document provides guidance on developing effective social media policies for associations. It discusses laying the groundwork like assessing risks and building capacity. Key aspects of a good policy include being built on trust, practical, designed to educate, without absolutes, and prepared for mistakes. The document offers tips for writing a first social media policy, like starting simple, referring to other policies, focusing on behaviors not tools, and emphasizing do's over don'ts. Sample social media policy components and an annotated example are also included.
The document discusses reinventing democracy through engaging over 1000 young leaders in global activism. It proposes using an app called IdeaPrism to allow participants to submit ideas, clarify ideas, and view short videos. The goal is to increase youth participation in decision making and have them invent innovative actions. Participants would be mentored and ideas would be clustered, evaluated, and potentially adopted to help redesign systems of governance for the digital era through structured democratic dialogues across different world regions.
The document outlines strategies for effective social media use by NGOs. Day 2 of the workshop focuses on developing an integrated social media strategy. The agenda includes introducing principles of effective social media, inspiring success stories from other NGOs, and creating a strategic presence and content strategy. Key principles discussed are aligning social media with communications objectives and audiences, monitoring networks to understand people and conversations, and integrating social media as part of an overall communications strategy across multiple channels. Success is defined as increasing membership, garnering attention, passing policies, and collaborating with partners.
Networked Nonprofit Theory and PracticeBeth Kanter
The document discusses using social media effectively for nonprofits. It describes how some nonprofits are transforming into "networked nonprofits" by being more open, transparent, and collaborative both internally and externally using social media. Specific challenges mentioned include issues of control, negative comments, and information overload. Recommendations include developing social media policies and guidelines, building staff capacity through training and experimentation, and measuring impact using appropriate metrics.
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
Presentation to the Northwest chapter of the IAP2 in Bend, OR. An overview of social media. With many thanks - and credits - to the original presentation by Seth Goldstein, Socialmedia.com.
Democratic Reflection and other contested collective intelligence tools aim to harness technology to enable people to build consensus even when they disagree. These tools use techniques like crowdsourcing and natural language processing to analyze online conversations, identify points of agreement, and generate visualizations to help people reflect on different perspectives. Trials of these tools showed they can improve critical thinking, challenge assumptions, and potentially bridge political and social divides. The tools are being used to facilitate collaboration and evidence-based discussions among groups addressing complex issues like public policy, education, and building peace in places affected by conflict.
The document discusses the evolution of Latino leadership from Latino 1.0 to Latino 2.0. Latino 1.0 leadership was hierarchical and discouraged new ideas, while Latino 2.0 embraces change, transparency, collaboration and risk-taking. It suggests using social networks, persuasive technology and behavior modeling to help transition to Latino 2.0 leadership by leveraging people's natural tendencies to share on social media and influence each other.
This document discusses the rise of social media and its impact on organizations. It provides 4 key lessons: 1) social media enables easy group action and participation over broadcasting, 2) authenticity and trust are important, 3) listening is important, 4) social media supports intimacy and expression. The document also discusses how organizations can use social networks strategically through official and unofficial online outposts to achieve goals like outreach, fundraising, and connecting people.
Ähnlich wie Leadership and Social Media in Education (20)
Leading Digital Transformation: Putting People FirstCharlene Li
Slides for speech at HR Tech Expo by NCHRA on August 25, 2017. Based on research by Prophet "HR as a Force for Digital Change" available at https://goo.gl/qu7rN3.
Description: Transformations are never easy, and the digital transformation is doubly so because of the technology angle. HR leaders must work the fine line between pushing executives and teams to be agile and change faster, while still enabling the organization to deliver on near-term objectives.
We'll examine the challenges and opportunities that digital creates, and the crucial role that HR leaders play in bringing about the transformation needed to help your organization thrive in the digital era.
The document summarizes key social media trends for 2013, including:
1) The emergence of converged media, which utilizes multiple paid, owned, and earned media channels for consistent messaging.
2) The need for real-time marketing to engage dynamic customers, requiring coordinated paid, owned, and earned execution.
