Many organizations struggle with content. Prophet and Altimeter believe in setting a content strategy first. Here are five questions to jumpstart a strategy towards valuable content.
This document outlines a content marketing framework in 5 steps:
1) Strategy - Define personas, customer journeys, competitors' content, and a content sweet spot.
2) Goals - Set SMART goals for awareness, engagement, and other key performance indicators.
3) Content Creation - Generate ideas from research, choose appropriate formats, and establish guidelines.
4) Distribution - Share content through owned, earned, and bought media channels.
5) Measurement - Continuously optimize the process based on metrics in a long-term, cyclical approach.
Content marketing is presented as a strategic, ongoing technique to attract and engage customers through valuable, relevant content.
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
The document provides guidance on developing an effective content marketing strategy for B2B companies. It outlines 7 key steps: 1) figure out your goals and brand values; 2) determine your content marketing team; 3) focus your strategy; 4) build an editorial calendar; 5) create engaging content; 6) share your content; and 7) track results. Developing a clear strategy involves understanding your resources, goals, and target audiences in order to produce the right types of content, from blog posts to ebooks, and drive the desired actions and key performance indicators.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Navis has over 12 years of experience in management positions, including strategic planning, project management, and people management. She holds a master's degree in management and is pursuing a doctorate in business administration. Her experience includes developing new brands, visual merchandising, digital marketing, and PR for over 30 brands in skincare, FMCG, and other industries. Recently she helped a multinational company develop a shopping community in Hong Kong projected to generate $100 million annually.
This document provides guidance on content marketing strategies and best practices. It discusses the importance of content marketing in engaging audiences and supporting marketing objectives. It emphasizes creating customer-centric content and establishing your brand as a helpful information source. The document also recommends documenting a content strategy, mapping content to topics and categories, creating a content calendar, and getting different organizational roles involved in a "content comrade" team to effectively plan and promote content.
A multi-channel-marketing-workbook-marketoJacob Trần
This document provides an introduction to implementing a multi-channel marketing strategy. It discusses how marketing has become more challenging due to buyers being exposed to thousands of messages online and having endless options. It states that to be effective, marketers need to implement engagement marketing considering who buyers are, how they act, and where they are over time. The document introduces the concept of a multi-channel approach to help marketers be where buyers are and stand out. It provides a pre-work checklist for marketers to identify buyer personas, objectives, engagement models, buyer stages, messaging, and channels before implementing a multi-channel strategy.
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
This document outlines a content marketing framework in 5 steps:
1) Strategy - Define personas, customer journeys, competitors' content, and a content sweet spot.
2) Goals - Set SMART goals for awareness, engagement, and other key performance indicators.
3) Content Creation - Generate ideas from research, choose appropriate formats, and establish guidelines.
4) Distribution - Share content through owned, earned, and bought media channels.
5) Measurement - Continuously optimize the process based on metrics in a long-term, cyclical approach.
Content marketing is presented as a strategic, ongoing technique to attract and engage customers through valuable, relevant content.
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
The document provides guidance on developing an effective content marketing strategy for B2B companies. It outlines 7 key steps: 1) figure out your goals and brand values; 2) determine your content marketing team; 3) focus your strategy; 4) build an editorial calendar; 5) create engaging content; 6) share your content; and 7) track results. Developing a clear strategy involves understanding your resources, goals, and target audiences in order to produce the right types of content, from blog posts to ebooks, and drive the desired actions and key performance indicators.
B2B Content Marketing 2018 - Benchmarks, Budgets & Trends - North America MarketingProfs
Our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Navis has over 12 years of experience in management positions, including strategic planning, project management, and people management. She holds a master's degree in management and is pursuing a doctorate in business administration. Her experience includes developing new brands, visual merchandising, digital marketing, and PR for over 30 brands in skincare, FMCG, and other industries. Recently she helped a multinational company develop a shopping community in Hong Kong projected to generate $100 million annually.
