Augmented reality marketing strategies: The how to guide for marketers (full)Hidden Creative
‘Augmented reality marketing strategies: the how to guide for marketers’ has been launched as a ‘how to guide’ is useful to all levels of marketers.
The first section covers the basics, such as what augmented reality is and how it can be used in marketing.
The second section looks into the commercial uses of AR and is a great place to discover world leading examples of the technology, statistics and other tips.
The third section takes a look into the future. In other words, how our lives may be shaped by AR.
For more information please visit http://hiddenltd.com/augmented-reality-marketing-how-to-guide
1) Intelligent software assistants are agents that can perform tasks with minimal direction from users by interacting through natural conversation.
2) Siri was an early virtual personal assistant that could answer questions, make recommendations, and perform actions through natural language.
3) Developing intelligent assistants that can interact with the world, users' friends and contacts, and the user themselves remains a challenge and area of ongoing research.
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
Mixed Reality Interfaces and Product ManagementJeremy Horn
Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Travel Technology für Destinationen: Die Trends für Destinationen im Jahr 2017! Die Destination als Enabler, als Datenmanager und als grenzenloses Konstrukt.
Presentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro – CEO at INAR, organizer of the meeting -Introduction to AR & Marketing
List of speakers:
Raul Gasa – ENGIDIA, Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality, David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR, David Montero - LAYAR - Introducing AR campaigns with LAYAR, Roger Pastor - Co-founder at PANGEA REALITY -Presentation of projects for Marketing using AR, Raman Sidhu - BLIPPAR - New trade techniques with AR
World Mobile Center
Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.
How will the rising popularity of digital assistants such as Siri and Google Now affect the way businesses do marketing? Also, between these two top digital assistants, who's ahead of the game? Find out here.
Augmented reality marketing strategies: The how to guide for marketers (full)Hidden Creative
‘Augmented reality marketing strategies: the how to guide for marketers’ has been launched as a ‘how to guide’ is useful to all levels of marketers.
The first section covers the basics, such as what augmented reality is and how it can be used in marketing.
The second section looks into the commercial uses of AR and is a great place to discover world leading examples of the technology, statistics and other tips.
The third section takes a look into the future. In other words, how our lives may be shaped by AR.
For more information please visit http://hiddenltd.com/augmented-reality-marketing-how-to-guide
1) Intelligent software assistants are agents that can perform tasks with minimal direction from users by interacting through natural conversation.
2) Siri was an early virtual personal assistant that could answer questions, make recommendations, and perform actions through natural language.
3) Developing intelligent assistants that can interact with the world, users' friends and contacts, and the user themselves remains a challenge and area of ongoing research.
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
Mixed Reality Interfaces and Product ManagementJeremy Horn
Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Travel Technology für Destinationen: Die Trends für Destinationen im Jahr 2017! Die Destination als Enabler, als Datenmanager und als grenzenloses Konstrukt.
Presentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro – CEO at INAR, organizer of the meeting -Introduction to AR & Marketing
List of speakers:
Raul Gasa – ENGIDIA, Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality, David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR, David Montero - LAYAR - Introducing AR campaigns with LAYAR, Roger Pastor - Co-founder at PANGEA REALITY -Presentation of projects for Marketing using AR, Raman Sidhu - BLIPPAR - New trade techniques with AR
World Mobile Center
Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.
How will the rising popularity of digital assistants such as Siri and Google Now affect the way businesses do marketing? Also, between these two top digital assistants, who's ahead of the game? Find out here.
Voice Search: How Will it Affect Search Marketers in 2017?Clark Boyd
Voice search is becoming increasingly popular, driven by devices like Amazon Echo and Google Home. While still in early stages, voice search accounted for about 20% of mobile searches in 2017. Major tech companies are investing heavily in digital assistants to gain an advantage in this emerging area. The growth of voice search will likely impact search marketing by increasing "instant answers" directly from search engines rather than websites, and emphasizing local search results. It remains unclear how paid search will be affected when queries are answered without displaying search engine results pages.
This document discusses augmented reality (AR) and its applications. It begins with an abstract that defines AR as a technology that augments the real world with computer-generated sensory input. It then covers how AR works, the differences between AR and virtual reality, components of an AR system like head-mounted displays and tracking systems, and recent advances in AR technologies like Google Glass. Finally, it discusses several applications of AR in fields like medicine, archaeology, tourism, translation, navigation, industrial design, the military, and education.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for augmented reality software in the furniture industry. This software, in the form of a mobile app, enables users to envision new furniture in their home. After picking a scene from their home, users can download a 3D image of furniture from an online furniture’s web site into the app, and change the furniture’s position and color. The customers for the software are online retailers and furniture buyers. The value proposition for the user is better purchase decisions and for the on-line retailer is fewer returns. Possible methods of value capture include sales of the app to online retailers, pay per click, and commissions per sale of furniture to end users. Intellectual property and network effects are the possible barriers to entry and thus methods of strategic control.
