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Mobile
Augmented Reality

Marc René Gardeya, Quality Assurance, Layar
Was ist
Mobile Augmented Reality?
     Smartphone
     Kamera
     Bildschirm
     Information
     Ortsbezogen

                     www.hoppala.eu
Layar
Augmented Reality Browser
Wie funktioniert
Mobile Augmented Reality?
      GPS              Compass




            Internet
Offene Plattform

  Marken & Inhalteanbieter




Entwickler          Anwender
Reichweite

 Kampagnen &         Geräte &
Vorinstallationen   Plattformen
1.500
Anwendungen
1.000.000
 Anwender
Markthalle Rotterdam
Musikalbum




             SystemK (Japan)
Spiele




         www.johnsietsma.com
WRS Standort-
 marketing


  Industrie Cluster
   Visualisierung

                      www.hoppala.eu
3D Ostereier weltweit
Eier verstecken im Web oder mobil...


                               ...mit einem Gruß
                               an Deine Freunde




                                                 Happy easter!
                                                                       in!
                                       Lookin g forward to see you aga



                                                                             www.hoppala.eu
www.hoppala.eu



   Marc René Gardeya

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