This document provides guidance on content marketing strategies and best practices. It discusses the importance of content marketing in engaging audiences and supporting marketing objectives. It emphasizes creating customer-centric content and establishing your brand as a helpful information source. The document also recommends documenting a content strategy, mapping content to topics and categories, creating a content calendar, and getting different organizational roles involved in a "content comrade" team to effectively plan and promote content.
A multi-channel-marketing-workbook-marketoJacob Trần
This document provides an introduction to implementing a multi-channel marketing strategy. It discusses how marketing has become more challenging due to buyers being exposed to thousands of messages online and having endless options. It states that to be effective, marketers need to implement engagement marketing considering who buyers are, how they act, and where they are over time. The document introduces the concept of a multi-channel approach to help marketers be where buyers are and stand out. It provides a pre-work checklist for marketers to identify buyer personas, objectives, engagement models, buyer stages, messaging, and channels before implementing a multi-channel strategy.
Content Marketing
Here is my presentation from the ACEF Asian Customer Engagement Awards (25-April-2015). This covers the basics of planning and executing content marketing campaigns online. It gives a working content marketing framework and content strategy, as well as used cases from ICICI Lombard, Koovs.com, Standard Chartered Bank.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
Digital Marketing Mistakes that Killed Profitability in 2018Tinuiti
What were the top advertising mistakes that drained budget and ROAS last year? Let’s address common ad mismanagement by reviewing data across multiple advertising channels: display, Google Ads, Facebook and Instagram.
Let’s also review how to combine these advertising platforms to maximize profit. Having a presence on social media is one thing—but being able to drive traffic to your website is another. Let’s unpack how.
The document discusses content strategy and provides guidance on developing an effective basic strategy. It recommends defining goals and objectives that are specific, measurable, actionable, realistic and timed. Goals should support business revenue objectives. Content should be mapped to the sales funnel to address audiences' needs at each stage. Developing content that is both relevant to the business and audience is important. Researching audience interests through listening, industry data, analytics and keywords can help identify appropriate topics.
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
This document provides an overview of a report on B2C content marketing trends in North America. It includes the following key points:
- Sections cover usage and team organization, clarity and commitment to content marketing, strategy, content creation and distribution, goals and metrics, budgets, and methodology.
- 63% of B2C marketers report being more successful with content marketing than one year ago, while the top reasons for stagnant success were lack of strategy and not enough time for content marketing.
- 40% of B2C marketers have a documented content marketing strategy, while 76% say their strategy includes operating content marketing as an ongoing process rather than just campaigns. 53% say their strategy is extremely
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Content marketing provides several key benefits for businesses:
1) It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2) It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3) Creating high-quality, consistent content enhances a brand's image and allows for a personal connection with customers.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
This document summarizes the services of a business advisory firm called Fund-House. They offer consulting, coaching, angel investments, and venture debt. Their main areas of focus are technology, healthcare, green space, and arts. They provide various advisory services including vision/brand development, logo design, pitch presentations, management mentoring, and marketing strategies. Their goal is to help build high-performance businesses through practical actions and strategies.
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
The document summarizes the marketing services provided by CMO Retail Solutions, including strategic planning, optimizing marketing teams, developing loyalty programs, conducting research, implementing affinity marketing, growing e-commerce, utilizing various media, creating co-branded credit cards, and expanding gift card programs. Several case studies are presented showing the successful implementation of these services for a client company, S&K Menswear.
Content marketing provides many benefits for businesses:
1. It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2. It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3. Creating high-quality, consistent content enhances a brand's image and allows businesses to make a personal connection with customers.
This document discusses content marketing platforms that can be used to create and share different types of content online. It describes blogs that can be used for personal, company or guest blogging purposes. Free blog platforms mentioned include Blogger, Wix, WordPress, Weebly, Medium, Ghost and Tumblr. Social media platforms for sharing content include Facebook, LinkedIn, Medium, Pinterest, YouTube, Vimeo and SlideShare. Medium and SlideShare are described in more detail. Medium is a publishing and blogging platform, while SlideShare is a site for sharing presentations, documents and videos. Vimeo is also summarized as a video hosting and sharing platform.
