Integrating integrated water management (IWM) principles with sanitation marketing principles can help WASH programs better address sustainability and scaling up efforts.
1. • Accessible to rural
households
• Businesses can penetrate
market deeply
• Construction is streamlined/
one-stop shop is available
• Government works on demand
and changing behaviors
• There is adequate demand
• Government supports program
with existing policies &
structures
• Message consistency between
government & program
• Current price is near WTP
price
• Equitable in cost for all end-
users
• Financial support available
for households & businesses
• Margin of profit adequate for
low-demand sales
• Inclusive design (including for
children)
• Usable in challenging areas
• Environmentally-friendly
production
• Sustainable, can be used for a
long time
• Production for businesses is
economically efficient
Product Price
PlacementPromotion
Integrating Sanitation Marketing with Integrated Water Management (IWM) Principles
