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„Digitalisierung ist die natürliche Evolution der
Zusammenarbeit:
Noch nie standen wir uns näher durch Technologie“
Holger Friesz, Director of Enterprise Sales EMEA
“ „
Our ultimate goal is not
digitalization, it is value realisation.
- Andrew Roswell-Jones, Gartner
“
„
You‘ve got to start with the
CUSTOMER EXPERIENCE and
work backwards to the technology.
- Steve Jobs
Evaluate
Improve
Personalise
Measure
Office Culture
THANK YOU FOR YOUR
ATTENTION

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Innotalk zum Thema Digitalisierung

Hinweis der Redaktion

  1. 1. Definitionsklärung: Digitalisierung vs Digitale Transformation Digitalisierung> Brief zu Email (= gleicher Prozess) Digitale Transformation: Kommunikation verändert sich von klassischer ansprache ud konten hinzu Topic bezogene Kommunikation auf Plattformen 2. Hier sind wir schon mitten im Thema: Während  Start ups sich meist bereits in der digitalen Welt bewegen, müssen sich traditionelle Unternehmen transformieren.  - Die Einführung von Technologie ist hoer NICHT als digitaler Wandel zu verstehen. Es ist eine gesamte Kultur des Zusammenarbeitens, die sich ändert. Software unterstützt diesen Prozess nur. 3. Die Generationen X,Y, Z spielen hierbei eine wichtige Rolle, nicht nur in den Unternehmen selbst als Promoter, sonder vor allem in der Zielgruppe (=Anforderungen and Produkt, Service, Dienstleistungen) - In der Zielgruppe = Absatz - in den Unternehmen: Innovation, Kultur, Arbeitsweisen und-trends, Ausstattung, Mitarbeiterbindung 4. Keine Angst vor Uberization - Wenn wir es nicht gestalten, macht es jemand anders - Innovation lässt sich nicht aufhalten [Taxi fahrer und alter CEO bei UFI veranstaltung)  5. Bsp Podio.  Office, Table design, Macs, workplace, Plattform, email vs, chats (wenn ich keinen mac bekomme, gehe ich) work is not a place, cloud. End to end processes statt einzel lösungen offen für try and error (and learn) Takeaways 1. Changing organizations müssen auf Mehrwerten beruhen  2. Bedürfnisse der Generationen sind zu berücksichten  3. Keine Angst vor Uberization - Wenn wir es nicht gestalten, macht es jemand anders - Innovation lässt sich nicht aufhalten
  2. 4. Grundsätzlich gilt: Digitalisierung nicht zum Selbstzweck es geht darum einen Mehrwert zu erschaffen “If your enterprise, your agency, was looking to fill your job today, would they hire you?”  Andrew Rowsell-Jones, vice president and research director at Gartner,  “Digital business clearly has the power to transform organisations,” the report states. As this transformation evolves, success requires a move from digital experimentation and pilots to the digital scaling of proven practices.
  3. 3. Die Generationen X,Y, Z spielen hierbei eine wichtige Rolle, nicht nur in den Unternehmen selbst als Promoter, sonder vor allem in der Zielgruppe (=Anforderungen and Produkt, Service, Dienstleistungen) - In der Zielgruppe = Absatz - in den Unternehmen: Innovation, Kultur, Arbeitsweisen und-trends, Ausstattung, Mitarbeiterbindung 4. Keine Angst vor Uberization - Wenn wir es nicht gestalten, macht es jemand anders - Innovation lässt sich nicht aufhalten [Taxi fahrer und alter CEO bei UFI veranstaltung)  Before „embracing“ digitalsation Careful evaluation: Which areas can be digitized? Have a holistic stragegy in place Open your mind: How can digitization improve your venue? Digital natives: Gen Y & following generations expect different service offerings Personalisation: Data allows for better personalization Measurability: Data collection improves measurability
  4. 5. Bsp Podio.  Office, Table design, Macs, workplace, Plattform, email vs, chats (wenn ich keinen mac bekomme, gehe ich) work is not a place, cloud. End to end processes statt einzel lösungen offen für try and error (and learn)