The document discusses how Cincinnati/Northern Kentucky International Airport used new technology to improve wait times and passenger satisfaction. Sensors were installed throughout the airport to track passenger movement and predict wait times. This data is displayed on live dashboards and alerts staff if wait times exceed thresholds. Since implementing this system three years ago, the airport has seen no major queues despite increased passenger growth, while TSA headcounts have remained consistent and social media complaints have been eliminated.
AR-AI - augmented reality with artificial intelligencePetr Royce
The document discusses augmented reality (AR) and how it can be enhanced through artificial intelligence (AI). It provides examples of how AR is currently used in areas like searches, problem-solving, education, and entertainment. The document then explains how AR could be connected to AI and social media to personalize the AR experience for customers based on their past behaviors and preferences. This could help increase sales and target customers more effectively through visual AR marketing. Examples are provided of an AR message personalized for a customer based on insights from connecting AR to AI.
Disruptive Trends and Technologies - Greg JonesSITA
The document discusses disruptive trends and technologies that will shape the digital agenda in the 2020s. It outlines how technology has progressed from mainframes and terminals in the 1980s to personal computers and local networks in the 1990s, the web and e-commerce in the 2000s, mobile apps in the 2010s, and how the 2020s will be defined by the Internet of Things, big data, and artificial intelligence. It argues that human language will become the new user interface as digital assistants powered by AI become more intelligent and conversations replace apps. Reality will also become blended as the physical and digital worlds increasingly converge.
This document provides an overview of the state of augmented reality (AR) and virtual reality (VR) technologies as of February 2017. It discusses the history and development of AR/VR technologies over time, including major companies and investments in the space. It also analyzes the current state and future outlook of both AR and VR, noting that VR is more developed for consumers currently while AR faces challenges but has potential for enterprise use. Revenue forecasts and startup ecosystem data are also presented.
This document is a disclaimer stating that any republication or redistribution of the content from a presentation by Rob Minson of Fracture at the 2017 SITA Air Transport IT Summit in Brussels requires prior written consent from the author. The author may grant permission to copy and reproduce content at their discretion and by request only.
Presentation on trends and future research directions in Augmented Reality. Given by Mark Billinghurst at the Smart Cloud 2015 conference on September 16th, 2015, in Seoul, Korea.
55 marketing influencers: How brands should use virtual reality, augmented re...TUNE
1) Mixed reality is opening opportunities for brands to show customers experiences rather than just telling about products and services. Some examples mentioned include overlaying product information directly in stores or on streets using maps.
2) Most experts agree that 2017 will be a year for brands to start experimenting with and developing virtual, augmented, and mixed reality marketing strategies and content, though adoption of VR headsets will still be niche. They recommend focusing more on phone-based AR experiences for now.
3) Brands are advised to look for how these technologies can create value by meaningfully enhancing customer journeys and experiences, such as Sephora's VR makeup try-on, rather than just using them for advertising. The potential for
Vortrag von Kristine Honig im eTravel Lab auf der Internationalen Tourismusbörse Berlin 2017. Der Hype um Pokémon Go 2016 hat das Thema Augmented Reality ins allgemeine Bewusstsein gebracht. Wo geht die Reise dieser Technologie hin?
Augmented Reality, Artificial Intelligence, and Business IntelligencePatrick
Augmented reality (AR) is an emerging technology that overlays digital information on the real world. The document discusses several applications of AR including using it in education, gaming, health, maintenance, and advertising. It also covers some of the major players in AR development like DARPA and issues around its future and the concept of technological singularity.
Artificial intelligence (AI) is a branch of computer science that aims to help machines solve complex problems like humans by borrowing characteristics from human intelligence. AI has many applications in business including credit screening, risk assessment, forecasting, portfolio management, customer analytics, and human resources. The future of AI could include intelligent personal robots and autonomous vehicles networked together. While AI may replace some human jobs, it will likely produce more applications and augment human capabilities rather than replace humans altogether.
Voice Search: How Will it Affect Search Marketers in 2017?Clark Boyd
Voice search is becoming increasingly popular, driven by devices like Amazon Echo and Google Home. While still in early stages, voice search accounted for about 20% of mobile searches in 2017. Major tech companies are investing heavily in digital assistants to gain an advantage in this emerging area. The growth of voice search will likely impact search marketing by increasing "instant answers" directly from search engines rather than websites, and emphasizing local search results. It remains unclear how paid search will be affected when queries are answered without displaying search engine results pages.