3) Everyone becoming a marketer as marketing extends throughout organizations.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
A Brave New World - Where Conference KeynoteCharlene Li
Keynote at Where Conference, April 3, 2012 by Charlene Li.
Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technologies inside organizations, many business leaders are at a loss to understand what value can be created from Facebook-like status updates within the enterprise. Some organizations have deployed social-networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants. The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. In this first of two reports, Altimeter looks at four ways enterprise social networks create value for organizations.
Preparing For The Future Of Social MediaCharlene Li
This document summarizes a presentation about preparing for the future of social media. It discusses how social media has grown rapidly since 2007 with the debut of the iPhone and popular sites like Facebook. It notes that social media visits are now daily habits for most. The presentation also suggests three key things for the future: 1) consumers will reward transparent companies, 2) people want to be known individually through their data, and 3) connected employees will create a culture of sharing. It stresses that social media strategies require goals, discipline, and building the right capabilities.
Philippines AdCongress speech by Charlene LiCharlene Li
The document discusses strategies for harnessing the power of social media. It recommends defining goals for social media strategy, creating an organization culture of sharing, being prepared by asking the right questions about value and mastering failure, and focusing on relationships. Successful social media strategies are built on open leadership, transparency, engaging customers, and using social insights to improve products and services.
Milan World Business Forum speech by Charlene LiCharlene Li
The document discusses creating winning social media strategies. It provides tips for organizations on how to develop open leadership, align social strategies with key goals, create a culture of sharing, ask the right questions about measuring value, and learn from failures. The overall message is that successful social media requires having the right strategy, organization, and preparedness to build relationships through open dialogue, learning, and innovation.
IESE HSM Barcelona Presentation by Charlene LiCharlene Li
This document summarizes a presentation on social technologies and strategies. It discusses learning from customers through social media monitoring and analytics. It emphasizes having an authentic dialogue with customers across multiple social channels. It also covers using social media to provide customer support in real-time and integrating social into existing support systems. Finally, it discusses how companies can encourage innovation through social media by participating in crowdsourcing, encouraging idea sharing, and bringing customers into the organization.
Charlene Li at Pivot Conference Oct 2011Charlene Li
This document discusses how disruptive technologies have changed consumer behaviors and expectations around sharing, privacy, and relationships. It emphasizes that brands must focus on building authentic relationships with customers through transparency, sharing culture, and preparedness to fail. The new normal involves continuous conversations between humans rather than just messages between companies and consumers.
Social Media Strategies - Argentina by Charlene LiCharlene Li
This document discusses the power of social technologies and provides guidance on developing strategies around social media. It recommends assessing an organization's social readiness, developing objectives, understanding customers' social behaviors, and engaging in dialog. It also discusses using social media for customer support, innovation, learning from customers, and open leadership. The key takeaways are to focus on relationships, encourage sharing of information, and create a culture where social technologies are integrated into existing processes and ways of working.
This document discusses strategies for creating successful social media strategies. It recommends defining goals, creating an open culture of sharing information, developing open leadership, aligning social media with key strategic goals, establishing thought leadership through blogging, having discipline in social media responses, learning from failures, and focusing on building relationships. The overall message is that social media strategy requires openness, relationships, and alignment with business goals.
SSATB Keynote on Open Leadership in Secondary SchoolsCharlene Li
Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.
Social Media Strategy, HSM ExpoManagement EspanaCharlene Li
This document discusses how social technology can transform leadership and provides strategies for open leadership. It advocates developing a culture of sharing within an organization and using social tools to learn from customers, integrate social data into workflows, and encourage various levels of engagement. The document outlines traits of open leaders, such as authenticity and transparency. It also provides recommendations for creating open leaders through training and preparing for failures when adopting more open approaches.
The document discusses creating a coherent social media strategy. It begins by outlining the strategy process stages of setting context, determining objectives, assessing readiness, aligning social goals with strategic goals, and examining strategic options. It then discusses learning from customers through social listening and analytics to understand their behaviors, interests, and social networks. It outlines engaging in dialog across social communities and supporting customers through social media. It also discusses innovating with customers by gathering ideas from social media and involving them in product development. The document ends by identifying potential disruptions in areas like gamification, big data, and curation.
