Is this New - Tracking Local SEO Results IRL

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Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.

Is this New?Knowing What you are up Against in the
Ever-changing Local SEO Landscape
Cindy Krum, MobileMoxie

Barry Schwartz
@RustyBrick
Barry Gets This
Question A Lot!

Blue Lines are
Local-focused &
Offline-focused
Changes

But How Do
You Know
When These
Things are
Impacting Your
Business?

Remember:
Visual & Design
Change to the SERP
are Often Invisible
in Tabulated Data

Search Query: food delivery
Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United
States

Remember:
Sometimes
Changes in the
SERP are Invisible
in Tabulated Data

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
New York, NY

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Saratoga Springs, NY New York, NY

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
Albany, NY New York, NY

Remember:
Knowledge Graph
& Featured
Snippets Can
Change from
Location to
Location
White Planes, NY New York, NY

Remember:
SERPs Including
Knowledge Graph &
Featured Snippets
Change Based on
Subtle Things Like:
-Location
-Phone Language
-Phone OS

Remember:
Search Results
Change from One
Search Location To
Another

Remember
GMB is Constantly
Experimenting the
Layout of Your
GMB Landing
Pages & Branded
SERPs

Remember:
Things Above &
Below the Map
Pack Can Change –
Day to Day &
Location to
Location

Appendix
Knowing what you are up against in
the ever-changing SEO landscape

Remember:
Knowledge Graph
Results Change
from One Search
Language Setting
To Another

Remember: Search
Results Change
from One Search
Language setting
To Another

Spot-check Your Google My Business
(GMB) Results
[Vide
o]

Track Top Google Queries From
Key Locations

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学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

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Is this New - Tracking Local SEO Results IRL

1. Is this New?Knowing What you are up Against in the Ever-changing Local SEO Landscape Cindy Krum, MobileMoxie

3. Barry Schwartz @RustyBrick

4. Barry Schwartz @RustyBrick

5. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

6. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

7. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

8. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

9. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

10. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

11. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

12. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

13. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

14. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

15. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

16. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

17. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

18. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

19. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

20. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

21. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

22. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

23. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

24. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

25. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

26. Barry Schwartz @RustyBrick Barry Gets This Question A Lot!

27.

28.

29.

30.

31.

32.

33.

34. https://bit.ly/Google-COVID

35. Blue Lines are Local-focused & Offline-focused Changes

36.

37.

38. Joy Hawkins @JoyanneHawkins

39. Lots of Volatility in Local Rankings

40.

41.

42.

43.

44.

45. 1.Businesses Errantly Being marked Temporarily Closed 2.Reviews Paused (Now Returned to Some Industries) 3.Questions & Answers Section Removed (Returned to Some Industries) 4.Photos from Users Not Showing Live 5.Review Responses Paused (Publishing again as of April 7) 6.Google paused most edits other than hours, attributes, and business descriptions (Varies by Profile) 7.Google Posts Temporarily Permitted for Chains 8.Added Takeout & Delivery Attributes (Some Business Types) 9.Warning Labels Regarding Hours 10. Temporarily Closed Label Stopped Impacting Rankings 11. TeleHealth Links & COVID-19 Info & “Get Online Care” links 12. COVID-19 Google Post move up in the Local Panel on Desktop 13. Support/Gift Card Buttons

46. Things in the SERP or Map Pack • Ads - in the Map Pack • Upgraded/Google Guarantee/LSA • COVID Warnings Things in the GMB Profile Page • Ads for Competitors • Integrations – Grubhub/Uber • Hours Changes • Posts • Top Reviews • Top Images • Busy Times

47. But How Do You Know When These Things are Impacting Your Business?

48. Tools in the Local SEO Space

49. Remember: Visual & Design Change to the SERP are Often Invisible in Tabulated Data

50. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

51. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States ? ?

52. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

53. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

54. Remember: Sometimes Changes in the SERP are Invisible in Tabulated Data

55. Remember: Sometimes Changes in the SERP are Invisible in Tabulated Data

56.

57.

58. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

59. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

60. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

61. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

62. Who Knows What This Means? CYGTFM?

63.

64. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location New York, NY

65. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location Saratoga Springs, NY New York, NY

66. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location Albany, NY New York, NY

67. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location Albany, NY New York, NY

68. Remember: Knowledge Graph & Featured Snippets Can Change from Location to Location White Planes, NY New York, NY

69.

70. Remember: SERPs Including Knowledge Graph & Featured Snippets Change Based on Subtle Things Like: -Location -Phone Language -Phone OS

71. Remember: Search Results Change from One Search Location To Another

72. Who Knows What This Means? WDTC?

73. Remember GMB is Constantly Experimenting the Layout of Your GMB Landing Pages & Branded SERPs

74.

75.

76.

77.

78. Remember: Things Above & Below the Map Pack Can Change – Day to Day & Location to Location

79. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

80. Search Query: food delivery Testing Location: 3696 Elm Street, New Ross, Indiana, 47968, United States

81.

82.

83. Appendix Knowing what you are up against in the ever-changing SEO landscape

84.

85.

86.

87.

88.

89.

90.

91.

92. Remember: Knowledge Graph Results Change from One Search Language Setting To Another

93. Remember: Search Results Change from One Search Language setting To Another

94. Remember: Search Results Change from One Search Language setting To Another

95. Spot-check Your Google My Business (GMB) Results [Vide o]

96. Track Top Google Queries From Key Locations

97.

98.

99. The End

Hinweis der Redaktion

This Happens Because People Spend So Much Time Looking at Data in their Analytics & Much Less Time Looking at Real Results
https://www.seroundtable.com/google-fewer-rich-results-faq-how-to-29787.htmlRich results from June 20th was at about 25% of the search results and now it is down to 14.6% of results How to and FAQ results from June 20th was at about 19% of the search results and now it is down to 13% of the results
https://www.seroundtable.com/google-fewer-rich-results-faq-how-to-29787.htmlRich results from June 20th was at about 25% of the search results and now it is down to 14.6% of results How to and FAQ results from June 20th was at about 19% of the search results and now it is down to 13% of the results
Map Pack Results Can Change Pretty Significantly from Day to Day
Map Pack Results Can Change Pretty Significantly from Day to Day
Google Service Ads (https://ads.google.com/local-services-ads/…) have been around for some time now (probably since 2016?)
https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html