5 Signs You’re in the Middle of a Digital TransformationProphet
Digital Transformation seems to be the buzzword of the moment, but what does it really mean? And, more importantly, what does it mean to your business?
The document summarizes 5 branded content stories from before content marketing became popular. It describes campaigns by the Office of National Drug Control Policy, Acuvue contact lenses, Johnson's Baby brand, Skittles candy, and Cisco Systems. Each story highlights how the brand engaged audiences through various content formats like videos, podcasts, direct mailers, and social media. The document concludes with advice for modern content marketing strategies.
This document provides a summary of lessons learned over 20 years in 30 minutes. It lists 10 lessons, including being bold, not taking the first job offered, persisting through challenges, making the most of opportunities, continuously improving skills, diversifying knowledge, learning from high-quality examples, having fun and creating things, letting passion and purpose guide career choices over ego, and remaining bold.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
Digital Marketing Mistakes that Killed Profitability in 2018Tinuiti
What were the top advertising mistakes that drained budget and ROAS last year? Let’s address common ad mismanagement by reviewing data across multiple advertising channels: display, Google Ads, Facebook and Instagram.
Let’s also review how to combine these advertising platforms to maximize profit. Having a presence on social media is one thing—but being able to drive traffic to your website is another. Let’s unpack how.
The document discusses content strategy and provides guidance on developing an effective basic strategy. It recommends defining goals and objectives that are specific, measurable, actionable, realistic and timed. Goals should support business revenue objectives. Content should be mapped to the sales funnel to address audiences' needs at each stage. Developing content that is both relevant to the business and audience is important. Researching audience interests through listening, industry data, analytics and keywords can help identify appropriate topics.
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
2017 B2C Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs
This document provides an overview of a report on B2C content marketing trends in North America. It includes the following key points:
- Sections cover usage and team organization, clarity and commitment to content marketing, strategy, content creation and distribution, goals and metrics, budgets, and methodology.
- 63% of B2C marketers report being more successful with content marketing than one year ago, while the top reasons for stagnant success were lack of strategy and not enough time for content marketing.
- 40% of B2C marketers have a documented content marketing strategy, while 76% say their strategy includes operating content marketing as an ongoing process rather than just campaigns. 53% say their strategy is extremely
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Content marketing provides several key benefits for businesses:
1) It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2) It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3) Creating high-quality, consistent content enhances a brand's image and allows for a personal connection with customers.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
This document summarizes the services of a business advisory firm called Fund-House. They offer consulting, coaching, angel investments, and venture debt. Their main areas of focus are technology, healthcare, green space, and arts. They provide various advisory services including vision/brand development, logo design, pitch presentations, management mentoring, and marketing strategies. Their goal is to help build high-performance businesses through practical actions and strategies.
Boosting profit by matching agency reporting to the client's bottom lineDemandSphere
Understanding how to match client goals to your agency's reporting back to them will not only make you more successful in your strategy but will also get you more referrals.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
The document summarizes the marketing services provided by CMO Retail Solutions, including strategic planning, optimizing marketing teams, developing loyalty programs, conducting research, implementing affinity marketing, growing e-commerce, utilizing various media, creating co-branded credit cards, and expanding gift card programs. Several case studies are presented showing the successful implementation of these services for a client company, S&K Menswear.
Content marketing provides many benefits for businesses:
1. It helps generate more sales and pull in unexpected customers by maintaining an active blog and social media presence.
2. It is a cost-effective marketing strategy that helps build relationships and trust with audiences by providing valuable content.
3. Creating high-quality, consistent content enhances a brand's image and allows businesses to make a personal connection with customers.
This document discusses content marketing platforms that can be used to create and share different types of content online. It describes blogs that can be used for personal, company or guest blogging purposes. Free blog platforms mentioned include Blogger, Wix, WordPress, Weebly, Medium, Ghost and Tumblr. Social media platforms for sharing content include Facebook, LinkedIn, Medium, Pinterest, YouTube, Vimeo and SlideShare. Medium and SlideShare are described in more detail. Medium is a publishing and blogging platform, while SlideShare is a site for sharing presentations, documents and videos. Vimeo is also summarized as a video hosting and sharing platform.