This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, determining objectives, aligning social strategies with goals, using appropriate metrics, and highlighting strengths and areas for development. The document emphasizes understanding customer profiles and behaviors through social media monitoring, analytics and social graphics. It also stresses engaging in dialog with customers through various channels, supporting and innovating with customers, and preparing the organization for social media strategies.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
14. Superintendent Devin Vodicka at Vista USD
uses social media to develop a relationship
“Existing communication
methods were very
antiquated. I wanted a
way to communicate
faster and in a more
interactive way.”
23. Dialog Begins With Talking
“We are under so much scrutiny. I’ve
had to create a social presence to
have a voice.”
Chris Adams
Superintendent, Coast Unified School District
24. “We want to be able
to communicate
with our
constituents.”
“It’s great for our
district to get our
message out there,
what we’re doing.”
Superintendent Chris
Adams and Henry
Danielson
Coast Unified School
District
25. “It’s important that
we use social
media. All kids are
using it. It propels
them into working
workforce.”
Henry Danielson
IT Director
Coast Unified School District
33. Hastings School
District in
Nebraska
shares
suggestions on
how parents can
talk to children
about their
fears, on
Facebook.
33
34. Portland, Maine Public Schools shares 5-
minute video to help parents deal with
aftermath – district social worker explains
importance of listening and looking for
changes in children’s behavior
35. Nixa Schools in Missouri directs parents to mental
health resources for children – sparking further
conversation
3
41. FedEx’s Response
• Less than 48 hour
turnaround
• Textbook responses
• But clinical, not human
Opportunity: Build trust with every day transparency
43. Training Develops Judgment -- and the
Confidence to Use Social Media
What you What you
Judgment is needed in between
should do shouldn’t do
44. Content Tips from Superintendents
1. Have a district-wide social media policy
2. Find social media savvy administrators
3. Recycle sharable content
4. Update in real-time
5. Use tools like Hootsuite or Buffer
45. 45
Discipline and Process are Crucial
Source: “H&R Block’s Response Process” David Armano, Edelman 2010
47. #1 Align Social with Key Strategic Goals
Examine your 2012 &
2013 goals
Pick ones where social
will have
significant impact
Then double down
47
48. #2 Ask the Right Questions About Value
“We tend to overvalue the things we can
measure, and undervalue the things we
cannot.”
- John Hayes, CMO of American Express
http://www.schoolleadership20.com/forum/topics/district-uses-social-media-to-communicate-with-parentsSuperintendent Devin Vodickatook over Vista unified district (in northern San Diego County) in July 2012.One of his first moves was to recommend a policy that dictates how educators and administrators should use social media sites.Since then, the number of district officials using the sites to communicate with the public has exploded.From interview: In 2 months, we went from 0 schools to ¾ of schools on social media. We created the policy, and told schools – follow the policy, and we’ll support you.
http://vistaunified.blogspot.com/This was his first post.
http://vistaunified.blogspot.com/His second post was a short Google 3 question survey he embedded – asking the community for feedback. He received 113 comments from the community, and shared some insights through a word cloud in his fourth post.
http://vistaunified.blogspot.com/His third post was a YouTube video he created to introduce himself. From interview: “I was astonished with the number of hits I was getting on it as I was transitioning into this new role.There was a great appetite from the community to use these resources.”
http://vistaunified.blogspot.com/2012/12/safety-concerns-form-for.htmlFrom interview: “After shooting in Newtown, we streamlined a process for people to give us input. We used Google docs, made a form embed in blog, tweeted it, distributed through traditional channels. We’ve got quite a few suggestions on how to improve that safety process. Anything that was concern. It really revealed to us where the needs were most prevalent. 82 comments.”
No specific example provided, but I thought this was another interesting insight that a lot of Sups may be able to relate to.
