A summary deck for a course of Acumen Academy about Business Models

1. LA5. MOOC Business Models
FACULTAD DE CONTADURÍA Y ADMINISTRACIÓN
GLOBAL, SOCIAL & SUSTAINABLE ENTERPRISE
BY BR. ESTEFANIA ABIGAIL ROSADO SOSA
DUE DATE: MAY 13TH, 2024

2. Core Problem Statement
PROBLEM: I AIM TO ADDRESS THE LACK OF CLEAN AND
AFFORDABLE RENEWABLE ENERGY SOLUTIONS IN
RURAL AREAS OF MEXICO.

3. Social Venture Idea
My social venture, SolarHorizon, aims
to provide affordable and sustainable
solar energy solutions to underserved
communities in rural Mexico. By
leveraging renewable energy
technology, I seek to empower
households with clean and reliable
electricity, fostering economic growth
and environmental sustainability.

4. Value
proposition
SolarHorizon offers cost-effective solar
panel installations tailored to the needs
of rural households, enabling access to
clean energy while reducing electricity
costs. My value proposition includes
reliable technology, affordable pricing,
and community-focused empowerment
through renewable energy education.

5. Social Impact
Mission
My mission is to catalyze positive socio-
economic change by democratizing access to
renewable energy in rural Mexico. Through my
initiatives, I aim to improve livelihoods,
enhance education opportunities, and mitigate
environmental impact, contributing to
sustainable development goals.

6. The total addressable
market represents the
entire potential market for
renewable energy services
in rural Mexico. This
includes all rural
households and small
businesses that could
benefit from access to
clean and affordable
renewable energy
solutions. TAM
encompasses all potential
customers without any
geographical or other
limitations.
The served available
market is the segment of
the total addressable
market that the business
can effectively reach and
serve with its current
resources and capabilities.
SAM includes rural areas
where the business can
feasibly install and maintain
renewable energy systems
based on logistical
considerations such as
distribution networks and
service coverage.
The serviceable obtainable
market represents the
specific subset of the
served available market
that the business can
realistically convert into
paying customers. SOM
takes into account factors
such as customer
preferences, affordability,
and willingness to adopt
renewable energy
solutions. This segment
reflects the actionable
market opportunity for the
business based on its
ability to deliver value and
generate revenue.
Target
Customer
&
Market
Size

7. Selection of
Business Model
I believe that a Service-based business model is most
appropriate for addressing the core problem of limited
access to clean and affordable renewable energy in rural
Mexico. By offering energy-as-a-service, I can provide
communities with access to solar energy solutions without
the need for upfront investment in equipment. This model
aligns with the market dynamics and affordability
constraints of my target customers, fostering sustainable
energy access and contributing to socio-economic
development.

8. RENEWABLE
ENERGY
EQUIPMENT
MANUFACTURERS
LOCAL
COMMUNITY
ORGANIZATIONS
AND LEADERS
GOVERNMENT
AGENCIES AND
NGOS SUPPORTING
RURAL
DEVELOPMENT
PROCURING
RENEWABLE
ENERGY
EQUIPMENT
INSTALLING AND
MAINTAINING
SOLAR ENERGY
SYSTEMS
PROVIDING
TRAINING AND
EDUCATION ON
RENEWABLE
ENERGY USE
SOLAR PANELS
AND RELATED
EQUIPMENT
SKILLED
TECHNICIANS AND
EDUCATORS
PARTNERSHIPS
WITH LOCAL
STAKEHOLDERS
AND SUPPLIERS
ACCESS TO CLEAN
AND AFFORDABLE
RENEWABLE
ENERGY
SOLUTIONS
REDUCED ENERGY
COSTS FOR RURAL
COMMUNITIES
ENVIRONMENTAL
SUSTAINABILITY
AND REDUCED
CARBON
FOOTPRINT
PERSONALIZED
CONSULTATIONS
AND SUPPORT
ONGOING
MAINTENANCE AND
TECHNICAL
ASSISTANCE
COMMUNITY
ENGAGEMENT AND
EMPOWERMENT
DIRECT SALES AND
INSTALLATIONS
COMMUNITY
OUTREACH AND
AWARENESS
CAMPAIGNS
PARTNERSHIPS
WITH LOCAL
DISTRIBUTION
NETWORKS
RURAL
HOUSEHOLDS
WITHOUT
RELIABLE ACCESS
TO ELECTRICITY
SMALL
BUSINESSES AND
COMMUNITY
CENTERS IN
REMOTE AREAS
EQUIPMENT PROCUREMENT AND INSTALLATION
COSTS
OPERATIONAL EXPENSES FOR MAINTENANCE AND
SUPPORT
MARKETING AND OUTREACH COSTS
SALES OF RENEWABLE ENERGY SYSTEMS AND
SERVICES
SUBSCRIPTION-BASED ENERGY-AS-A-SERVICE MODEL
GRANTS AND SUBSIDIES FOR RURAL ELECTRIFICATION
PROJECTS
LACK OF CLEAN AND
AFFORDABLE
RENEWABLE ENERGY
SOLUTIONS IN RURAL
AREAS OF MEXICO.

9. Value Chain Map
Training
Provide training
sessions and
educate local
technicians and
community
members on solar
system
maintenance and
operation.
Procure solar panels
and related
equipment from
manufacturers and
suppliers.
Ensure quality control
and logistics for
timely delivery to
project sites.
Supply
Conduct site
assessments and
surveys to
determine optimal
locations.
Install solar panels
at customer sites,
ensuring proper
setup and
functionality.
Installation
Offer ongoing
maintenance
services to ensure
the continuous
performance of
solar installations.
Evaluate the
impact of
renewable energy
solutions on
communities and
the environment.
Collaborate with
government
agencies, NGOs,
and local partners
to expand reach
and impact.
Establish regular
communication
channels with
customers to
gather feedback
and address
concerns.
Customer
Conduct outreach
programs and
awareness campaigns
to promote
renewable energy
adoption.
Maintenance
Community Partnership
Monitoring

10. Answering
questions
How have your ideas
about how social
impact work is
funded changed?
I now understand the
significance of diverse
funding sources,
including impact
investors, grants, and
strategic partnerships, in
sustaining social impact
ventures.
How has this course
changed your ideas
about the financial
sustainability of
social impact
ventures?
The course emphasized
the need for revenue-
generating models that
balance social impact
with financial viability,
promoting long-term
sustainability.
Did any of the
models surprise you,
or make you think
differently about
what's possible?
Learning about integrated
and embedded social
enterprise models
expanded my perspective
on leveraging business
principles for social good,
challenging conventional
approaches to impact
creation.

11. BUSINESS MODELS FOR SOCIAL ENTERPRISE
As of MAY 2, 2024,
Estefania Abigail Rosado Sosa
has successfully completed an online course, Business Models for Social Enterprise, provided by Acumen Academy and the Miller
Center's Global Social Benefit Institute.
This course introduced the building blocks of business models for social enterprises. You completed a market size analysis, value chain
map, and business model canvas. Congratulations! We're glad to have you in the Acumen Academy community.
Please note: This statement does not verify the identity of the student.