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IA for content strategists
Sydney content strategy meetup
June 2018
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com
Elle Geraghty
Content Strategy@ellengeraghty
Hello, I’m Elle
Radio producer
ABC radio
BA Comms
Project manager
Guide Dogs
Amnesty International
NSW Government
Content strategist
IAG
Sydney University
City of Sydney
Australian Museum
Qantas
Atlassian
Virgin Mobile
Foxtel
NSW Government
MA, Information and Knowledge
My flavour of content strategy
Information
architecture
Digital
strategy
Content
modelling
Content
auditing
Workshop
facilitation
Coaching
95% 95% 95%
90% 90% 90%
85%
UX
research
UX
design
Project
management
Visual
design
Communication
strategy
Editorial /
copy-write
80%
50%
40%
80%
25%
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA
IA inputs
IA tools
IA activities
Selling IA
IA outputs
IA resources
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
Intro to IA
Elle Geraghty
Content Strategy@ellengeraghty
Navigation v IA
IA
IA is similar to a file system. It maps chunks
of content with a site map.
Navigation
Navigation is the front end design - how the
IA has been expressed graphically.
Elle Geraghty
Content Strategy@ellengeraghty
What IA
experience do
you have?
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA
Mental
models
Taxonomy Wayfinding BrandingCategorisation
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA inputs
Elle Geraghty
Content Strategy@ellengeraghty
IA inputs
Content
audit
Content
analysis
Analytics
User
research
User
tasks
Key business
drivers
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA tools
Elle Geraghty
Content Strategy@ellengeraghty
IA tools
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA activities
Elle Geraghty
Content Strategy@ellengeraghty
IA activities
User tasks Audit Card sort
Build
prototypes
Socialise
Test and
test again!
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
Selling IA
Elle Geraghty
Content Strategy@ellengeraghty
Selling IA
Evidence
based
decisions
Understand
your
audience
Take people
on journey
Executive
conversations
Elle Geraghty
Content Strategy@ellengeraghty
How do you
know your IA
is the best IA?
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA outputs
Elle Geraghty
Content Strategy@ellengeraghty
IA outputs
Rationale
deck
Spreadsheet Mind map
Migration
plan
Site map
Elle Geraghty
Content Strategy@ellengeraghty
Intro to IA IA inputs IA tools IA activities Selling IA IA outputs IA resources
IA resources
Elle Geraghty
Content Strategy@ellengeraghty
IA books
Elle Geraghty
Content Strategy@ellengeraghty
IA blogs
http://www.ellegeraghty.com/blog/2018/baking-the-best-ia
http://www.ellegeraghty.com/blog/2016/testing-your-ia-with-treejack
http://www.ellegeraghty.com/blog/2014/12/11/managing-your-ia-
with-mindmeister-and-treejack
Want to learn more?
Information
architecture in
practise

• Friday 27 July 2018
• Sydney CBD
• Full day workshop $715
including GST (6 - 24 people)
Content strategy
in practise
• Friday 7 Sept 2018
• Sydney CBD
• Full day workshop $715
including GST (6 - 24 people)
Elle Geraghty
Content Strategy@ellengeraghty
Card sorting
How am I going to guide
my candidate and what
observations will I make?
Nice to 

meet you!
Elle Geraghty
Content Strategy
0417 228 202
@ellengeraghty
elle@ellegeraghty.com
www.ellegeraghty.com

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Intro to information architecture - content strategy meetup - june18