Presented at Quirk's Chicago on 27 March 2024 together with Hotspex. We illustrate how AI technology can not only analyze but also interprets data–beyond basic mathematical functions–to surface patterns out of reach of manual data analysis. The full abstract of this talk is available at https://thequirksevent.com/chicago-2024/sessions/beyond-the-obvious-harnessing-generative-ai-to-analyze-quantitative-survey-data-both-current-and-historic/ and a quick video overview together with sample use cases is available at https://www.inspirient.com/ai/