5 Signs You’re in the Middle of a Digital TransformationProphet
Digital Transformation seems to be the buzzword of the moment, but what does it really mean? And, more importantly, what does it mean to your business?
The document summarizes 5 branded content stories from before content marketing became popular. It describes campaigns by the Office of National Drug Control Policy, Acuvue contact lenses, Johnson's Baby brand, Skittles candy, and Cisco Systems. Each story highlights how the brand engaged audiences through various content formats like videos, podcasts, direct mailers, and social media. The document concludes with advice for modern content marketing strategies.
This document provides a summary of lessons learned over 20 years in 30 minutes. It lists 10 lessons, including being bold, not taking the first job offered, persisting through challenges, making the most of opportunities, continuously improving skills, diversifying knowledge, learning from high-quality examples, having fun and creating things, letting passion and purpose guide career choices over ego, and remaining bold.
This is a PowerPoint presentation which I helped put together for my Senior Capstone in Advertising class. The client was the Century Council, which is a non-profit organization against drunk driving and underage drinking. Our campaign was promoting responsible drinking in 18-24 year olds. Our class acted as one cohesive advertising agency, and I played the role of Account Executive.
This document outlines a 12-month, $12 million digital strategy campaign to create an international brand. The campaign will use $10 million for social media and internet advertising and $2 million to revamp the website. The goals are to organically draw consumers to the site, increase brand awareness, and increase sales by focusing on lead generation, engagement, and building an online community. Progress will be measured using key performance indicators related to traffic, clicks, conversions, and sales.
This document outlines a marketing campaign for Safety Scooters aimed at decreasing drunk driving accidents in Florida. The campaign will involve distributing cocktail napkins with Safety Scooters messaging to bars and clubs in key cities as a soft launch. Magazine and radio advertisements will also run in the weeks leading up to New Year's Eve to increase awareness. The goal is to promote Safety Scooters as a cheaper alternative to transportation over the holidays and establish ongoing professional relationships with clubs and bars.
Make a Permanent Mark: Sharpie's Digital Strategy & CampaignMandyErinc
Sharpie is currently number one in the permanent marker industry and cornering its target audience beautifully, but this campaign would take its sales, awareness, and brand loyalty to the next level. Check it.
Daft Punk lançou seu single "Get Lucky" em 2013, que se tornou um sucesso mundial e ajudou a revitalizar o gênero da disco music. A música cativante e dançante apresentou o estilo retro-funk do Daft Punk para uma nova geração de fãs. "Get Lucky" permaneceu no topo das paradas musicais por semanas e ajudou o álbum Random Access Memories a vender milhões de cópias em todo o mundo.
Are smaller evolving creative ideas the way forward? Do they work better for digital and social media strategy given the need for responsiveness?
This is a look at the micro approach to creative strategy.
Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience.
Summary slides are above; full details below.
Team:
- Norman Tran: Digital Strategy
- Gabriella Pizzitola: Account Management
- Laetitia de Camas: Account Management
Role:
- Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix
- Facilitate brainstorming sessions
- Project management
- Research
- Design deck template and product mockups
Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling
TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.
Does Your Product Have a Plot - David Womack, R/GAR/GA
Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this presentation focuses on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps, including why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.
The document provides an overview of account planning and the role of planners. It discusses that planners conduct research, understand consumer behavior, interpret data, communicate findings to creatives, solve problems, and tell compelling stories. Planners ensure creative work resonates with audiences and identifies unmet needs. They create vision and practice briefs to inspire and direct creative teams. Vision briefs capture strategic thinking on brands while practice briefs inspire specific projects. The document uses an example practice brief for a Levi's campaign promoting their Curve ID jeans line.
Creative Technology - What we can learn from Nerds
Wir leben in einer digitalen Welt. Immer umgeben von Prozessoren, Platinen und Mikrochips, die alles mit allem vernetzen.
