Insights into Youth Marketing
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Manu Seth presented on insights into youth marketing. The youth want to be constantly connected and involved through integrated marketing approaches. They want to experience events and engage with their favorite brands in real-time across multiple platforms. Marketers need to catch the youth's attention immediately through innovative integrated campaigns that allow the youth to engage through live streaming, social media, and mobile connectivity from anywhere in the world. An effective approach combines both online and offline integrations.
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Insights into Youth Marketing
- 1. 1 2014 HTC PROPRIETARY AND CONFIDENTIAL Manu Seth Sr. Director Marketing, HTC – South Asia 'Marketing Revisited – Insights into Youth Marketing’
- 2. 2 2014 HTC PROPRIETARY AND CONFIDENTIAL
- 3. 3 2014 HTC PROPRIETARY AND CONFIDENTIAL Its YOU Your FRIENDS Your BROTHERS & SISTERS
- 4. 4 2014 HTC PROPRIETARY AND CONFIDENTIAL The Challenge!
- 5. 5 2014 HTC PROPRIETARY AND CONFIDENTIAL
- 6. 6 2014 HTC PROPRIETARY AND CONFIDENTIAL YOLO – You only live once?
- 7. 7 2014 HTC PROPRIETARY AND CONFIDENTIAL
- 8. 8 2014 HTC PROPRIETARY AND CONFIDENTIAL YOLO – You only live once? YOLO – Youth only LOOK once!
- 9. 9 2014 HTC PROPRIETARY AND CONFIDENTIAL We need to catch your attention in the very first go!
- 10. 10 2014 HTC PROPRIETARY AND CONFIDENTIAL Understanding the youth
- 11. The youth is • Practical yet impatient • Risk-taking but not reckless • Following their passion
- 12. That’s why we need an integrated marketing approach.
- 13. They don’t want to be late! Even while I am sitting in New Delhi, I want to know what’s happening right in the heart of New York. And that too… at that very instant.
- 15. All it takes is a smartphone with an internet connection to make your audience happy, globally! New York New Delhi Melbourne London
- 16. They’re on: • The road • The social networks • The TV • The newspapers
- 21. An event is the moment of truth and the youth wants to be a part of the moment of truth.
- 22. When a band is playing in Australia, its fans across the globe can see. Integrated Marketing Platform!
- 23. For youngsters, even LIVE is not enough! They can’t take a second’s delay in knowing if their favourite club won or lost. Or worst, A spoiler from their friend sitting in the stadium kills it all.
- 24. Integrators we must love! SMS to get a free ticket. Call to make a reservation. Scan and visit the website All these integrators can be very well displayed across all media On-ground and Digital
- 25. Here’s how I would put it from the youth perspec;ve, “There’s no ATL, BTL. Like God, the consumer is everywhere and sees everything!”
- 26. The youth even want to be there, where no one can imagine. Are you there?
- 27. 27 2014 HTC PROPRIETARY AND CONFIDENTIAL
- 28. 28 2014 HTC PROPRIETARY AND CONFIDENTIAL
- 29. 29 2014 HTC PROPRIETARY AND CONFIDENTIAL Thank you. Manu Seth manu_seth@htc.com