promotion promotion

1. International Promotion Mix
The international promotion mix encompasses the array of
promotional strategies tailored for diverse global markets.

2. 1.Advertising:
1.Global Campaigns: Standardized messaging across countries.
2.Localized Advertising: Customized for cultural and linguistic
preferences.
2.Sales Promotion:
1.Trade Promotions: Incentives for distributors and retailers.
2.Consumer Promotions: Discounts, contests to stimulate consumer
demand.

3. 1.Public Relations (PR):
1.Corporate Communication: Managing relationships with global
stakeholders.
2.Crisis Management: Addressing PR issues across different markets.

4. 1.Direct Marketing:
1.Database Marketing: Personalized messaging based on international
databases.
2.Email Marketing: Targeted campaigns to international subscribers.
2.Personal Selling:
1.Global Sales Teams: Local relationship-building and product
promotion.
2.Virtual Sales: Online presentations and demos across borders.

5. 1.Digital Marketing:
1.Social Media: Engaging international audiences on platforms like
Facebook, Instagram.
2.Search Engine Marketing (SEM): Optimizing content for global
search engines.
2.Event Marketing:
1.Trade Shows/Exhibitions: Showcasing products/services to global
audiences.
2.Sponsorships: Enhancing brand visibility through international events.

6. • Considerations:
• Market Diversity: Tailor strategies for cultural sensitivities and
preferences.
• Regulatory Frameworks: Adhere to regional regulations.
• Communication Preferences: Adapt to local communication
styles.