Kodak failed to focus on youth and new technologies like digital photography, instead clinging to print and film. In contrast, Apple has focused on youth for 20 years, developing products like the iPod and iPhone for new generations and partnering with education. Where Kodak isolated itself with an insular culture and "design thinking" focused on products, Apple closely engaged youth to understand their needs. Kodak could have created new technologies like Instagram but failed to engage or understand youth, sowing the seeds of its bankruptcy.