This document discusses augmented reality (AR) and its applications. It begins with an abstract that defines AR as a technology that augments the real world with computer-generated sensory input. It then covers how AR works, the differences between AR and virtual reality, components of an AR system like head-mounted displays and tracking systems, and recent advances in AR technologies like Google Glass. Finally, it discusses several applications of AR in fields like medicine, archaeology, tourism, translation, navigation, industrial design, the military, and education.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for augmented reality software in the furniture industry. This software, in the form of a mobile app, enables users to envision new furniture in their home. After picking a scene from their home, users can download a 3D image of furniture from an online furniture’s web site into the app, and change the furniture’s position and color. The customers for the software are online retailers and furniture buyers. The value proposition for the user is better purchase decisions and for the on-line retailer is fewer returns. Possible methods of value capture include sales of the app to online retailers, pay per click, and commissions per sale of furniture to end users. Intellectual property and network effects are the possible barriers to entry and thus methods of strategic control.
The document discusses how Cincinnati/Northern Kentucky International Airport used new technology to improve wait times and passenger satisfaction. Sensors were installed throughout the airport to track passenger movement and predict wait times. This data is displayed on live dashboards and alerts staff if wait times exceed thresholds. Since implementing this system three years ago, the airport has seen no major queues despite increased passenger growth, while TSA headcounts have remained consistent and social media complaints have been eliminated.
AR-AI - augmented reality with artificial intelligencePetr Royce
The document discusses augmented reality (AR) and how it can be enhanced through artificial intelligence (AI). It provides examples of how AR is currently used in areas like searches, problem-solving, education, and entertainment. The document then explains how AR could be connected to AI and social media to personalize the AR experience for customers based on their past behaviors and preferences. This could help increase sales and target customers more effectively through visual AR marketing. Examples are provided of an AR message personalized for a customer based on insights from connecting AR to AI.
Disruptive Trends and Technologies - Greg JonesSITA
The document discusses disruptive trends and technologies that will shape the digital agenda in the 2020s. It outlines how technology has progressed from mainframes and terminals in the 1980s to personal computers and local networks in the 1990s, the web and e-commerce in the 2000s, mobile apps in the 2010s, and how the 2020s will be defined by the Internet of Things, big data, and artificial intelligence. It argues that human language will become the new user interface as digital assistants powered by AI become more intelligent and conversations replace apps. Reality will also become blended as the physical and digital worlds increasingly converge.
This document provides an overview of the state of augmented reality (AR) and virtual reality (VR) technologies as of February 2017. It discusses the history and development of AR/VR technologies over time, including major companies and investments in the space. It also analyzes the current state and future outlook of both AR and VR, noting that VR is more developed for consumers currently while AR faces challenges but has potential for enterprise use. Revenue forecasts and startup ecosystem data are also presented.
This document is a disclaimer stating that any republication or redistribution of the content from a presentation by Rob Minson of Fracture at the 2017 SITA Air Transport IT Summit in Brussels requires prior written consent from the author. The author may grant permission to copy and reproduce content at their discretion and by request only.
Presentation on trends and future research directions in Augmented Reality. Given by Mark Billinghurst at the Smart Cloud 2015 conference on September 16th, 2015, in Seoul, Korea.
55 marketing influencers: How brands should use virtual reality, augmented re...TUNE
1) Mixed reality is opening opportunities for brands to show customers experiences rather than just telling about products and services. Some examples mentioned include overlaying product information directly in stores or on streets using maps.
2) Most experts agree that 2017 will be a year for brands to start experimenting with and developing virtual, augmented, and mixed reality marketing strategies and content, though adoption of VR headsets will still be niche. They recommend focusing more on phone-based AR experiences for now.
3) Brands are advised to look for how these technologies can create value by meaningfully enhancing customer journeys and experiences, such as Sephora's VR makeup try-on, rather than just using them for advertising. The potential for
Vortrag von Kristine Honig im eTravel Lab auf der Internationalen Tourismusbörse Berlin 2017. Der Hype um Pokémon Go 2016 hat das Thema Augmented Reality ins allgemeine Bewusstsein gebracht. Wo geht die Reise dieser Technologie hin?
Augmented Reality, Artificial Intelligence, and Business IntelligencePatrick
Augmented reality (AR) is an emerging technology that overlays digital information on the real world. The document discusses several applications of AR including using it in education, gaming, health, maintenance, and advertising. It also covers some of the major players in AR development like DARPA and issues around its future and the concept of technological singularity.
Artificial intelligence (AI) is a branch of computer science that aims to help machines solve complex problems like humans by borrowing characteristics from human intelligence. AI has many applications in business including credit screening, risk assessment, forecasting, portfolio management, customer analytics, and human resources. The future of AI could include intelligent personal robots and autonomous vehicles networked together. While AI may replace some human jobs, it will likely produce more applications and augment human capabilities rather than replace humans altogether.