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International Sales Promotion 

& Brand Management
by 

Shreya Sakshi | 22382082

Sajadh K | 22383075
Pondicherry
University
The
Title
The Title
Advertising agency – ad agencies in India – its role, relationship
between client and agency
Introduction
Advertising agencies serve as creative powerhouses, entrusted
with the task of conceptualizing, designing, and implementing
compelling marketing campaigns that define and amplify a brand's
identity
. These agencies act as strategic partners to their clients,
working collaboratively to communicate messages that resonate
deeply with the target audience.
ADVERTISEMENT
TypesofAd-Agency
Full-ServiceAdvertising
Agency:
Example:Ogilvy&Mather
SpecializedAgency:

Example:Wieden+Kennedy
CreativeAgency
Example:Droga5

DigitalMarketing
Agency
Example:VMLY&R
(formerlyVMLand
Young&Rubicam)
Top
Ad-Agency
TopAd-Agencyacrossglobe
WPP PublicisGroupe
Omnicom
Group
DentsuGroup
Ad-Agency
IndianAd-Agency
Crayons Advertising

Founder Kunal Lalani Founded in 1986
Headquarters New Delhi

Kajaria PLY, J&K Tourism, Casio, State Bank of
India, Air India, LIC, Apollo, and many more.
DDB Mudra Group

FounderA. G. Krishnamurthy Founded in 1980
Headquarters Mumbai, Maharashtra

Colgate, McDonald's, Puma, Reebok, and Peter
England.

SocialPulsar

Founder Ajish Nair Founded in 2015 Headquarters San
Francisco, USA

Renault, OPPO, Speak INC., Skyline, and more.
Creation Infoways

FounderSatya Narayan SatapathyFounded in 2000
Headquarters New Delhi

Myntra, FIITJEE, National School of Drama, giBS, etc.
Popular Ads.
POPULAR ADS
Graphs
Indian Ad Industry Sector wise expenditure Ad Spends on Different Media
Roles
RolesofAd.Agency
Advertising agencies play a pivotal role in marketing and brand building through several key functions:
Strategic Planning
Creative Campaigns
Media Planning and Buying
Market Research
Brand Positioning
Relationship
Client-Agencyrelationship
Understanding
Objectives
Campaign
Evaluation
Transparent
Communication
Creative Execution
A positive and collaborative client-agency
relationship is essential for achieving
successful advertising outcomes. When both
parties work together seamlessly, combining
their expertise and insights, they can create
impactful campaigns that resonate with the
target audience and contribute to the
client's overall business objectives.
Conclusion
Conclusion
In the ever-competitive business landscape, a strategic advertising approach is indispensable for
success. Recent findings from the American Marketing Association reveal that businesses partnering
with advertising agencies witness a remarkable 20% surge in sales, underscoring the transformative
impact of effective marketing collaborations. Moreover, a 2022 PwC survey underscores that
businesses aligning with advertising agencies are three times more likely to achieve substantial
brand growth. These compelling statistics affirm the pivotal role of advertising agencies in not only
enhancing brand visibility but also catalyzing tangible sales expansion, making them indispensable
allies in the pursuit of business triumph.
THANK YOU.

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International Sales Promotion & Brand Management