Im Spannungsfeld zwischen Kommunikation und Informatik entstehen Ideen, die die Zukunft unserer Branche nachhaltig prägen werden.
Täglich stellen wir uns der Frage, was passiert wenn Kreativität auf Technologie trifft und welche Auswirkungen das auf unsere Arbeit in den Agenturen hat.
Ein Vortrag von Chris Wallon Kreativ Geschäftsführer und Steffen Stäuber Leiter des Innvoation Labs bei Sinner Schrader.
The document provides guidance on conducting an effective literature review. It explains that a literature review (1) develops understanding of a field of study, synthesizes existing work through critical analysis, and must be current; (2) can be part of a larger research study to set context/scope and justify methodology, or a standalone assignment; and (3) is not a simple list of sources but requires making an argument. The review process involves selecting a topic, extensively searching relevant literature, developing arguments addressing what is known and how it relates to research questions, systematically surveying and critiquing the literature to analyze themes and debates, and writing a synthesis that builds on previous work.
Content strategy is more important than ever in today’s healthcare climate.
For years, many traditional healthcare companies have treated content as an afterthought, creating an archive of disconnected messages without strategic business purpose.
At Prophet, we see healthcare companies revisiting their own content strategies today. Some are discovering disjointed messages and inconsistent experiences across websites, events, pitch materials, social channels and traditional advertising. Others have struggled to realize or identify the impact of the resources they dedicate to content today.
As the demand for relevant content grows, and as its production expands across different pockets of an organization, the difficulties associated with content management and direction can grow as well.
This is our approach to crafting strategic content for the healthcare industry, including some case studies.
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
4 Tips to Maximize Content Marketing PerformanceAman Srivastava
Hi, I am Aman srivastava, SEO Expert @AkashSEO. I am loving to write about Search Engine Optimization Techniques. I also am a big fan of chess and Video Games.
Content marketing goes beyond promoting products or services directly. It seeks to provide valuable information, insights, entertainment, or inspiration to the target audience, positioning the brand as a trusted and knowledgeable resource in its industry. By delivering high-quality content, brands can establish credibility, foster relationships, and drive profitable customer action.
An effective content marketing strategy involves a comprehensive understanding of the target audience, demographics, interests, and online behaviours. By conducting thorough research and creating buyer personas, brands can craft content that resonates with their audience and delivers value at every touchpoint.
Content marketing holds immense importance for businesses aiming to attract and retain customers. By crafting valuable and captivating content, companies can enhance brand awareness, generate leads, and boost sales. Nevertheless, numerous marketers often commit substantial errors that can impede their success.
Whether your business is new to content marketing or already proficient, continue reading into the following insights will help you overcome common pitfalls. Boost to create compelling content that expands reach, engagement, and overall success.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
This document provides 10 ways to organize and streamline content marketing efforts. It begins by discussing how content marketing has grown in importance but can become disorganized without structure. It then provides examples of how three companies (ReadyTalk, Cvent, and PetRelocation) improved their content marketing using editorial calendars and content management systems. The rest of the document outlines 10 steps to bring order to content marketing, including designating a chief content officer, creating a style guide, developing customer personas, conducting a content audit, creating a content strategy and calendar, and implementing review/publishing processes. The goal is to help organizations of any size improve content marketing in a coordinated, efficient manner.
How to Create a Successful Content Marketing Strategy? | The Entrepreneur ReviewTheEntrepreneurRevie
Here are 6 Ways to Create a Successful Content Marketing Strategy: 1. The Foundation: Research and Analysis 2. Ideation and Content Creation 3. Crafting Engaging Content 4. Converting Prospects into Customers 5. The Era of AI and Content Marketing 6. The Psychology Behind Content Attraction
11 Steps To Enterprise Social Media AdvocacyGeorge Kobakov
This document provides an 11-step guide for companies to launch and scale an effective employee advocacy program on social media. It covers key aspects like setting goals, program branding, content strategy, analytics, employee engagement, growth planning, program management, workflows, communications/training, program launch, and ongoing review/optimization. The goal is to help companies harness social media to improve brand health, employee engagement, and business results through internal advocacy.
