INTRODUCTION.pptx
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The beverage service industry originated in ancient Sumer around 4000 BC when ale, an early form of beer, was created. Sumerians began producing ale not just for themselves but also to sell to others, establishing the first bar or tavern. Taverns served as places to get drinks, especially ale, and for social gatherings. They continued to exist in ancient Egypt and Greece, with different types of establishments catering to the rich versus poor. Today's beverage service industry encompasses various types of bars, pubs, and establishments that combine drinks with food or entertainment.
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- 2. • Beverage Service Industry – comprises of establishments or businesses that offer primarily beverages, foods and sometimes entertainment and other services.
- 3. History: •Sumerians were considered the most progressive group of people. Ancient Sumerian / Sumer 4000 BC
- 4. • ale was created which is today’s beer. • Some Sumerians produced more ale not only for themselves, but also for others who could not produce their own and this led to the establishment of the forerunner of today’s bar, the tavern.
- 5. • Taverns – were places serving beverage particularly “ale” and places for social gatherings. • By the 19th century in England, the word tavern had evolved, from tavern to public house (pub).
- 6. Empire Era 3200 – AD 476 • As a proof that taverns continued to exist after the time of Sumerians, a papyrus was discovered from ancient Egypt which contained some warnings that says “do not get drunk in taverns . . . For fear that people repeat words which may have gone out of your mouth without you being aware of having uttered them.”
- 7. Ancient Greece 1100 BC • During the time of the Greeks, places for the rich and the poor existed. • Lesches – serving fine food and drinks for the rich • Taverns – places for the poor.
- 30. Development of Beverage Industry in the Philippines • San Miguel Corporation History • 1890 – founded by Don Enrique Maria Barreto de Ycaza in San Miguel district in Manila, the La Fabrica de Cerveza de San Miguel, the first brewery in South East Asia. • 1913 – it became a corporation and began exporting beer in Guam, Hong Kong and Shanghai. • 1922 – the year which started producing soft drinks at the Royal Soft Drinks Plant.
- 31. • 1925 – the year that started producing ice cream at the Magnolia ice Cream Plant. • 1927 – the year that started bottling of Coca Cola in the Philippines. • 1938 – entered the glass industry, supplying the company’s bottling needs. • 1963 – San Miguel Brewery was renamed San Miguel Corporation; the largest food, beverage and packaging company in the Philippines.
- 32. Today’s Beverage Service Industry Beverage-only Bar Bar / Entertainment Combination Disco bars Nightclubs Internet café or cyber café Videoke bars Sports bars/ pool bars Comedy bars KTV bars Gay bars
- 33. • Food and Beverage Combination • Bar and Restaurant • Tea houses / Tea Rooms • Taverns • Public House / Pubs • Brew pubs / Micro Breweries • Service Bars