In these slides covered by SOR SEO, we cover why it is important to expand, adapt and restructure your lead generation efforts to focus more on account-based marketing and explain the significance of LinkedIn for B2B marketing and lead generation.

1. Why you should
Expand, Adapt and Restructure your
Account-based Marketing in 2020

2. For B2B marketing, 78% of marketers say LinkedIn is
the most effective social media platform for content marketing.
A modern way of connecting with people.
42% 48% 78%
Facebook Twitter LinkedIn

3. A modern way of connecting with people.
The LinkedIn audience is quite different from other social media platforms.
According to the latest LinkedIn statistics, 2019 counts:
90 million senior-level influencers
63 million decision makers
6 million decision makers from the IT sector
30.5% in Decision-making positions
610+ Million members
Among LinkedIn’s members, there are also:
17 million Opinion Leaders,
10 million C-level Executives

4. A modern way of connecting with people.
For 91% of marketing executives, LinkedIn is the top place to find quality
content.
Other social media networks rank significantly lower as sources of
high-quality content. Only 29% of executives see Twitter as a leading plat-
form in this area, while Facebook has an even smaller audience among
content distributors (27%).
91%

5. A modern way of connecting with people.
Where does Account-based Marketing
come into the picture?

6. A modern way of connecting with people.
Of companies recognize the value of ABM, going as far as calling it a B2B
marketing must-have.
(SiriusDecisions)
Of B2B organizations interested in adopting ABM are testing or already using it.
(Demand Metric)
Of B2B marketers say that ABM delivers higher ROI than any other approach.
(ITSMA)

7. Instagram
Lead generation results
LinkedIn
Lead Generation results
A modern way of connecting with people.
62% 5%
LinkedIn has been proven to generate leads for 62% of B2B marketers.
LinkedIn is the top social media channel for lead generation,
according to the LinkedIn advertising statistics from DemandWave.

8. A modern way of connecting with people.
This year is gearing up to be a big one for account-based marketing.
In 2020, we'll see organizations expand, adapt, and restructure
the practice of it to make the most effective use of it.
CMO By Adobe

9. Drive your business outcomes with powerful social selling