Content marketing involves creating and distributing valuable, relevant and consistent content to attract and engage a target audience with the goal of driving profitable customer action. Unlike traditional marketing, it focuses on engaging customers through useful information rather than direct sales pitches. Research shows most business decision makers prefer educational content over advertisements and feel closer connections to companies that provide it. Creating a content strategy requires understanding audiences, publishing helpful content regularly across channels, measuring effectiveness, and refining efforts continuously.
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...Tinuiti
In today’s rapidly evolving digital landscape, it’s crucial to be where your audience is, and we’re here to show you how.
Join us in this transformative session. We’ll explore essential tactics for building awareness from the channels normally thought of as bottom of the funnel. Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books. Don’t miss out!
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Achieving Sales Excellence through Personalization Strategies.pdfCiente
When seeking B2B solutions, most buyers anticipate a customized experience with pertinent content. Meeting these changing expectations is crucial, as failing to do so can result in lost deals.
Guiding the customer journey is hardly new concept, nor is the practice of content marketing. But for some, moving away from a traditional ‘product-centric’ advertising model into the realm of ‘the customer experience’ can be intimidating and overwhelming.
This guide has been developed to help with this transition and to achieve three main goals:
• Shed light on the benefits of leveraging content for ecommerce brands.
• Help any ecommerce business looking to understand the fundamental basics in creating a killer Content Strategy.
• Learn practical, proven tips, insights and effective strategies to develop content pilot programs and achieve measurable results.
Ähnlich wie Is Your Brand Creating Valuable Content? (20)
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Is Your Brand Creating Valuable Content?
1. Proprietary and confidential. Do not distribute.
PROPHET DIGITAL PRACTICE
2016
Is Your Brand
Creating Valuable
Content?
FIVE QUESTIONS COMPANIES SHOULD ASK TO
JUMPSTART A STRATEGY TOWARDS VALUABLE CONTENT
10. 5. Where does—and should—content live in
the organization?
Many people quickly bring up technology or platforms in an execution conversation, but process and people
should also shape those decisions. Content is usually created in disparate departments–from marketing and sales
to web and product divisions to customer service and human resources. This can result in fragmentation,
inconsistent voice, and efficiencies. Altimeter, a Prophet company, has identified the following enterprise models
for governing the orchestration of content within organizations to ensure that content is created in harmony:
Editorial Board / Content Council
Content creators and/or marketing executives who meet frequently to align content
Content Lead
Leads content initiatives editorially and/or strategically without departmental authority
Executive Steering Committee
Cross-functional strategic group
Cross-Functional Content Chief
Senior executive with cross department authority
Content center of excellence
Consortium of experts who provide leadership and best practices
Content Department / Division
In-house or agency group that creates a high volume of content
Creating Valuable Content 9Prophet Brand Strategy
Source: Altimeter, a Prophet Company
13. Educate
/Inspire
• Executive
Workshops
• Speeches/
Webinars
• Trend Watch
Assess
• Audit &
Readiness
• Targeted
Assessment
• Opportunity
Analysis
• Customer
Need Profiles
• Making the
Case
Plan
• Strategy and
Mission
Setting
• Identification
of Moves
and Methods
• Content
Topics
• Roadmap
• Channel
Charters
• Resource
Planning
Support
• Playbooks
• Governance
• Engagement
& Learning
• Metrics
• Technology
Selection
Execute
• Envision and
Prototype
• Pilot and
Rollout
• Agency
Briefs
PROPHET
AND
ALTIMETER
TOOL KIT
Prophet’s content strategy toolkit is designed
around client needs:
14. Chan Suh
Senior Partner,
Chief Digital Officer
csuh@prophet.com
@chansuh
For more information about content strategy at Prophet, please contact:
www.prophet.com
Mat Zucker
Partner,
Digital
mzucker@prophet.com
@matzucker
Hinweis der Redaktion
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