This is the first of 4 slides that demonstrate use cases:Professional networkingCommunicate with constituentsModel for student involvementAdvocacy
Coast is a better example of a school using social media in the classroom than to communicate with the external community. But I thought you could say administrators are setting an example as students are already using social media. 3 examples you might want to bring up.Pic 1: From interview: “We found Final Cut King, he came to middle school - did presentation on YouTube”Pic 3: They use Edmoto – looks like Facebook but private. Closed garden for students, parents have access through child accounts, they can see what their students, at my site all teachers and students use itPic 2: From interview: “Because we’re 1-1 with iPads we have an outstanding after school program. Students are creating professional quality content by the end of 8th grade. Preparing kids for the real world
@coastusd: Twitter account at Coast Unified Obtained approval from school board Approx 10 administrators have access and can post on behalf of the district Applied for 2 interns from local college to write communications plan, manage Twitter, website, video creation
http://www.dailydot.com/news/chicago-teachers-strike-social-media/http://schoolsofthought.blogs.cnn.com/2012/09/11/my-view-a-parents-take-on-the-cps-teachers-strike/“We've been training members for months during the contract campaign,” Shibata said. “We know that the mainstream media would portray a skewed version of the campaign so we empowered members to become citizen journalists. They're finding each other and making connections from school to school.”The CTU Facebook page has almost 38,000 likes, with 20,000 new since the strike began. The union also has a Twitter account with more than 7,000 followers, a Flickr account for photosharing, a Vimeo account with 34 videos, and a YouTube channel with 108 subscribers and more than 100,000 views. The union developed a video especially to be shared by and between members, called “Chicago Teachers Union vs. Astroturf Billionaires,” which has been viewed more than 21,000 times.
http://www.facebook.com/chicagopublicschools3779 Likes as of Dec 21.Chicago Public Schools is dedicated to providing a world-class education for every child in every Chicago neighborhood. We are the nation’s third-largest school system, with 675 schools serving more than 400,000 students throughout the city.
http://www.facebook.com/hastingspublic/posts/570078526351025A preschool through twelfth grade public school serving approximately 3,500+ resident students from birth until age 21. This "Class III" district consists of six elementary buildings, one middle school building, and one senior high building.December 14, 2012Dear Parents and Guardians: Today’s sad news regarding events in Connecticut may raise questions of concern from our children. Young children need to feel that the world is a secure and predictable place. Many typical childhood fears resurface or become heightened when they hear about tragic events.The following suggestions may be helpful for parents and guardians to use when talking with children about their fears.• Model a positive attitude. Children take their cues from adults. While acknowledging trauma, focus on helping your child develop compassion, strength, and a sense that they have control over life’s challenges.• Use the “three C’s” in dealing with fears – communication, control, and compassion. Communicate with your child about their feelings, help them gain control over their feelings, and always show compassion.• Try not to overreact in regard to the event in front of your child. This can cause more anxiety. Reduce the amount of TV they watch in regard to the event. • Never say a fear is silly. It is very real to your child. When a child is afraid, they need to feel that those around them will help and protect them.• Encourage, but don’t force communication. In a calm manner, talk about your own feelings. Language gives a sense of control, so put words to your child’s fears. Let them know that they can always come to you. Our school counselor and others will be available to assist any child who needs to talk about today’s events this coming week and beyond. Please reassure your child that his or her school has plans in place to protect them and for emergencies. Sincerely,HASTINGS PUBLIC SCHOOLSCraig KautzSuperintendent
http://www.theforecaster.net/news/print/2012/12/18/portland-schools-offer-counseling-video/145859http://www.youtube.com/watch?v=HaA4bOW17l4&feature=youtu.bePORTLAND — In the wake of the Newtown, Conn., school shooting, the School Department has created a video to help parents and students deal with the aftermath of the tragedy.In the video, Sophie Payson, a social worker in the district, explains the importance of listening to children and looking for any changes in their behavior. She says that with coverage of the shooting dominating the news, it may be difficult for children to escape and any emotions they experience are "normal."
I removed content on challenges, pasted here in case you want:Communicating with parents:“It’s a balancing act of how many time and energy we want to put in. Our parents aren’t as social media savvy yet.”Access:“In the school system, Facebook is blocked because of inappropriate access.”Resources:“It’s really easy to jump in, and create a profile. But if someone is not there to monitor it, you can get flamed.”